Africa

Amusnet Won Online Slot Supplier of the Year and Reinforced its Long-Term Vision at the iGaming Afrika Summit

Published

1 month ago

May 12, 2026

amusnet-won-online-slot-supplier-of-the-year-and-reinforced-its-long-term-vision-at-the-igaming-afrika-summit

Amusnet arrived at the inaugural iGaming Afrika Summit with a clear position: it was not there to follow Africa’s iGaming growth, but to help shape it. Reinforcing that commitment beyond the exhibition floor, Cameron Green, Country Director South Africa at Amusnet, also joined the conference agenda as a featured speaker, contributing to key discussions around the future development of Africa’s gaming industry.

The company’s strong presence at the event was further recognised with the Online Slot Supplier of the Year award at the iGA Summit Awards, acknowledging Amusnet’s strong performance and growing impact across the African iGaming market.

Beyond the product showcase, Amusnet positioned itself as an active participant in Africa’s regulatory and commercial evolution. Across key markets including South Africa, Kenya, Nigeria and Tanzania, the company worked alongside operators, regulators and industry bodies to support a more structured and sustainable ecosystem.

Green took part in the panel discussion “Developed Markets: Strategies for Growing Africa’s Gaming Industry” alongside Thomas Nsongka, Managing Partner at Lion Bets, David Moshi, Managing Director of Velex Advisory Ltd, and Musa Mngadi, CEO of the African Lotteries & Gaming Association. The session was moderated by Job Weku, Business Development Manager Africa at FAZI Company.

Speaking during the panel, Green highlighted the increasing importance of localisation within African gaming markets.

“In the last 12–18 months, we’ve seen a clear shift from generic global content to locally adapted experiences that actually resonate with African players. It’s no longer enough to just translate a game, you need to localise mechanics, themes, volatility, even how jackpots are presented. The suppliers that understand cultural nuance and player behaviour are the ones driving stronger engagement and better lifetime value,” he said.

Addressing the relationship between operators and suppliers, Green also emphasised the need for stronger strategic alignment across the industry.

“Too many supplier–operator relationships in Africa are still transactional when they should be strategic. The operators winning today are the ones treating suppliers as growth partners, not just content vendors. That means sharing data, aligning on player value, and co-investing in performance. The reality is simple, if both sides aren’t making money sustainably, the partnership will break under pressure,” he noted.

At this year’s showcase, the focus moved beyond volume of content to performance that matters. Amusnet’s portfolio was built to deliver stronger session times, higher engagement, and improved player retention across regulated African markets. Proven titles like Shining Crown and Ca$hybara Ski Edition continued to perform consistently, while newer releases such as Caramelo Sortudo Crash Edition and Crazy Red reflected a sharper alignment with evolving player behaviour.

The Golden Coins Link Jackpot series further reinforced this approach, combining familiar mechanics with scalable jackpot structures that drove repeat play and sustained engagement. But the strategy did not stop online.

In a continent where retail still plays a dominant role, Amusnet’s ability to operate seamlessly across Land-based, Online, and Live casino environments gave operators a tangible edge. From immersive live products like Candy Wheel and Showtime Roulette 500, to Land-based solutions including Type S cabinets and the Amusebox platform, the offering was designed to bridge channels and maximise player value across touchpoints.

This hybrid strength proved particularly relevant in African markets, where infrastructure, regulation, and player habits differ significantly from one jurisdiction to the next.

For operators facing increasing pressure from taxation, compliance and rising acquisition costs, the focus remained straightforward: improving yield per player without increasing risk.

“We see Africa as a long-term build, not a short-term opportunity. Our role is to support regulated growth, build meaningful partnerships, and deliver products that genuinely move the needle for operators in this market,” added Green.

That approach was backed by a commercial model built on alignment. Through data-led optimisation, tailored volatility and rapid localisation, Amusnet worked closely with partners to improve performance at a market level. Co-investment in campaigns and a shared focus on measurable outcomes positioned the company as more than a supplier, but as a contributor to operator growth.

As Africa’s iGaming landscape continued to mature and move towards greater regulation and consolidation, the direction remained clear. Amusnet positioned itself on the right side of that shift: performance-led, locally aligned and built for the long game.

The post Amusnet Won Online Slot Supplier of the Year and Reinforced its Long-Term Vision at the iGaming Afrika Summit appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Up Next

Broadway Platform Partners with Ghanaian Operator Afrinova

Don't Miss

Why is Pix central to combating the illegal betting market?

Africa

African iGaming Alliance names SPRIBE a Platinum Supplier Member

Published

3 days ago

June 18, 2026

Wladimir P.

african-igaming-alliance-names-spribe-a-platinum-supplier-member

The African iGaming Alliance (AiA) has signed a strategic partnership with iGaming supplier SPRIBE, with SPRIBE joining the pan-African industry association as a Platinum Supplier Member.

AiA said the partnership will focus on regulatory engagement, industry research, responsible gaming initiatives, policy advocacy and stakeholder engagement aimed at strengthening regulated gaming markets across African jurisdictions.

According to AiA, the collaboration will also support efforts to promote effective regulation, combat illegal gambling, improve market channelisation and encourage evidence-based policymaking.

Peter Emolemo Kesitilwe, Chief Executive Officer of the African iGaming Alliance (AiA), said:

“SPRIBE’s decision to join the African iGaming Alliance as a Platinum Supplier Member represents a significant endorsement of our vision for a sustainable and well-regulated African gaming industry. As one of the industry’s leading technology innovators, SPRIBE brings valuable expertise, insight, and global experience that will strengthen our efforts to support regulators, governments, operators, and other stakeholders across the continent. We look forward to working closely together to promote responsible gaming, regulatory best practice, and long-term industry sustainability.”

The post African iGaming Alliance names SPRIBE a Platinum Supplier Member appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Africa

Booming Games signs content deal with World Sports Betting in South Africa

Published

6 days ago

June 16, 2026

Wladimir P.

booming-games-signs-content-deal-with-world-sports-betting-in-south-africa

WSB adds Booming titles including Tasty Bonanza, Cash Pig and the Buffalo series to its casino lobby.

Booming Games has signed a partnership with World Sports Betting (WSB) to roll out a selection of its casino titles on WSB’s platform in South Africa.

Under the agreement, WSB players will gain access to Booming Games content including Tasty Bonanza, Cash Pig and the Buffalo series. Booming Games positioned the deal as part of its wider expansion strategy across Africa.

Ryno Du Plessis, Group Chief Operating Officer at World Sports Betting, said: “We believe that Booming’s portfolio will offer something new and unique to our clients. Titles like Tasty Bonanza, Cash Pig and the popular Buffalo series are sure to be very popular with our player base.”

Solomon Godwin, Head of Africa at Booming Games, added: “We are thrilled to partner with World Sports Betting, a company with an outstanding reputation for delivering premium entertainment to players across the South African market. This collaboration represents an exciting step forward in expanding Booming Games’ reach and ensuring our titles are accessible to even more players in South Africa. We look forward to building a successful long-term relationship and delivering high-quality entertainment to their customers.”

The post Booming Games signs content deal with World Sports Betting in South Africa appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Africa

Betcamp Announces Siasia, Mighty George as Ambassadors

Published

2 weeks ago

June 11, 2026

Wladimir P.

betcamp-announces-siasia,-mighty-george-as-ambassadors

Nigeria’s latest sports betting brand, Betcamp, has officially unveiled Nigerian football legend, Samson Siasia, and renowned broadcaster, Guinness World Record holder and media personality, Mighty George, as brand ambassadors.

The unveiling ceremony was held at the company’s Abuja headquarters and marks another major milestone for the fast-rising sports betting platform, which officially went live on May 25, 2026.

The appointments reflect Betcamp’s commitment to partnering with personalities who embody excellence, credibility, resilience and innovation, while strengthening its connection with sports fans and entertainment audiences across Nigeria.

Samson Siasia remains one of the most accomplished figures in Nigerian football history. As a player, he was part of Nigeria’s historic 1994 Africa Cup of Nations-winning squad and represented the country at its first-ever FIFA World Cup appearance in the US.

He later distinguished himself as a coach, leading Nigeria’s Flying Eagles to the FIFA U-20 World Cup Final in 2005, winning Olympic Silver in Beijing 2008 and Olympic Bronze in Rio 2016.

Mighty George is one of Nigeria’s most celebrated broadcast personalities. A multiple award-winning journalist and presenter, he is the current Guinness World Record holder for the Longest Talk Show and the penultimate recipient of the Nigerian Presenter of the Year Award. Through his work in broadcasting, live events and sports media, he has built a reputation as one of the country’s most engaging and influential media figures.

As part of the partnership, Mighty George will serve as the official host of “Inside The Camp,” a new podcast powered by Betcamp. The platform will feature engaging conversations with sports icons, entertainers, business leaders and influential personalities, offering audiences unique insights into their lives, careers and experiences.

Speaking after the unveiling, Siasia expressed his excitement at joining the Betcamp family.

“I am excited about this journey and look forward to the growth and success of the brand. I have had the opportunity to closely observe the vision and commitment of the people behind Betcamp, and I can confidently say this is a brand built on integrity, professionalism and innovation. I am proud to be associated with a platform that is committed to serving sports fans and punters across Nigeria.”

Mighty George also expressed delight at the endorsement and the opportunity to contribute to the growth of the brand.

“I am truly excited to be joining Betcamp at such an important stage of its journey. From my interactions with the team, it is clear that this is a brand driven by innovation, integrity and a genuine passion for sports. I am honoured by the confidence reposed in me and look forward to helping build meaningful connections with sports fans across Nigeria while creating engaging and impactful conversations through Inside The Camp.”

Speaking on behalf of the company, Betcamp Lead Strategist, Mr. Ifiok Albert, described the appointments as a significant step in the company’s growth strategy.

“We are delighted to welcome Samson Siasia and Mighty George to the Betcamp family as Brand Ambassadors. Both individuals represent values that align perfectly with our brand — resilience, excellence, discipline, commitment, professionalism and consistency. Their achievements in their respective fields have earned them credibility and respect, making them ideal partners as we continue to build a trusted and innovative sports betting platform.”

He added that the company remains committed to delivering premium sports betting experiences powered by innovation, transparency and customer satisfaction.

Since officially going live on May 25, 2026, Betcamp has continued to establish its presence within Nigeria’s sports ecosystem through a series of fan engagement initiatives and strategic activations. The brand recently hosted a successful football viewing experience in Abuja on May 30 and is set to continue its nationwide engagement drive with activations across key cities.

As part of its expansion plans, Betcamp will also host a major launch event at its Uyo office this month, bringing together sports enthusiasts, stakeholders, partners and members of the public for a celebration of sports, entertainment and innovation.

With the unveiling of Samson Siasia and Mighty George as Brand Ambassadors, alongside the launch of Inside The Camp, Betcamp is positioning itself as more than a sports betting platform. The company aims to become a leading sports and entertainment brand dedicated to engaging fans, celebrating excellence and creating memorable experiences for Nigerians.

The post Betcamp Announces Siasia, Mighty George as Ambassadors appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.