Africa
Amusnet Won Online Slot Supplier of the Year and Reinforced its Long-Term Vision at the iGaming Afrika Summit
Amusnet arrived at the inaugural iGaming Afrika Summit with a clear position: it was not there to follow Africa’s iGaming growth, but to help shape it. Reinforcing that commitment beyond the exhibition floor, Cameron Green, Country Director South Africa at Amusnet, also joined the conference agenda as a featured speaker, contributing to key discussions around the future development of Africa’s gaming industry.
The company’s strong presence at the event was further recognised with the Online Slot Supplier of the Year award at the iGA Summit Awards, acknowledging Amusnet’s strong performance and growing impact across the African iGaming market.
Beyond the product showcase, Amusnet positioned itself as an active participant in Africa’s regulatory and commercial evolution. Across key markets including South Africa, Kenya, Nigeria and Tanzania, the company worked alongside operators, regulators and industry bodies to support a more structured and sustainable ecosystem.
Green took part in the panel discussion “Developed Markets: Strategies for Growing Africa’s Gaming Industry” alongside Thomas Nsongka, Managing Partner at Lion Bets, David Moshi, Managing Director of Velex Advisory Ltd, and Musa Mngadi, CEO of the African Lotteries & Gaming Association. The session was moderated by Job Weku, Business Development Manager Africa at FAZI Company.
Speaking during the panel, Green highlighted the increasing importance of localisation within African gaming markets.
“In the last 12–18 months, we’ve seen a clear shift from generic global content to locally adapted experiences that actually resonate with African players. It’s no longer enough to just translate a game, you need to localise mechanics, themes, volatility, even how jackpots are presented. The suppliers that understand cultural nuance and player behaviour are the ones driving stronger engagement and better lifetime value,” he said.
Addressing the relationship between operators and suppliers, Green also emphasised the need for stronger strategic alignment across the industry.
“Too many supplier–operator relationships in Africa are still transactional when they should be strategic. The operators winning today are the ones treating suppliers as growth partners, not just content vendors. That means sharing data, aligning on player value, and co-investing in performance. The reality is simple, if both sides aren’t making money sustainably, the partnership will break under pressure,” he noted.
At this year’s showcase, the focus moved beyond volume of content to performance that matters. Amusnet’s portfolio was built to deliver stronger session times, higher engagement, and improved player retention across regulated African markets. Proven titles like Shining Crown and Ca$hybara Ski Edition continued to perform consistently, while newer releases such as Caramelo Sortudo Crash Edition and Crazy Red reflected a sharper alignment with evolving player behaviour.
The Golden Coins Link Jackpot series further reinforced this approach, combining familiar mechanics with scalable jackpot structures that drove repeat play and sustained engagement. But the strategy did not stop online.
In a continent where retail still plays a dominant role, Amusnet’s ability to operate seamlessly across Land-based, Online, and Live casino environments gave operators a tangible edge. From immersive live products like Candy Wheel and Showtime Roulette 500, to Land-based solutions including Type S cabinets and the Amusebox platform, the offering was designed to bridge channels and maximise player value across touchpoints.
This hybrid strength proved particularly relevant in African markets, where infrastructure, regulation, and player habits differ significantly from one jurisdiction to the next.
For operators facing increasing pressure from taxation, compliance and rising acquisition costs, the focus remained straightforward: improving yield per player without increasing risk.
“We see Africa as a long-term build, not a short-term opportunity. Our role is to support regulated growth, build meaningful partnerships, and deliver products that genuinely move the needle for operators in this market,” added Green.
That approach was backed by a commercial model built on alignment. Through data-led optimisation, tailored volatility and rapid localisation, Amusnet worked closely with partners to improve performance at a market level. Co-investment in campaigns and a shared focus on measurable outcomes positioned the company as more than a supplier, but as a contributor to operator growth.
As Africa’s iGaming landscape continued to mature and move towards greater regulation and consolidation, the direction remained clear. Amusnet positioned itself on the right side of that shift: performance-led, locally aligned and built for the long game.
The post Amusnet Won Online Slot Supplier of the Year and Reinforced its Long-Term Vision at the iGaming Afrika Summit appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Launch adds sports, slots and live casino, with integrations including Kambi and Evolution.
Sunbet, the digital gaming arm of Sun International, has launched in Namibia using an “internationally configurable” platform supplied by Bede Gaming. The rollout marks Sunbet’s latest African market expansion with the technology partner.
Bede said the Namibia deployment mirrors Sunbet’s other African markets, covering sports, slots and live casino. The platform includes integrations with Kambi, Evolution, Habenero and Pariplay.
Operationally, Bede said Sunbet will also use its partnership with Xtremepush to access CRM tooling aimed at supporting acquisition and retention.
Bede and Sunbet have worked together since 2017. Bede said that after slot regulation changed in South Africa in 2022, Sunbet expanded its digital product line-up, followed by a Botswana launch in 2024. Bede cited H2 2025 Botswana results of 189% growth in registrations, 239% growth in unique players, and increases of 370% in total wagering and 350% in Gross Gaming Revenue (GGR).
Kirsty Stewart, Chief Legal & Client Success Officer at Bede, said: “It’s been wonderful to continue fostering our ongoing partnership with Sunbet, including the delivery of their two global expansions over these last couple of years. There’s a lot to be proud of within this customer relationship, and we’re looking forward to building on the outstanding performance we’ve witnessed so far. I’m eager to continue offering a strong foundation, exceptional service and powerful integration suite for Sun’s future growth.”
Simon Gregory, Chief Executive Officer at Sunbet, said: “Sun International is a well respected and trusted brand in Africa, so Sunbet’s intention was always to leverage this good will by expanding into other African markets. We experienced significant success after our debut in Botswana, so rolling out Sunbet to the Namibian market was the natural next step for us, especially given that Namibia is one of South Africa’s strongest trading partners.
“We are equally confident that with Bede, we have the right partner to achieve our regional expansion strategy. Their platform offers the digital flexibility and stability we need to efficiently enter new markets while living up to Sunbet’s promise to deliver a high-quality experience for players.
“We look forward to building a strong presence in Namibia and bringing the same trusted Sunbet experience that customers have come to expect across our other markets.”
The post Bede Gaming’s Latest Sunbet Expansion Delivers iGaming Platform to Namibia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Nearly 300 FAZI titles will roll into Alea’s operator network as the aggregator targets regulated growth in Latin America, Africa and Europe.
Alea has signed a content partnership with casino game provider FAZI that will see FAZI’s portfolio of nearly 300 games distributed to Alea’s global operator network via a single API integration.
Alea said the agreement supports its expansion across regulated markets in Latin America, Africa, and Europe. The integration adds FAZI content to Alea’s aggregation platform, allowing operators to access the games through the same connection they use for other suppliers.
Titles highlighted in the launch line-up include Wild Hot 40, Golden Crown, Wild Hot 40 Free Spins, Very Hot 5, and Wild Hot 40 Blow.
“We’re happy to welcome FAZI to the Alea platform,” said Eduard Verdaguer, Partnerships Manager at Alea. “They have a strong portfolio with games that already perform well in different markets, and we’re looking forward to making their content available to our operators.”
“Alea’s strong operator network makes them a valuable partner in scaling our distribution globally,” said Bojan Mitic, CEO of FAZI. “This collaboration allows us to reach new markets more efficiently and strengthen our position across key regions.”
The post Alea adds FAZI games via single API aggregation deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
MozzartBet, one of South-East Europe’s largest sports betting and gaming operators, has gone live with Fast Track CRM platform, rolling out the platform across its brands in the Balkans, Romania and Africa.
MozzartBet operates across a range of regulated markets, with brands in Serbia, Bosnia, Croatia, Romania, Malta, Kenya and Nigeria. The launch is the next step in MozzartBet’s player engagement strategy, as the operator continues to scale its multi-market presence and deepen the experience it delivers across its brands.
“We have been genuinely impressed with Fast Track from day one. Their team understood our operation, our markets, and what we needed to achieve – and the platform has lived up to it. Our CRM team is already running campaigns in ways we could not before, across all of our markets, and we are excited about what this partnership will let us build for our players going forward,” said Nemanja Savkovic, COO at MozzartBet.
The launch gives MozzartBet’s team a single real-time customer model across its brands, alongside Fast Track AI – the platform’s natural-language and agentic-workflow capabilities, which let operators interact with the platform conversationally and delegate end-to-end CRM tasks to AI agents.
“What MozzartBet have built across the Balkans and Africa is genuinely impressive. We are deeply aligned with their vision for where they are going, and we will continue to do everything we can to help them see that vision through,” said Simon Lidzén, Co-Founder and CEO of Fast Track.
The post MozzartBet is Live on Fast Track’s AI-native CRM Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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