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Welcome WePlay Studios: WePlay Esports announces plan to establish new brand identity

Published

1 year ago

May 4, 2023

Reading Time: 3 minutes

WePlay Esports, one of the world’s most prominent esports business representatives, is happy to announce the start of a branding renovation that will reflect the company’s values and its strategy to grow in the entertainment industry. The first stage of rebranding involves changing the business name to one matching the company’s current course of operation — WePlay Studios.

Throughout its history, WePlay’s mission and values have been based on a dream — the dream of creating not just events and shows but emotions and memories for both viewers and participants. Over more than ten years of work, WePlay Esports has organized and hosted over 25 esports tournaments and gathered a community of over two million subscribers and viewers on its platforms. WePlay Esports was honored to be shortlisted for the 43rd Annual Sports Emmy Awards in the Outstanding Esports Championship Coverage category and a finalist of the 2021 Esports Awards for Creative Team of the Year, among many other awards.

Today, the team is happy to announce the start of a new round of business development as a production company specializing in content creation in the field of entertainment and gaming. Based on the knowledge gained in esports, technology, and the event business, WePlay Studios aims to create groundbreaking entertainment innovation to excel viewers’ experience and accelerate industry development with end-to-end solutions in broadcasting, augmented reality, computer graphics, and venue design.

Yura Lazebnikov, managing partner and co-founder of WePlay Studios. Photo: WePlay Studios

“The history of WePlay began in Kyiv with a staff of 12 and a common passion for gaming. Over more than 10 years of work in Ukraine, we have scaled up to 150+ employees and opened offices and high-tech arenas in Kyiv, Ukraine, and Los Angeles, U.S. During this time, our team has acquired an incredible set of skills and world-class expertise that is second to none. With this in mind, our team is ready to take a step forward to new challenges and projects. We are not leaving esports — we are pushing boundaries,” says Yura Lazebnikov, managing partner and co-founder of WePlay Studios.

Based on the company’s new strategy, WePlay Esports is changing its branding and name to WePlay Studios, reflecting the expansion of its activity beyond the realm of esports.

Starting in 2022, WePlay Studios has bolstered its expertise by trying its hand at streaming gaming shows and entertainment events. The company became the strategic partner for the One True King influencer network and the official production partner of Enthusiast Gaming for NFL Tuesday Night Gaming, a first-of-its-kind gaming collaboration bringing together NFL players and legends and top gaming content creators from prominent organizations.

Maksym Bilonogov, chief visionary officer and general producer at WePlay Studios. Photo: WePlay Studios

“Throughout the company’s history, we’ve tried different directions, experimented a lot, and created different products that led us to the one that has become the essence of our current business model — producing content. We’ve built our recognition and awareness around creating iconic events. That is why becoming WePlay Studios is a logical step forward for us,” says Maksym Bilonogov, chief visionary officer and general producer at WePlay Studios.

Iryna Chuhai, chief marketing officer at WePlay Studios. Photo: WePlay Studios

“When you play a video game, you represent a character striving for recognition in their community and lead them towards something bigger and more important. Our team works as we play — aiming towards bigger goals. That’s why continuous improvement and evolution are the only way to create awareness among the audience and be remembered by them. The WePlay Studios team is ready to amaze the public even beyond esports. We are ready to prioritize and encourage all the audience’s interests and show how important they are to us,” says Iryna Chuhai, chief marketing officer at WePlay Studios.

The rebranding will take place over the coming months as a series of steps: from naming change and an update of the brand’s visual elements and color palette to overhauling the corporate website and content around the company. The WePlay Studios team will inform about all changes on its official website and social media pages: LinkedIn, Twitter, and Facebook. Follow the links to stay on top of the upcoming news.

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Sends company confirmed its participation in the ICE London Conference 2024

Published

4 months ago

January 17, 2024

Zoltan Tundik

ICE is the global showcase of innovative technologies, home to 600+ international brands providing access to products and services designed to enhance growth potential. Sends financial company confirmed its participation in the conference inviting to the brand’s stand for meetings.

The 6th of February is the opening day of ICE London 2024. The Sends team will spend three days of the conference meeting the current partners and establishing relationships with new ones in London. On its LinkedIn page, the company noticed that it had set up a stand to provide all the information about activity and business propositions, to meet with associates, and to engage with conference participants.

“Sends team is eager to meet the partners and new people at ICE London 2024. This event is iconic among gaming companies and market players. Organizers predict record attendance for the last London edition. We can’t miss this global event’s opportunities” , commented Anastasiia Pervushyna, Director/MLRO in Sends.

One of the shareholders (owners) of this company is Alona Shevtsova, a businesswoman, philanthropist, and active participant in the Ukrainian and UK FinTech community.

“Recent international industry events during the past year have already clearly shown the value and significance of in-person events for our industry and we expect that to be very evident in London as well”, Alona Shevtsova added.

Sends provides Internet acquiring, multicurrency personal and business accounts. Opening a SEPA/SWIFT/Faster Payments bank account is available within 48 hours after submitting the necessary documents. Sends is available in the web and app versions.

In 2025, the ICE London conference will relocate to Barcelona, Spain. The historic edition of the world’s largest and most international gaming expo ends in Great Britain. This country has hosted the event since 2013.

ICE London 2024 will be held from the 6th to 8th February at ExCeL London. To schedule a meeting with Sends representatives, please use [email protected] email or the conference application.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED.

SMARTFLOW PAYMENTS LIMITED is registered in England and Wales (Company number 11070048).

Gaming

It’s time to speed up AI: Slotegrator presented new exciting solutions at iGB L!ve 2023

Published

10 months ago

July 25, 2023

Hunor Pal

A new era in the iGaming industry has begun: AI-powered solutions are now becoming affordable. Slotegrator presented the new AI-powered capabilities of its turnkey online casino platform at iGB L!ve 2023 in Amsterdam.

Every year, Slotegrator presents its newest innovations at iGB L!ve. This year, the company added several new features to its turnkey online casino platform, basing the additions on the results of internal customer research and global market analysis.

Upcoming trends are a constant source of speculation in the iGaming industry. As an industry trendsetter itself, Slotegrator knows what to bet on; last year, the company predicted rapid AI growth, and these capabilities have already been integrated into the company’s solutions.

The upgrades include:

The business intelligence (BI) module has become an Artificial BI module. Now it not only helps operators track the analytical data they need to make strategic decisions, but allows them to compare their project with others that operate in the same market. It’s an effective tool for analyzing competitors’ activities and to improve the entire business strategy.
ChatGPT was integrated to offer operators 24/7 business consultation. While the strategy will ultimately be up to the casino operator, ChatGPT’s capacity to offer advice can prove invaluable.
Fraud Detection (for collecting Big Data to reduce risk) with AI makes it easy for casino operators to set the parameters of what constitutes potentially fraudulent behavior and then segment players accordingly and take action when necessary.

Also, Slotegrator integrated a multiplayer chat function – an effective retention tool that emphasizes the value of live communication and offers opportunities for networking and creating player communities. The solution will see the addition of AI capabilities as well.

“This is just the first set of innovations. We are planning to use AI to boost our platform even further. The industry standards are changing, so the market can’t afford to use old tools now. Our participation in iGB L!ve 2023 demonstrated this completely,” says Dmytro Taran, COO at Slotegrator.

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SANDSOFT GAMES ANNOUNCES SECOND ‘PRESS START’ INTERNSHIP PROGRAM

Published

11 months ago

June 5, 2023

Gaspar Incze

Reading Time: 2 minutes

Sandsoft Games – the mobile-first game developer, publisher and investor powered by AAA talent, is thrilled to announce the launch of the second season of its pioneering internship program, Press Start. Available to local residents with an interest in getting into the games industry, the full-time internships aim to foster and nurture exceptional talent for the gaming industry in Saudi Arabia.

Following the success of the first Press Start initiative which began in December 2022, aspiring games industry professionals are once again invited to embark on the journey of creating a playable mobile game within a span of six months. Aligned with Vision 2030, the Press Start initiative has been engineered to nurture diverse local talent and provide a boost to the regional games industry. The Press Start cohort will receive support from Sandsoft’s leading industry experts in various areas, allowing them to specialize in one of three disciplines: design, art, or coding.

Successful applicants will work from Sandsoft’s flagship Riyadh Studio, with access to cutting-edge equipment and resources. Press Start is overseen by a team of esteemed games industry veterans who have contributed to renowned gaming franchises like Candy Crush Saga, FIFA, World of Tanks, Need For Speed and more, including Sandsoft’s Head of Studio in Riyadh, Yahsir Qureshi.

Yahsir Qureshi commented:

“Riyadh is a city full of exceptional, diverse talent and love of gaming. It’s our job to identify this talent and help nurture future leaders who will shape the legacy of the KSA and global games industries. The tremendous success of our original Press Start program has been immensely rewarding for both the participants and Sandsoft Games as a whole, with a number of interns expected to join us as full time team members. Initiatives such as Press Start play a significant role in boosting employment prospects in the region and we can’t wait to welcome a new cohort to our Riyadh studio.”

Basem Alasmar, Game Designer at Sandsoft Games and member of the inaugural Press Start program, continued:

“When I first saw the program on LinkedIn, I was immediately drawn to the idea and the challenge it presented. Working in a gaming company has always been a dream of mine, so I was naturally intrigued. What captivated me even more were the experienced individuals at Sandsoft Games and the impressive game titles they had worked on. Their expertise and track record truly impressed me. This program continues to inspire me to strive for greatness, pushing me to create amazing things, learn extensively, and enhance my skills in my chosen field.”

Press Start is open to Saudi Individuals of any age and educational background who have a demonstrable interest in game development and are available to work in Riyadh. Applications are open until July 7, 2023, at 23:59 AST.