TaDa Gaming is bringing its unique content to more players in Brazil through latest collaboration with Superbet, the leading brand from premier tech and entertainment company, Super Technologies.

As part of the new deal, Superbet customers, can enjoy releases from the Lucky series including Lucky Macaw (Arara da Sorte); Clover Coins 3×3 (Moedas da Sorte 3×3) and TriLuck slots including 3 Witch’s Lamp (3 Lãmpadas da Bruxa). Distribution is through Bragg.

TaDa’s expert glocalisation process and know-how for the Brazilian market has been constantly reinforced through leading local and international casino partnerships since launch. The regular release of slots and fish-shooting games in line with Law 14790 has also raised TaDa’s brand across the country for immersive, exciting and safe gaming.

As a trusted, certified and regulated content provider with a diverse portfolio of 230+ titles, all expertly localised for multiple markets, TaDa is also known for its bespoke gamification tools GiftCode and WIN CARD alongside latest additions, Hot Hand and Highlights.

Founded in 2008, Super’s mission is to deliver exciting, technology-based entertainment in the sports and gaming industries.

The company currently has a major commercial presence across Europe and Latin-America and Super has strategically positioned itself to develop the infrastructure that will drive the next era of entertainment experiences through partnering with tier one stakeholders.

Ray Lee, Director of Business Development, TaDa Gaming, said: “TaDa is continuously evolving as a global business to bring more value to partnerships and the industry overall. Working with a renowned platform such as Superbet gives us even greater momentum for growth in Brazil. We are looking forward to the next step.”

Gavin Deadman, Head of Gaming at Super Technologies, said: “The goals of our leading commercial brand, Superbet, are to achieve market leadership by being the champion of customer-centricity, generate sustainable long-term value and help shape the future of technology-powered entertainment. Working with an innovative provider such as TaDa means we are clear on our mission to deliver next-generation gaming.”

As the industry prepares for BiS SiGMA South America 2026, the largest and most influential iGaming event in Latin America, real market data begins to reveal a profound transformation in the behavior of the Brazilian consumer.

It is no longer just about “betting volume”, but about a reconfiguration of the Share of Wallet (participation in household spending).

The unprecedented study “Bets na Mesa, Consumo em Jogo”, carried out by NielsenIQ Brazil, sheds light on a reality that will be the center of technical debates at the Transamerica Expo Center: in 2025, 26.3% of Brazilian households participated in some form of betting.

This figure is not just a number; it is the reflection of a “new parallel shopper journey” that is capturing the attention and income of the population.

Radiography of Consumption: Who and what is being bet?

The Brazilian market in 2026 shows a clear fragmentation.

Despite the explosion of digital platforms, traditional modalities maintain notable resilience, creating a hybrid ecosystem between analog and digital.

Dominant Modalities

According to the NielsenIQ study, preferences are distributed as follows:
• Mega-Sena: 15.8% of households.
• Video Slots (such as the “Jogo do Tigrinho”): 7.7%.
• Jogo do Bicho: 3.9%.
• Sports Betting (Bets): 3.6%.

Socioeconomic and generational profiles in Brazil

The study reveals that bettors are not a homogeneous group. There is a marked division by Socioeconomic Level (SEL) and age:

• The Slots phenomenon: The “Jogo do Tigrinho” concentrates bettors from middle SEL (63.3%) and a notably young audience, with 42.4% of bettors up to 35 years old.

• The maturity of Mega-Sena: It predominates in high SEL (45.5%) and in a more mature profile, where 49.1% are over 51 years old.

As Gabriel Fagundes, Insights Leader for the Industry at NielsenIQ, points out: “We had already identified that betting became a popular and common practice in the routine of the Brazilian consumer.”

“Now, the numbers also point to the dimension that this practice is taking within household expenses and in the income of bettors.”

The Economic Motivation: Extra Income or Entertainment?

One of the most critical points for operators that will meet at BiS SiGMA is to understand the “why” behind betting.

The data from 2026 shows a diffuse frontier between gambling as leisure and gambling as economic hope.

For 49% of bettors, the main motivation is to obtain extra income, while 43.5% expect a “radical change of life”.

This second profile is more common in casual Mega-Sena players.

Classification by Intensity

The market is divided into three levels of commitment:

1. Casual (73%): They play at least once a month.
2. “Pro” (28%): They bet once a week. From this group, 65.8% seek extra income.
3. “Elite” (9.3%): They bet weekly and spend more than R$ 100 per month.

This “gaming intensity” is, according to the study, the real driver of the economic impact on households, especially in the Northeast regions (29% penetration) and South (28.3%).

The Impact on Retail and the Consumption Basket

For the iGaming industry, understanding which expenses are being substituted is vital for sustainability and social responsibility.

The study reveals that only 10% of households admit substituting expenses directly for betting, but the affected categories are alarming.

Affected Categories

Among those who substitute expenses:
• Food: 47% of the cases.
• Fixed bills (water, electricity, internet): 45.3%.
• Beer: It is the category with the greatest retraction, registering a drop of 1.7 percentage points in the participation of spending.
• Cookies, perfumes and soft drinks: They also present negative impacts.

The main strategy of the consumer to accommodate spending on betting has been to reduce the quantity of items purchased; in fact, 60% of the consumption categories registered a decrease in the volume acquired in 2025.

Strategic Challenges for the Legal Market in 2026

The NielsenIQ data presents a direct challenge for brands and operators that seek to consolidate themselves in “Legal Brazil”.

The pressure on the domestic budget forces manufacturers of fast-moving consumer goods (FMCG) and betting operators to compete for the same currency.

“Betting is a new competitor in the consumer’s Share of Wallet.

This pressures manufacturers to act with more precision in communication, price and activation to recover relevance in front of this new competitor: the habit of betting itself.”

Towards BiS SiGMA 2026

As we approach the largest event in the region, this study serves as a warning and an opportunity. The Brazilian market of 2026 is mature, but it is under intense social scrutiny due to the impact on low-income families.

Operators that wish to have long-term success must:

1. Differentiate the profiles: It is not possible to treat the young middle SEL slot player the same as the high SEL Mega-Sena bettor.
2. Promote Responsible Gaming: The substitution of food and fixed bills for betting is a regulatory “red flag” that could tighten laws in the near future.
3. Regional Innovation: The Northeast and the South are the markets with the highest intensity, requiring more aggressive localization strategies.

BiS SiGMA South America will be the perfect stage to discuss how the industry can grow without compromising the economic stability of Brazilian households, ensuring that iGaming is seen as entertainment and not as an unsustainable financial burden.

Superscore consolidates in Brazil and launches weekly analysis for the press.

The platform offers statistical analysis of the Brazilian Championship and of the main national and international championships, such as the Copa Libertadores, the World Cup and the Champions League, among others, with metrics that go beyond goals and assists for fans and sports experts.

Superscore Insights is the new newsletter for the press, with a weekly publication and another analysis of the latest news.

Superscore, a sports intelligence application associated with Superbet, advances and consolidates itself in Brazil as a strategic platform to transform data into reliable information for football fans in real time and without advertising.

With its own methodology, the solution establishes itself as a reference among sports fans, bringing together advanced statistics, rankings and in-depth analysis of the main tournaments, players and coaches in the country.

Now, the platform takes a new step with the launch of Superscore Insights, expanding its collaboration with the press by offering even more solid analysis, contextualized data and specialized support for sports coverage.

On Mondays, journalists will receive an exclusive bulletin with deep and original analysis of the weekend matches, a specialized analysis of the most important events of the day, as well as predictions and statistics of upcoming events.

With global coverage, Superscore already gathers more than 1,900 competitions, 63,000 teams and more than 480,000 monitored players, offering a solid base for historical and real-time analysis.

The data from Superscore comes from leading partners worldwide in the collection and distribution of sports data, the same ones used by Superbet and the main companies in the sector.

These providers offer high precision, low latency and comprehensive coverage of competitions worldwide.

“Superscore was born as a free sports intelligence application, without advertising, that goes beyond the basics by offering a wide database and statistics for those who want to understand the game in depth.

 In just one year, it has already achieved thousands of users and grows approximately 30% monthly, climbing positions in the Google Play ranking.”

“The platform offers a solid experience for both fans and professionals, in addition to facilitating more informed decisions in sports betting, thus reinforcing the commitment to responsible gaming,” states Patrícia Prates, Marketing Director of Superbet and of the alliance with Superscore.

Superscore: Exclusive data and decades of history

In a context where sports coverage increasingly requires qualified data and contextualization, Superscore distinguishes itself by going beyond traditional indicators, incorporating metrics such as accurate shots, passes in the offensive third, tackles, recoveries, participation in decisive plays and time on the field, among other indicators.

These data are translated into the Superscore Score, a proprietary index that allows building Top 5 or Top 10 rankings of the best players of each round, with graphical visualizations and quick analysis.

Another differentiating factor is the expanded historical database, which gathers information from the Brazilian Championship since 1937, the Copa Libertadores since 1960 and the Champions League since 1992, which allows comparative analysis and identifying patterns over decades.

“We are talking about a platform built on a solid technological base, which combines a large volume of unique data, history and a team prepared to transform this information into relevant content for football fans.

Superscore organizes and translates these data so that they can also be used in sports coverage,” states Guilherme Simantob, director of Superscore in Brazil.

Superscore offers free and integrable widgets for the press and content creators, facilitating the incorporation of statistics, graphics and comparisons directly into articles, enriching journalistic narrative with reliable and visually accessible data.

The app is available in the App Store and Google Play.

Reevo arrives in Brazil with Betsson

Reevo has expanded its presence in Latin America after launching its aggregation platform and its own games catalog in Brazil in collaboration with Betsson.

The integration, carried out through a single connection, allows the operator to expand its content offering with Reevo’s own titles and third-party titles.

The movement reinforces the alliance between both companies and is part of a growth strategy in regulated markets, especially Brazil, considered one of the most promising in the region after regulatory advances.

From Betsson, Andrea Rossi highlighted the impact of the agreement by stating that the incorporation of Reevo’s content “expands the entertainment offer available for our players in one of the fastest-growing markets in the region.”

Additionally, both companies anticipated new joint expansions in other markets, after a recent launch also in Mexico.

Reevo continues to bet on its aggregation model as a way to facilitate access to multiple studios through a single integration, while expanding its global distribution network.

BTG launches prediction platform and increases the dispute between banks, stock exchange and betting

The launch of BTG Trends by BTG Pactual marks a new chapter in the growth of prediction markets in Brazil, intensifying competition between banks, the stock exchange and the betting sector.

This new platform allows investors to operate binary contracts (“yes” or “no”) based on probabilities about financial events, such as the dollar, the Ibovespa or interest rate decisions, using already regulated derivative instruments.

The movement is not isolated. The Brazilian stock exchange (B3) also advances in this direction, with the development of financial event contracts and digital derivatives, although restricted to professional investors.

At the same time, the platform XP established a partnership with Kalshi, facilitating access for Brazilian investors to international predictive markets, while new startups such as VoxFi explore broader applications, including geopolitics and culture.

At a global level, these markets have gained relevance and volume, driven by platforms such as Polymarket and Kalshi.

However, their regulation continues to be a subject under debate. In the United States, the CFTC considers these contracts as financial derivatives, although discussions still exist about limits and risks, especially in sensitive events.

In Brazil, authorities, including the CVM and the Secretariat of Prizes and Betting, are already analyzing how to frame these activities from a regulatory point of view, especially when they overlap with sports events.

The advance of these products has also generated reaction from the betting sector.

The Brazilian Institute of Responsible Gaming (IBJR) maintains that, when there is money involved in uncertain events, it is essentially betting, regardless of the format, and warns about risks such as unfair competition and lower consumer protection if they operate outside the regulated framework.

The main difference between betting and prediction markets lies in their structure: in betting, the user plays against the house, while in prediction markets prices are formed among participants and reflect collective probabilities.

Even so, the boundary between both models remains diffuse.

With banks, stock exchange and new platforms advancing simultaneously, prediction markets stop being an emerging trend and become a new field of dispute within the financial system.

The regulatory framework is still under construction, and the evolution of the sector will depend on how the limits between investment and betting are defined as these products scale.

The iGaming industry in Latin America is experiencing an especially intense week — from Buenos Aires consolidating its position as a regional hub with SAGSE to regulatory movements that could completely reshape the Brazilian market.

At the same time, operators continue to expand their presence and strategies in the country, with Betnacional and Superbet standing out.

 SAGSE reinforces its leadership and positions Buenos Aires as a gaming hub in Latin America

The main highlight of the week is, without a doubt, the latest edition of SAGSE (South American Gaming Suppliers Expo), one of the most traditional and relevant events in the Latin American gaming industry.

Held at the Hilton Buenos Aires in Puerto Madero — one of the city’s most strategic and sophisticated districts — the event once again positions itself as a key meeting point for executives, operators, and industry suppliers.

Since 1992, SAGSE has built its reputation as a true business hub. With over 30 editions, it has become a high-level networking platform where companies, technology, and strategic decision-making converge.

The most recent edition further reinforced this positioning.

According to Alan Burak, Vice President of Monografie — the company behind SAGSE — the overall assessment was highly positive:

“The show has been highly positive across all fronts.”

Attendance growth was one of the key indicators of success.

The event recorded a 25% increase compared to the previous year, reaching approximately 3,500 participants.

However, beyond volume, the quality of the audience stood out.

With more than 60% international attendees and a strong presence of C-level executives and decision-makers, SAGSE reinforces its profile as a business-driven event focused on high-value networking.

Over the two days, representatives from key markets such as Brazil, Chile, Colombia, Mexico, Peru, and the Caribbean are participating, reflecting the growing integration of the Latin American ecosystem.

Another key highlight is the curated selection of exhibitors.

With more than 300 companies involved, the event showcases a comprehensive ecosystem that includes:

• sports betting operators
• technology providers
• payment solutions (including crypto and cashless)
• affiliate platforms
• retention and marketing tools
• compliance and responsible gaming solutions

Content also plays a central role.

The conferences address key industry topics such as:

• regulation and compliance
• digital transformation
• new payment methods
• player protection
• the future of responsible gaming

This approach reinforces SAGSE’s positioning as more than just a trade show — it is a platform for education, analysis, and strategic direction.

The closed and exclusive format is another differentiator.

By limiting access to qualified professionals, SAGSE ensures an environment focused on meaningful connections and real business opportunities.

Ultimately, the event acts as a barometer for the market.

And the message is clear: Latin America continues to grow, but with increasing complexity and regulatory demands.

 Regulation in Brazil: Pressure on the Growth Model

While SAGSE reflects the region’s potential, regulatory developments highlight the challenges — particularly in Brazil.

The focus is on Bill 1172/2026, introduced by Congresswoman Tabata Amaral, which proposes a total ban on betting advertising in the digital environment.

The measure covers:

• websites
• applications
• social media
• video platforms

If approved, the impact would be structural.

The current user acquisition model — heavily reliant on performance marketing and paid traffic — would be nearly dismantled.

Companies would have to rely exclusively on organic traffic.

This would effectively end:

• targeted advertising
• large-scale acquisition campaigns
• content boosting
• algorithm-driven strategies

Additionally, communication on owned channels would also be restricted.

The bill requires:

• warning messages
• financial risk alerts
• responsible gambling content

The justification is centered on public health.

The proposal references the World Health Organization (WHO), linking gambling advertising to debt and psychological disorders.

Government Opposes Total Ban

Despite legislative pressure, the Brazilian government has taken a different stance.

The Secretariat of Prizes and Betting (SPA) argues that a total ban could have the opposite effect.

According to the regulator, advertising is essential for distinguishing legal operators from illegal ones.

Without it, users could be pushed toward the black market.

This highlights a key point: Brazil’s regulatory framework is still evolving, seeking a balance between consumer protection and market sustainability.

Argentina Blocks Polymarket and Tightens Control

Meanwhile, Argentina has taken concrete enforcement action.

A Buenos Aires court ordered the blocking of Polymarket, one of the world’s leading crypto-based prediction market platforms.

The decision includes:

• blocking the website nationwide
• removing apps from Google and Apple stores
• technical intervention at the ISP level

The main argument was lack of control.

Authorities stated that the platform operated as a disguised betting system, without identity or age verification.

The case intensified following suspicions of insider trading, after unusual activity linked to inflation data before its official release.

A global trend

This is not an isolated case.

Polymarket already faces restrictions in several European countries, signaling a broader global trend toward tighter regulation.

In Brazil, the issue is already under review.

The SPA has confirmed it is analyzing this type of platform, suggesting further regulatory developments ahead.

Innovation and Positioning in the Sector

Despite regulatory pressure, the industry continues to evolve.

The EDScript hackathon, promoted by Esportes da Sorte, aims to drive innovation through the development of new technological solutions.

Meanwhile, the Kaizen Foundation announced a social initiative in partnership with TETO Brasil, focused on building 120 homes for vulnerable communities.

These initiatives show a sector seeking to balance growth with social responsibility.

Brazil: Betnacional and Superbet expand strategies

On the commercial front, two operators stood out:

 Betnacional strengthens its presence in football

The company announced:

• master sponsorship of Athletic
• expansion of its agreement with Sport
• investment in women’s football

The strategy focuses on diversification and long-term brand positioning.

Superbet Targets New Audiences

Superbet announced Kelvin “K9” Oliveira as a brand ambassador within the Kings League ecosystem.

The company is aiming to connect with younger audiences through digital entertainment and content creators.

This reflects a broader shift in iGaming marketing strategies.

This week provides a clear snapshot of the iGaming landscape in Latin America.

On one hand, there is growth, professionalization, and regional integration.

On the other, increasing regulatory pressure and the need for adaptation.

Companies that can balance expansion, compliance, and innovation will lead the next phase of the market.

The message is straightforward: the future of iGaming in LATAM will be defined not only by growth, but by the ability to navigate an increasingly complex regulatory environment.