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Gaming Americas Weekly Roundup – September 19-25

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Esports Entertainment Group has announced the pricing of its previously announced underwritten public offering of 30,000,000 shares of common stock and accompanying warrants to purchase 30,000,000 shares of common stock.
Sporttrade has officially launched its sports betting exchange in New Jersey. This positions Sporttrade as the first and only dynamic sports trading marketplace in the US.
The newly-opened Legends Bay Casino, Casino Fandango, and Quick Custom Intelligence (QCI) jointly announced that the two casinos in Northern Nevada have deployed the QCI’s Unified Gaming Platform – Nimble Edition.
LootMogul has secured a $200 million investment commitment from Gem Global Yield LLC SCS (GGY), part of GEM, that will expedite the adoption of blockchain gaming for sports organisations and athletes and truly deliver an immersive sports fans experience.
Seminole Casino Coconut Creek recently teamed with Irreverent Warriors, a military veterans organisation, to raise more than $35,000 following a charity poker tournament. Held in Coco Poker, the tournament hosted 224 players and featured $10,000 in prizes as well as surprise bounties awarding $250 to $500 NYY Steak certificates.
ClutchBet has made its U.S. debut in Iowa, officially launching in time for the new football season. Iowans 21 years and older can download the new ClutchBet app, or visit ClutchBet.com, and place wagers on thousands of professional and collegiate sporting events, staged both locally and around the world.
Odds On Compliance has announced the expansion of Playbook now to include Canada, with the support of Osler, Hoskin & Harcourt LLP, a leading Canadian law firm.
JefeBet, the premier gambling and multimedia company for bilingual and Spanish-speaking Americans, operated by Fifth Street Gaming (FSG), announced the renovation and rebrand of the Lucky Club Casino and Hotel in North Las Vegas.
Internet Vikings has announced that it has become “the first iGaming and online sports betting hosting provider” to acquire a license from the Nevada Gaming Control Board, enabling the global supplier to start providing its services to the Nevada market.
New Partnerships
NJ TRANSIT and BetMGM unveiled a new three-year sponsorship that renames NJ TRANSIT’s Meadowlands Rail Line as the BetMGM Meadowlands Rail Line. The agreement on the naming rights is a first of its kind for NJ TRANSIT and will add additional non-farebox revenue over the course of the three-year agreement.
DraftKings Inc. announced that Amazon has selected DraftKings as a sponsor for Thursday Night Football on Prime Video.
G FUEL — The Official Energy Drink of Esports — has once again partnered with Rare Ltd. and has announced its brand-new flavour, G FUEL Zitz Juice – inspired by Battletoads – is now available for pre-order at GFUEL.com while supplies last.
Huobi Global has partnered with AstroPay, the online payment solution of choice for millions of users worldwide, to provide fiat-to-crypto payment services for Huobi Global users in Latin America.
Razor has partnered with FITGMR to support healthy gaming in high schools across the US.
BetMGM and NBC Sports announced a new partnership for the 2022 NFL season highlighted by weekly integrations on Football Night in America (FNIA) and content across other NBC Sports platforms.
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Wildz Group: iGaming Industry Leaders

A brand-new industry-facing name has been announced: Wildz Group™, powered by award-winning iGaming platform Rootz. In recognition of industry developments and company growth, Wildz Group™ has formed, as a collective of leading gambling entertainment brands.
The name directly references the Group’s iconic online casino and sports superbrand, Wildz.
Highlighting Our Products
The new Group will contain the Rootz Platform, powering the six existing gambling brands – Wildz™ Casino, Caxino™ Casino, Wheelz™ Casino, Spinz™ Casino, Chipz™ Casino, and Tuplaus™ Casino – with some exciting new additions in 2025 and beyond.
The leadership team believes Wildz Group will be the catalyst for even greater growth with suppliers, business partners, and collaborators across the gaming industry.
The post Wildz Group: iGaming Industry Leaders appeared first on European Gaming Industry News.
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ZITRO STRENGTHENS ITS CORPORATE SUSTAINABILITY POLICY

A company-wide commitment that will guide all its locations and future sustainable initiatives.
Zitro is reinforcing its Corporate Sustainability Policy—a strategic framework integrating environmental, social, and governance (ESG) principles across all its global operations.
This policy applies to every office, employee, supplier, and part of the value chain, laying the foundation for responsible management that minimizes environmental impact, promotes inclusion and diversity, and upholds transparency and corporate ethics. Zitro reaffirms its dedication to sustainable development and making a positive difference in the communities where it operates.
Key focus areas include:
- Environmental commitment:Optimizing resources, improving energy efficiency, reducing emissions, and responsibly managing waste, aligned with international standards ISO 14064-1 and ISO 14067.
- Social commitment:Fostering diversity, inclusion, workplace wellbeing, and initiatives supporting community development and workplace safety.
- Governance commitment:Ensuring transparency, regulatory compliance, and cybersecurity, as well as encouraging responsible gaming.
With this policy, Zitro takes a step toward responsible and sustainable management across all business areas.
The post ZITRO STRENGTHENS ITS CORPORATE SUSTAINABILITY POLICY appeared first on European Gaming Industry News.
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Solitics launches In-Game Pulse for personalised in-play betting offers

Solitics has launched In-Game Pulse, a powerful tool that allows operators to turn real-time sports moments into high-impact engagement with bettors.
With In-Game Pulse, operators can respond to goals, plays and key events with personalised in-play betting offers, delivered to players when their attention peaks, not after.
It’s powered by Solitic’s new Follow Engine, which tracks what each bettor is interested in and then automatically delivers tailored campaigns based on those interests.
This means marketers build just one journey, rather than separate ones for each possibility.
In-Game Pulse works by connecting an operator’s user data with a live sports feed, then the Follow Engine adapts a single flow to match each user’s interests in real time.
Marketers can then trigger journeys based on the most important moments in a game – a goal, red card – as and when they happen, meaning they are no longer limited to just user behaviour.
The best part is that each campaign is tailored to the individual bettor, and based on the teams, athletes and events they care about.
This makes In-Game Pulse the perfect solution for personalised in-play betting engagement.
This is an example of how it works.
A team scores a goal.
All users with that team in their favourites list get notified instantly.
The messaging is kept really simple:
“Big Moment! Your team just scored. Want to double down on the momentum?”.
The great thing about In-Game Pulse is that it’s not a workaround or a third-party add-on; instead, it sits within Solitics’ engagement flows.
This means operators and their marketing teams can deliver hyper-personalised campaigns at peak interest, with the speed and control that Solitics has built its reputation on.
Guy Shemer, VP Product at Solitics, said: “In-Game Pulse will change the game for how marketers engage players with in-play betting communications and offers.
“In the past, they have had to map out multiple journeys, and this has created a tremendous amount of work, let alone the challenge of pushing communications at the right time.
“In-Game Pulse does all the heavy lifting here, allowing marketers to engage players in the moment and when their attention peaks, not after.
“In short, it allows operators to go beyond their own data and react instantly to live sports moments – moments that can drive betting activity.”
The post Solitics launches In-Game Pulse for personalised in-play betting offers appeared first on European Gaming Industry News.
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