affiliate marketing
Media Troopers targets Peru sports betting market ahead of 2026 World Cup
Media Troopers said it will enter Peru’s regulated market to provide sports betting and prediction market services ahead of the 2026 FIFA World Cup.
The company pointed to the 2026 FIFA World Cup—scheduled for 11 June to 19 July across the US, Canada, and Mexico—as a major driver for online wagering activity and said it aims to help operators prepare for higher demand.
Peru launched its regulated market in 2024. The country is home to more than 60 online operators, and the regulator has granted 120 licenses since launch, according to Media Troopers. The company said Peru’s regulated market was valued at $2.7 billion in 2024, with projections reaching $7.6 billion by 2033.
Media Troopers CEO Shmulik Segal compared Peru’s current phase to the early stages of regulated sports betting in the US. “Media Troopers is bringing mature-market expertise into Peru at precisely the moment the market is ready to scale,” Segal said.
Media Troopers said it will provide operators with soccer-focused marketing channels, access to publishers and affiliates, and localized features intended to help customer acquisition and engagement in Peru.
The post Media Troopers targets Peru sports betting market ahead of 2026 World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
CasinoCanada partners with Slota Casino for content and traffic growth
CasinoCanada.com has entered into a partnership with Slota Casino focused on increasing visibility and directing traffic from non-regulated Canadian markets.
Under the agreement, CasinoCanada will prepare and publish informational materials detailing Slota Casino’s features and game portfolio. The partnership also includes ongoing content development, visibility initiatives and user acquisition activity across CasinoCanada’s media channels.
CasinoCanada is an online casino guide focused on the Canadian market and is operated by SEOBROTHERS.
Eugene Ravdin, Head of PR at SEOBROTHERS, said: “We focus on delivering accurate information about the Slota Casino platform while maintaining consistent content updates and supporting steady traffic growth across our channels.”
Slota Casino launched in 2024 under GBL Solutions N.V. and operates under a Curacao licence, according to the companies. The platform is operated by the Slota Partners affiliate program and lists more than 12,000 online casino games from 130 providers, including Play’n GO, Endorphina and Games Global.
A representative of Slota Casino said: “We’re genuinely excited about teaming up with CasinoCanada. This is a major step forward for us. The Canadian market has enormous potential, and partnering with a portal as respected as CasinoCanada gives our brand the visibility and credibility it deserves in this region.”
The post CasinoCanada partners with Slota Casino for content and traffic growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
ReferOn completes management buyout as Alex Bukin becomes CEO
ReferOn has completed a management buyout, with former General Manager Alex Bukin acquiring the iGaming affiliate management platform and taking over as Chief Executive Officer.
Bukin said the deal is intended to support longer-term product and market plans: “This is an important moment for ReferOn and the beginning of a new chapter for the business. The management buyout provides us with the long-term focus required to continually advance the platform. We remain committed to product development, strengthening our offerings for partners, and supporting ReferOn’s continued growth across key markets.”
ReferOn reported that in its first 12 months post-launch it recorded 35.7 million clicks, 2.4 million registrations, 18,000 affiliates, and 136,000 active trackers. The company also said it was named “Best Affiliate Platform” in 2025 and 2026 by industry stakeholders.
The company said the ownership change will not affect day-to-day operations and that existing support and partnerships will continue. It also pointed to recent product updates including Refie, described as a built-in interface layer, alongside features such as dynamic reporting, Company Grouping, Sub-Affiliation, Independent Deal Calculation (IDC), two-factor authentication (2FA), and mobile optimization.
As part of the transition, ReferOn said its leadership team remains in place, with Vlad Bondarenko moving from Head of Product to Chief Product Officer and David Harris moving from Operations Lead to Chief Operations Officer.
The post ReferOn completes management buyout as Alex Bukin becomes CEO appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
CasinoCanada partners with FortuneJack to expand crypto casino coverage
CasinoCanada.com has partnered with FortuneJack crypto casino to increase FortuneJack’s visibility and drive traffic via CasinoCanada’s content channels in non-regulated Canadian markets.
Under the deal, CasinoCanada will create and publish informational content focused on FortuneJack’s features and gaming portfolio. The material will be integrated into CasinoCanada’s review and comparison sections, which the company said is intended to expand coverage and improve user navigation.
CasinoCanada is an online casino guide focused on the Canadian market and operated by SEOBROTHERS. Eugene Ravdin, Head of PR at SEOBROTHERS, said: “Our objective is to provide users with structured information about FortuneJack’s platform and support consistent traffic development. With crypto casinos rapidly growing in popularity and becoming an increasingly important segment of the iGaming industry, we see strong potential in this direction and aim to help users navigate it with clarity and confidence.”
FortuneJack, established in 2012, said it offers over 3,500 games, including more than 2,700 slots, from providers including Pragmatic Play, Yggdrasil, Betsoft Gaming, Red Tiger, GameArt, and PG Soft. The operator also lists up to 135 live casino games and betting across 50 sports. FortuneJack is operated by PlayWave SRL and is registered and licensed under Anjouan laws.
Sally Betanishvili, Brand Manager at FortuneJack, said: “At FortuneJack, Since 2014 our priority is staying at the forefront of the iGaming evolution by offering a premier crypto-gaming experience. Partnering with CasinoCanada allows us to bring our extensive portfolio of over 6000+ games to a wider Canadian audience that values transparency and variety. We are excited to work with a partner that shares our commitment to helping players navigate the exciting world of crypto casinos with confidence.” The companies said the partnership will focus on ongoing content development, increased platform visibility, and user acquisition initiatives across CasinoCanada’s media channels.
The post CasinoCanada partners with FortuneJack to expand crypto casino coverage appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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