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BOS Claims Swedish Banking Institutions Have Suspended Services Provided to Licensed Gambling Operators
Gustaf Hoffstedt, secretary-general of the Swedish trade association Branscheforenigen för Onlinespel (BOS), has claimed that all of the country’s major banking institutions have suspended services they provide to licensed gambling operators.
BOS said that “all major Nordic banks” – including SEB, Swedbank, Nordea, Handelsbanken, DNB Nor and Danske Bank – stopped providing services to Swedish-licensed gambling operators at some point this year.
Claiming this is in violation of Swedish law, Hoffstedt has filed a complaint to the country’s Financial Supervisory Authority (Finansinspektionen).
Most of these banks, Hoffstedt said, cited internal risk assessments or Sweden’s Anti-Money Laundering Act (PTL) as the reasons for account closures. The BOS secretary-general added that “in some cases the banks have not stated any reason at all”.
“As far as I am aware, no concrete justification for the dismissals and banks’ assessment has been provided in any case,” Hoffstedt said.
Hoffstedt added that gambling operators cannot function without banking services.
“Online gambling companies are, as stated above, dependent on basic financial infrastructure in the form of banking and payment services to conduct their business,” he explained. “This requires [them] to be able to store customers’ funds as well as receive deposits and make payments to customers.”
He added that the suspension of services meant that operators could no longer use Bank-ID, used to verify players’ identities. This meant they had lost access to a tool that was vital for fighting fraud and money laundering, Hoffstedt.
“Without access to the Bank-ID system, online gambling companies need to use alternative solutions to identify their customers. These solutions risk being neither as effective for companies nor as safe for users,” he explained.
Swedish Banks also provide the Swish payment service, which Hoffstedt said was also “very important” for operators.
Hoffstedt said that the banks’ decisions had worsened operating conditions for the country’s igaming licensees, as well as counteracting the goals of the Gambling Act.
He went as far as arguing that the actions were illegal.
Hoffstedt said banks have a contractual obligation to continue to provide banking services to these customers, unless there is a clear reason to break this agreement. Only in incidents where continuing to provide banking services would violate the PTL, or if the banking customer had committed misconduct, could agreements be broken, he claimed.
While Hoffstedt noted that banks may terminate agreements if they suspect a customer has connections to money laundering, he pointed out the PTL made clear that these assessments are at the customer level. They can, therefore, not be applied on a sweeping basis to a legal industry.
“Given that a large proportion of BOS members also received notice or notice of termination from the banks – all with general and overarching references to the risk of money laundering in the business – it seems obvious that the basis for the dismissals is a general business policy decision rather than a valid application of PTL,” he said.
“Under these circumstances, there is no possibility for the banks to deviate from their contractual obligation.”
BOS requested a dialogue with the Financial Supervisory Authority and said the regulator “should initiate a supervisory investigation of the banks’ handling and possibly intervene against the banks”.
SEB – one of the banks mentioned by BOS – however, argued it was not systematically ending relationships with gambling operators but rather examined the risk for every client on an individual basis.
“We always make an individual assessment of individual client relationships,“ SEB said. “When it comes to gambling companies, we generally have a cautious approach based on the raised risk level, not least connected to risks relating to money laundering and financial crime.”
Danske Bank, meanwhile, denied it had a policy specifically preventing gambling businesses from operating, but did say these businesses undergo a stricter screening process.
“Danske Bank does not exclude banking services for gambling operations as such,” Danske Bank said. “However, our assessment is that the gambling industry in general is associated with high risk and due to that we have tailored screening principles to ensure that the companies operate responsibly.
“In a case where a specific gambling client does not meet the requirements of our KYC-process or ESG-assessment, the ultimate consequence could be that we limit our offerings or refrain from enter into a business relationship.”
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In iGaming, registration does not bring value — the result appears only when the user makes the first deposit. Therefore, the Reg2Dep metric plays a key role: it shows how much you will earn from each attracted user.
Behind the Game is a series of expert materials where specialists from the N1 Partners affiliate program across different teams break down how strong iGaming products are built from the inside.
In this article, you’ll learn how the product affects Reg2Dep: what helps bring the player to the deposit, where the conversion is lost, and which solutions provide stable growth.
Top 3 must-have factors of a successful iGaming product: what has the strongest impact on Reg2Dep today?
Alignment between the offer and the player’s expectations (shaped by the traffic), including proper game selection in the lobby, plays a major role.
It’s also important to pay attention to bonus policy. The bonus offer must match the audience’s expectations and be easy to understand.
Speed is equally important — everything should be tested, from page loading to payment confirmation. Alignment between the offer and the player’s expectations (shaped by the traffic), including proper game selection in the lobby, also plays a major role.
Top-3 factors that stand out:
- First, the product must provide the maximum number of local payment methods with high approval rates.
- Second, it needs strong retention and VIP retention — achieved through CRM, bonus mechanics, and gamification.
- And of course, the foundation is a stable, fast platform without technical issues.
If you want to work right away with products where this system is already well-established and generates stable profit, join N1 Partners!
What do partners need to know when choosing a product and which red flags can’t be ignored?
You should pay attention to all product weaknesses, especially:
- Low payment approval rates.
- Confusing or irrelevant bonus terms.
- Slow support and weak brand reputation in the community.
- Unstable website performance on mobile devices.
Most often, the quality of the payment infrastructure and the availability of local solutions are underestimated.
Partners also don’t always consider retention depth and VIP segment management, as well as basic factors like page load speed and product stability.
Which onboarding elements determine whether a player makes the first deposit and where do users most often drop off?
Players don’t like to wait — fast and simple registration is crucial (1–2 steps, no unnecessary fields). There must also be a clear and understandable welcome offer, and the path to deposit should be direct and fast, with helpful prompts. If these conditions are met, players won’t drop off at the earliest stages.
Convenience is important for players at every stage of the way to the deposit, so the main points of the user loss look like this:
- At the payment method selection stage.
- At the data entry stage — if the form is too long or complicated.
- During redirection to a PSP — especially if there are payment approval issues.
- At the stage of exploring bonuses or choosing content and games — if the terms or interface are not clear enough.
Which UX changes in N1 Partners projects have recently driven the biggest conversion growth?
The greatest impact came from three areas: increasing the number of local payment solutions, personalising offers immediately after registration based on traffic type, and updating the cashier.
The new payment area became clearer and more stable for players, which directly improved conversion rates.
How does player behaviour differ across GEOs, and how do N1 Partners products adapt to Tier-1 GEOs?
User behaviour differs significantly depending on the GEO, from preferences in payment methods to the perception of bonuses.
In Tier-1, players are more demanding: product speed, transparent conditions, user-friendly UX, and a wide range of local payment solutions are critical for them.
In Tier-2, users are more sensitive to bonuses and retention mechanics, take longer to make a deposit decision, and react more strongly to the size and terms of the offer.
N1 Partners products adapt to these features through localisation of payment methods, UX development, and gamification.
Which product hypotheses most often drive Reg2Dep growth?
The most consistently effective hypotheses are those focused on simplifying the deposit flow and expanding the list of payment methods. Additional growth comes from personalised welcome offers tailored to the traffic source and type.
Which features of N1 Partners products help achieve high conversion?
A key role is played by strong payment expertise and extensive localisation of payment solutions. Conversion is further boosted by a fast registration form, a flexible bonus system with clear terms, and advanced gamification. All of this is continuously optimised through A/B testing at every stage of the funnel.
To sum up, a high Reg2Dep is the result of a systematically built product: strong payment infrastructure with local methods, fast and intuitive UX, and relevant bonus logic. This combination determines whether traffic turns into revenue.
If you want to drive traffic to strong products designed for players, start working with N1 Partners. The affiliate programme unites 14+ casino and sportsbook brands with high Reg2Dep, operates in 10+ Tier-1 GEOs, and offers competitive scaling conditions — payouts up to €700 CPA for top partners and RevShare up to 55% + NNCO.
Be number one with N1!
The post Behind the Game What Makes Products Convert appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
In iGaming, registration does not bring value — the result appears only when the user makes the first deposit. Therefore, the Reg2Dep metric plays a key role: it shows how much you will earn from each attracted user.
Behind the Game is a series of expert materials where specialists from the N1 Partners affiliate program across different teams break down how strong iGaming products are built from the inside.
In this article, you’ll learn how the product affects Reg2Dep: what helps bring the player to the deposit, where the conversion is lost, and which solutions provide stable growth.
Top 3 must-have factors of a successful iGaming product: what has the strongest impact on Reg2Dep today?
Alignment between the offer and the player’s expectations (shaped by the traffic), including proper game selection in the lobby, plays a major role.
It’s also important to pay attention to bonus policy. The bonus offer must match the audience’s expectations and be easy to understand.
Speed is equally important — everything should be tested, from page loading to payment confirmation. Alignment between the offer and the player’s expectations (shaped by the traffic), including proper game selection in the lobby, also plays a major role.
Top-3 factors that stand out:
- First, the product must provide the maximum number of local payment methods with high approval rates.
- Second, it needs strong retention and VIP retention — achieved through CRM, bonus mechanics, and gamification.
- And of course, the foundation is a stable, fast platform without technical issues.
If you want to work right away with products where this system is already well-established and generates stable profit, join N1 Partners!
What do partners need to know when choosing a product and which red flags can’t be ignored?
You should pay attention to all product weaknesses, especially:
- Low payment approval rates.
- Confusing or irrelevant bonus terms.
- Slow support and weak brand reputation in the community.
- Unstable website performance on mobile devices.
Most often, the quality of the payment infrastructure and the availability of local solutions are underestimated.
Partners also don’t always consider retention depth and VIP segment management, as well as basic factors like page load speed and product stability.
Which onboarding elements determine whether a player makes the first deposit and where do users most often drop off?
Players don’t like to wait — fast and simple registration is crucial (1–2 steps, no unnecessary fields). There must also be a clear and understandable welcome offer, and the path to deposit should be direct and fast, with helpful prompts. If these conditions are met, players won’t drop off at the earliest stages.
Convenience is important for players at every stage of the way to the deposit, so the main points of the user loss look like this:
- At the payment method selection stage.
- At the data entry stage — if the form is too long or complicated.
- During redirection to a PSP — especially if there are payment approval issues.
- At the stage of exploring bonuses or choosing content and games — if the terms or interface are not clear enough.
Which UX changes in N1 Partners projects have recently driven the biggest conversion growth?
The greatest impact came from three areas: increasing the number of local payment solutions, personalising offers immediately after registration based on traffic type, and updating the cashier.
The new payment area became clearer and more stable for players, which directly improved conversion rates.
How does player behaviour differ across GEOs, and how do N1 Partners products adapt to Tier-1 GEOs?
User behaviour differs significantly depending on the GEO, from preferences in payment methods to the perception of bonuses.
In Tier-1, players are more demanding: product speed, transparent conditions, user-friendly UX, and a wide range of local payment solutions are critical for them.
In Tier-2, users are more sensitive to bonuses and retention mechanics, take longer to make a deposit decision, and react more strongly to the size and terms of the offer.
N1 Partners products adapt to these features through localisation of payment methods, UX development, and gamification.
Which product hypotheses most often drive Reg2Dep growth?
The most consistently effective hypotheses are those focused on simplifying the deposit flow and expanding the list of payment methods. Additional growth comes from personalised welcome offers tailored to the traffic source and type.
Which features of N1 Partners products help achieve high conversion?
A key role is played by strong payment expertise and extensive localisation of payment solutions. Conversion is further boosted by a fast registration form, a flexible bonus system with clear terms, and advanced gamification. All of this is continuously optimised through A/B testing at every stage of the funnel.
To sum up, a high Reg2Dep is the result of a systematically built product: strong payment infrastructure with local methods, fast and intuitive UX, and relevant bonus logic. This combination determines whether traffic turns into revenue.
If you want to drive traffic to strong products designed for players, start working with N1 Partners. The affiliate programme unites 14+ casino and sportsbook brands with high Reg2Dep, operates in 10+ Tier-1 GEOs, and offers competitive scaling conditions — payouts up to €700 CPA for top partners and RevShare up to 55% + NNCO.
Be number one with N1!
The post Behind the Game What Makes Products Convert appeared first on Americas iGaming & Sports Betting News.
In iGaming, registration does not bring value — the result appears only when the user makes the first deposit. Therefore, the Reg2Dep metric plays a key role: it shows how much you will earn from each attracted user.
Behind the Game is a series of expert materials where specialists from the N1 Partners affiliate program across different teams break down how strong iGaming products are built from the inside.
In this article, you’ll learn how the product affects Reg2Dep: what helps bring the player to the deposit, where the conversion is lost, and which solutions provide stable growth.
Top 3 must-have factors of a successful iGaming product: what has the strongest impact on Reg2Dep today?
Alignment between the offer and the player’s expectations (shaped by the traffic), including proper game selection in the lobby, plays a major role.
It’s also important to pay attention to bonus policy. The bonus offer must match the audience’s expectations and be easy to understand.
Speed is equally important — everything should be tested, from page loading to payment confirmation. Alignment between the offer and the player’s expectations (shaped by the traffic), including proper game selection in the lobby, also plays a major role.
Top-3 factors that stand out:
- First, the product must provide the maximum number of local payment methods with high approval rates.
- Second, it needs strong retention and VIP retention — achieved through CRM, bonus mechanics, and gamification.
- And of course, the foundation is a stable, fast platform without technical issues.
If you want to work right away with products where this system is already well-established and generates stable profit, join N1 Partners!
What do partners need to know when choosing a product and which red flags can’t be ignored?
You should pay attention to all product weaknesses, especially:
- Low payment approval rates.
- Confusing or irrelevant bonus terms.
- Slow support and weak brand reputation in the community.
- Unstable website performance on mobile devices.
Most often, the quality of the payment infrastructure and the availability of local solutions are underestimated.
Partners also don’t always consider retention depth and VIP segment management, as well as basic factors like page load speed and product stability.
Which onboarding elements determine whether a player makes the first deposit and where do users most often drop off?
Players don’t like to wait — fast and simple registration is crucial (1–2 steps, no unnecessary fields). There must also be a clear and understandable welcome offer, and the path to deposit should be direct and fast, with helpful prompts. If these conditions are met, players won’t drop off at the earliest stages.
Convenience is important for players at every stage of the way to the deposit, so the main points of the user loss look like this:
- At the payment method selection stage.
- At the data entry stage — if the form is too long or complicated.
- During redirection to a PSP — especially if there are payment approval issues.
- At the stage of exploring bonuses or choosing content and games — if the terms or interface are not clear enough.
Which UX changes in N1 Partners projects have recently driven the biggest conversion growth?
The greatest impact came from three areas: increasing the number of local payment solutions, personalising offers immediately after registration based on traffic type, and updating the cashier.
The new payment area became clearer and more stable for players, which directly improved conversion rates.
How does player behaviour differ across GEOs, and how do N1 Partners products adapt to Tier-1 GEOs?
User behaviour differs significantly depending on the GEO, from preferences in payment methods to the perception of bonuses.
In Tier-1, players are more demanding: product speed, transparent conditions, user-friendly UX, and a wide range of local payment solutions are critical for them.
In Tier-2, users are more sensitive to bonuses and retention mechanics, take longer to make a deposit decision, and react more strongly to the size and terms of the offer.
N1 Partners products adapt to these features through localisation of payment methods, UX development, and gamification.
Which product hypotheses most often drive Reg2Dep growth?
The most consistently effective hypotheses are those focused on simplifying the deposit flow and expanding the list of payment methods. Additional growth comes from personalised welcome offers tailored to the traffic source and type.
Which features of N1 Partners products help achieve high conversion?
A key role is played by strong payment expertise and extensive localisation of payment solutions. Conversion is further boosted by a fast registration form, a flexible bonus system with clear terms, and advanced gamification. All of this is continuously optimised through A/B testing at every stage of the funnel.
To sum up, a high Reg2Dep is the result of a systematically built product: strong payment infrastructure with local methods, fast and intuitive UX, and relevant bonus logic. This combination determines whether traffic turns into revenue.
If you want to drive traffic to strong products designed for players, start working with N1 Partners. The affiliate programme unites 14+ casino and sportsbook brands with high Reg2Dep, operates in 10+ Tier-1 GEOs, and offers competitive scaling conditions — payouts up to €700 CPA for top partners and RevShare up to 55% + NNCO.
Be number one with N1!
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