eSports
DreamSmart Joins Hands with VSPO to Explore the Unbounded Integration of Intelligent Travel and E-sports
On June 20, DreamSmart and VSPO held the signing ceremony for their strategic cooperation in Shanghai. Su Jing, CEO of DreamSmart, and Ying Shuling, chairman of the board of directors of VSPO, signed the contract on behalf of the two parties.
The two parties signed a contract for extensive cooperation in the field of e-sports in the future. DreamSmart and VSPO will work together to promote e-sports among young people in a more in-depth manner through various dimensions such as brands and products. Su Jing, CEO of DreamSmart, said that VSPO is an e-sports company that stands for youth, passion, honour and dreams, while DreamSmart is a technology company that keeps boosting creativity through leading technology to provide young people with more personalized and leading high-end products. The brand concepts of the two companies are naturally compatible. DreamSmart will work with VSPO to explore the integration of intelligent travel and e-sports, so as to bring users a new experience. DreamSmart is willing to accompany every talented young person who dares to think and fight for a win to seek F.I.R.S.T in their minds – unbounded integration, endless competition, continuous innovation, teamwork, and continuous growth make champions.
E-sports is rapidly becoming a part of the lifestyle of contemporary young people. It is not only a popular topic in the field of culture and sports, but also represents an emerging industrial economy. As the world’s leading e-sports event operator, VSPO is committed to creating content and products that e-sports fans around the world love, and promoting e-sports to become a more influential new generation of sports and entertainment.
Ying Shuling, chairman of the board of directors of VSPO, said: “Through this cooperation with VSPO, we will explore more possibilities of linking to the e-sports industry, so as to create more interesting, vivid and pleasing experience scenarios for e-sports fans and jointly promote the new development of e-sports integration.”
Through this cooperation, DreamSmart and VSPO will empower each other to open up a new arena with their rich resources and experience in the fields of intelligent travel and e-sports.
To show the first implementation result of this strategic cooperation, at the signing site, DreamSmart announced that it will sponsor the BLG League of Legends branch, while the BLG League of Legends branch will help DreamSmart and its subsidiary brands enhance their popularity among e-sports fans through IP licensing, fan activities, co-branded products, etc.
BLG (Bilibili Gaming) was founded in 2017 and has set up the League of Legends branch, the VALORANT branch and other branches. It has participated in many high-profile e-sports events around the world, including but not limited to the League of Legends World Championship and the League of Legends Mid-Season Championship. This year, it achieved great performance by becoming the champion in the Spring Season of the League of Legends Pro League and the runner-up in the 2024 Mid-Season Championship.
DreamSmart is a cross-sector platform for full-stack smart terminal technologies. Based on the concept of “smartphones + XR + smart EVs”, DreamSmart promotes the integration and synergy between the two industries of consumer electronics and automotive, aiming to build a global intelligent travel technology ecosystem. In the future, DreamSmart will launch the first intelligent electric vehicle product based on the new product customization ecology derived from e-sports, and join hands with VSPO to continue to innovate in the field of intelligent technology around the integration technology, design aesthetics, brand accumulation and product layout, and connect to young people more deeply to provide users with a multi-terminal, full-scenario and immersive integration experience.
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eSports
GIANTX unveils its team for the Spanish Superliga of League of Legends
The global esports organization GIANTX has officially presented the roster for its League of Legends Superliga team, the most prestigious esports competition in Spain, organized by the LVP. The roster includes Feisty (midlaner) and Aetinoth (ADC), who continue for another year after establishing themselves as key players for the organization, and newcomers Badlulu (toplaner), Ferret (jungler), and Lospa (support).
The team, known as GIANTX Pride, will be led by Fearless, a veteran coach who has already won three Superliga titles with GIANTX. After previous stints with teams like Guasones and Rebels, Fearless returns to lead this young and promising roster as they pursue the organization’s long-awaited eighth Superliga trophy, with the season set to begin in January 2025.
The roster was revealed during an event at the Home of GIANTX in Málaga, attended by over 150 fans and supported by Opel, the team’s main partner in the Superliga. The event featured activities, giveaways, and a showmatch against Barça Esports, where fans got a first glimpse of the team in action.
Feisty (South Korea, 2003) and Aetinoth (Turkey, 2005) return for another year, having gained recognition as rising talents with potential for the LEC, Europe’s premier competition in which GIANTX also competes. Badlulu (France, 2002), with prior experience in the Superliga at CASE Esports, joins as the toplaner. Ferret (Turkey, 2001), a promising jungler from the Turkish scene, comes from FUT, while Lospa (South Korea, 2002), a former Iberian Cup champion, joins as support after training in Gen.G Academy.
GIANTX Pride is the most decorated organization in Superliga LVP history, with seven titles to its name. The last victory came in the summer of 2021, and the team is determined to add the elusive eighth trophy to its collection. The Superliga for 2025 will feature ten teams, including Barça Esports, Guasones, Los Heretics, LUA Gaming, Movistar KOI, Ramboot Club, UCAM Esports, VENI VIDI VICI, and ZETA, competing across three splits—winter, spring, and summer.
The LVP, part of Grupo Mediapro, has introduced changes to the Superliga’s format for 2025. The updated calendar will be released soon, setting the stage for another thrilling season.
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eSports
GRID Joins IBIA as an Associate Member, Strengthening Esports Integrity
GRID, an esports data platform, has officially joined the International Betting Integrity Association (IBIA) as a first esports-focused Associate Member. This collaboration signifies a pivotal moment for esports integrity, aligning GRID with IBIA and its globally recognized integrity-focused members, who monitor over $300bn in sports bets per annum and have a growing focus on esports betting.
With this partnership, GRID and IBIA are committed to collaboratively addressing any integrity issues in esports, fostering trust across stakeholders, and setting a benchmark for excellence in the ecosystem. GRID has been a certified member of IBIA’s Data Standards program since 2022, actively contributing to the development of tailored esports integrity protocols. This membership further underscores GRID’s dedication to transparency and collaboration in combating betting-related corruption within esports.
Since 2018, GRID has operated an internal integrity department pioneering official data-driven solutions for esports. This makes GRID one of the first companies to monitor tournament and data integrity in the competitive sports sector and actively flag and report suspicious behavior, enabling it to collect a large database of integrity reports and insights.
IBIA is a not-for-profit body that protects regulated sports betting markets from match-fixing. It represents over 50 of the world’s leading betting companies which operate over 125 sports betting brands. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets using transactional activity linked to individual customer accounts.
Under the partnership, GRID and IBIA will share information relating to suspicious esports betting and potential match manipulation from their respective monitoring and intelligence platforms. IBIA members will also benefit from free access to wider integrity-focused resources supplied by GRID.
Moritz Maurer, CEO of GRID, commented: “Integrity is at the heart of GRID’s mission. By joining IBIA as an Associate Member, we are taking a definitive step toward establishing esports as a trusted and credible industry. This partnership enables us to further our efforts in promoting transparency, reducing risks associated with esports betting, and strengthening operational practices across the ecosystem.’’
Khalid Ali, CEO of IBIA, said: “We are delighted to welcome GRID as an Associate Member of IBIA. This partnership is a landmark for the esports sector and reflects our commitment to expanding our integrity initiatives into new markets. GRID’s expertise in esports data monitoring and integrity standards is an invaluable asset in our shared mission to combat betting corruption globally.”
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eSports
ComeOn Group and Astralis unite to drive esports engagement in the Nordics
ComeOn Group announced a sponsorship partnership between its flagship brand ComeOn! and Denmark based Astralis, one of the most esteemed esports organisations globally. As a global leader in esports, Astralis is providing a vibrant and engaging esports experience that is aligned with ComeOn!’s brand experience and is further enhanced by its focus in providing a leading esports betting destination.
As the official sponsor of Astralis, ComeOn! will be prominently featured across all of their platforms, including social media, team events, and competitive gaming content, boosting their brand exposure in key global markets with a focus on the Nordics. ComeOn! is already known as a vibrant brand in the Nordics and with the increased brand visibility it will be put at the heart of the fast-growing esports scene.
ComeOn Group continues to invest in its Sportsbook product experience that is powered by its proprietary sportsbook platform, where esports holds an important strategic market opportunity with its ever growing demand.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited to team up with Astralis as this collaboration not only allows us to showcase our innovative Sportsbook platform but also strengthens our ties to the esports community. This partnership is very much in the heart of one of the fastest growing betting markets globally. Esports has seen great demand by our audiences, and we want to provide the best betting experience for our customers. This partnership is also a testament to our localisation and personalisation focus and by working together with Astralis, we can deliver unique experiences that resonate with our players and elevate the entertainment experience around competitive gaming.”
Mads Rasmussen, Commercial Director at Astralis, said: ”We are proud to present ComeOn Group as our new global partner. This partnership holds great significance for Astralis both as an organization and as a business, and we look forward to bringing the agreement to life, benefiting the vast majority of our fanbase – who are adults. We have undergone a long and very positive process with ComeOn, and the fact that they are European-based with licenses in all our key markets, including Denmark, has been a decisive factor in our decision. Astralis fans, both in Denmark and internationally, can look forward to an innovative new digital activation, which promises to deliver an exciting and engaging experience.”
The post ComeOn Group and Astralis unite to drive esports engagement in the Nordics appeared first on European Gaming Industry News.
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ComeOn Group and Astralis unite to drive esports engagement in the Nordics