Compliance Updates
Sweden’s Konsumentverket Publishes Report on Loot Boxes and Other Gambling-like Features in Games
The Swedish Consumer Agency Konsumentverket (KO) has published a report on loot boxes and other gambling-like features in games.
The report states that loot boxes or other gambling-like features in games could be regulated under the Swedish Gambling Act (2018) when prizes from in-game features constitute money or money’s worth.
If the in-game features have a monetary value from being able to be traded for money or money’s worth, then there is a real risk that loot boxes or other gambling-like features in games could constitute gambling and, therefore, would require a licence.
The Swedish courts have yet to decide whether loot boxes and other gambling-like features in games fall under the Swedish Gambling Act or not. If they would be considered to fall under the act the KO deems the act to provide wide protection for consumers.
The report shows that there is not, at this point in time, sufficient research to be able to establish a connection between loot boxes and gambling. The KO cannot motivate or recommend any further measures to be taken due to the lack of sufficient research. However, the KO still encourages the gaming industry to continue its self-regulation.
Despite the lack of sufficient research, the KO deems there to be grounds for further investigation with regard to children and adolescents, which is considered to be a particularly vulnerable group of consumers. For this reason, the KO believes that further regulation could be justified, if supported by research, in order to protect the wellbeing of children and adolescents.
The report is perhaps the first step in the process of adjusting Swedish consumer regulation to the risks posed by the blurring of lines between gaming and gambling.
The Swedish gaming giant confirms its entry into another regulated market, with its industry-leading portfolio of games set to launch in Alberta.
Play’n GO, one of the world’s leading casino entertainment providers, has been granted a licence to supply online gaming content in the Canadian province of Alberta, marking another milestone in the company’s expansion across regulated North American markets.
The licence, awarded by the Alberta Gaming, Liquor & Cannabis Commission (AGLC), allows the company to offer its portfolio of premium online casino titles to licensed operators in the province ahead of Alberta’s planned market launch later this year.
Alberta represents an important new regulated opportunity within Canada, complementing Play’n GO’s established presence in Ontario and Quebec, while reinforcing the company’s commitment to operating exclusively in regulated jurisdictions.
Magnus Olsson said: “Being granted a licence in Alberta is another important step in our North American growth journey and further strengthens our presence in Canada.
“Regulated markets are the foundation of our business, and Alberta represents an exciting opportunity to expand our footprint in a jurisdiction that shares our commitment to high standards, player protection and long-term sustainability.”
The Alberta licence forms part of Play’n GO’s broader strategy of expanding through regulated markets, working closely with licensed operators to deliver compliant, high-quality gaming content focused on innovation, responsibility, and long-term commercial value.
As part of its market entry preparations, the company has aligned its technology and game portfolio with Alberta’s regulatory standards and requirements, with an initial batch of titles already undergoing certification to ensure launch readiness.
About Play’n GO
With more than 20 years of experience in mobile-first gaming, Play’n GO is a global leader in casino entertainment and the creator of some of the industry’s most iconic online titles, including Rich Wilde and the Book of Dead, Reactoonz, and Moon Princess.
A pioneer in the sector, Play’n GO was among the first to recognize the potential of mobile gaming, developing casino content for mobile devices as early as 2005, before the smartphone era.
Today, the company offers a portfolio of more than 450 premium titles, available to regulated operators across over 35 jurisdictions.
Play’n GO is strongly committed to a fully regulated, sustainable gaming industry built around entertainment, safety, and long-term collaboration.
The company works closely with operators, regulators, and research institutions to promote responsible gaming standards across all markets in which it operates.
With a deep understanding of both operators’ and players’ needs, Play’n GO focuses on creating high-quality, enduring content designed for long-term engagement.
In addition to game development, the company also provides backend services and solutions that support operators in delivering a seamless gaming experience.
Beyond gaming, Play’n GO has expanded into complementary entertainment verticals with Play’n GO Music and Play’n GO Shop, and is also a proud partner of the TGR Haas F1 Team.
For more information, please visit www.playngo.com
The post Play’n GO granted Alberta iGaming licence, expanding Canadian market footprint appeared first on Americas iGaming & Sports Betting News.
Play’n GO has been granted a licence to supply online gaming content in Alberta, as the province prepares to launch its regulated online market later this year.
The licence was awarded by the Alberta Gaming, Liquor & Cannabis Commission (AGLC). Play’n GO said the approval allows it to provide its online casino games to licensed operators in the province.
Magnus Olsson, Chief Commercial Officer at Play’n GO, said:
“Being granted a licence in Alberta is another important step in our North American growth journey and further strengthens our presence in Canada.
“Regulated markets are the foundation of our business, and Alberta represents an exciting opportunity to expand our footprint in a jurisdiction that shares our commitment to high standards, player protection and long‑term sustainability.”
Play’n GO said it has aligned its technology and game portfolio with Alberta’s regulatory requirements, with an initial batch of titles undergoing certification ahead of launch. The supplier is already active in Canada, with an established presence in Ontario and Quebec, according to the company.
The post Play’n GO secures Alberta iGaming supplier licence from AGLC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Aviator Studio has secured a further legal victory in Brazil after São Paulo courts rejected additional injunction requests filed by SPRIBE in proceedings involving Aviator Studio directly.
Importantly, the latest rulings concern the direct legal dispute between Aviator Studio and SPRIBE itself, separate from the previously reported proceedings involving Foggo Entertainment and Betnacional.
Having already confirmed consecutive victories in Brazil connected to Foggo Entertainment, Aviator Studio has now confirmed that courts in São Paulo also ruled in its favour across both judicial instances of the proceedings.
In each case, the courts refused to grant the urgent measures sought by SPRIBE. As a result, Aviator Studio and its partners can continue operating while the broader AVIATOR trademark dispute progresses through the evidentiary phase.
The decisions add to a growing series of courtroom setbacks for SPRIBE in Brazil and further strengthen Aviator Studio’s legal position in the connected proceedings tied to the AVIATOR dispute as related proceedings continue across multiple jurisdictions.
Commenting on the development, representatives from Aviator Studio said: “These outcomes continue to confirm a clear judicial pattern. Attempts to obtain urgent injunctions against Aviator Studio and its partners in Brazil are consistently being rejected by the courts.”
The post Aviator Studio marks another major win in São Paulo court appeared first on Americas iGaming & Sports Betting News.
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