Latest News
BetVictor Joins Forces with WST
BetVictor and WST (World Snooker Tour) announced the renewal of a long-term partnership, with BetVictor named title sponsor of eight tournaments during the 2023/24 season.
The BetVictor sponsored tournaments will include the four BetVictor Home Nations Series events and the BetVictor European Series, as well as the BetVictor Championship League which is promoted by Matchroom Multi Sport.
All money earned by every player in the eight counting events will be tallied on the BetVictor Series Rankings. The money list leader after the eighth and final event in Wales in February will earn the £150,000 bonus.
Snooker has a global audience of 500 million fans and every BetVictor-sponsored event will be broadcast live by a wide range of broadcasters across the globe, including Eurosport and discovery+ who are host broadcasters for the BetVictor Home Nations Series and BetVictor European Series.
WST Chairman Steve Dawson said: “We have worked with BetVictor for many years and they have been an outstanding partner for our sport, so we are thrilled to continue working with them on a wide range of tournaments during the 2023/24 season.
“Snooker has an extraordinary global reach through our vast broadcast and digital audience, extending to every corner of the planet. BetVictor have joined us on that journey, providing them with huge exposure for their brand worldwide.
“For the fans, media and players, the BetVictor Series bonus race adds an extra element of excitement, running across the eight events. Last season, we went to the last tournament in Wales with no fewer than 11 players in with a chance of winning the £150,000, and the race went down to the final night when an emotional Robert Milkins had the best moment of his career. It could not have been more dramatic!
“The 2023/24 season will be fascinating on the table and we are joining forces with BetVictor to enjoy every match.”
Sam Boswell, Head of Sponsorship for BetVictor, said: “We are delighted to continue our long-standing sponsorship of Snooker with eight BetVictor titled tournaments and of course the BetVictor £150,000 bonus race, which has been incredibly popular with players since its creation in 2020. We are looking forward to some great drama on the table over the next 12 months.”
AB Trav och Galopp
Richard Woodbridge Elected to ATG Board of Directors
At the Annual General Meeting of AB Trav och Galopp (ATG) on Thursday, May 7, 2026, Richard Woodbridge, CEO of Scandinavian Heritage AB, was elected as a new independent member of ATG’s board. He succeeds Mårten Forste, who left the board at the end of 2025.
“We welcome Richard to ATG’s board. His solid experience from the gaming market will add significant value to the board’s work,” said Peter Norman, chairman of ATG.
“I am pleased and grateful for the trust in me to take a seat on ATG’s board. ATG is a very strong company and brand with an important role in both gaming and horse racing, and I look forward to future collaboration with the rest of the board,” said Richard Woodbridge.
The Nomination Committee’s proposal for re-election of other board members was approved by the meeting.
ATG’s board thus consists of:
• Peter Norman (Chairman, independent)
• Boris Lennerhov (Vice Chairman, trotting representative)
• Katarina G. Bonde (Board member, independent)
• Marie Osberg (Board member, independent)
• Richard Woodbridge (Board member, independent)
• Marie Thelander Dellhag (Board member, trotting representative)
• Anders Lilius (Board member, galloping representative)
Employee representatives on the board:
• Björn Haglund (Board member, employee representative)
• Camilla Hasselström (Board member, employee representative)
• Alternates: Gustav Enström and Leo Wilson, both employee representatives.
The post Richard Woodbridge Elected to ATG Board of Directors appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
ReferOn completes management buyout as Alex Bukin becomes CEO
ReferOn has completed a management buyout, with former General Manager Alex Bukin acquiring the iGaming affiliate management platform and taking over as Chief Executive Officer.
Bukin said the deal is intended to support longer-term product and market plans: “This is an important moment for ReferOn and the beginning of a new chapter for the business. The management buyout provides us with the long-term focus required to continually advance the platform. We remain committed to product development, strengthening our offerings for partners, and supporting ReferOn’s continued growth across key markets.”
ReferOn reported that in its first 12 months post-launch it recorded 35.7 million clicks, 2.4 million registrations, 18,000 affiliates, and 136,000 active trackers. The company also said it was named “Best Affiliate Platform” in 2025 and 2026 by industry stakeholders.
The company said the ownership change will not affect day-to-day operations and that existing support and partnerships will continue. It also pointed to recent product updates including Refie, described as a built-in interface layer, alongside features such as dynamic reporting, Company Grouping, Sub-Affiliation, Independent Deal Calculation (IDC), two-factor authentication (2FA), and mobile optimization.
As part of the transition, ReferOn said its leadership team remains in place, with Vlad Bondarenko moving from Head of Product to Chief Product Officer and David Harris moving from Operations Lead to Chief Operations Officer.
The post ReferOn completes management buyout as Alex Bukin becomes CEO appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ELA Games
ELA Games’ Joker Winpot shortlisted for Game of the Year at SBC Awards Americas
ELA Games said its slot title Joker Winpot has been shortlisted for “Game of the Year” at the 2026 SBC Awards Americas, with winners set to be revealed on June 10, 2026 in Fort Lauderdale, Florida.
The company described Joker Winpot as a consistent performer in its portfolio, combining a dark, character-driven theme with a 1×1 grid format.
ELA Games said the title’s core differentiator is its proprietary Winpot mechanic, a progression-based feature built around player choice. As rewards build inside the Winpot, players can either cash out or keep spinning in pursuit of higher payouts.
The 2026 SBC Awards Americas ceremony will take place at the Broward County Convention Center. Organizers expect around 600 industry professionals, with the awards running alongside SBC Summit Americas from June 9–11.
The post ELA Games’ Joker Winpot shortlisted for Game of the Year at SBC Awards Americas appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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