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Eredivisie Becomes VriendenLoterij Eredivisie

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Starting with the 2025/’26 season, the Eredivisie will officially be renamed VriendenLoterij Eredivisie. In addition to being a social partner, the VriendenLoterij will now serve as the official naming rights partner of the competition. This new partnership will run through June 30, 2029. The Eredivisie and the VriendenLoterij have been closely connected since 2005, and this expansion marks the continuation of their successful partnership exactly 20 years after it began.

Jan de Jong, CEO of Eredivisie CV, said: “All 18 clubs are very pleased with this naming rights partnership. It supports their top priority of achieving sporting goals while also shining a light on their deeply impactful but often underappreciated social projects. For this, you couldn’t ask for a better partner than the VriendenLoterij. For Eredivisie CV, this represents a milestone in our history, ranking among one of the most significant sponsorship deals in Dutch football. We are committed to making this a joint success. The VriendenLoterij Eredivisie will be far more than just a name.”

Lydi Siebers, Managing Director of VriendenLoterij, said: “We have been enthusiastic partners for 20 years and we can’t wait to see what else we can achieve together. The strengthening of this partnership with the most important football competition in the Netherlands is fantastic for us. The VriendenLoterij and the Eredivisie, together with the 18 clubs, are committed to making a positive impact on society every day by working towards a healthier, more inclusive and stronger society. In this way, we as a lottery are even more visible as a social partner of the sport, both nationally and locally.”

The post Eredivisie Becomes VriendenLoterij Eredivisie appeared first on European Gaming Industry News.

EuropeanGaming.eu

HIPTHER Confirms Removal of EuropeanGaming.eu from Its Portfolio

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HIPTHER today reveals a strategic enhancement to its media portfolio. Starting January 2026, EuropeanGaming.eu will no longer be included in the HIPTHER portfolio.

This update comes after a finalized deal regarding the EuropeanGaming.eu domain. Consistent with best practices and contractual requirements, no additional information about the transaction will be revealed.

Notably, HIPTHER wants to directly clarify recent rumors: HIPTHER has not been sold, and there has been no alteration in ownership or control of the HIPTHER group.

The choice demonstrates an ongoing strategic emphasis on enhancing and expanding HIPTHER’s wider media ecosystem, which sustains a robust and expanding online presence across various sectors.

“EuropeanGaming.eu played an important role in HIPTHER’s journey, and we are proud of what was built over the years. This portfolio update is not an exit, but a refinement. HIPTHER remains fully independent, fully active, and more focused than ever on strengthening its core platforms and expanding our multi-industry media ecosystem. Our commitment to quality journalism, meaningful events, and global communities is unchanged.” – Zoltan Tundik, Co-Founder & Head of Business, HIPTHER.

HIPTHER’s active portfolio includes:
eegaming.org
● gamingamericas.com
● gamingnewsroom.com
● hipther.com
● picante.today
● and the wider network of HIPTHER-owned portals and vertical platforms

Through these channels, HIPTHER continues to deliver in-depth coverage, analysis, and thought leadership across gaming, technology, fintech, blockchain, AI, cybersecurity, and adjacent industries, supported by its global events, community initiatives, and multimedia content.

HIPTHER remains fully committed to its mission of connecting industries, fostering dialogue, and building platforms that serve professionals, innovators, and decision-makers worldwide.

For partners, clients, and the wider community, this announcement is intended solely as a portfolio clarification and reassurance of HIPTHER’s continued growth and long-term vision.

The post HIPTHER Confirms Removal of EuropeanGaming.eu from Its Portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Book of Sobek

Hölle Games Releases Book of Sobek

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Hölle Games has released its latest online slot, Book of Sobek. This 5×3, 10 payline slot invites players to dive deep into the magical Nile and enter the aquatic temple of the ancient Crocodile God.

With every spin, the mighty Sobek may rise from the depths to bless the reels. When players manage to uncover 3 or more sacred Books, the temple chambers swing open, granting entry into the Free Games. Within this inner sanctum, a special expanding symbol is chosen; should it land, it will stretch across the reels like the flooding Nile, paving the way for monumental wins of up to 5000x. Featuring both Feature Buy and Fire Stake options, the game is available now for MGA with other markets coming soon.

The post Hölle Games Releases Book of Sobek appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Hub88

Hub88 and Odds88 Enters into Strategic Partnership with MINT

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Hub88 and Odds88 have entered a strategic partnership with MINT, the advanced iGaming platform built on Web3 infrastructure, seeking to expand the new operator’s position at the forefront of iGaming innovation.

MINT is designed as a next-generation gaming ecosystem, set to provide tier-one iGaming and sportsbook expertise with the agility of Web3 technology. Backed by industry heavyweights including Hero Gaming, the platform will bring credibility, technical reliability and a premium user experience to a rapidly evolving market.

Through the partnership, Hub88 will provide MINT with seamless access to its portfolio of more than 12,000 titles, while supporting efficient platform development, streamlined integration and long-term scalability through a robust API. Odds88 will provide the operator’s sportsbook platform, with a highly customisable front-end, access to multiple odds feeds, with coverage of more than 1.5 million sports fixtures, and industry-leading risk management.

By leveraging both brands’ expertise, MINT will be able to focus on delivering consistency across verticals, frictionless onboarding and UX innovation – helping bridge the gap between traditional iGaming standards and emerging technological capabilities.

Ollie Castleman, Managing Director at Hub88, said: “MINT represents a new generation of iGaming platforms that are approaching Web3 with the maturity and high standards the industry expects.

“Alongside Odds88, this partnership aligns with our focus on supporting innovative operator brands that prioritise scalability, reliability and user experience.”

Will Fyler, Managing Director at Odds88, said: “We’re thrilled to partner with MINT along with Hub88 as we raise the game. Our vision to disrupt the industry and deliver a truly forward-facing proposition make this collaboration truly exciting.

“The operator is driven by exceptional talent, and we can’t wait to go live this quarter. Let’s get minted.”

Zak Manhire, CEO at MINT, said: “MINT is all about redefining expectations. We will not only push the limits of Hub88 and Odds88 and challenge what’s possible, but in doing so, we’ll grow together, champion innovation, and deliver a platform that surprises players in the best possible way.”

The post Hub88 and Odds88 Enters into Strategic Partnership with MINT appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

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