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Svenska Spel Publishes Interim Report for the Second Quarter of 2025
Svenska Spel has published the interim report for the second quarter of 2025.
The second quarter is stable with growth for Eurojackpot and Oddset. The last Casino Cosmopol has been closed after the Riksdag’s decision on a legislative change that means that land-based casinos will no longer be offered in Sweden. The challenges for the Vegas slot machines remain, which negatively affects the group’s revenue.
“We have a clear focus on the group’s strategic goals: to have the gaming market’s most satisfied customers, ensure that our customers play healthily with us and drive long-term sustainable growth. Within the first two target areas, the customer satisfaction index and the share of healthy revenues are at a stable and high level. In terms of sustainable growth, net gaming revenues for both Eurojackpot and Oddset increased during the quarter,” said Anna Johnson, President and CEO of Svenska Spel.
On April 25, Casino Cosmopol in Stockholm was closed due to the legislative change that comes into force at the turn of the year, which means that land-based casinos may no longer be offered. Svenska Spel decided to liquidate after receiving a changed ownership instruction, and the liquidation is now underway in an orderly manner, while the sales process for the unique property on Kungsgatan has been initiated.
The Group’s net gaming revenue for the quarter is SEK 1839 million, an increase of SEK 2 million. The Luck business area has growth, while revenue is negatively impacted by continued challenges for Vending Machines and strengthened responsible gaming measures.
Net gaming revenue for the Luck business area increased by 2% compared to the same quarter last year. Eurojackpot continues to be the growth engine in the lottery portfolio. Large jackpots and high winnings have a positive impact on sales. A clear example is that Eurojackpot broke a sales record during the quarter, not long after last quarter’s big win of SEK 1.25 billion. Triss also has a positive development and sales on Mother’s Day exceeded the previous year.
Net gaming revenue for the Sport & Casino business area decreased by 1% compared to the same quarter last year. This was due to the negative impact of strong comparative figures in the previous year, when the European Football Championship contributed to higher revenue. However, within the business area, sports betting continues to grow under the Oddset brand – a growth that continues this quarter. The positive development for sports betting has been continuous since the launch of the new sports betting platform a year ago. The change was well received by customers, which has resulted in a larger customer base, higher customer satisfaction and increasing revenue. During the quarter, major events such as the Ice Hockey World Championship and the Eurovision final also contributed to increased customer activity, especially a clear influx of new customers.
The Vegas business area’s net gaming revenue decreased by 13% due to the continued negative impact of strengthened responsible gaming measures and the challenging economic situation for business partners.
The Group’s operating profit decreased by SEK 113 million or 17% to SEK 545 million and the operating margin amounted to 30%. This is mainly due to the fact that the gambling tax was increased from 18 to 22% on July 1, 2024, which has a negative impact on operating profit.
The Group’s online business continues to grow, up 5% in the quarter compared to the same quarter last year. Online accounted for 62% of the Group’s revenue during the quarter.
More and more customers are discovering the lottery Lyckoplatsen, which was launched in the previous quarter. When playing on Lyckoplatsen, customers can choose to contribute to a good cause by supporting a non-profit organisation. In this case, 10% of the contribution goes to the organisation of the customer’s choice. Collaboration with non-profit partner organisations has been expanded during the quarter, which means that customers now have more organisations to choose from.
During the quarter, Svenska Spel has awarded 78 million-sek prizes on lotteries with a total value of just over SEK 178 million. The highest prize was just over SEK 15 million on Lotto and the second highest prize was just over SEK 12 million on Eurojackpot. Sports and casino games have delivered 26 million-sek prizes during the quarter. The highest prize was over SEK 11 million on Stryktipset.
The post Svenska Spel Publishes Interim Report for the Second Quarter of 2025 appeared first on European Gaming Industry News.
Sky Bet has renewed its partnership with The Overlap – the UK’s No.1 football YouTube channel founded by Gary Neville – for a further two years.
As a founding partner since the channel’s launch in April 2021, Sky Bet will continue as the headline sponsor of The Overlap Interviews and Fan Debates, key formats that have helped the channel become a leading voice in football content.
Featuring in-depth conversations with major figures from sport and entertainment, as well as dynamic debates between football legends and fan creators, The Overlap has built a dedicated audience and strong community.
Sky Bet will also maintain its presence in the weekly Stick to Football podcast through the popular Super 6 segment. The feature sees panellists Roy Keane, Ian Wright, Jamie Carragher, Jill Scott, and Gary Neville predict six results from the weekend’s matches in the free-to-play football game, Super 6.
The renewed partnership underscores Sky Bet’s continued commitment to delivering original, fan-first football content that resonates with audiences across platforms.
Gary Neville Quote: “I want to thank Sky Bet for partnering with us over the past four years. Without their support, we wouldn’t have been able to deliver the content you see today. It’s fantastic to have them on board for another two years, and I’m excited to see what we can achieve together.”
The post Sky Bet extends sponsorship of The Overlap appeared first on European Gaming Industry News.
The world’s number one crash game gets even more thrilling with the addition of Missions, Races and Tournaments
SPRIBE, the award-winning developer behind the original crash game, Aviator, has added another tool to the box with the launch of Challenges, bringing even more excitement, entertainment and competition to the experience.
Aviator Challenges allows operators to launch Missions, Races and Tournaments, forging an additional competitive layer and even more social interaction, while providing a fresh way for players to engage with the game, which is now played by more than 60 million people per month.
Missions see players complete a task before a set deadline, while Races are similar but with a limited prize pool up for grabs, creating a strong sense of FOMO while helping operators control promo budgets. Tournaments then take the classic and well-loved format.
SPRIBE gives operators full control over creating and running Aviator Challenges, and they can choose the type, timing, prize, names, descriptions, colours, and tasks for deep personalisation and granular localisation.
Aviator Challenges has debuted with operators in Africa and will be rolled out globally over the coming weeks and months. This will be followed by the launch of regional tournaments, which again will debut in Africa before being made available internationally.
The launch of Challenges will drive even greater engagement with Aviator, which currently sees players place more than 400,000 bets per minute across 5,500+ online casinos and sportsbooks worldwide.
Giorgi Tsutskiridze, CCO at SPRIBE, said: “Challenges take the Aviator experience to a whole other level for both players and operators.
“Those that have already embraced Challenges have seen an immediate, positive impact on player behaviour across core KPIs such as retention and bet numbers per player.
“To get the most out of Challenges, operators do need to be creative, especially when it comes to marketing support, segmentation, prize zones, rewards and tasks.
“But we have ensured Challenges have the flexibility to do this and a whole lot more.
“Aviator is already the number one crash game in the world with more than 60 million players a month, but with Challenges, we expect that number to climb ever higher.”
The post SPRIBE Drops Aviator Challenges appeared first on European Gaming Industry News.
Akhil Sarin Chief Marketing Officer at Stake
Stake strikes new global partnership with Street League Skateboarding
The worlds of street culture and cutting-edge entertainment collide as Street League Skateboarding (SLS) and online gaming powerhouse Stake announce a new global partnership.
This partnership, which kicked off with Stake center stage as the Presenting Rights Partner of SLS Miami and the first SLS Takeover in Santa Monica in May, will run throughout the SLS Championship Tour season, culminating with the Super Crown in São Paulo in December.
The wide-ranging partnership will see Stake prominently featured across the live events with branding on key skate course features and broadcast segments at the biggest skateboarding events worldwide.
Additionally, fans can expect to see the Stake brand integrated into the unique SLS social content, including the “What’s at Stake” event preview, and the all-new Game of S.T.A.K.E. – a creative twist on the classic Game of Skate, which will feature a head-to-head battle between SLS pros.
To round out the partnership, Stake will also be the presenting rights partner of the annual Trick of the Year contest, which allows skaters worldwide to submit their tricks for the illustrious prize. The Trick of the Year award winners will be announced in December.
“We’re excited to welcome an exciting brand like Stake to the SLS family”, said Frank Lamicella, CEO of Thrill Sports and parent company of SLS. “This partnership will deliver innovative activation elements and experiences to both our brands and fans as we travel the world for the 2025 SLS Championship Tour.”
“Skateboarding is more than sport – it’s fashion, music, culture, and raw energy. That’s exactly the space Stake loves to play in, and SLS is the perfect partner to bring that to life,” said Akhil Sarin, Chief Marketing Officer at Stake. “This alignment makes it an excellent partnership for our brand.”
The post Stake strikes new global partnership with Street League Skateboarding appeared first on Gaming and Gambling Industry in the Americas.
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