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Vodafone and Allwyn Partner on Digital Upgrade for Next National Lottery Licence

Vodafone and Allwyn UK have finalised an agreement to upgrade the technology underpinning the new UK National Lottery licence launching in February 2024.
The partnership will see the existing National Lottery communications infrastructure upgraded to a mobile first approach, which is easier to deploy, more manageable and helps support retailers to grow sales. Vodafone will also be working with Allwyn to provide digital skills training for retailers across the UK, as part of Allwyn’s commitment to support high-street retailers over the course of the ten-year licence period.
Research by Vodafone and Allwyn found that a third of Brits would like to see more digital technology in their local convenience store, rising to half with consumers aged 35 and under. It revealed that the most common forms of digital tech being used by local corner shops were websites (19%), social media (16%), and self-service checkouts (15%). However, only 12% of customers said their local store had a mobile app or loyalty scheme and only 9% said they were aware of online collection ordering services, findings that suggest there is an opportunity for local convenience shop retailers to include digital technology in their customers’ shopping experience.
As part of the agreement, Vodafone will provide IoT connectivity and broadband which will be delivered as a private secure network for all retail sites. Vodafone will also host the lottery in its UK data centres and provide Allwyn with Wide Area Network (WAN) connectivity to all their offices.
Nick Gliddon, UK Business Director, Vodafone, said: “We understand the role that digital technology can play in transforming a business and improving customer experience. Since the lottery began, local shops have used pen and paper at lottery kiosks and, despite the significant technological shifts, not much has changed. This partnership is a significant digital step forward that will help high street retailers keep up with changing consumer patterns, engaging new audiences and supporting Allwyn with reinvigorating the UK National Lottery so that it can continue to raise funds for good causes.”
Robert Chvatal, Interim-CEO, Allwyn UK, said: “Today’s news concludes the partnership agreement we signed during the competition for the Fourth National Lottery Licence. What we have now, with Vodafone, is a clearly defined scope and plan that will lead to numerous improvements on the current technology offer. In line with this improvement, there will be a number of benefits for retailers. Physical retail is a critically important part of our plan to grow the National Lottery and this is just one of the many things we are committed to doing over the course of the Fourth Licence to better support our retail partners with the investment and equipment they need to grow their own businesses.”
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Genting Casino Launches the £20k Spin Leaderboard Challenge with VIP finale at Resorts World Birmingham

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Premium online casino brand Genting Casino has announced the launch of its headline £20k Spin Leaderboard Challenge, an exciting promotion offering players the chance to spin for £20,000 grand prize in a roulette showdown at Resorts World Birmingham in December.
Live now until 17 November 2025, this exclusive multi-channel promotion gives eligible UK online casino customers the opportunity to get free spins on deposit, compete in a leaderboard by playing selected games, and secure a place in a live-filmed casino tournament, culminating in a single spin worth £20,000.
Players can opt in by making a deposit of £10 or more at Genting Casino using the bonus code WIN20K, which grants 150 free spins on Big Bass Splash, 10 leaderboard points and a shot at climbing the top 50.
The top five players on the leaderboard will be invited to Resorts World Birmingham for a VIP experience including an overnight stay on the 13th December, up to £150 travel reimbursement and entry into a high-stakes live roulette tournament. The overall tournament winner will claim the Grand Prize Spin which could be worth £20,000.
Those finishing between 6th and 50th place on the leaderboard will receive 100 free spins on Fishin’ Frenzy The Big Catch 2.
Mike Vella from Genting Casino said: “We’re thrilled to offer our unique £20k spin promotion to online customers again, culminating in our unique live finale. The campaign brings players from screen to casino floor in a spectacular fashion and is part of our commitment to capitalise on the exclusive journey we can offer our online customers thanks to our partners at Resorts World Birmingham.”
Leaderboard points are earned playing Online Slot Games and selected Live Tables. Double points are available on specific games on certain weeks with eligible titles including Genting Live Roulette from Manchester, Lucky Lady’s Charm Deluxe and Fishin Frenzy The Big Splash.
The final five players will participate in a filmed, bracket-style live roulette tournament at Resorts World Birmingham, with one last spin deciding who walks away with the life-changing top prize.
Winners will be contacted on 19 November 2025, and the live tournament date will be on 13 December 2025.
This is another example of Genting Casino offering customers a chance to play their favourite online games in order to climb the leaderboard to win prizes from cash following on from previous promotions which offered winners experiences including trips to see some of the world’s most prestigious sporting events.
Genting Casino offer a premium online experience with over 7,000 casino games ranging from the classic casino table games including live roulette, blackjack and a catalogue of online slots and instant win games from leading studios and providers, including favourites like Starburst, Fishin’ Frenzy and Book of Dead, all within a safe and secure gaming environment.
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Xtremepush Confirms €12m Financing by AshGrove Capital

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Xtremepush, a market leader of CRM and gamification powered by AI, has announced today that it has received €12m in new funding from its long-term investment partner, AshGrove Capital.
The European capital solutions provider, which specialises in B2B software companies, has issued a flexible debt facility to Xtremepush, which will allow a scaling up of its ambitious growth and acquisition strategies. In addition, it will cement Xtremepush’s market-leading position as a unified CRM and gamification software platform while also advancing its footprint in regulated verticals such as financial services, e-commerce, and publishing.
Xtremepush’s next growth phase, set to be expedited by this latest funding, will see it scale up its operations in multiple regulated markets. This will allow Xtremepush, with Ashgrove’s support, to continue its investment in industry leading R&D, explore new opportunities in other verticals, expand its global market footprint, and power its acquisition strategy complementary to its existing model. The CRM experts hold a five-year investment relationship with AshGrove Capital and this funding round gives a strong approval of the trajectory of the Dublin-based firm, which also has private equity relationships with tech-focused Grafton Capital and Bettor Capital.
Tommy Kearns, CEO and co-founder at Xtremepush, said of the latest funding: “AshGrove Capital has been a hugely supportive partner over the last five years and this latest financing commitment will help us realise our ambitious growth strategy and will accelerate our acquisition plans in the very near future.
“Xtremepush has gone from strength to strength as a CRM and gamification leader in a short space of time, and this backing makes it a truly exciting time to push on following such a major vote of confidence in our technology, leadership, and business direction.”
Jonathon Ferguson, Co-Founder and Partner of AshGrove Capital, added: “Xtremepush are one of very few innovators in the CRM space, consistently raising the bar and demonstrating value to its partners, who inevitably continue their relationship for the long haul”.
“This latest investment is testament to our belief in their ambitious growth strategy, strong leadership, and robust organisation – one that empowers regulated businesses to deliver compliant, tailored communications at scale. With this new commitment, we’re ready to facilitate the next step of the Xtremepush journey and help the firm scale to become a leader in CRM across various regulated sectors.“
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Galaxsys’ Maestro Tops Crash Game Charts with 500,000+ Players Worldwide

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Galaxsys is proud to announce that Maestro, its flagship crash game, has reached new milestones in player engagement and popularity. With over 500,000 active players and more than 30 million rounds played each month, Maestro continues to deliver an unparalleled gaming experience.
About the Game
In Maestro, players place bets before the round starts and watch as the parrot begins to fly, while the odds steadily climb. Players win with the corresponding odds if they click the “Cashout” button before the crash—the sudden stop—occurs. Maestro features dynamic animations and fascinating bonuses, making every round visually engaging and emotionally thrilling for players.
Key Performance Highlights
- 500,000+ active players – Demonstrating the game’s strong global appeal and consistent player engagement.
- 30 million rounds played per month – Highlighting the game’s high activity levels and replay value.
- $5+ average bet size – Reflecting players’ confidence and willingness to invest in the game.
- 75% player return rate – A testament to Maestro’s engaging mechanics and player satisfaction.
- Available in 10+ regulated markets – Ensuring safe and compliant gaming experiences for a wide audience.
- Offered by 1,500+ operators worldwide – Proving Maestro’s strong adoption and popularity within the operator community.
Teni Grigoryan, Chief Sales and Partner Management Officer at Galaxsys, commented on the game’s success and growth opportunities: “Maestro has been performing exceptionally well across multiple regions. We’re seeing strong engagement from players and consistently high activity levels, which reflects both the game’s mechanics and its universal appeal. Operators across different markets have reported excellent retention and repeat play, making Maestro a reliable and profitable addition to their portfolios.”
Operators can seamlessly integrate Maestro, along with other top-performing industry titles, through a single integration.
The post Galaxsys’ Maestro Tops Crash Game Charts with 500,000+ Players Worldwide appeared first on European Gaming Industry News.
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