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ProgressPlay to Unveil Standalone Platform Upgrades at SBC Summit 2025

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ProgressPlay, a leading B2B iGaming platform provider, is proud to announce the exhibition of its latest, cutting-edge standalone platform upgrades at the SBC Summit 2025 in Lisbon. The enhancements redefine the potential for operators to build a truly unique and sovereign iGaming empire.

This significant investment in technology underscores ProgressPlay’s commitment to providing a superior alternative to restrictive white-label and turnkey models. The upgraded standalone solution is engineered for ambitious operators who demand complete creative and commercial autonomy without compromising on speed-to-market or technological sophistication.

“The days of choosing between a quick-to-launch white-label shelf-product and a complex custom techincal build are over. With our standalone platform, you get the best of both worlds – fast launch and full control,” said Itai Loewenstein, CEO of ProgressPlay. “We are providing the ultimate power-up: the robust, scalable engine of a proven platform, coupled with the absolute freedom to build a brand that is entirely their own. This is about handing them the keys to their own kingdom, with no limits on their vision.”

The latest upgrades to ProgressPlay’s standalone solution are designed to deliver tangible competitive advantages including unmatched brand sovereignty whereby operators gain complete control over every customer touchpoint, from UX/UI and branding to bespoke promotional structures and loyalty programs, enabling the creation of a distinctive market identity.

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ProgressPlay replaces the limitations of legacy systems with direct data access, empowering operators to drive deep player insights, personalise experiences, and optimise revenue across the lifecycle. Standalone architecture removes intermediary layers and revenue-share inefficiencies, allowing for direct commercial negotiations and clearer margins. The result: increased profitability and operational freedom.

Built on a robust, API-driven infrastructure, the platform allows for seamless integration of third-party tools, proprietary games, and unique features. This ensures operators can adapt, innovate, and scale at their own pace, entering new markets and verticals with ease. Operators own their platform outright, making them immune to the contractual and operational uncertainties of leased solutions. This future-proofs their investment and provides a valuable business asset.

Attendees at SBC Summit 2025 are invited to experience a live demonstration of ProgressPlay’s upgraded standalone platform at Stand B410. The ProgressPlay team will be on hand to discuss how the solution provides the technological muscle and strategic freedom to launch, operate, and scale a market-leading iGaming operation.

ProgressPlay is a premier iGaming platform and content aggregator, providing a comprehensive suite of solutions including standalone, white-label, and turnkey services. Powered by a vast portfolio of thousands of games from top-tier providers and fortified with advanced marketing, CRM, and analytics tools, ProgressPlay empowers operators of all sizes to achieve sustainable growth and unparalleled success in the global online gaming market.

Marina Nahhas, Head of B2B Sales and Marketing, added: “The enhanced enterprise solution, exhibited at Stand B410, empowers operators with unprecedented freedom, control, and scalability to shape the iGaming landscape.”

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Duels for Friends in Trophy Hunter. Invite your friends and create a shared space for fun and competition.

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Starting September 5, Trophy Hunter players can invite friends to join the game and enjoy it together. But that’s not all – the new update introduces hot-seat duels, one-on-one asynchronous challenges that let players prove who is the best marksman and earn extra rewards. All this is made possible by the new Duels for Friends feature, which expands the social dimension of Trophy Hunter and gives players complete freedom to choose their opponents – both among existing fans of the game and those who haven’t yet tried it. This is another step in delivering the game’s dynamic, content-rich roadmap, with Trophy Hunter already recording very promising KPIs and steadily growing its player base since its July 3 global launch.

Duels for Friends – compete with your friends

– From the very beginning, the social aspect and players’ engagement in league competition have been extremely important for the development of Trophy Hunter. This clearly sets the game apart from the competition and strongly engages our users. Now we are taking the next step by giving players a tool that lets them create their own space in the game – inviting friends, competing, and simply having fun together. This is an important milestone in the game’s development and the foundation for the next features we are already working on.” – says Jakub Noganowicz, Product Owner of Trophy Hunter and Hunting Clash.

With the Duels for Friends feature, every Trophy Hunter player can invite anyone to join the game by sending them a special link via SMS or messenger. Members of the club can also be invited. In this way, players not only expand the Trophy Hunter community but also actively shape its composition. Invited friends can join the competition, become members of any club, or set up a new club together with the player who invited them and compete in the club league. It enhances the competitive spirit and motivates players to improve their skills.

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The update also adds a new form of competition alongside the league system – asynchronous one-on-one duels with friends (hot-seat duels). Each duel consists of three rounds and must be completed within a set time. The challenger selects an opponent from their friends list, chooses an arena unlocked by both players, and plays the first round. The match then continues step by step, with each participant taking their turn when convenient, but within the required time limit. In-game notifications remind players when it’s their turn, and before starting the next round they can watch a replay of their opponent’s shots. After three rounds, the duel is concluded, the winner receives a reward, and the loser can instantly challenge them to a rematch. An additional reward is granted only for the first duel of the day with a specific friend, but players can play as many duels as they like to prove who is the best marksman. To maximize rewards, players need to challenge as many friends as possible and win those encounters. All active duels are visible in the friends panel introduced with this update, while the notification system keeps players informed about ongoing challenges and results.

New arenas – dynamic game growth

At its global launch on July 3, 2025, Trophy Hunter offered players nine arenas where they could compete in their first duels. Just a month later, on August 13, the game was expanded with a tenth arena – Northern Lights. Set against the breathtaking spectacle of the aurora borealis, it challenges players to make precise long-range shots in low-visibility conditions. In the last week of August, the eleventh arena – Scottish Highlands – was introduced, bringing another unique environment and new challenges. The update also includes technical improvements that enhance the overall player experience. The fast pace of these additions is only the beginning of more exciting content that the Trophy Hunter team is actively working on to ensure the game continues to evolve dynamically.

The post Duels for Friends in Trophy Hunter. Invite your friends and create a shared space for fun and competition. appeared first on European Gaming Industry News.

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Metal Genesis Announces “Barrel of a Gun” Song Collab with Priscilla Abby

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Lemon Sky Studios has announced the release of the song “Barrel of a Gun” with renowned Malaysian artist Priscilla Abby, who has 1.29M subscribers on YouTube. “Barrel of a Gun” serves as the theme song for the studio’s original mech IP universe Metal Genesis. The official music video for the song, produced by Lemon Sky and featuring a mocap 3D-animated depiction of Priscilla Abby as a cyborg superstar, is set to be released this Sep 5, 8pm. 

The release of “Barrel of a Gun” is highly anticipated by Metal Genesis fans, due to a teaser version of the song being used as the soundtrack for Metal Genesis’s most recent cinematic trailer titled “All Hail the Harmonic”. This trailer introduces the Harmonic Heroes, one of the unique mech factions in the Metal Genesis universe, and has surpassed 100k views in just a few months due to the highly creative designs of the mechs which are controlled through the power of music. Numerous comments on the trailer show fans’ deep appreciation for the music and their excitement for a full version of the song 

To immerse fans in the universe of Metal Genesis, Lemon Sky Studios has worked with Priscilla Abby and her team to create the original song “Barrel of a Gun” which reflects the themes of Metal Genesis. For the music video, Lemon Sky Studios’ in-house team used cutting-edge motion capture technology to manifest Priscilla Abby in the world of Metal Genesis, depicting her as a cyborg vocalist while the Harmonic Heroes play as her live band in a vibrant techno world.

Metal Genesis is the first fully original gaming IP universe by Lemon Sky Studios, a world class art and animation studio known for their contributions in iconic games such as the Final Fantasy VII Remake, Armored Core VI, and Marvel’s Spider-Man Remastered. This ambitious project aims to leverage the team’s AAA expertise to create an expansive sci-fi saga told through games, animated films, comics, and more. To kick off the franchise, Lemon Sky has announced an upcoming Kickstarter campaign to develop a fast-paced boss rush game for PC called “Metal Genesis: Rogue Regime”, to be released on Steam. 

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Players of Metal Genesis: Rogue Regime will get to enjoy the thrill of rebellion while rising up against an oppressive regime using the power of “Gattai” – combining mechs to fuse into one unstoppable machine. To add a psychological layer to the experience, the game’s roguelike aspect irrevocably changes the main character with each mech upgrade, touching upon themes of existentialism and identity. In addition to the main singleplayer story campaign, the game will feature a leaderboard system which challenges players to sharpen their skills in battle, competing with other players to climb the ranks and claim the title of best mech pilot.

For those who are interested in getting updates and the chance to back the project for rewards when the Metal Genesis Kickstarter begins, a pre-launch page is currently live on Kickstarter with the option to follow the campaign by selecting “Notify me on launch”. 

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From gut feeling to game-changer: how AI is rewriting the rules of sports betting

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Once upon a time, betting was all about gut feelings. You liked the underdog? You bet on them. Your mate swore their team was unbeatable? You trusted them. Fast forward to 2025, and the landscape looks more like a scene out of Moneyball meets Iron Man.

Artificial intelligence isn’t just a buzzword anymore. It’s in your phone, your fridge, and yes, your sportsbook. Players everywhere are leaning on AI to predict outcomes, crunch odds, and gain that elusive edge. It’s no longer about who shouts loudest in the pub; it’s about who’s got the smarter data model in their pocket.

That’s why Betandyou decided to investigate and dig deeper. We asked: How exactly are players using AI in their betting strategies? And more importantly: Does it actually work? Spoiler: AI isn’t perfect, but it’s fast becoming a must-have tool for serious bettors.

Betandyou’s research reveals how players use technology, data, and machine learning to win an advantage. The research also reveals how AI sports analytics is shaping the future of betting.

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Betandyou Research: How Players Use AI in Betting

Betandyou’s deep dive into user behavior showed a clear trend: bettors are turning into data strategists. They’re not just guessing, they’re leaning on AI betting tools and automated betting systems.

We found three big ways players are using AI:

  1. Best AI betting apps. These platforms crunch odds, player performance, and injury reports. They model outcomes using neural networks and algorithms. Players told us they rely on these apps for daily predictions and insights. Players are downloading AI-powered apps that crunch data on injuries, weather, and player form. Think of them as your digital tipster. Ah, minus the shady WhatsApp group.
  2. Automated betting systems. Some bettors use automation to place wagers when certain conditions are met. It’s like having a bot watch the match for you. Pure strategy, zero panic.
  3. AI sports analytics communities. Bettors gather in online groups to share AI-driven sports forecasts. Think of it as Reddit meets Wall Street Bets, but for sportsbooks. Instead of stocks, we’re talking goals, corners, and game-day momentum. The community compares forecasts, models, and smart betting strategies with AI.

What’s clear: AI doesn’t replace human instinct. It’s supercharging it. Bettors blend data-driven forecasts using AI forecasts with their own knowledge of markets and trends. The result? A sharper edge in competition.

Real Examples: When AI Picks the Winners (and Losers)

AI isn’t magic, it’s math. But sometimes the math delivers eye-opening results. Take Google’s Gemini Live. One curious punter tested it at the Saratoga racetrack. Gemini analyzed odds, jockey stats, and race history. It recommended horses. Sometimes the picks landed, sometimes not, but it proved AI could crunch information faster than any casual bettor.

Then there’s March Madness. In 2025, Alan Levy and his platform 4C Predictions threw down a wild challenge: $1 million on an AI-generated bracket against professional gambler Sean Perry. Levy’s thesis? Data will beat humans. Perry’s rebuttal? Bring it on.

The AI side picked Houston. Perry went with Duke. Beyond the headline, the real story is this: AI has become so trusted that people are willing to stake seven figures on its forecasts. That’s not futuristic. It’s happening right now.

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The semifinal? Houston edged out Duke 70–67, giving the AI bragging rights. But in the final, Houston fell to Florida, proving once again that even the sharpest AI-driven sports forecasts can’t erase the wildcards of sport.

AI can’t eliminate luck. A buzzer-beater, a red card, or an underdog miracle can derail even the sharpest model. That’s the beauty – and risk – of betting: predictive analytics can point the way, but the game itself writes the ending. AI can forecast probabilities, but it can’t account for magic.

How AI Is Changing Live Betting and Analytics

Live betting used to be chaos. Blink, and the odds had shifted. Miss an injury update, and you were cooked. Enter AI.

  • Dynamic Real-Time Odds. AI processes millions of data points: player fatigue, a red card, a substitution, even a sudden rain shower, trends, to update odds instantly. Sports betting companies using AI can update odds the second something changes.
  • Automated Alerts. AI tools ping bettors when opportunity knocks. “Hey, Arsenal’s possession just dropped by 20%, consider hedging your bet.”
  • Risk Management. Gone are the days of chasing losses blindly. AI helps players know when to hold ’em and when to fold ’em. AI sports analytics helps players know when to wager and how to spread risk.

In short: AI turns live wagering from a scramble into a strategy.

Why Bettors Swear by AI: The Big Benefits

So, why has AI become the new must-have in betting? Betandyou’s research pointed to three big advantages:

  1. Speed of Analytics. Algorithms and neural networks process data in seconds. Machine learning delivers insights faster than any manual analysis. AI can take into account millions of stats in seconds. Human brains? Not so much.
  2. Depth of Forecasts. Machine learning digs into patterns invisible to the naked eye. Like spotting that a striker scores 60% of his goals after the 70th minute.
  3. Accessibility. The best AI betting apps put analytics, forecasts, and modeling in your pocket. What once required a team of analysts is now available in your pocket. Free or low-cost AI tools have democratized data-driven betting.

The result? AI helps bettors place smarter wagers with higher performance and accuracy. It levels the playing field, giving everyday bettors the same advantage that sportsbooks once kept for themselves.

The Future: Where AI and Betting Are Headed

AI isn’t slowing down. The future promises even more innovation. As tech evolves, bettors can expect:

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  • Hyper-Personalized Predictions. Bets tailored to your preferences, risk profile, and favorite leagues and markets.
  • Voice-Activated Betting. Imagine asking your phone: “Hey Betandyou, who’s likely to score next? What’s the forecast for the next goal” and getting an AI-powered answer.
  • AI + AR Stadium Feeds. Watching a live match through AR glasses, with AI overlays showing win probabilities and player heat maps in real time.

Betandyou sees this as the natural evolution of our platform: blending classic sportsbook heritage with cutting-edge artificial intelligence. We’re not just keeping up, but we’re setting the pace for the competition. We’ve always been about giving players the best odds, the smoothest platform, and the richest gaming experience. Now, we’re supporting the AI revolution, making sure our players stay ahead of the curve.

Bet Smarter, Bet With AI

AI sports betting isn’t just the future. It’s the present. Predictive analytics, machine learning, and automated betting systems are already reshaping how winners are made.

For players, the message couldn’t be clearer: AI helps you bet smarter, manage risk, and find the edge others miss. For sportsbooks, it’s nothing less than a revolution, one that raises the stakes, sharpens the competition, and rewrites the rules of the game.

At Betandyou, we’re not watching this change from the sidelines. We’re driving it. Blending tradition with innovation, and community with technology, we believe the smartest betting strategy is instinct plus intelligence.

So here’s the bottom line: if you’re still betting blind, you’re stuck in the past. The real advantage belongs to those who embrace AI-driven sports forecasts, sharper insights, and smarter strategies.

Ready to play the game of tomorrow, today? Step into the Betandyou community, where every wager carries the power of artificial intelligence.

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