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Sports event promotions company Matchroom has acquired the live streaming and production specialist Loop Streaming and Productions Limited. Loop will become a wholly-owned subsidiary of Matchroom Media, the broadcast production arm formed at the start of this year.

Loop has played an integral part already at Matchroom through the years working across an array of sports producing streams for both Matchroom’s OTT platform Matchroom.Live, Social Channels and Broadcasters around the globe.

The acquisition will take Matchroom’s vast experience and Loop’s world-leading live production innovations to new levels delivering content for some of Matchroom’s pillar stones including Boxing, PDC Darts, Matchroom Pool, World Snooker Tour and a host of Matchroom Multi Sport events. Recent productions from Loop have included WST Home Nations and European Series broadcast coverage, all Matchroom Boxing’s Fight Week Activity, Matchroom Multi Sport’s Championship League Pool and the Professional Darts Corporation’s Super Series.

“After many years working alongside Loop, we’re delighted that they will now be a part of the Matchroom Group and look forward to joining forces to grow our production services. We have always been impressed by their progressive approach to producing quality live productions for both OTT and linear platforms and are excited to push on together with more broadcasts,” Katie Hearn, Director of Programming at Matchroom Media, said.

The acquisition will see Loop’s Head of Production, Nick Oldfield, assume the role of Managing Director.

“Katie and Matchroom’s plans to grow its in-house production arm is very exciting. Loop prides itself on its innovative, aggressive and streamlined production workflows. Couple this with Matchroom’s ever growing array of new live OTT and broadcast events, makes for a refreshing move in the industry. Myself and rest of the team can’t wait to get started!” Nick Oldfield said.

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