Superbet Appoints Sacha Dragic as Sole CEO

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Starting January 1, 2026, Sacha Dragic will become sole CEO of Superbet, while Jimmy Maymann will return to the Board of Directors. As part of the new leadership structure and also effective as of January 1, 2026, Albert S., current Group COO, will take on the role of Deputy CEO, aligning strategy and driving execution across the organisation.

At the same time, Eamonn O’Loughlin, current CCO International, will take on the role of Chief Operating Officer, expanding his responsibilities to lead customer Operations and Partnerships across the Group, while retaining commercial leadership for markets outside CEE.

Sacha Dragic, Founder and incoming CEO of Superbet Group, said: “I want to recognize Jimmy Maymann, whose leadership and partnership have shaped much of our progress to date. Over the past couple of years, we have achieved remarkable results, advancing our product and technology capabilities, strengthening our position in key markets, and building a culture of financial discipline and accountability. This planned evolution of our leadership team marks a natural step in our growth journey. It reflects the maturity of our organization and our ambition to push forward, positioning Superbet for the next phase of sustainable global expansion.”

Jimmy Maymann, incoming Member of the Board, Superbet Group, said: “When Sacha first asked me to join the Board three years ago, our ambition was made clear: to transform Superbet into a global challenger built on world-class product and technology platform. It was necessary to accelerate that change from within, and I took the lead on that chapter of transformation.

“Together, we have achieved a lot: launching Brazil, growing our actives, revenue and EBITDA while strengthening our product and tech stack, and now, with the migration of Romania to our own platform, we are nearing completion of our first phase of transformation. As we prepare for the next phase, simplifying how we operate will help us move even faster, with a single-threaded leader, our founder, Sacha Dragic.

“It’s been a privilege to work with Sacha and the whole Superbet team and I’ll continue to do so as an advisor and as part of the Group’s Board. This is a great company with a huge potential ahead and I’ll stay engaged and help see it materialize.”

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