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Gaming Americas Weekly Roundup – January 9-15
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Elys Game Technology Corp announced that the company’s wholly owned subsidiary Elys Gameboard Technologies LLC received approval for Type C sports gaming proprietor licensure from the Ohio Casino Control Commission (OCCC).
Penn Sports Interactive and its Barstool Sportsbook have received a temporary mobile sports betting licence for Massachusetts. The US state’s Gaming Commission voted unanimously to hand PSI a Category 3 Sports Wagering Operator Licence following meetings.
FanDuel Group, the premier online gaming company in North America, announced the “Kick of Destiny,” a campaign featuring four-time Super Bowl Champion and five-time NFL Pro-Bowler, Rob Gronkowski, who will attempt to kick a field goal during a live Super Bowl LVII television commercial.
Hard Rock International continues to proactively combat human trafficking by implementing several programmes this month. The company kicked off its programmes on January 11, as part of National Human Trafficking Awareness Day.
VICI Properties Inc. announced that it has acquired the real estate assets of PURE Casino Edmonton in Edmonton, Alberta, PURE Casino Yellowhead in Edmonton, Alberta, PURE Casino Calgary in Calgary, Alberta, and PURE Casino Lethbridge in Lethbridge, Alberta, from PURE Canadian Gaming Corp. for an aggregate purchase price of approximately C$271.9 million (US$200.8 million).
Tipico USA Technology Inc. announced it has received approval to launch from the Iowa Racing and Gaming Commission and that it is now live and accepting bets in the Hawkeye State.
Partnerships
Jackpocket has announced its launch in Arizona in partnership with Circle K. Lottery players in the state can use Jackpocket to play a variety of online games, including Powerball, Mega Millions, The Pick, Fantasy 5 and Pick 3.
Pragmatic Play has further expanded its footprint in the Brazilian market by signing an agreement with experienced operator BetBastet. The deal sees Pragmatic Play continue its expansion plans in Latin America, bringing its Slot, Live Casino and Virtual Sports content to BetBastet’s customers, delivering a variety of player-favourite titles that are proven to boost engagement.
Pollard Banknote Limited announced that it has entered into a joint venture operating agreement with respect to NeoPollard Interactive LLC and amended the parties’ Michigan Joint Venture Agreement with NeoGames S.A. The Agreements reinforce the long‐term approach to ensure the continued success of NPI and accordingly, the operations of its market leading customers.
Everi Holdings announced it was selected by the British Columbia Lottery Corporation to provide its Everi Compliance Anti-Money Laundering solution in support of BCLC’s gaming and online operations.
Brelyon, the MIT spin-off that’s invented the first-ever, headset-free virtual display technology for gaming and enterprise applications, is partnering with Velocity Esports to bring Brelyon Ultra Reality to Velocity locations, the ultimate venues for gamers, from casual to competitive gamers and esports enthusiasts.
Aruze Gaming, a leading developer of gambling entertainment solutions for the global casino market, announced the launch of four Aruze slot titles on BetMGM, a leading iGaming and sports betting operator.
Exacta Systems continues to expand its best-in-class Historical Horse Racing install base through a new deal with Wyoming Downs, an operator of fourteen off track wagering facilities across Wyoming.
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Wildz Group: iGaming Industry Leaders

A brand-new industry-facing name has been announced: Wildz Group™, powered by award-winning iGaming platform Rootz. In recognition of industry developments and company growth, Wildz Group™ has formed, as a collective of leading gambling entertainment brands.
The name directly references the Group’s iconic online casino and sports superbrand, Wildz.
Highlighting Our Products
The new Group will contain the Rootz Platform, powering the six existing gambling brands – Wildz™ Casino, Caxino™ Casino, Wheelz™ Casino, Spinz™ Casino, Chipz™ Casino, and Tuplaus™ Casino – with some exciting new additions in 2025 and beyond.
The leadership team believes Wildz Group will be the catalyst for even greater growth with suppliers, business partners, and collaborators across the gaming industry.
The post Wildz Group: iGaming Industry Leaders appeared first on European Gaming Industry News.
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ZITRO STRENGTHENS ITS CORPORATE SUSTAINABILITY POLICY

A company-wide commitment that will guide all its locations and future sustainable initiatives.
Zitro is reinforcing its Corporate Sustainability Policy—a strategic framework integrating environmental, social, and governance (ESG) principles across all its global operations.
This policy applies to every office, employee, supplier, and part of the value chain, laying the foundation for responsible management that minimizes environmental impact, promotes inclusion and diversity, and upholds transparency and corporate ethics. Zitro reaffirms its dedication to sustainable development and making a positive difference in the communities where it operates.
Key focus areas include:
- Environmental commitment:Optimizing resources, improving energy efficiency, reducing emissions, and responsibly managing waste, aligned with international standards ISO 14064-1 and ISO 14067.
- Social commitment:Fostering diversity, inclusion, workplace wellbeing, and initiatives supporting community development and workplace safety.
- Governance commitment:Ensuring transparency, regulatory compliance, and cybersecurity, as well as encouraging responsible gaming.
With this policy, Zitro takes a step toward responsible and sustainable management across all business areas.
The post ZITRO STRENGTHENS ITS CORPORATE SUSTAINABILITY POLICY appeared first on European Gaming Industry News.
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Solitics launches In-Game Pulse for personalised in-play betting offers

Solitics has launched In-Game Pulse, a powerful tool that allows operators to turn real-time sports moments into high-impact engagement with bettors.
With In-Game Pulse, operators can respond to goals, plays and key events with personalised in-play betting offers, delivered to players when their attention peaks, not after.
It’s powered by Solitic’s new Follow Engine, which tracks what each bettor is interested in and then automatically delivers tailored campaigns based on those interests.
This means marketers build just one journey, rather than separate ones for each possibility.
In-Game Pulse works by connecting an operator’s user data with a live sports feed, then the Follow Engine adapts a single flow to match each user’s interests in real time.
Marketers can then trigger journeys based on the most important moments in a game – a goal, red card – as and when they happen, meaning they are no longer limited to just user behaviour.
The best part is that each campaign is tailored to the individual bettor, and based on the teams, athletes and events they care about.
This makes In-Game Pulse the perfect solution for personalised in-play betting engagement.
This is an example of how it works.
A team scores a goal.
All users with that team in their favourites list get notified instantly.
The messaging is kept really simple:
“Big Moment! Your team just scored. Want to double down on the momentum?”.
The great thing about In-Game Pulse is that it’s not a workaround or a third-party add-on; instead, it sits within Solitics’ engagement flows.
This means operators and their marketing teams can deliver hyper-personalised campaigns at peak interest, with the speed and control that Solitics has built its reputation on.
Guy Shemer, VP Product at Solitics, said: “In-Game Pulse will change the game for how marketers engage players with in-play betting communications and offers.
“In the past, they have had to map out multiple journeys, and this has created a tremendous amount of work, let alone the challenge of pushing communications at the right time.
“In-Game Pulse does all the heavy lifting here, allowing marketers to engage players in the moment and when their attention peaks, not after.
“In short, it allows operators to go beyond their own data and react instantly to live sports moments – moments that can drive betting activity.”
The post Solitics launches In-Game Pulse for personalised in-play betting offers appeared first on European Gaming Industry News.
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