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Racecourse Media Group generates £117.6m in media and data rights payments for British racecourses in 2022
Racecourse Media Group (RMG) will pay racecourses £117.6 million in payments generated from their media and data rights in 2022 – compared to £110m in 2021.
The payments are derived from a range of RMG businesses, including via betting shops (Racecourse Retail Business), online bookmaker streams (Digital Streaming), pay TV channel (Racing TV), international betting (Racing TV International) and non-betting distribution, mainstream TV (ITV agreement) and data (Racecourse Data Company).
Roger Lewis, the Chairman of RMG, said: “The RMG model has once again proved to be resilient and reliable – in the face of significant challenges – producing record results, and performing ahead of expectations. The results are a testimony and tribute to the vision and dedication of those racecourses who came together and stuck together to create, grow, and develop the RMG business.
“On behalf of everyone at RMG I thank all the racecourses, owners, breeders, trainers, jockeys, stable staff and our valued media, technical broadcast, commercial and betting partners for their help and support in enabling RMG to play its role effectively.
“I step down from the Board of RMG this year, having joined the company in 2012. It has been a huge privilege and a great honour to have worked with so many wonderful people. I sincerely welcome my successor, Conor Grant, formerly CEO of Flutter UK and Ireland, who takes up the reins as Chairman, on October 1, 2023.”
The 2022 results were achieved against the headwind of the long-running Gambling Act Review process. RMG has played its role by using its media platforms to bring attention to the Gambling Act Review and ensuring its consumers’ views and attitudes on the subject were made available to politicians, regulators, and media commentators.
The process has led to bookmakers ramping up levels of affordability checking, which has resulted in a clear and material reduction in betting turnover from the early summer of 2022 onwards.
Looking to the future, Martin Stevenson, Chief Executive of RMG, said: “We believe that innovation is key for the business and racecourses to help grow appeal and engagement with the sport, and provide a platform to deliver growth in licence fees to racecourses and the sport in the future.
“A fundamental building block in technical innovation for the business is the deployment of a highly reliable and accurate tracking system, which we have achieved via the award-winning Coursetrack.
“Beyond purely providing timing, the importance of tracking is that it provides a wealth of real time data that the business can now utilise to develop new products and innovations. These include the roll-out of in-play betting on RMG’s content, currently deployed by BetVictor and William Hill, and with more bookmakers in the pipeline.
“Another key application of tracking data is to help create stimulating, insightful data – a suite of new facts and statistics – to engage our audiences and support betting markets.
“In addition, our Self Service Betting Terminal (SSBT) racing product is being rolled out this month. It’s worth noting that c.80% of football bets struck in shops are placed via SSBTs, compared to just 10% for racing, so this could be a real opportunity for racing to generate additional consumer engagement and turnover in the important betting shop space.
“We have also significantly enhanced our broadcast output, with advances to the virtual studio, the roll-out of augmented reality graphics, the gradual move to remote production, and developments to the production of dedicated racecourse streams. This is bringing horseracing TV coverage up to the high levels that other sports, like football and cricket, enjoy.
“Our social media initiative, #raceday, which brings an influencer-led approach to the racecourse and engages with a young demographic, has surpassed 20m views, while our free-to-play games, run in conjunction with Paddy Power, have generated 2m entries and proved to be an excellent data capture platform.
“With media increasingly being consumed through digital channels, driving innovation is key to growing audiences and engagement through these platforms. This approach blends well with our focus on strengthening the core capabilities which have enabled us to grow to where we are today, ensuring the business remains ready for the future.”
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National Platform Expands Its International Network of Partners: Memorandum Signed with IBIA

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The National Platform of Sports Integrity of Ukraine and the International Betting Integrity Association (IBIA) have signed a memorandum of understanding.
IBIA is the is the leading global voice on integrity for the regulated betting industry. It brings together more than 90 sports betting operators and over 200 brands across six continents. IBIA’s global monitoring network tracks over USD 300 billion in betting activity annually, detecting suspicious patterns in real time.
The organisation works closely with major international sports institutions such as FIFA, UEFA and the IOC, as well as with national gambling regulators worldwide.
The signing of the Memorandum opens new opportunities for the National Platform in identifying and countering sports competition manipulation, in particular:
- access to IBIA’s Monitoring and Alert Platform;
- the ability to receive alerts on suspicious betting patterns related to matches involving Ukrainian teams or athletes; and
- strengthened international cooperation on sports integrity.
The National Platform stated: “Cooperation with IBIA allows us to integrate into the global system for safeguarding sports integrity. For Ukraine, this represents a qualitatively new level of detection and prevention of competition manipulation. We gain access to advanced international response mechanisms and become part of the worldwide network fighting corruption in sport.”
Khalid Ali, CEO of IBIA stated: “IBIA is delighted to be able to reach this important agreement with the Ukraine National Platform for combating competition manipulation. The move maintains our approach of widening our global integrity collaborations and partnerships and aligns with our Mission 2030 strategic objectives.”
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ELA Games in Rome: Studio to Showcase New Titles & Plans at the SiGMA Europe Summit

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ELA Games is set to attend the SiGMA Europe Summit in Rome from 3 – 6 November. The event gathers global iGaming leaders to discuss innovations, future technologies, and rising companies.
Representing ELA Games will be:
- Yaroslav Soloshenko, Head of Business Development
- Peter Vonarshenko, Senior Business Development Manager
They will reveal the studio’s latest titles, such as the festive Witches’ Book, high-energy Piñatas Festival, and highly successful Buffalo Force, which experienced record growth statistics. Additionally, attendees will get a sneak peek into ELA Games’ upcoming title, Riches Express (30 October release), and other forthcoming plans.
Yaroslav and Peter will also unveil exciting new expansion plans in Greece and what that means for the studio’s future content developments.
Special Panel Appearance
On 4 November (11:30 – 12:10, Stage 3 | Affiliate Leaders), Yaroslav Soloshenko will take part in a special panel discussion titled “Battle for the Bottom Line: Does Product or Marketing Drive Growth?”
The session will bring together leading industry experts, from star streamers to product innovators, to explore the strategies that fuel player acquisition, retention, and revenue. Yaroslav will share his insights on ELA Games’ multifaceted approach to growth, including strategic game development and relevant marketing.
Yaroslav commented, “The conversation around strong product development versus marketing is always evolving. For ELA Games, true growth happens when the two work together. A great product generates stories and memories worth sharing, which is what we try to revolve our marketing strategies around. I look forward to sharing more in-depth insights at my panel discussion at the SiGMA Europe Summit.”
Meet ELA Games in Rome
Attendees can book a 1-on-1 meeting with Yaroslav and Peter to learn more about how diverse content can boost operator growth and keep players engaged for longer.
ELA Games’ standout titles, such as Buffalo Force, have been a driving growth factor, experiencing record engagement metrics in just 3 weeks. Operators can explore the studio’s diverse and ever-growing portfolio to discover more highly engaging content that players love.
Join the team at the SiGMA Europe Summit in Rome from 3 – 6 November.
Secure a meeting now — limited slots available!
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FairPlay Sports Media and JOE Kick Off Betting Strategy Partnership

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FairPlay Sports Media, the fan and AI-powered global sports media network, has announced its latest strategic betting partnership with leading UK & Ireland sports and entertainment publication, JOE, which will see its sporting content bolstered by FairPlay’s BetTech and AI-powered tools, as well as access to premium content and betting sponsorship opportunities.
JOE’s 28m global following will now experience more dynamic, betting-related content on-site, which will complement the brand’s premium editorial content with seamless, higher converting bet placement user journeys with bookmaker partners.
Similarly, FairPlay’s betting network and expertise will leverage JOE’s brand equity and original editorial output for additional monetisation opportunities. These will initially include widget integrations within sporting content, deep-linked to partner website betslips and showcasing best value prices to the user.
Social media and video branding opportunities will follow that combine consideration and performance strategies for betting partners. 1.7bn minutes of content was watched on JOE during 2024 and this will now be underpinned by FairPlay’s extensive operator network.
Stuart Simms, Group CEO at FairPlay Sports Media, said: “JOE has become a household name for sports news and engaging content in the last decade, both in its core Irish market but also worldwide. As a brand, it’s an ideal fit for FairPlay Sports Media’s BetTech and betting consultancy services, which together will enhance editorial content, deliver new revenue streams, and ultimately, create a better fan experience.
“As a network, we’ve proven that we can offer huge value to partners by integrating complementary tools, adding sharper betting insight which levels the playing field for users, and facilitating the link between sportsbooks and prominent media brands, like JOE, in order to fulfil their engagement and monetisation potential.”
Paul O’Donohoe, Managing Partner at JOE Media Group, added: “We are excited to partner with FairPlay Sports Media’s BetTech offering. We are one of the leading social publishing groups for driving front-end engagements globally. Now with the integration of this tech and FairPlay’s extensive operator network, we will be able to make a big step into the transactional space.
“The data we now have access to as part of this agreement will also help us to provide dynamic informative content around the sports conversation to help give our audience a richer fan experience and help them level the playing field.”
The post FairPlay Sports Media and JOE Kick Off Betting Strategy Partnership appeared first on European Gaming Industry News.
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