Compliance Updates
Spillemyndigheden Launches New Campaign to Remind Under-18s of the Consequences of Gambling
Spillemyndigheden, the Danish Gambling Authority, has launched a nationwide initiative targeting young people under the age of 18 that focuses on the consequences associated with gambling. One of the reasons for this is the need for early intervention, despite the fact that most types of gambling are only allowed for adults over the age of 18.
The vast majority of gambling products are only allowed for adults over the age of 18. However, a study by the Danish Gambling Authority shows that 15% of young people between the ages of 15-17 have gambled online in the past year. In addition, a clear trend in inquiries to the Danish Gambling Authority’s helpline StopSpillet shows that the vast majority of people with gambling problems make their gambling debut before the age of 25.
“Young people under the age of 18 in Denmark find ways to gamble, for example through friends or family or through online gambling sites without a Danish licence. We know that the younger you are when you make your gambling debut, the more likely you are to develop a gaming problem later on. That’s why, for the first time, we’re targeting under-18s directly, and we’re doing it in a new, creative way that turns the whole thing on its head. This is necessary if we are to remind young people of the risks of gambling and, not least, that the house always wins in the long run; gambling is not a way to quick and easy money,” Anders Dorph, director of the Danish Gambling Authority, said.
The focal point of the new effort is a fictional character, “The One-Armed Bandit”, who serves as an analogy for gambling addiction. As part of the effort, follow the character through short videos and posts on YouTube and Instagram and see how he scams and cheats his way into luring young people into gambling. Although the subject matter is serious, the content is characterised by humour and irony, which according to Anders Dorph is a strategic choice to get through to young people.
“The seriousness of gambling addiction must not be downplayed. But that doesn’t mean we should be pointing fingers at the under-18s. We have chosen a new approach in this effort, where we try to open young people’s eyes through humor and irony on their terms, so we arouse their curiosity, get them engaged and relate to gambling without stigmatizing and creating fear,” Anders Dorph said.
In connection with the development of the initiative, Anders Dorph said it has become clear how gambling has become a social activity among young people. This contributes to many young people forgetting the potential consequences that gambling can have.
“Danish young people are reflective and enlightened, and many are aware of how gambling can get out of hand and develop into gambling addiction, leading to loneliness, debt or other personal challenges. But we also know that gambling today is much more of a social activity among young people, who gamble in class, during breaks or at home with friends. In the social space, it can quickly seem harmless to gamble, and that’s exactly why with ‘The One-Armed Bandit’ we want to remind young people of the potential negative consequences,” Anders Dorph said.
“The One-Armed Bandit” is played by David Minerba, who has a large following on social media and is well known in the target audience. Comedian Martin Høgsted has been involved in the production of the content as director. “The One-Armed Bandit” has its own profile on YouTube and Instagram, where it is possible to follow the character, watch the content and interact with it. As part of the larger effort, the Danish Gambling Authority will also activate influencer collaborations to spread the messages.
Recently, the Danish Gambling Authority launched a new website, StyrPåSpillet, which gathers information about gambling and compulsive gambling in one place, where parents can find information and advice on how to engage in a dialogue with their children about gambling.
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Delasport’s groundbreaking sports betting jackpot game, SuperPot, has received full certification from GLI in the UK. With this authorization, SuperPot becomes a one-of-a-kind, dedicated Sportsbook Jackpot solution on the British market.
The news comes just days after the revolutionary solution became certified for Ontario and marked its debut integration there and soon will go live with several brands in the market. SuperPot gives players the chance to predict the outcomes of major sporting fixtures.
Each ticket purchase contributes to a growing jackpot, and the winner is the one with the most correct picks – even without a perfect score. This “Must-Win” mechanic sets the product apart from traditional sportsbook offerings, appealing both to sports bettors seeking new thrills and casino players looking for an accessible entry point into sports wagering.
Advantages for UK Operators
SuperPot introduces an always-awarded must-win mechanic: each round’s pot is paid to the top predictor – players compete against their peers, and the most correct predictions win. This sets it apart from The Tote and free-to-play predictors and broadens appeal beyond horse racing into football, basketball, American football, and ice hockey. UK operators gain an assured strong turnover margin, while players benefit from a guaranteed payout to someone every round.
In addition, licensed operators in the UK, SuperPot represents a new way to grow engagement and extend player lifecycles, while securing stable margins from turnover without added exposure.
“Securing approval in the UK marks a major step forward for us,” said Delasport’s Global Sales Director Reece Calderbank. “SuperPot blends the excitement of jackpots with the passion for sports, offering players an easy-to-understand, highly rewarding experience. It’s designed to stand out in a mature and competitive market and ensure risk-free high margin for Operators.”
Market Outlook
The UK gambling market remains one of the largest and most established worldwide. According to the UK Gambling Commission, the total Gross Gambling Yield (GGY) in iGaming for April 2023–March 2024 reached £6.9 billion, with online Sports betting accounting to £2.4 billion GGY, driven primarily by football and horse racing.
The Tote pools enjoy durable racing liquidity is growing year by year to hundreds of millions and SuperPot gives operators that same mass-appeal mechanic as a paid, must-win product they control and extend it to additional sports and to new segments of players.
Industry research indicates that the UK sports betting market is forecast to grow at a CAGR of 11.4% between 2025 and 2030. Meanwhile, quarterly reporting from the Gambling Commission shows continued growth: in Q1 2025, online GGY rose 7% year-on-year to £1.45 billion, with record levels of active accounts and betting activity.
In such a competitive environment, a product like SuperPot has the potential to deliver an incremental ~2% revenue boost for operators who adopt it, further differentiating their sportsbook offering in the UK’s crowded marketplace.
The post SuperPot, the Unique Sports Betting Jackpot, Now Available in the UK appeared first on European Gaming Industry News.
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The Gambling Regulatory Authority (GRA) has renewed the licence of Singapore Pools (Private) Limited (Singapore Pools) to conduct betting operations, gaming and lotteries under Section 54 of the Gambling Control Act 2022 (GCA). The tenure for the licence will be five years with effect from 25 October 2025, following GRA’s assessment that Singapore Pools has fulfilled the requirements under Section 54 the GCA.
The post GRA Renews Singapore Pools Licence for Five-year Term appeared first on European Gaming Industry News.
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An official complaint has been filed by the European Gambling and Amusement Federation (Euromat) with the European Commission regarding Croatia’s amendments of its Gambling Act.
Under Directive (EU) 2015/1535, member countries are obliged to notify any changes to its Gambling Act through the Technical Regulation Information System (TRIS). According to Euromat, the Croatian government failed to do this when introducing “far-reaching” technical rules affecting access and provision of services on the Croatian gambling market.
Failure to notify constitutes a breach of EU law.
These changes include mandatory player identification systems, strict limitations on the location and layout of gambling venues, a comprehensive ban on online and social-media advertising, temporal restrictions on operation and a central player self-exclusion register.
“This complaint marks an important first step in the EU’s legal process. Complaints such as that filed by Euromat are a key tool to alert the Commission to potential breaches of EU law. Based on Euromat’s complaint, the European Commission will be able to assess the evidence and decide on the next steps, including whether to open infringement proceedings against Croatia,” said Euromat president Jason Frost.
“The notification procedure exists to ensure that national measures are compatible with the principles of the single market. Croatia’s decision to ignore this obligation not only breaches EU law; it also threatens legal certainty for businesses across Europe. The Commission must act decisively to uphold the integrity of the internal market.”
The post Euromat Files Complaint Over Croatia’s Gambling Act Amendment appeared first on European Gaming Industry News.
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