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Global Esports Federation Preparations Take Flight for the Commonwealth Esports Championships
With six months to go, preliminary planning for one of the most anticipated esports events this year – the inaugural Commonwealth Esports Championships – has kicked off, headed by the Global Esports Federation (GEF) Director of Esports, Kelvin Tan, who was named Tournament Director for #CESC2022.
The first team preparation guide meeting is due to be held this week, with the Commonwealth Games Federation (CGF), GEF and British Esports Association set to jointly lead the meeting, designed to brief delegations as they begin team selections and preparations.
The #CESC2022 will be staged in Birmingham on August 6 to 7 at the city’s International Convention Centre (ICC) and is lining up to be an in-demand ticketed event for spectators. The Commonwealth Esports Forum – a global convention of thought leaders and idea creators – will be held at the same venue on August 5.
Bringing together esports athletes from across the 72 Commonwealth nations and territories, the Commonwealth Esports Championships is a joint initiative by the GEF and the CGF, as part of the Strategic Partnership announcement in May 2020.
“The Commonwealth Esports Championships is a breakthrough for esports and will be staged in the Commonwealth Games host city of Birmingham. Following the mind-blowing viewership at December’s Singapore 2021 Global Esports Games, with more than 500 million global views, it’s exciting to start moving and taking our prestigious event portfolio to cheering fans around the world again,” Paul J. Foster, CEO of the GEF, said.
The GEF is meeting with partners, including the Commonwealth Games Federation, the British Esports Association, FACEIT, IMG – who produced the Singapore 2021 Global Esports Games, and the West Midlands Growth Company, among many others. FACEIT is the GEF’s Strategic Partner for Esports Services and is responsible for the production of the Commonwealth Esports Championships.
“I’m proud to be leading the teams in Birmingham to lay the foundations and establish the event team with our partners. We look forward to welcoming our community to the first-ever Commonwealth Esports Championships this summer,” Kelvin Tan, Tournament Director for #CESC2022, said.
“Despite the challenges in 2021, the GEF has staged three editions of the Global Esports Tour, multiple #worldconnected series events, and our flagship Global Esports Games. We have welcomed the feedback on GEG 2021 from our community in last week’s Townhall session, and event debriefs with the stakeholders in Singapore, the publishers, IMG and all the delivery partners. In this very dynamic time for esports, we continue to evolve and shape our portfolio and adapt each of our marquee events,” Paul J. Foster said.
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A brand-new industry-facing name has been announced: Wildz Group™, powered by award-winning iGaming platform Rootz. In recognition of industry developments and company growth, Wildz Group™ has formed, as a collective of leading gambling entertainment brands.
The name directly references the Group’s iconic online casino and sports superbrand, Wildz.
Highlighting Our Products
The new Group will contain the Rootz Platform, powering the six existing gambling brands – Wildz™ Casino, Caxino™ Casino, Wheelz™ Casino, Spinz™ Casino, Chipz™ Casino, and Tuplaus™ Casino – with some exciting new additions in 2025 and beyond.
The leadership team believes Wildz Group will be the catalyst for even greater growth with suppliers, business partners, and collaborators across the gaming industry.
The post Wildz Group: iGaming Industry Leaders appeared first on European Gaming Industry News.
A company-wide commitment that will guide all its locations and future sustainable initiatives.
Zitro is reinforcing its Corporate Sustainability Policy—a strategic framework integrating environmental, social, and governance (ESG) principles across all its global operations.
This policy applies to every office, employee, supplier, and part of the value chain, laying the foundation for responsible management that minimizes environmental impact, promotes inclusion and diversity, and upholds transparency and corporate ethics. Zitro reaffirms its dedication to sustainable development and making a positive difference in the communities where it operates.
Key focus areas include:
- Environmental commitment:Optimizing resources, improving energy efficiency, reducing emissions, and responsibly managing waste, aligned with international standards ISO 14064-1 and ISO 14067.
- Social commitment:Fostering diversity, inclusion, workplace wellbeing, and initiatives supporting community development and workplace safety.
- Governance commitment:Ensuring transparency, regulatory compliance, and cybersecurity, as well as encouraging responsible gaming.
With this policy, Zitro takes a step toward responsible and sustainable management across all business areas.
The post ZITRO STRENGTHENS ITS CORPORATE SUSTAINABILITY POLICY appeared first on European Gaming Industry News.
Solitics has launched In-Game Pulse, a powerful tool that allows operators to turn real-time sports moments into high-impact engagement with bettors.
With In-Game Pulse, operators can respond to goals, plays and key events with personalised in-play betting offers, delivered to players when their attention peaks, not after.
It’s powered by Solitic’s new Follow Engine, which tracks what each bettor is interested in and then automatically delivers tailored campaigns based on those interests.
This means marketers build just one journey, rather than separate ones for each possibility.
In-Game Pulse works by connecting an operator’s user data with a live sports feed, then the Follow Engine adapts a single flow to match each user’s interests in real time.
Marketers can then trigger journeys based on the most important moments in a game – a goal, red card – as and when they happen, meaning they are no longer limited to just user behaviour.
The best part is that each campaign is tailored to the individual bettor, and based on the teams, athletes and events they care about.
This makes In-Game Pulse the perfect solution for personalised in-play betting engagement.
This is an example of how it works.
A team scores a goal.
All users with that team in their favourites list get notified instantly.
The messaging is kept really simple:
“Big Moment! Your team just scored. Want to double down on the momentum?”.
The great thing about In-Game Pulse is that it’s not a workaround or a third-party add-on; instead, it sits within Solitics’ engagement flows.
This means operators and their marketing teams can deliver hyper-personalised campaigns at peak interest, with the speed and control that Solitics has built its reputation on.
Guy Shemer, VP Product at Solitics, said: “In-Game Pulse will change the game for how marketers engage players with in-play betting communications and offers.
“In the past, they have had to map out multiple journeys, and this has created a tremendous amount of work, let alone the challenge of pushing communications at the right time.
“In-Game Pulse does all the heavy lifting here, allowing marketers to engage players in the moment and when their attention peaks, not after.
“In short, it allows operators to go beyond their own data and react instantly to live sports moments – moments that can drive betting activity.”
The post Solitics launches In-Game Pulse for personalised in-play betting offers appeared first on European Gaming Industry News.
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