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BetMGM Debuts Luxor Fortunes Featuring Themes from Iconic Luxor Hotel and Casino

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BetMGM, a leading sports betting and iGaming operator, announced the debut of Luxor Fortunes, an online slot game that showcases imagery of Luxor Hotel and Casino in Las Vegas. Luxor Fortunes is available exclusively at BetMGM and currently live in New Jersey and Michigan. BetMGM plans to offer the slot in all jurisdictions where the operator’s iGaming offering is live.

Created by Light & Wonder Inc., the leading cross-platform global games company, Luxor Fortunes is a 5×3 reel video slot with a potential 234 ways to win. It showcases the iconic Luxor pyramid and ancient Egypt theme with a modern twist. Luxor Fortunes features four Jackpots, Free Spins, and Turbo Mode. Luxor Fortunes shares similar elements with the popular slot, 88 Fortunes, which launched in 2017. According to Eilers & Krejcik, 88 Fortunes is one of the most successful games in the North American gaming landscape as evidenced by its remarkable market penetration data in the esteemed EKG Game Performance Database which tracks slot data going back to 2018.

“Luxor Fortunes is a perfect example of BetMGM’s omnichannel ability to create games based on iconic MGM Resorts properties. Luxor Fortunes already has enjoyed early success at BetMGM,” Oliver Bartlett, Vice President Of Gaming Product & Content at BetMGM, said.

“Incredibly proud and pleased to see Luxor Fortunes game go live across New Jersey and Michigan. The ideation, creation and level of quality in this game is testament to the long-standing and growing relationship Light & Wonder has with BetMGM. We are excited to see how players respond to this epic game,” Rob Procter, VP of Game Development at Light & Wonder, said.

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BetMGM’s award-winning online casino is home to over 3600 titles across North American markets and one of the largest state-by-state exclusive jackpot networks. In 2023, BetMGM was named Casino Operator of the Year by SBC North America, EGR North America, Global Gaming Awards, and American Gambling Awards.

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Red Rake Gaming launches with BetMGM

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Red Rake Gaming, is thrilled to announce the latest milestone in its North American expansion strategy: the launch of its top-performing online slots with BetMGM, a premier iGaming and sports betting operator. This partnership marks a significant step in delivering Red Rake Gaming’s diverse and innovative slot portfolio to a broader audience in the burgeoning North American market.

The collaboration with BetMGM allows players to enjoy an array of Red Rake Gaming’s most popular titles, renowned for their engaging mechanics, stunning graphics, and immersive gameplay. Key titles include the fan-favorite “Age of Olympus: Apollo,” the action-packed “Super 30 Stars,” and the adventure-filled “Big Size Fishin’ all of which have consistently topped performance charts globally.

Nick Barr, Managing Director for Red Rake Gaming Malta, commented on the partnership: “We are ecstatic to partner with BetMGM, a leader in the rapidly growing North American iGaming market. Our games have consistently proven to be strong performers, and we are confident that BetMGM’s players will appreciate the unique experiences that our titles offer. This collaboration represents a significant step in our strategy to expand our footprint in North America, and we look forward to a successful partnership.”

The integration of Red Rake Gaming’s slots into BetMGM’s platform is set to enhance the operator’s extensive game library, offering players even more choices and elevating their gaming experience. This move is part of Red Rake Gaming’s broader strategy to expand its presence in regulated markets across North America, continuing to build on its reputation for delivering premium content.

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BetMGM Wins Sports Betting Operator and Employer of the Year at EGR North America Awards 2024

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BetMGM, a leading iGaming and sports betting operator, was recognized as Sports Betting Operator of the Year and Employer of the Year at the EGR North America Awards 2024. The EGR North America Awards, hosted in New York City on June 27, celebrate excellence in the North American online gaming industry and are considered the premier gaming awards.

“Winning two EGR North America Awards is a tremendous honor. We have a passionate team at BetMGM dedicated to delivering best-in-class betting experiences which saw exponential leaps in capability this year with unparalleled omnichannel opportunities, enhanced user interface and increased brand visibility. These awards are a tribute to all the hard work and the strong culture that we are building at BetMGM,” Adam Greenblatt, Chief Executive Officer of BetMGM, said.

Sports Betting Operator of the Year is awarded to the operator that brought innovation to the sports betting sector, provided a high-quality player experience and showed evidence of real growth via mobile and web. BetMGM was acknowledged for its ability to innovate and differentiate in a crowded industry, successfully forming strategic partnerships with X and Marriott Bonvoy and capitalizing upon its unique omnichannel advantage in Las Vegas during Super Bowl LVIII. BetMGM parent company Entain’s acquisition of sports pricing and analytics firm Angstrom in 2023 fueled the expansion of BetMGM’s betting library, allowing the operator to produce a broader and more exciting product for the customer.

The Employer of the Year award recognizes the operator or affiliate that demonstrated its commitment to organizational performance improvement through investment in the recruitment, personal and skills development, and motivation of every employee. On the heels of being recognized as a one of this year’s Best Workplaces in New York by Great Place To Work and Fortune, BetMGM once again proved it is building a workplace to attract and retain top talent in the rapidly growing iGaming and sports betting industry. BetMGM prides itself on being an inclusive, value-driven organization that prioritizes true transparency and two-way communication with weekly, virtual all-hands forums and active employee resource groups. In 2023, BetMGM optimized onboarding, enhanced training programs, continued diversity and inclusion learning, and focused on career development and strategic in-sourcing.

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The wins mark the first time that BetMGM received EGR North America Awards for Sports Betting Operator and Employer of the Year. The company was previously awarded Casino Operator of the Year in 2022 and 2023.

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Bragg Gaming Expands in Pennsylvania with BetMGM

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Bragg Gaming Group has announced the launch of its newest games and Remote Game Server (RGS) technology with BetMGM in Pennsylvania.

This marks the third state in which Bragg content is live with BetMGM, following earlier launches including in Michigan in 2022 and New Jersey in 2023 respectively. BetMGM players in Pennsylvania can now enjoy popular titles such as “Egyptian Magic” and “Fairy Dust” from Bragg’s Atomic Slot Lab proprietary content studio with further titles set to follow.

Players will soon gain access to content from Bragg’s Las Vegas-based proprietary content studio Wild Streak Gaming, as well as titles from multiple exclusive content partners under the Powered By Bragg program including King Show Games and Sega Sammy Creation.

This expansion underscores Bragg’s commitment to delivering innovative and engaging content to players across North America. All online casino games delivered on Bragg’s new RGS technology come with the Company’s Fuze promotional tools, which offer player engagement features on games such as free rounds, tournaments, and quests.

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H2 Gambling Capital projects Gross Win of over $2.5 billion for the regulated online casino market in Pennsylvania in 2024, illustrating the tremendous growth potential in the region.

Garrick Morris, Senior Vice President, Commercial for the US and Canada, at Bragg Gaming Group commented: “We’re delighted to strengthen our existing collaboration with BetMGM to a third U.S. state, as part of our ongoing drive to provide the highest quality content to players in the U.S. iGaming market.

In developing high-quality engaging content, we want to contribute to the long-term success of our partners, and importantly provide a gaming experience which is exceptional for players.”

Oliver Bartlett, Vice President, Gaming, Product & Casino at BetMGM commented: “Bragg has been a great partner for BetMGM in Michigan and New Jersey, and it’s exciting to now be able to expand that relationship to Pennsylvania.

We’re confident that players in Pennsylvania will embrace this new online casino content which has proven to be popular in other regulated markets, with players already familiar with these titles from the land-based sector.”

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