ReferOn, the advanced affiliate management platform, has unveiled Evolution Cohort, an innovative analysis framework intended to provide operators and affiliate teams with a transparent, time-focused perspective on player value, retention, and monetization.

Evolution Cohort represents a notable change in the consumption of affiliate data. Instead of considering performance as a fixed image, the feature perceives cohorts as dynamic performance trajectories. Currently accessible in ReferOn’s Dynamic Reports module, this marks the initial milestone in a comprehensive plan focused on advanced cohort insights.

From Fixed Metrics to Performance Progression

Conventional reporting usually emphasizes events that occurred within a certain period. Evolution Cohort is designed to determine how that performance evolves throughout the player’s lifetime. Examining data through this perspective enables teams to uncover patterns frequently obscured by overall totals, like recognizing which groups peak early, which maintain enduring value, and which falter too soon.

Using Evolution Cohort, individuals have the ability to:
● Track cohort performance by registration date or FTD date
● Analyse value progression across configurable time buckets (day / week / month)
● Switch seamlessly between table (heatmap) and chart-based evolution views

The Instrument for a Deeper Examination

To guarantee the feature addresses the varied requirements of contemporary iGaming operations, Evolution Cohort provides an extensive array of metrics, such as:
● Deposits & Net Cash
● Total Reward
● FTD Count
● Active Customers
● Depositing Customers
● CPA Count
● Average Deposit and more

The framework is enhanced by sophisticated filtering logic, enabling accurate segmentation by company, brand, affiliate, and designated CPA periods, making the data useful for affiliate managers, finance teams, and product analysts too.

Visual Precision on a Large Scale

Evolution Cohort removes the distractions of conventional reporting. Heatmaps emphasize deviations while charts allow lifecycle comparisons, making performance immediately evident. The outcome is a more streamlined process where insights take the place of assumptions. No more complicated formulas or exports, just the reality of your data — precisely where you require it.

A Basis for Enhanced Intelligence

The launch of Evolution Cohort is the initial step of two intended cohort analysis modes within the ReferOn ecosystem. This initial stage emphasizes time-based changes, while upcoming versions will incorporate behavioral and performance-oriented logic.

Vlad Bondarenko, Head of Product at ReferOn, commented: “The era of ‘detective work’ in affiliate marketing is over. Most platforms just dump data on you and leave you to figure it out in a chaotic and messy spreadsheet. Evolution Cohort changes the game because it actually interprets the momentum of your business. The ReferOn team didn’t build this to help you report on the past — it’s so we can help you own the future. Affiliate managers who aren’t seeing how value is evolving in real-time are just guessing. And guessing can be costly.”

Evolution Cohort is available now to ReferOn clients.

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Raketech Group Holding Plc announced the appointment of Victoria Darmanin as Interim Chief Financial Officer (CFO), effective 1 May 2026.

Victoria Darmanin currently serves as Director of Finance at Raketech, a role she has held since December 2023. She joined the Group in 2018 as Head of Accounting and has since been a key contributor to the development and strengthening of Raketech’s finance function. Victoria brings more than 15 years of experience in finance and accounting and has worked within the online gaming industry for over 20 years. She has extensive experience in financial reporting, internal controls and listed company requirements. Victoria holds an MBA from Henley Business School and is ACCA qualified.

Johan Svensson, CEO of Raketech, said: “I have worked with Victoria since 2018, both during my time on the Board and over the past two years as CEO. Throughout that time, she has consistently demonstrated strong leadership and a deep understanding of our business. Victoria’s appointment reflects the strength of the talent within Raketech and our ability to develop leaders internally. We are confident in her ability to ensure continuity, stability and high standards in our financial governance.”

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MightyTips was honored with the Affiliate of the Year award for the UK and Ireland at the 2026 EGR Europe Awards gala. The event took place on 18 February at the Hilton Malta in St. Julian’s, bringing together leading figures from the European iGaming sector.

This acknowledgment comes after a year of considerable expansion and product advancement for MightyTips. In 2025-2026, the brand underwent a significant website enhancement, improving its structure, navigation, and user experience.

Key updates included:

• launch of a new Tips section featuring short, expert-backed insights on betting opportunities;
• fully reworked sports predictions section with more structured, data-driven analysis;
• introduction of a new bonus section with a user-friendly, informative interface that clearly presents licensed operators’ offers.

MightyTips is an internet betting resource operated by SEOBROTHERS. In 2026, MightyTips was nominated for the EGR Affiliate of the Year award in Central and Eastern Europe.

Eugene Ravdin, Head of PR at SEOBROTHERS, commented: “The EGR Europe Awards are among the most established industry recognitions in the region. Winning it highlights the consistent work of the MightyTips team across multiple departments. This achievement reflects our long-term strategy and our commitment to sustainable product development.”

The EGR Europe Awards celebrate businesses that influence the iGaming sector throughout Europe. They acknowledge operators, affiliates, and suppliers establishing benchmarks in innovation, sustainability, customer experience, and product development. Regional categories highlight the advantages of particular markets, encompassing Central and Eastern Europe.

The accolade additionally acknowledges broader regional reach and enhanced collaborations with licensed operators in the UK and Ireland. MightyTips stays dedicated to delivering organized, data-oriented content for regional audiences, emphasizing compliance, transparency, and sustainable development.

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