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Swintt unleashes a five-reel force of nature in Electric Elements
Sought-after software provider’s ambitious and eagerly-anticipated release sees players draw on the powers of earth, wind, fire and water to electrify their Free Spins earnings
This month, hotshot software provider, Swintt, is advising players to brace themselves for an electrifying gaming experience as they unveil the latest all-action addition to their celebrated slot selection in Electric Elements; a new cluster pays title that’s fully-charged with features.
Played out across an elongated 5×7 set of reels, Electric Elements is perfectly proportioned to be enjoyed on mobile devices in portrait mode and features a deep space/elemental guardian theme. Among the entirely unique line-up of symbols to appear in the game, players will find icons depicting the elements of earth, wind, fire and water as well as the powerful celestial beings that embody them.
As a cluster pays release, Electric Elements doesn’t incorporate any paylines, but instead requires players to land groups of adjacent symbols that will then explode from view as new ones drop down to fill their place. This popular game mechanic is made all the easier to trigger by the addition of substitute wilds and the presence of four powerful elemental boosters that can be activated each spin.
In order to trigger an elemental booster, players simply need to land symbol combinations containing at least 25 instances of the same icon to completely fill its element metre in a single spin. Thanks to the ongoing nature of the cluster pays mechanic, however, these symbols needn’t all be contained in a single win but can rather be spread across multiple wins in the same turn to make filling the metres much easier.
Each elemental booster applies a unique bonus effect to the reels and multiple boosters can be triggered at once providing their element metres have all been filled. Earth transforms a number of symbols into the same random symbol, while wind blows all instances of a particular icon off the reels completely and new symbols will cascade to fill the reels. Fire, on the other hand, transforms all occurrences of a random symbol into substitute wilds, while the final element, water, will instantly wash away an entire row to start a symbol cascade.
Should players successfully fill all four element metres in a single spin, they’ll also trigger Electric Element’s main Free Spins feature. When this happens, they’ll be able to choose from five Free Spins modes that balance the number of spins against the value of the booster selected, with everything from 16 Free Spins with the wind element active to 3 Free Spins with all elements in play being offered.
If they prefer to take a direct route to the Free Spins, players will also be happy to learn that Electric Elements includes an optional Buy Feature button that grants immediate access to the bonus for an additional stake. Those accessing the Free Spins via the base game, meanwhile, will be aided in their quest by a 4×4 element wheel that can appear on any spin to instantly fill one random element metre.
David Mann, Chief Executive Officer at Swintt, said: “Make no mistake about it, Electric Elements is one of the most exciting and ambitious releases that the team at Swintt has worked on to date and we’re delighted to now be able to give the slot its eagerly-anticipated debut at our partner casinos.
“Featuring an engaging cluster pays mechanic and a lucrative quartet of elemental bonuses that can be triggered in any combination on any spin, the game should certainly appeal to the new, mobile-focused generation of slot fan as well as those who simply love the rush of richly rewarding Free Spins.”
Alistair Johnston CCO at Push Gaming
Push Gaming appoints Jonathan Moretta as Head of Account Management
The iGaming supplier says the hire supports its partnership strategy and 2026 commercial plans.
Push Gaming has appointed Jonathan Moretta as Head of Account Management as it continues to refine its partnership strategy.
The supplier said Moretta brings more than six years’ experience in the iGaming sector, with a track record of managing partnerships across “key global markets.” The company positioned the appointment as part of its strategic goals for 2026, alongside planned expansion of its commercial and operational infrastructure.
Jonathan Moretta, Head of Account Management at Push Gaming, said: “Push Gaming works with a number of quality partners and I can’t wait to continue solidifying those key relationships. The quality of Push Gaming’s products are undeniable and my goal will be to ensure that this quality is reflected in how we communicate with our key accounts; whether that be highlighting existing favourites or presenting new titles from our upcoming roadmap.”
Alistair Johnston, CCO at Push Gaming, added: ”I am thrilled to welcome Jonathan to the team. He will be instrumental in delivering Push Gaming’s commercial strategy, leading from the front with a proven leadership style. Jonathan brings a transcontinental network of key industry players, underpinned by a rare talent for building the kind of great relationships that skyrocket growth.”
The post Push Gaming appoints Jonathan Moretta as Head of Account Management appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-marketing
Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley
Midnite is bringing back its “Midnite Express” fan travel initiative, offering free coach transport for Southampton supporters to Wembley for the FA Cup semi-final against Manchester City on Saturday, April 25.
The betting brand said three luxury coaches will take more than 100 fans on the round trip from St Mary’s Stadium to Wembley. The company positioned the move as a response to fan requests on social media following Southampton’s FA Cup win over Arsenal.
The trip also coincides with the 50th anniversary of Southampton’s 1976 FA Cup win at Wembley. Midnite said it recently marked that moment with a dedicated TIFO during Southampton’s match with Arsenal, created with a fan-led TIFO committee.
Fans travelling on the coaches will be joined by former Southampton players Shane Long, Franny Benali and Ken Monkou, according to the company.
Andrew Mook, Head of Brand Marketing at Midnite, said: “The response to the Midnite Express this season has been incredible and when fans asked for it to return, we were keen to deliver.
“Supporting Saints fans is central to what we do, whether that is easing the challenges around travel or helping create memorable experiences around the game.
“This is a huge moment for Southampton, especially in such an important anniversary year, and we are proud to help fans get there to support their team.
“We hope this journey will make the match day experience even better.”
The post Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
CRM
The Mill Adventure deepens Optimove integration for player engagement
The Mill Adventure (TMA) has strengthened its integration with Optimove to expand player engagement and CRM capabilities for iGaming operators, the companies said.
TMA said the enhanced integration adds deeper audience segmentation, including Optimove’s Target Group Discovery, to help operators build granular player profiles and activate engagement based on player behaviour and preferences.
The update also connects Optimove directly to TMA’s proprietary bonus engine, which TMA said allows operators to trigger and distribute personalised rewards within CRM journeys. Messaging can be orchestrated through Optimove across email, SMS, web and mobile push notifications, as well as inbox messaging.
Bjørnar Heggernes, CCO at The Mill Adventure, said: “We are focused on equipping operators with the right tools they need to deliver meaningful, data-driven engagement at scale. This enhanced integration with Optimove strengthens our ability to support highly personalised player journeys, combining powerful segmentation, real-time communication and seamless reward execution within a unified platform.
“By bringing these capabilities together, we are helping our partners simplify their operations while delivering richer, more relevant experiences that drive long-term value.”
Adi Dagan, Senior Director of Partnership at Optimove, said: “The Mill Adventure’s iGaming operators benefit from its scalable and automated tools for optimising their casino suite. With this integration, The Mill Adventure operators can use real-time data, advanced segmentation and multichannel orchestration to deliver more relevant player experiences and act on them faster.
“Our partnership with The Mill Adventure represents a significant step forward in enabling operators to execute smarter, more effective CRM strategies. We are excited to support TMA’s continued growth as they empower operators to build deeper, more meaningful relationships with their players.”
The post The Mill Adventure deepens Optimove integration for player engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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