Pollard Banknote Limited has congratulated the British Columbia Lottery Corporation (BCLC) on the launch of Canada’s first Scratch & Win instant ticket based on JAWS, the original summer blockbuster from Universal Pictures and Amblin Entertainment. This brand-new $5 game invites players to relive all the excitement of the Academy Award-winning movie in an entertaining new way. In its first three weeks on the market, the game has achieved sales of more than $1.6 million.

This summer marks 48 years since JAWS premiered in theatres. BCLC’s ticket, designed by Pollard Banknote, pays homage to the memorable movie poster, featuring iconic imagery that commands attention at retail. With a top prize of $100,000, the suspense of revealing the winning numbers is matched only by the suspense of waiting for the killer shark to appear onscreen.

The game is supported by a multifaceted marketing campaign produced by Pollard Banknote, which includes extensive social media support, digital terminal signage, and additional merchandise prizing, all leveraging the nostalgic visual assets of the original blockbuster.

“It’s safe to say this ticket has made a big splash with players. This fun addition to our Scratch & Win portfolio is a hit with our players, conjuring up nostalgia for an iconic summer blockbuster movie,” said Shirley Park, Senior Product Specialist at BCLC.

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“We congratulate BCLC on the successful launch of Canada’s first Scratch & Win instant ticket based on JAWS. Our licensed games portfolio continues to grow with the addition of compelling new properties that we know will make great games. Thanks to BCLC’s player-first approach to its Scratch & Win portfolio, we’ve got another summer blockbuster on our hands,” said Brad Thompson, VP of Sales & Marketing at Pollard Banknote.

Pollard Banknote Limited has congratulated the British Columbia Lottery Corporation (BCLC) on the launch of Ticket to Ride, the lottery industry’s first-ever instant ticket based on Days of Wonder’s Ticket to Ride, an acclaimed board game in which players compete to claim routes, connect cities, and build the longest rail line. Featuring a top prize of $50,000 and a wild card bonus, BCLC players are on the fast track to experience all the fun of the award-winning board game in an entertaining new way.

As summer travel plans kick into gear, the $3 ticket takes British Columbians on a trip across Canada with colourful, Pollard Banknote-designed artwork that echoes the look and feel of the board game. Leveraging the ever-popular lucky lines play mechanic, players embark on a cross-country adventure to reveal all four numbers within the same-coloured rail line. A wild card bonus provides players with an extra chance to hop aboard for a cash prize. The Ticket to Ride board game rocketed to fame after winning the prestigious Spiel des Jahres prize in 2004 and has sold over 10 million copies in more than 50 countries worldwide.

The inaugural instant ticket launch features an integrated and multi-faceted marketing program supported by Pollard Banknote, which includes an engaging social media campaign and the production of a how-to-play video for BCLC’s website.

“We are delighted to offer British Columbians a brand new way to experience the fun and the spirit of Ticket to Ride this summer. Collaborating with Pollard Banknote has resulted in a great new game that will provide our players with many moments of excitement and adventure, and is a welcome addition to our Scratch & Win portfolio,” Erin Neoh, Senior Product Specialist of Instant Games at BCLC.

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“We congratulate BCLC on being the first to market with its exciting new Ticket to Ride Scratch & Win game. Our licensed portfolio features many established game brands, such as Ticket to Ride, which translate seamlessly into engaging instant tickets for all types of players. We’re confident that British Columbians will embrace the thrill of this exciting new game,” Brad Thompson, VP of Sales & Marketing at Pollard Banknote, said.