Fincore and Sportradar have announced an integration connecting Fincore’s TRI Platform with Sportradar’s VAIX Personalization AI, with the companies positioning it as a way for operators to act on AI-driven insights in real time within existing stacks.

Under the deal, VAIX’s recommender models and player insight predictions are delivered into Fincore’s TRI ecosystem, which the company says can plug into existing PAM, gaming and bonus systems. The companies said the setup is intended to avoid “wholesale replacement” while meeting audit and access-control requirements in regulated markets.

Sportradar said VAIX monitors player behaviour in real time and can trigger recommendations and rewards during live play across sports. The company also said that within days of a player’s first activity, VAIX generates forecasts including lifetime value, churn risk, deposit likelihood and bonus recommendations.

Mateja Popovic, CEO at Fincore, said: “The technology landscape in gaming is evolving and operators are increasingly seeking to embed best-of-breed innovation directly into their core operations.

“Our partnership allows Sportradar customers to act on powerful AI-driven insights instantly, closing the gap between prediction and execution. By enabling personalised and automated recommendations and rewards without disrupting existing platforms, we are helping operators unlock greater engagement and more efficient promotional strategies that help them stand out.”

Andreas Hartmann, VP Personalisation at Sportradar, said: “Our AI platform gives operators a decisive edge in player engagement and retention, delivering highly accurate predictions on player activity, lifetime value, churn risk, deposit behaviour and more per user, in real-time.

“With Fincore’s TRI platform supporting real-time and deep personalisation, integration was a natural fit, allowing us to turn our industry-leading AI models into measurable commercial impact for the operator, across the user journey.”

The post Fincore integrates TRI Platform with Sportradar’s VAIX Personalization AI appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Vegangster has become the first iGaming platform to integrate the Model Context Protocol (MCP), enabling AI agents to interact directly with platform systems in real time.

MCP is an open protocol that gives AI agents a structured way to communicate with software environments, allowing them to understand context, retrieve data, and perform actions on the user’s behalf. Instead of building separate integrations for each use case, MCP standardises how AI agents interact with platform systems, making integrations faster to deploy and easier to scale.

For player support, this means agents can resolve common queries, including deposit status, bonus conditions, and account issues. Instead of routing tickets or escalating requests, agents retrieve live data and resolve queries instantly within a single interaction.

On the operator side, tasks that previously required navigating multiple interface sections or exporting reports can now be handled through plain-language prompts: filtering player lists, reviewing performance figures, adjusting configurations. The practical effect is a shorter onboarding curve and faster execution of day-to-day tasks.

Michael Oziransky, Chief Product Officer at Vegangster, sees this as foundational rather than incremental:

“AI agents interacting with the platform mark a fundamental shift. What we are seeing now are just the most obvious use cases. The real value of MCP is in its flexibility. This opens the door to entirely new ways of operating and building on top of the platform. We are proud to be the first to bring this to iGaming.”

The integration is currently in beta with selected operators, with wider availability planned soon. Early adopters can already move beyond traditional interfaces and begin operating the platform through AI agents.

Press Contact

Romans Kozlovskis

[email protected]

The post Vegangster Becomes First iGaming Platform to Support AI Agent Integration via MCP appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

The post Vegangster Becomes First iGaming Platform to Support AI Agent Integration via MCP appeared first on Americas iGaming & Sports Betting News.