Gaming
Fortnite and tommyinnit Revealed As Most Popular Video Game & Twitch Streamer In The UK In 2021
New research by Superdry has revealed that Fortnite is the most popular video game globally and Twitch streamer Ninja is the most searched for in the world. UK-based gamer tommyinnit is the UK’s most popular Twitch streamer, and Fortnite is the most popular game loved by Brits.
With an estimated 3.24 billion global gamersⁱ and Twitch streamers earning millionsⁱⁱ by inviting the world to watch them play, Superdry has analysed Google data from 169 countries over the last 12 months to discover which are the most popular games and gamers.
Released in 2017, Fortnite is a free battle royale game that is available on a range of devices and has truly taken the world by storm. According to the data, it’s this game that takes the top spot in 106 countries – making it the most popular game globally. Minecraft, which involves creating worlds with blocks in a three-dimensional space, comes second with 51 countries, including Russia, Brazil and South Korea, searching for the game the most.
Although Fortnite and Minecraft clearly dominate the world in terms of popularity, Grand Theft Auto V, Genshin Impact and Valorant also feature in the top list – although for only a handful of countries.
Game |
Number of countries |
1. Fortnite |
106 |
2. Minecraft |
51 |
3. GTA V |
2 |
=4. Genshin Impact |
1 |
=4. Valorant |
1 |
Most popular twitch streamers
Twitch streamer Ninja takes the top spot as the most popular globally, though this may not be too surprising as the American gamer has a whopping 17 million followers on the streaming platform. With 46 countries searching for him the most, Ninja is well-known for streaming Fortnite Battle Royale and has even gamed with celebrities like Drake and Travis Scott.
TommyInnit, a British streamer, is the second most search for Twitch streamer in the world with 36 countries searching for him and his livestreams. At only 17 years old, he holds Guinness World Records for having the most followed Minecraft channel on Twitch and the most viewers of Minecraft live stream on Twitch.
The third most Googled Twitch streamer is AuronPlay who is based in Spain and has 10.6 million followers. Unsurprisingly his username is the most searched for in many Spanish-speaking countries, including Bolivia, Chile and Peru.
Only two female streamers make the top list, Pokimane (most popular in 12 countries) and Pqueen (most popular in three countries). Pokimane, a 25-year-old Moroccan-Canadian streamer and internet personality, is most famous for streaming League of Legends and Fortnite. Meanwhile Turkish streamer Pqueen is a long-time streamer who has amassed 1.7 million followers.
Twitch username |
Number of countries |
1. Ninja |
46 |
2. TommyInnit |
36 |
3. AuronPlay |
14 |
4. Pokimane |
12 |
5. Squeezie |
8 |
=6. Faker |
7 |
=6. s1mple |
7 |
7. Nobru |
4 |
=8. Trymacs |
3 |
=8. Pqueen |
3 |
=9. Robleis |
2 |
=9. Anomaly |
2 |
=9. Markiplier |
2 |
=10. Rubius |
1 |
=10. ilMasseo |
1 |
=10. MissaSinfonia |
1 |
=10. alanzoka |
1 |
=10. Nick Eh 30 |
1 |
=10. Jacksepticeye |
1 |
=10. Ibai |
1 |
=10. Lirik |
1 |
Justin Lodge, Chief Marketing Officer at Superdry comments:
“We know that many of our best-selling items, like hoodies and loungewear, are the perfect attire for a night of gaming but we were curious to delve into the data to find out the games and streamers that video game fans can’t get enough of at the moment. It came as no real surprise that Fortnite was the outright favourite, but the range of Twitch streamers was fascinating to see – with top channels being based across the globe. We hope the research might inspire those who haven’t caught the gaming bug yet to check out some of the world’s best streamers, or even set up a channel of their own.”
To see the full research visit: https://www.superdry.com/most-popular-gamers
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Gaming
Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions
The post Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions appeared first on European Gaming Industry News.
Gaming
Nolimit City revisits the brutal factory life in Outsourced: Slash Game
Nolimit City takes you back to the grind with its latest release, Outsourced: Slash Game. For those who thought their consumerist cravings were a safe indulgence, think again. Following in the footsteps of Outsourced, this new addition pulls back the curtain on the sweat and sacrifice lurking behind those everyday luxuries—this time with a dash of danger. Outsourced: Slash Game is the studio’s second venture into crash-style gameplay, the first being xCrash™ in Skate or Die – but this time it’s a standalone crash game!
In Slash Game, players have to make some cutthroat decisions as a laser traces the outline of their hand, increasing the multiplier with every pass. Players hit “stop” to cash out, locking in the multiplier when they feel the timing is right. After which, they will be shown the potential winnings if they wouldn’t have stopped. But here’s the catch: if players hesitate a second too long and the laser slips, all the winnings are lost. A live scoreboard displays the Top Win, Top Miss and Last Round, so that players can keep track of their previous rounds.
Outsourced: Slash Game is not a familiar Nolimit City slot to some players but could cause some excitement with an increasing multiplier and a maximum payout of 1,500x the base bet. Outsourced: Slash Game, unlike Nolimit City’s high-volatility slots, is rated as ‘Medium Volatility’ but don’t let that fool you as it still includes the risk of losing your hand.
Per Lindheimer, Head of Product at Nolimit City, said: “Get back to work, will you? We’re bringing players back to the unrelenting factory floor of Outsourced with an all-new twist. Slash Game is a standalone take on our crash-style games, and it’s packed with plenty of heart-stopping moments (and maybe a few hand-stopping ones, too). We’re thrilled with how it turned out and we hope that our fans will be too!“
‘Outsourced: Slash Game’ will be available to all Nolimit City partners on November 5th, 2024.
The post Nolimit City revisits the brutal factory life in Outsourced: Slash Game appeared first on European Gaming Industry News.
Gaming
The mobile gaming market is growing and attracting new companies. GAMIVO is the latest example
Usually, consoles and PCs come to mind when discussing the gaming industry. The mobile sector is often treated as a child of a lesser god, even though it generates almost as much revenue as console and PC combined. Some companies can see this potential. For instance, the e-commerce platform GAMIVO has recently entered the mobile market, allowing players to buy in-game items cheaper.
Back on course
The entire video game industry has evolved incredibly, but the most spectacular has been the growth of the mobile sector. It expanded from 36.9 million dollars in 2016 to 93.2 billion in 2021. Unfortunately, the gaming market suffered from a decline that stemmed from the overoptimism of the pandemic era. As a result, the mobile gaming industry revenues dropped to 92.2 billion in 2022 and to 90.5 billion in 2023. Recent information has indicated this was a necessary correction rather than a long-term trend.
The latest Newzoo report, issued in August 2024, shows that the industry is on the right track again. According to analysts, the mobile sector will generate revenues of $92.6 billion, representing +3.0% growth year-on-year. It’s nearly half of the entire gaming industry.
Billions of players
Revenues are crucial, but they only show part of the story. To fully understand the size and potential of mobile gaming, it’s necessary to consider the number of players, which constantly grew even when revenues dropped. Newzoo estimates that it will reach 2.8 billion in 2024. It means that almost twice as many people play on mobile devices than on PCs and consoles combined. Currently, every third person on Earth plays on mobile devices, and there’s still space for further growth.
“There are emerging markets where smartphones and mobile networks can expand, providing new potential players. Furthermore, this type of entertainment has a low entry barrier because most popular games are free and don’t require high-end devices,” explains Mateusz Śmieżewski, the CEO at GAMIVO.
One hobby, different habits
GAMIVO is an example of a company that has recently joined the party to get a piece of the mobile pie. “We examined the mobile market for a very long time, trying to find a suitable place for us. It’s essential to understand that mobile gaming and mobile gamers differ from their PC or console counterparts. You can’t do the same things you do with PC and consoles and hope to replicate your success,” said Mateusz Śmieżewski.
Studies confirm this observation. Average PC and console players spend about 2.1 hours a day in virtual worlds. It’s half an hour more than mobile gamers. However, things get interesting when we take a look at playtime per week, which is the same for mobile and console (5.4 hours) and slightly longer for PC (5.7 hours). Moreover, typical PC and console owners play 2.6 and 2.7 days a week, respectively, while mobile players play 3.4 days per week.
Those statistics prove that PC and console players are more dedicated, spending more time in games’ worlds once they enter them. However, mobile gamers prefer shorter but more frequent sessions. They play while commuting or have a short amount of free time.
“Mobile players are more willing to uninstall games and give another title a chance. Hence, the gameplay has to be captivating and designed to provide quick but intense sessions.
Furthermore, even though the average weekly playtime is identical to PC players, many mobile players don’t think of themselves as gamers,” clarifies Mateusz Śmieżewski.
Another major difference regards the way in which revenue is generated. PC and console games traditionally represent the premium model, where players buy the game. Most popular mobile releases are free and generate revenue with microtransactions. Almost all titles allow players to spend their real money on virtual coins, crystals, and other items that can be used to unlock additional content or reduce cooldowns.
Entering the mobile market
Those contrasts and nuances scare most companies from the mobile market. Let’s see how GAMIVO has coped with this.
“We decided to launch a new product category dedicated to mobile gamers. Our model allows them to top up in-game accounts cheaply. As a result, they can save up to 30% on buying virtual items, upgrades, and other content. The GAMIVO offer includes the most popular mobile titles, such as Genshin Impact and PUBG Mobile, and still extends,” describes Mateusz Śmieżewski.
“We dedicated a lot of time to research and analyses. Also, the development process required a lot of work to provide GAMIVO customers with safe transactions and a user-friendly environment. The first reactions are very positive, confirming our belief that our decision was right and there is still more space in the mobile game market,” concludes the GAMIVO CEO.
The post The mobile gaming market is growing and attracting new companies. GAMIVO is the latest example appeared first on European Gaming Industry News.
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