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N1 Faces: Dmitry Filippov — What’s Behind Sustainable Growth in Affiliate Marketing?

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In iGaming, sustainable growth is never accidental. Strong performance, scalability and long-term partnerships are built on structured processes, strategic thinking and the ability to adapt quickly in an ever-changing market.

In the latest edition of N1 Faces, the N1 Partners team speaks with Dmitry Filippov, Affiliate Team Lead (SEO)—a specialist operating at the intersection of strategy, leadership and partner relations. Having evolved from hands-on traffic roles to managing a full affiliate direction, Dmitry is responsible not only for performance metrics, but also for building trust-based, long-term relationships with partners.

Dmitry Filippov

Affiliate Team Lead (SEO), N1 Partners

How did you get into affiliate marketing, and when did you realize this was the field you wanted to grow in?

I first discovered affiliate marketing while I was still at university. I joined as a junior buyer in the nutra vertical and, over time, created what felt like thousands of creatives for “miracle pills”—from potency and joints to blood vessels.

After graduating, I applied to nearly 400 jobs and eventually landed a PR role in the Forex vertical. Even during my probation period, though, I knew I wanted to develop the affiliate direction inside the company.

Affiliate marketing combines everything I truly enjoy: marketing, creativity, speed, people—and, of course, the freedom to travel.

What brought you to N1 Partners, and what was the deciding factor?

At the time, I was exploring new opportunities while working as Head of Affiliate at a gambling affiliate network. From the first conversations, N1 Partners felt like love at first sight.

What really stood out was the mindset and communication style of our Head of Affiliates, Alexa Bond. After those initial discussions, I knew this was the place I wanted to be—and I haven’t regretted the decision for a second.

I’m grateful for every team I’ve worked with, but this one is on a completely different level.

As a Team Lead, what’s harder: scaling performance or scaling the team?

In reality, they go hand in hand. As the team grows, performance grows with it.

What matters most to me is that people develop both vertically and horizontally—expanding their skills, responsibility and confidence. The market is full of strong talent, and new team members often bring fresh ideas and valuable experience.

Both challenges are demanding, but also exciting—especially with a strong product foundation. Our brand portfolio and GEO coverage continue to expand, which gives affiliate managers powerful tools to succeed.

How do you support the growth of managers within your team?

I pay close attention to soft skills, starting from the interview stage. Energy, initiative and the ability to absorb information quickly are critical in the early months.

The onboarding phase is especially important. Motivation and adaptation go hand in hand—without a solid foundation, strong results simply won’t follow. That’s why I invest heavily in structured onboarding and early-stage support.

How do you give tough feedback while maintaining motivation?

Objectivity is key.

I give tough feedback regularly, but always in a constructive and friendly way. In most cases, it acts as motivation rather than pressure.

Mistakes are part of the job—only people who do nothing never make them. What matters is how someone reacts and improves. A leader’s role is to guide without killing initiative or the desire to grow.

How do you stay balanced during high-pressure periods?

Travel and sports.

I played football for 10 years before an injury forced me to stop. Now I occasionally compete in amateur mixed martial arts and play padel in my free time.

As for travel—it’s an addiction. I plan my next trip while I’m still on the current one. Without something on the calendar, the world feels about 10% less bright.

If you weren’t in iGaming…

To be continued.

But realistically, I’d still be close to this world—either in a related industry or in marketing. I thrive in fast-paced environments where things evolve constantly and every month brings new challenges.

Top-3 Blitz

Which skills will increase the value of an affiliate manager the most in the coming years?

  • Speaking multiple languages

  • Using AI as a practical working tool

  • Strong analytical and numbers-driven thinking

What should affiliates consider when choosing an affiliate program?

  • Public communication and media presence

  • Product quality and GEO performance

  • The team behind the brand—strong people matter

Which trends will shape iGaming in 2026?

  • AI as a powerful assistant, not a replacement

  • Growing importance of smaller, flexible GEOs

  • Continued market consolidation and holding structures

Join N1 Partners

Affiliates interested in launching new campaigns, testing offers or discussing tailored terms can reach out to Dmitry Filippov directly.

N1 Partners provides everything affiliates need to stay competitive: high-converting products, data-driven analytics with optimization insights, and hands-on support focused on long-term performance.

As a multi-brand affiliate platform and direct advertiser, N1 Partners unites 14+ casino and betting brands, operates across Tier-1 GEOs, delivers Reg2Dep rates of up to 70%, and offers competitive deals including CPA up to €700 and RevShare up to 45%. Trusted by 14,000+ partners, N1 Partners is known for transparency, flexibility and a partner-first approach—where strong communication remains the foundation of sustainable success.

The post N1 Faces: Dmitry Filippov — What’s Behind Sustainable Growth in Affiliate Marketing? appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Blueprint Gaming

Weekend Reels | Week 30: Slot Drops & Trends

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Here are this weeks latest slots releases compiled by Eastern European Gaming

Spinomenal has released 3 Fuego Chillies, a new 5×3 video slot themed around a Mexican street fiesta. The game ships with a feature-led Bonus Game and a top prize billed as a Grand Jackpot of x3,000 the total bet.

CT Interactive has released its latest slot game, 40 Mega Star. As the night sky comes alive with countless shimmering lights, only a select few stars have the power to capture attention and become true Mega Stars.

TaDa Gaming has expanded its popular Unlimited Fortune mechanic with the launch of Joker Coins Unlimited Fortune. Combining Lock & Respin, progressive bonus expansion, jackpots, multipliers and the signature Unlimited Fortune feature, this compact three-reel release delivers layered gameplay and win potential of up to 5000x.

Blueprint Gaming is releasing an upgraded version of Super Graphics Upside Down exclusively on Lottomart, giving Lottomart’s UK players early access to the title. Originally launched in 2021, Super Graphics Upside Down is being re-released with a new bonus wheel feature and an increased max win potential, rising from 250X to 3000X, according to the companies.

ICONIC21 has released Wild Gold Mine 2, a high-volatility sequel to its Wild Gold Mine slot. The game is played across 243 ways and launches with multiple RTP configurations, with a stated top prize of 10,000x.

Games Global has launched Rumble Kong CASHINGO™, a new jungle-themed online slot developed with exclusive studio partner Alchemy Gaming. The title went live on 23rd July 2026. Rumble Kong CASHINGO™ is a 5×5, 3,125 ways-to-win game built around an expanding CASHINGO™ collection grid.

Swintt has released a new slot from its Elysium Studios label, titled Odyssey Hold & Win. The supplier said the game is built around a Hold & Win collection mechanic and features a stated maximum win of 3,317x. Odyssey Hold & Win runs on a 4×4 grid that can expand to 4×8 when Athena appears, according to the company.

ELA Games has released a new slot, Age of Cleopatra, adding another ancient-Egypt theme title to its portfolio. The studio positions the game as a medium-volatility release and says it is available to demo now. Age of Cleopatra runs on a 5×3 reel set-up with 25 paylines.

Endorphina has launched Zalatar, a new myths-and-legends themed online slot, expanding its recent run of fantasy-leaning releases. The supplier said Zalatar is a 5-reel, 3-row game with 25 fixed paylines, 96.03% RTP and high volatility.

The post Weekend Reels | Week 30: Slot Drops & Trends appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Awards

Slotsoo Awards 2026 Celebrate the Best Casinos and Game Providers

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Slotsoo is proud to announce the winners of the Slotsoo Awards 2026, recognising the online casinos and game providers that have delivered the best player experiences over the past year. Now firmly established as an annual celebration of excellence, the awards continue to recognise the companies setting new standards for quality and innovation across the iGaming industry.

Spotlighting the Best Game Providers of 2026

Following last year’s successful debut, the Slotsoo Game Provider Awards returned for a second year to recognise the studios pushing online slots forward through original ideas, engaging gameplay, and consistently high-quality releases. This year’s winners are:

  • The Machine MVP – Pragmatic Play
  • Bonus Buyer – Eurasian Gaming
  • Volatility Virtuoso – 1spin4win
  • Jackpot Jumbo – Platipus Gaming
  • Symphony Spinner – Peter & Sons
  • Reel Renegade – TaDa Gaming
  • Promising Prodigy – EXCO Game Studio

Pragmatic Play retained the prestigious Machine MVP award for a second consecutive year, while every other category crowned a new winner, highlighting the emergence of fresh talent and new ideas among game providers.

Casino Awards Return for a Fourth Year

Since their debut in 2023, the Slotsoo Casino Awards have celebrated the operators raising the standard for online casino experiences. This year’s winners continue that tradition, earning recognition for excellence across bonuses, withdrawals, gamification, and overall quality. The seven winners for 2026 are:

  • The Gambling GOAT – Lunar Spins
  • The Bonus Buff – Go4Casino
  • The Loyalty Lord – Valhalla Wins
  • The Withdrawal Wizard – Taste Vegas
  • The Gamification Guru – Lucky Fuel
  • The Payout Professor – Stupid Casino
  • The Noisy Newcomer – Kudos Bet

While the Game Provider Awards saw several first-time winners, the Casino Awards reflected the continued strength of a few established operators. C24 Partners enjoyed a particularly successful year, with four awards going to brands from its portfolio, including the main trophy The Gambling GOAT.

Recognition That Goes Beyond Popularity

Unlike many industry awards, the Slotsoo Awards are not decided by public voting. Winners are selected by the Slotsoo team after evaluating casino operators and game providers throughout the year. Each nominee is assessed on factors such as player value and innovation.

This approach ensures that both established industry leaders and ambitious newcomers have an equal opportunity to be recognised. Whether it’s a casino redefining loyalty rewards or a game studio introducing fresh mechanics, the awards highlight companies that genuinely move the industry forward.

Other News from Slotsoo.com This Summer

The Slotsoo Awards weren’t the only milestone for the company this summer. In June, the team attended the HIPTHER Baltics & Nordics Gaming Conference in Tallinn, connecting with industry professionals, exploring the latest developments in iGaming, and returning home with plenty of inspiration.

July marked the publication of Slotsoo’s first book, The Casino Player’s ABC, written by Markus Björk, Head of Content. This tongue-in-cheek ABC book for adults takes a humorous look at the ups and downs in slot gaming. Markus Björk comments:

“The awards and the book may seem like very different projects, but they share the same goal. Both are about celebrating what makes this industry unique and helping players navigate it with a sense of humour.”

With another successful awards season, the publication of their first book, and an active presence at industry events, 2026 has been one of Slotsoo’s busiest and most exciting years to date.

The post Slotsoo Awards 2026 Celebrate the Best Casinos and Game Providers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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BETBY

BETBY Builds on a Strong Start to 2026 with Solid H1 Sportsbook Growth

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BETBY, the Tier 1 sportsbook supplier, has continued its strong start to 2026, delivering solid year-on-year growth across its business during the first half of the year. Building on the positive Q1 results reported in April, the supplier’s performance was supported by continued market expansion, product innovation, and strong activity across its operator partnerships.

During the first half of 2026, BETBY’s sportsbook Gross Gaming Revenue (GGR) increased by 42.7% compared to H1 2025. The number of active players across the provider’s partner network grew by 47%, while the total number of bets placed rose by 21.2%, reflecting sustained growth across both new and existing operator partnerships.

The period also saw BETBY further expand its product ecosystem through several key launches and developments. Among them was BETBY Predictions, the industry’s first fixed-odds prediction markets feed, opening a new betting vertical for operators. The supplier also introduced Stories, an engagement feature built around a familiar, interactive content format and delivered directly within the sportsbook experience.

The FIFA World Cup provided an additional boost during the last three weeks of June, generating high levels of betting activity across BETBY’s partner network and demonstrating the scalability and reliability of its sportsbook during the world’s largest sporting event.

BETBY’s proprietary esports feed, Betby Games, also delivered continued growth during H1 2026, recording a 28% year-on-year increase in Gross Gaming Revenue. Active players grew by 46%, while the number of bets placed rose by 14.8%. These figures reinforce Betby Games’ importance within BETBY’s broader product portfolio.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “After a strong first quarter, we are pleased to see that the positive trend continued throughout the first half of the year. These results reflect the strength of our long-term strategy, combining continued market expansion with a clear focus on product innovation and helping our partners grow.

“The launch of products such as BETBY Predictions and features like Stories, alongside the continued evolution of Betby Games, demonstrate our commitment to delivering solutions and technology that create measurable value for operators. We are proud of what we have achieved so far this year and remain focused on continuing this progress throughout H2.”

The post BETBY Builds on a Strong Start to 2026 with Solid H1 Sportsbook Growth appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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