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TVC Technology Solutions has completed a comprehensive AV installation for leading Scottish bookmaker ScotBet. Reinforcing how cutting-edge audiovisual technology can dramatically elevate customer engagement, brand impact and operational flexibility in betting shops, ScotBet is another in a list of betting shop makeovers for TVC, including a significant number of independent bookmakers throughout the UK.

The project saw TVC partner with ScotBet to modernise digital infrastructure across a number of stores, delivering high-quality visuals, streamlined content distribution and a unified signage platform. The aim was to create a premium experience that draws in customers, enhances dwell time, unlocks in-shop promotional opportunities and underpins ScotBets’ competitive positioning.

TVC’s campaign started with a deep dive into ScotBet’s existing estate, identifying inconsistent screen sizes, dated display technologies and poor content manageability. Working alongside ScotBet’s retail operations and brand teams, TVC created a future-proof AV design plan encompassing ultra-slim large format displays in key customer zones, dynamic digital signage driven by branded content and a centralised control system for roll-out calability.

In each store, TVC installed industry-leading large-format commercial LCD and LED displays, including high-brightness 75″ panels in customer-facing zones, complemented by multiscreen TV gantries above key counters to deliver live odds, race streams and promotional content. These displays were mounted via low-visual-impact brackets to preserve the sleek interior design while maintaining full service access. The project also included a dedicated network of digital signage screens in foyer spaces, driven by the MySign digital signage platform. This enabled ScotBet to push up-to-the-minute messages and odds, event-based campaigns and third-party partnerships with minimal delay.

What sets the TVC-ScotBet collaboration apart from a typical AV and digital signage installation is the seamless integration of content and infrastructure from a single company.

Beyond hardware, TVC delivered a tailored content-creation service, to produce a range of dynamic content. This included templated campaign animations, in-store clock-in of live odds tickers, game-day social-feed overlays and fast-paced screen-fillers that mirror the fast-moving world of wagering.

Andy Greaves, sales director at TVC, said: “Our employee-owned structure means everyone at TVC is passionately behind every project. We instantly become partners to our betting shop customers, rather than just supply vendors, and the ability to supply and install an end-to-end video, signage and content integration seamlessly makes for a smooth project from start to finish.”

TVC brings nearly three decades of experience to the AV installation in hospitality, leisure, gambling, gaming and retail spaces. The portfolio spans F1 gaming arcades, bars and pubs, hotels, care homes, boardrooms and retail spaces, with specialist knowledge in the complexities of high-traffic public environments and the regulatory demands of leisure and betting retail. From bespoke mounting solutions in confined shop-floor footprints to full networked AV infrastructures across multiple sites with cloud-integrated content, TVC tailors its system design to each customer’s requirements and backs each project with ongoing service and maintenance support.

“With surveys showing increased dwell time, engagement and sales through digital signage advertising, and with many better retailers seeing over 10% of their revenue attributed to virtual and e-sports, now is the time to maximise your AV impact and ROI,” said Greaves.

The post TVC Completes AV Installation at ScotBet appeared first on European Gaming Industry News.

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GR8 Tech has expanded the virtual sports lineup within its ULTIM8 Sportsbook with a new range of virtual basketball, continuing a year of investment in the category that has already seen the addition of virtual horse racing and virtual cricket roulette—a unique format blending casino mechanics with the sport of cricket.

The expansion builds on GR8 Tech’s established strength in cricket, where the company developed one of the industry’s most comprehensive betting lines. Virtual cricket was designed to fill gaps between real-world tournaments, giving operators a way to maintain player engagement year-round—a model now being applied to basketball for markets where the sport dominates.

This content independence stems directly from GR8 Tech’s in-house trading capabilities.

“One of the things that GR8 Tech stands out for is the quality of the trading and the fact that we perform extremely well in very difficult environments, like Asia,” said Dinos Doxiadis, Head of Sportsbook Business at GR8 Tech. “Even our clients’ players in these challenging markets don’t behave like typical players in ‘easier’ regions such as Latin America, we still manage to achieve some of the highest margins there.”

That trading foundation enables GR8 Tech to build and localize content for specific markets rather than relying solely on third-party providers.

“We already have a very strong sportsbook, and now we’re scaling our processes and output capabilities to take it even further,” Doxiadis explains. “We’re improving the product and creating the conditions to localize very quickly and offer a truly localized experience across the world.”

GR8 Tech is also investing in infrastructure to give operators greater control over how they deploy this content.

“The goal is to put even more power into the hands of our operators so they can tailor the product exactly as they want. As we move forward with new data and content agreements, they’ll gain an even greater ability to adapt the sportsbook to their specific needs—on top of what they can already do today.”

Personalization is central to that roadmap. “We have delivered quite a few recommendation models, and right now we can serve custom content on a user level, and we will continue working in this direction,” said Doxiadis. “We have a very good infrastructure and baseline to invest in.”

The post GR8 Tech Expands Virtual Sports Portfolio with New Basketball Offering, Deepens Localization Strategy appeared first on European Gaming Industry News.

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– Southampton fans wins 8,000 thanks to Midnite’s ‘Brace Yourself’ campaign

– ‘Brace Yourself’ gives Southampton fans the chance to win cash if a Saints players scores a twice in a home league match

– £1,000 is added to the pot after each league game at St Mary’s

– Taylor Harwood-Bellis’ brace against Leicester bagged Anita Wyeth the prize

– Midnite will match the winning prize total with a donation to the Saints Foundation

Fast-growing sportsbook Midnite has given away £8,000 to a lucky Southampton supporter after Taylor Harwood-Bellis netted a brace against Leicester on Tuesday night.

Harwood-Bellis’ goals secured all three points for Southampton, a fourth win from four for interim manager Tonda Eckert and £8,000 in cash for season ticket-holder Anita Wyeth, who won the ‘Brace Yourself’ cash prize.

The campaign was launched at the beginning of the season with Midnite adding £1,000 to the pot for every league match at St Mary’s. Fans enter by scanning QR codes around the stadium ahead of kick-off in anticipation of a Saints player scoring twice in 90 minutes.

Midnite have ramped up their marketing activity this season, becoming Southampton’s official training kit partner as well as taking up front-of-shirt sponsorship of Sheffield United where the ‘Brace Yourself’ campaign is also available to the Bramall Lane faithful.

The rapidly expanding sportsbook has placed the clubs’ supporters at the heart of their marketing campaigns with further fan engagement activities throughout the 2025/26 season already.

Back in September Midnite organised travel for 100 Southampton supporters heading to Bramall Lane to take on Sheffield United. They also offer two lucky Sheffield United season ticket holders a ‘premium match experience’ upgrade for every home game.

Commenting on the big win, Anita said: “I can’t believe I won! As a season ticket holder, I’ve been aware of Midnite’s ‘Brace Yourself’ campaign and have entered at each home match this season. To win it the first time we’ve managed to score a brace is amazing.

“It’s great to see a sponsor giving back to the fans. I’m so happy to have won.”

Midnite will match all prize pot winnings in a donation to Saints Foundation.

Andrew Mook, Midnite’s Head of Brand Marketing, said: “One of the reasons we created ‘Brace Yourself’ was to give supporters that extra buzz on a home matchday and we’re delighted to have our first winner of the season.

“Anita will take home £8,000 with £1,000 being placed in the pot for the next St Mary’s home game.

“It’s great to see Southampton’s upturn in form and we’ll be keeping our fingers crossed for another ‘Brace Yourself’ winner soon.”

Greg Baker, Chief Revenue Officer at Southampton Football Club, added: “It’s fantastic to be working with Midnite on this and the many other fan-led pieces that they have activated since the start of the season. To be able to provide such a great opportunity for our fanbase, and in particular Anita as our lucky winner, while also supporting Saints Foundation is really special.”

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