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Leading Esports Sportsbook and Media Company Rivalry Announces Oversubscribed US$20 Million Funding Round to Fuel Growth

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Toronto-based platform is positioned for the next generation of bettors across all sports

TORONTO, March 01, 2021 (GLOBE NEWSWIRE) — Rivalry, an internationally-regulated sports betting and media property, today announced the completion of a US$20 million funding round to scale its operations and country licencing program. Institutional investors from Canada, the United States, the European Union, and a major gaming operator contributed to the raise. The company intends to pursue a potential going public transaction which it expects to complete this year.

Co-founder and CEO Steven Salz says, “At Rivalry we are building the leading sports betting and sports media property for the next generation of bettors globally, which we believe is an uncapped multi-billion dollar opportunity. With the close of this funding round we are able to accelerate our expansion plans through new licences and grey markets under our existing regulatory regime, new product development, and our goal to provide the safest and most engaging sports betting experience in the world. While Rivalry started by focusing on esports betting, an increasing percentage of our business is traditional sports, and shortly a suite of original casino IP. Our ambition has always been to leverage esports as a pathway to the next generation of sports bettors and build a truly novel experience for them top to bottom.”
  
Rivalry owns all of its intellectual property, and utilizes no white labels, which is a rarity in the world of sports betting and casino. This approach offers total control of the user experience, and has enabled Rivalry to inject enhanced gamification, delight, and surprise throughout its product.

As critical to the company as a great betting product is its media strategy. Rivalry’s social and content properties generate more engagement than any other brand in esports betting, and the company is still only in the first inning of its media vertical roadmap. Rivalry has built a betting platform designed to appeal to a new demographic that is now coming into the fold of sports betting. Creating a playful social and content experience that flows through that entire betting experience is key to achieving that. The company believes that betting is entertainment and content, as much as something transactional for a next-gen customer base, and keeps this at the forefront of its growth plans.

“We are more confident than ever in the future of Rivalry. 2020 saw the business grow nearly 10x over the prior year, and early into 2021 we are tracking at over 400% growth on a year over year basis,” noted Salz. “With this new round of funding we believe we will be able to accelerate our growth rate, and when combined with incredible new hires across all key divisions, multiple-country licences being completed in the near-term, and a brand that is growing rapidly amongst our target demographic in all key markets, we are excited for what the future holds at Rivalry.”

About Rivalry Limited
Rivalry is a leading sports betting and sports media property offering fully regulated online wagering on esports, traditional sports, and casino for the next generation of bettors. The company currently holds an Isle of Man licence, considered one of the premier online gambling jurisdictions. Based in Toronto, Rivalry operates a global team of nearly 60 employees and is growing. The company earned its Isle of Man licence in early 2018, officially launching in August of that year, and is currently completing multiple country licences in parallel. The company also has a variety of originally developed products, including Quest, a gamified on-site betting experience, and shortly a suite of original casino games that offers both B2C and B2B opportunities. Rivalry is wholly-owned and operated by Canadian parent company, PMML Corp., which is privately held and based in Toronto.

Media Contact:

Corey Herscu for Rivalry
416.300.3030
[email protected]

Company Contact:

Steven Salz
[email protected]

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Descend into the dark with Divina Commedia I Nove Cerchi

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Play’n GO invites players to traverse a realm shaped by sin and consequence in Divina Commedia I Nove Cerchi, a slot rooted in Dante Alighieri’s legendary Divine Comedy.

The game opens in shadow. Dante stands at the edge of the inferno, blocked by monstrous figures – embodiments of human vice. But salvation appears in the form of Virgil, a poet from antiquity, sent to lead him through the Nine Circles of Hell. This slot doesn’t just reference a classic; it captures its essence. Players follow Dante deeper into the abyss, through torment and trial, with each spin echoing a step through divine judgement.

The narrative structure drives the game. Lucifer watches from above, Souls flicker across the reels, and Lanterns illuminate the path below. As Dante descends, so too do players – not aimlessly, but with a guide, a goal, and a chance to witness redemption emerge from ruin.

Visually, the slot is an infernal tapestry. From scorched gates to flickering flames and horned demons, every frame is steeped in lore. Rather than lean on familiar mechanics, the game’s features serve the story – Souls that evolve, Lanterns that unlock progress, and a climactic Hold & Win moment that pits players against the Prince of Darkness himself.

Those who’ve explored mythic worlds in titles like House of Doom or Gates of Troy will recognise the depth of storytelling here – though Divina Commedia I Nove Cerchi carves its own path through the fire.

Magnus Wallentin, Games Ambassador at Play’n GO, said: “We’ve taken one of literature’s most iconic texts and given it new life on the reels. This is a narrative-first experience where every symbol, scene and feature plays into the descent.”

Divina Commedia I Nove Cerchi offers more than gameplay – it offers a reckoning.

The post Descend into the dark with Divina Commedia I Nove Cerchi appeared first on European Gaming Industry News.

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Kambi Group plc partners with Holland Gaming Technology in the Netherlands

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Kambi Group plc (“Kambi”), the home of premium sports betting solutions, has signed a multi-year agreement with Holland Gaming Technology Ltd to provide its full Turnkey Sportsbook solution to the operator in the Netherlands.

As part of the agreement, Holland Gaming Technology via its Holland Power Gaming subsidiary will gain access to Kambi’s revenue-driving sportsbook solution, combining advanced trading capabilities, a powerful open platform and award-winning Bet Builder product to deliver an engaging sports betting experience for its players. The solution also includes a range of player engagement features and operator control tools designed to help partners differentiate and scale effectively.

The partnership follows Holland Gaming Technology’s successful sports betting licensure from the Dutch regulator, Kansspelautoriteit (KSA), and represents a significant step forward in the company’s growth strategy. Already a recognised name in the Dutch online casino space, Holland Gaming Technology will now extend its offering to include sports betting for the first time, powered by Kambi’s world-leading end-to-end sportsbook.

Werner Becher, CEO of Kambi, said: “We’re excited to partner with Holland Gaming Technology as they expand into sports betting for the first time. Their strong marketing and deep industry expertise make them an ideal fit for our Turnkey Sportsbook solution and, together, we look forward to delivering a high-performance product tailored to the Dutch market.”

Eddy Hultermans, director of Holland Gaming Technology Ltd, added: Launching a sportsbook is a natural evolution for the business, and partnering with Kambi gives us the confidence to do so with a best-in-class product. Our team brings decades of experience in gaming, and with Kambi’s technology and support, we’re ready to deliver a compelling and engaging sports betting experience for our growing customer base.”

The post Kambi Group plc partners with Holland Gaming Technology in the Netherlands appeared first on European Gaming Industry News.

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IESF Announces 10th Presidential and Board Elections

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The International Esports Federation (IESF) has officially announced that its 2025 Presidential and Board Elections will take place on December 6, 2025, in Kuala Lumpur, Malaysia, during the 17th IESF General Assembly.

Marking the 10th Presidential Election in IESF’s history, this milestone represents a defining moment in the federation’s mission to unite and elevate the global esports community under one inclusive and transparent framework.

As the only International Federation recognized for upholding the governance principles and regulatory standards of the international sports system, IESF continues to lead efforts to strengthen integrity, accountability, and sustainable development within esports.

The election will determine the next IESF President and Board, who will guide the federation through a new era focused on unity, transparency, and sustainable development.

“IESF sets the standard of world esports governance — one built on trust, collaboration, and accountability,” said Boban Totovski, IESF General Secretary. “With the upcoming elections, the Secretariat and the Board will once again ensure a fair and democratic process that reflects the highest standards of integrity and professionalism. Our mission is to safeguard the credibility of esports governance and to guarantee that every member federation has an equal and respected voice in shaping the federation’s future.”

The Candidates

The official candidates for the IESF Presidential and Board Elections 2025 are as follows:

For IESF President:

Vlad Marinescu, who guided IESF through a period of transformation from 2020 to 2023, stands as a candidate for the 2025 Presidential Election, reaffirming his vision for a united and recognized world of esports.

Samart Benjamin Assarasakorn, current board member of IESF since 2023, will also stand for the role of President, committed to transforming IESF into a world-class federation that empowers every member nation.

For IESF Board:

  • Duane Mutu – New Zeland
  • Hayder Alkaales – Iraq
  • Clint Kennedy – United States
  • Flip De Bruyn – Namibia
  • Constantine Surkont – Argentina
  • Lokesh Suji – India
  • Afiq Fadhli Bin Narawi – Malaysia
  • Filip Soc – Montenegro
  • Kaung Myat San – Myanmar
  • Daniel Paulus – Germany
  • HRH Prince Omar Bin Faisal – Jordan
  • Yoav Sochen – Israel
  • Elin Yoojung Moen – Norway
  • Doniyor Djuraev – Uzbekistan

IESF continues to unite national federations and empower the next generation of esports leaders. The 2025 elections reaffirm the federation’s commitment to building a recognized and inclusive future for esports, one that transcends borders, connects cultures, and inspires unity through competition.

The results will be announced during the IESF 2025 General Assembly, where member federations will cast their votes to shape the next era of global esports leadership.

This 10th Presidential Election marks not only a milestone in IESF’s history but the beginning of a new era of governance, unity, and excellence in esports.

The post IESF Announces 10th Presidential and Board Elections appeared first on European Gaming Industry News.

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