Uncategorized
Casino Guru and WinSpirit celebrate SmartPlay campaign, driving player engagement in RG

Casino Guru and WinSpirit have successfully wrapped up the SmartPlay Social Media campaign, an innovative initiative designed to raise awareness of Responsible Gambling (RG) while actively educating and engaging players on safe and sustainable play.
Casino Guru contributed its expertise in RG and offered insights into player behavior, while WinSpirit leveraged its deep understanding of its community to spearhead the social media campaign. The collaboration highlights how operators and independent authorities can work together to promote safer gambling.
The campaign’s goal was to show that operators can take actionable steps to support player well-being, increase awareness of RG tools, and reduce gambling-related harm by engaging players directly.
This approach allowed for meaningful social media outreach and targeted reminders. The initiative helped turn Responsible Gambling from “background noise” into an experience that players sought to be an active part of, combining
At the start of the campaign, a survey of WinSpirit players revealed that while 63% understood the primary goal of Responsible Gambling, 46% still found the details unclear. Over six interactive social media posts, players learned to identify “red flags” and “green flags,” challenged common myths, and explored important topics, including gambling as entertainment, rather than an activity designed for profit.
Šimon Vincze, Head of Sustainable & Safer Gambling at Casino Guru, commented:
“Player protection is an integral part of the gambling industry’s development. Effective communication will resonate positively with players, and proactive initiatives not only reduce harm but also deliver commercial benefits for operators. We hope to see more campaigns like this across the industry.”
The campaign also confirmed that Responsible Gambling strategies must be tailored: what works for some players may not work for others.
For example, WinSpirit’s email reminders were highlighted by 56% of players as an effective tool in promoting safer gambling practices.
To wrap up, the campaign encouraged players to participate in a self-check to explore their own gaming habits, resonating with Casino Guru’s mission to empower players with insight into their behavior and make informed decisions.
The SmartPlay campaign demonstrated that combining insight with creativity can turn Responsible Gambling can turn this pillar of the gambling experience into a part of the casino journey that players care for and want to know more about.
The post Casino Guru and WinSpirit celebrate SmartPlay campaign, driving player engagement in RG appeared first on European Gaming Industry News.
Uncategorized
Boomerang Partners will showcase a unique ‘Boomerang Arena’ concept, along with its brand portfolio at SBC Summit 2025

Boomerang Partners is set to participate in SBC Summit 2025 — one of the iGaming industry’s flagship events — taking place in Lisbon from September 16–18, with over 30,000 delegates expected. Boomerang will be represented at the exhibition with booth F1.
As an official exhibitor, Boomerang Partners will present its signature booth concept — the Boomerang Arena — a dynamic, immersive space where creativity meets performance.
Located at booth F1, the Boomerang Arena will feature interactive sports-themed activities, live performances, product showcases, and engagements designed to spark conversation and collaboration.. Additionally, on the 2nd day of the summit, there will be two performances featuring actors, starting at 4:00 PM. Don’t miss it. Furthermore, the Boomerang Partners booth will feature a unique visual gallery and a raffle for exclusive prizes. Details will be announced later.
New sports tournament: Golden Boomerang League
Boomerang Partners will also present its new affiliate tournament — the Golden Boomerang League. Visitors can learn the rules and register directly at booth F1.
From September 1 to October 31, affiliates who generate 20+ FTDs for sports brands from Boomerang’s portfolio will enter a prize draw.
The winner will earn:
- Guaranteed entry into the Golden Boomerang Awards 2026
- A 2x AC Milan Experience — including flights, accommodation, and matchday access
Anton Eshtokin, Chief Marketing Officer of Boomerang Partners, said: “Boomerang Partners continues the series of projects in the lineup of sports-oriented activities. For the SBC, we have prepared content for our booth and programs that align with our strategy, designed to further emphasize our confident sports course. We always aim to surprise our partners with creativity and relevance — even when addressing serious business objectives. We invite current and potential partners, as well as everyone we have managed to interest, to our booth.”
Come to booth F1, check out the ‘Boomerang Arena’ concept, and have an unforgettable experience.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, contributing to a nearly 1.5-fold increase in product users.
Boomerang’s portfolio contains 18+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
The post Boomerang Partners will showcase a unique ‘Boomerang Arena’ concept, along with its brand portfolio at SBC Summit 2025 appeared first on European Gaming Industry News.
Uncategorized
Atlaslive to Showcase at SBC Summit Lisbon 2025

Atlaslive, the B2B technology company behind a dynamic iGaming platform, will be exhibiting at SBC Summit 2025 in Lisbon from September 16–18 at the Feira Internacional de Lisboa (FIL). The event is one of the largest gatherings in betting and gaming, bringing global leaders together to exchange ideas, explore innovations, and build partnerships.
“At Atlaslive, we’re focused on building practical, high-performance solutions operators can trust — from compliance-ready risk management to flexible front ends and real-time analytics,” said Anastasiia Poltavets, Chief Marketing Officer at Atlaslive.
“SBC Summit is the right place to show what’s new and connect with partners who want measurable impact ahead in the 2025/26 season.”
In addition, Atlaslive has been named a finalist for Sportsbook Supplier of the Year at the SBC Awards 2025, which take place on September 18 at Lisbon’s MEO Arena alongside the Summit.
Meet Atlaslive in Lisbon
- Dates: September 16–18, 2025
- Venue: Feira Internacional de Lisboa (FIL), Lisbon, Portugal
- Stand: C103
About SBC Summit
The SBC Summit is a premier global event for the sports betting and iGaming industry, attracting tens of thousands of delegates annually. The program includes exhibitions, conference tracks, and networking opportunities across specialized zones.
About Atlaslive
Atlaslive (rebranded from Atlas-IAC in May 2024) delivers a modular and automated platform for sportsbook and casino operators. Its core modules include Sportsbook, Casino, Risk & Anti-Fraud, CRM, Bonus Engine, Business Intelligence, Payments, and Retail.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Atlaslive to Showcase at SBC Summit Lisbon 2025 appeared first on European Gaming Industry News.
Uncategorized
Million Games Unleashes Riches of Zeus – A Divine Slot Packed with Power, Progression and Payout Potential

Million Games proudly announces the launch of Riches of Zeus, a high-volatility video slot set on top of Mount Olympus. This 5×3 slot blends escalating Free Spins, symbol upgrades, and cinematic gameplay for a mighty experience that grows more powerful with every spin.
Players enter the game at the base of Olympus and ascend through divine trials—unlocking expanding Wilds, bonus upgrades, and an evolving win structure that reflects their progress. With a mighty 96.5% RTP and a max win potential of 5000x bet, Riches of Zeus offers a feature-driven experience steeped in thematic depth.
Key Features Include:
-
Expanding Zeus Wilds – Wilds on reels 2–4 expand to cover entire reels when part of a win.
-
Free Spins of Ascension – Triggered by 3+ Lightning Bolt bonus symbols. Players receive 8 Free Spins.
-
Symbol Upgrade – Every Zeus Wild upgrades medium and high-value symbols step-by-step for the remainder of the bonus round.
-
Extra Free Spins – Up to +3 spins can be earned through Wilds during Free Spins.
-
Power Bet Mode – Players gain access to a reel set with double the chance of triggering the feature.
-
Buy Feature Option – Players can purchase direct entry into the bonus round.
Built for Momentum and Mythology
“Riches of Zeus taps into everything we love about modern slot design,” said Thomas Nimstad, CEO of Million Games. “It’s fast, feature-focused and lets players feel the impact of their progress. Each Wild matters. Each upgrade builds tension. It’s a bold, rewarding game that brings Zeus powers to life with every spin.”
From its expanding visuals to its upgrade-driven mechanics, Riches of Zeus offers an experience that starts strong and builds with thunderous potential.
Riches of Zeus is available now.
The post Million Games Unleashes Riches of Zeus – A Divine Slot Packed with Power, Progression and Payout Potential appeared first on European Gaming Industry News.
-
Latest News7 days ago
Cactus Founder Nickolas Ribeiro Defends Industry’s Continued Commitment to Responsible Gaming
-
Balkans6 days ago
ELA Games Partners With Superbet to Expand Offerings in Serbia
-
Asia6 days ago
New Indian Law Aims to Curb Online Money Gambling Sector, Prohibits Related Advertising
-
Canada6 days ago
Golden Nugget Online Casino Debuts in Ontario
-
Compliance Updates6 days ago
Romania Blocks 30 Unlicensed Gambling Websites
-
Caio Vianna6 days ago
Brazil Congress Told to Focus on $6.4B Gambling Revenue Losses to the Black Market
-
Brazil6 days ago
SOFTSWISS Wins Best Game Aggregator Award in Latin America
-
Latest News6 days ago
SOFTSWISS Wins Best Game Aggregator Award in Latin America