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Svenska Spel Publishes Interim Report for the Second Quarter of 2025
Svenska Spel has published the interim report for the second quarter of 2025.
The second quarter is stable with growth for Eurojackpot and Oddset. The last Casino Cosmopol has been closed after the Riksdag’s decision on a legislative change that means that land-based casinos will no longer be offered in Sweden. The challenges for the Vegas slot machines remain, which negatively affects the group’s revenue.
“We have a clear focus on the group’s strategic goals: to have the gaming market’s most satisfied customers, ensure that our customers play healthily with us and drive long-term sustainable growth. Within the first two target areas, the customer satisfaction index and the share of healthy revenues are at a stable and high level. In terms of sustainable growth, net gaming revenues for both Eurojackpot and Oddset increased during the quarter,” said Anna Johnson, President and CEO of Svenska Spel.
On April 25, Casino Cosmopol in Stockholm was closed due to the legislative change that comes into force at the turn of the year, which means that land-based casinos may no longer be offered. Svenska Spel decided to liquidate after receiving a changed ownership instruction, and the liquidation is now underway in an orderly manner, while the sales process for the unique property on Kungsgatan has been initiated.
The Group’s net gaming revenue for the quarter is SEK 1839 million, an increase of SEK 2 million. The Luck business area has growth, while revenue is negatively impacted by continued challenges for Vending Machines and strengthened responsible gaming measures.
Net gaming revenue for the Luck business area increased by 2% compared to the same quarter last year. Eurojackpot continues to be the growth engine in the lottery portfolio. Large jackpots and high winnings have a positive impact on sales. A clear example is that Eurojackpot broke a sales record during the quarter, not long after last quarter’s big win of SEK 1.25 billion. Triss also has a positive development and sales on Mother’s Day exceeded the previous year.
Net gaming revenue for the Sport & Casino business area decreased by 1% compared to the same quarter last year. This was due to the negative impact of strong comparative figures in the previous year, when the European Football Championship contributed to higher revenue. However, within the business area, sports betting continues to grow under the Oddset brand – a growth that continues this quarter. The positive development for sports betting has been continuous since the launch of the new sports betting platform a year ago. The change was well received by customers, which has resulted in a larger customer base, higher customer satisfaction and increasing revenue. During the quarter, major events such as the Ice Hockey World Championship and the Eurovision final also contributed to increased customer activity, especially a clear influx of new customers.
The Vegas business area’s net gaming revenue decreased by 13% due to the continued negative impact of strengthened responsible gaming measures and the challenging economic situation for business partners.
The Group’s operating profit decreased by SEK 113 million or 17% to SEK 545 million and the operating margin amounted to 30%. This is mainly due to the fact that the gambling tax was increased from 18 to 22% on July 1, 2024, which has a negative impact on operating profit.
The Group’s online business continues to grow, up 5% in the quarter compared to the same quarter last year. Online accounted for 62% of the Group’s revenue during the quarter.
More and more customers are discovering the lottery Lyckoplatsen, which was launched in the previous quarter. When playing on Lyckoplatsen, customers can choose to contribute to a good cause by supporting a non-profit organisation. In this case, 10% of the contribution goes to the organisation of the customer’s choice. Collaboration with non-profit partner organisations has been expanded during the quarter, which means that customers now have more organisations to choose from.
During the quarter, Svenska Spel has awarded 78 million-sek prizes on lotteries with a total value of just over SEK 178 million. The highest prize was just over SEK 15 million on Lotto and the second highest prize was just over SEK 12 million on Eurojackpot. Sports and casino games have delivered 26 million-sek prizes during the quarter. The highest prize was over SEK 11 million on Stryktipset.
The post Svenska Spel Publishes Interim Report for the Second Quarter of 2025 appeared first on European Gaming Industry News.
AI gaming platforms
BetConstruct AI Sets the Tone for 2026 iGaming with Harmony Choice Event in Barcelona
Casino Technology
Danny Wu Wins Cubeia’s ICE Barcelona VIP Poker Tournament Featuring Henrik Larsson & Johan Mjällby
Danny Wu triumphs at Cubeia’s ICE Barcelona VIP Poker Tournament
Cubeia, the Sweden-based iGaming software solutions provider, has announced Danny Wu as the winner of its inaugural ICE Barcelona VIP Poker Tournament, held in partnership with QTech Games. The standout event featured a special table that included Swedish football icons Henrik Larsson and Johan Mjällby, drawing significant attention from ICE attendees.
A high-profile showdown at ICE Barcelona
Hosted on Day 2 at Cubeia’s eye-catching stand, the VIP poker tournament quickly became a focal point of the exhibition floor. Danny Wu emerged victorious after an entertaining and competitive session, taking home the top prize of €1,500.
The table combined serious poker action with relaxed conversation, as players swapped hands and shared football stories, creating an atmosphere that resonated with both poker enthusiasts and industry professionals.
A premium VIP experience
Cubeia elevated the experience with a curated VIP setting, complete with champagne and beer, reinforcing the social and celebratory tone of the event. The lively ambience helped generate buzz throughout the day and showcased Cubeia’s ability to deliver memorable, community-driven activations at major industry events.
Spotlight on Cubeia Originals
Alongside the tournament, visitors explored Cubeia’s Originals portfolio, including upcoming titles such as Chicken Cross Tower, Multiplier Roulette, Baccarat, Blackjack, and Snakes. The showcase highlighted Cubeia’s commitment to innovative content and engaging game mechanics.
Industry praise
Tove Nilsson, Marketing & Event Coordinator at Cubeia, commented:
“The VIP Poker Tournament exceeded all expectations and was a major highlight of ICE Barcelona. Working with our partners, QTech Games, we delivered a truly premium experience. The atmosphere around the table was exactly what we hoped for — competitive, social, and genuinely fun. Congratulations to Danny on a deserved win, and huge thanks to Henrik Larsson and Johan Mjällby for being such great sports.”
Bringing the industry together
The success of the ICE Barcelona VIP Poker Tournament underlines Cubeia’s strength in creating unique, high-impact experiences that connect partners, players, and visitors. By blending celebrity appeal, quality gameplay, and premium hospitality, Cubeia reinforced its position as a brand that values community and innovation within the iGaming industry.
The post Danny Wu Wins Cubeia’s ICE Barcelona VIP Poker Tournament Featuring Henrik Larsson & Johan Mjällby appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
N1 Partners Takes Flight in Barcelona: Helicopter Awarded at iGB Affiliate 2026 Finale
The curtains have closed on iGB Affiliate 2026, but the echoes of N1 Partners’ massive presence are still vibrating through the halls of the Fira de Barcelona. After two days of high-stakes networking and over 500 business meetings, the company concluded the event by awarding a Robinson R22 Beta II helicopter to the grand winner of the N1 Puzzle Promo.
A Hub of Industry Activity
From January 20 to 21, the N1 Partners stand (80-C80) served as a primary nervous system for the expo floor. The team maintained a relentless pace, facilitating hundreds of discussions regarding traffic strategies and custom deals.
Beyond the boardroom-style meetings, the stand offered a more interactive “Plinko” activity and distributed over 300 branded merchandise packs, ensuring the N1 brand remained visible across the entire conference.
Media Spotlight and Thought Leadership
The company’s influence extended beyond the booth, with leadership participating in more than 10 interviews and podcasts. These sessions focused on sustainable growth within the iGaming sector and evolving affiliate expectations, further solidifying N1 Partners’ reputation as a transparent and performance-driven program.
The Grand Finale: A Night to Remember
The highlight of the week was undoubtedly the N1 Puzzle Promo Party, an exclusive, closed-format celebration that saw over 2,000 registrations. While only 600 guests could be accommodated, the venue was packed with the industry’s top decision-makers and affiliates.
The atmosphere reached a fever pitch as the winners of the N1 Puzzle Promo leaderboard were announced:
| Rank | Partner Name |
| 1st Place (Helicopter Winner) | Cash Splash |
| 2nd Place | Advertise |
| 3rd Place | Traffic Squad |
| 4th Place | Seven Group |
| 5th Place | Alfaleads Network |
The evening concluded with a live performance from a surprise headline guest and high-energy DJ sets, marking the successful end of a campaign that was recently named Best Advertising and Marketing Campaign at the European iGaming Awards.
The post N1 Partners Takes Flight in Barcelona: Helicopter Awarded at iGB Affiliate 2026 Finale appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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