BETER, the acclaimed provider of live streaming, data, and odds for esports and sports, has expanded into a new US state following the receipt of the Event Wagering Supplier License from the Arizona Department of Gaming.

The supplier license enables BETER to provide its quick-betting content, featuring live streams and live data, to licensed operators in the state for the first time, which includes its exclusive ESportsBattle tournaments and Setka Cup table tennis series.

Both are currently active with the tier-one operator bet365, which has been a long-term partner of BETER. Arizona marks the seventh state where BETER is licensed as the company expands its presence in both the state and the broader US market. BETER holds certifications in North Carolina, New Jersey, Florida, Indiana, Iowa, and Colorado as well.

BETER provides round-the-clock live streaming, instantaneous data, and highly precise odds for over 700,000 rapid events each year, offering as many as 50 markets per event with an average operator margin exceeding 7.5%.

Its esports portfolio features ESportsBattle tournaments that showcase eFootball, eBasketball, eHockey, and eTennis, and its sports portfolio includes the Setka Cup series along with the BSKT Cup basketball league.

Gal Ehrlich, CEO of BETER, said: “Securing regulatory approval in Arizona is a pivotal moment in our ongoing US expansion strategy. This marks our seventh state, and we are incredibly proud to continue our trajectory of growth in one of the world’s most dynamic betting markets.

“Our mission has always been to provide operators with the most reliable, high-velocity content available, and receiving the green light from the regulator is a testament to the integrity and quality of our offering.

“We are thrilled to kick off this journey with bet365 and look forward to bringing our industry-leading esports and sports content to even more Arizona players in the near future.”

Valeriia Tarchynska, Chief Legal Officer at BETER, added: “We are proud to announce that we have successfully completed the process of obtaining the Event Wagering Supplier License in the state of Arizona.

The process took us a total of eight months and was one of the most challenging journeys for our team. However, thanks to the dedication and expertise of our legal and integrity teams, we successfully navigated it.

This milestone strengthens our commitment to delivering reliable, compliant, and transparent products to our clients.

“We continue to actively work on securing regulatory approvals in key jurisdictions, including Ohio, Kentucky, and Illinois, among others.”

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Inspired Entertainment has announced a multi-year extension of its long-standing Virtual Sports agreement with bet365, one of the world’s leading online gambling operators.

The extension provides an ongoing opportunity for Inspired to work closely with bet365 to deliver Virtual Sports innovations, including the launch of an enhanced Virtual Soccer product featuring a Bet Builder functionality, timed to coincide with the start of the 2026 FIFA World Cup.

Inspired’s pre-built Bet Builder (same game parlays) allow players to create quick, intuitive selections by combining multiple outcomes into a single, bespoke wager. This proven mechanic delivers a more interactive and personalized betting experience.

For operators, Bet Builder functionality is designed to improve retention and bring one of the most successful live sportsbook mechanics into the Virtual Sports environment. By narrowing the gap between live sports betting and Virtual Sports, Bet Builder sets a new benchmark for engagement within Virtual Soccer.

“We are delighted to sign this multi-year extension with bet365, reinforcing our long-term partnership and shared commitment to innovation in Virtual Sports. By combining our Virtual Sports expertise with bet365’s global reach and customer insight, we will continue to deliver products that resonate with players and drive value for operators, particularly around major global sporting moments such as the 2026 World Cup,” said Brooks Pierce, President and CEO of Inspired Entertainment.

“We are pleased to extend our partnership with Inspired. Inspired is an established and trusted long-term partner, consistently delivering Virtual Sports content that performs well across our various markets. The introduction of Bet Builder functionality within Virtual Soccer allows us to offer customers a more engaging experience while aligning Virtual Sports more closely with live sports betting mechanics,” said a bet365 spokesperson.

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