Press Releases
Play’n GO Delve Into Legend with Fortunes of Ali Baba

The latest release from Play’n GO was announced today as they unveiled their latest slot title, Fortunes of Ali Baba
Inspired by the legendary story Ali Baba and the Forty Thieves, taken from the One Thousand and One Nights collection of folk tales, Fortunes of Ali Baba is a 5-reel slot which uses elements of the story to create an engaging and thrilling adventure.
The slot supplier has woven together some of the story’s most famous element s to create the game, including two entertaining special features; one where Ali Baba must break open oil jars to find the thieves’ treasure, and another where the King of Thieves will chase Ali Baba across the reels until he catches him.
Great attention has been paid to creating a faithful adaptation of the story, something CEO Johan Törnqvist believes is very important:
“The story of Ali Baba is well-known and enjoyed by people all over the world. We wanted to take the most exciting elements of the story to create a fun game that people could enjoy playing as well as experiencing the most exciting parts of a well-loved story.
Story is a big factor in storytelling, and we want to give that to audiences, to increase their enjoyment and leave them wanting more!”
Fortunes of Ali Baba is available to play online from today.
Latest News
Cashin’ Joker multiplies mayhem on the reels

The chaos-loving Joker returns in Cashin’ Joker, a vibrant 3-reel slot from Play’n GO that doesn’t play by the rules. As numbers tumble onto the reels and transform into powerful multipliers, players are thrust into a fast-paced experience full of surprises and dramatic shifts in momentum.
Every time the Joker symbol appears, the game shifts into another gear. A brand-new reel slides into view on the left, reshaping the grid and refreshing the possibilities. With each reel showing numeric symbols, the values combine to create the final outcome – a system built entirely around what’s on display. This clear, intuitive mechanic delivers instant impact while keeping things moving at speed.
A randomly triggered RE-SPIN feature further stirs the mix. When certain reel positions align, the game takes another shot at improving the outcome by spinning a single reel again. It’s a small touch that can make a big difference, especially when paired with the Joker’s signature transformation.
While Cashin’ Joker might feel like a spiritual cousin to earlier Play’n GO releases such as Fire Joker, it offers its own brand of mischief. Its single-payline structure and lean visual setup let the core concept shine – no clutter, just the raw energy of numbers landing in just the right places.
Magnus Wallentin, Games Ambassador at Play’n GO, said: “Cashin’ Joker shows how simplicity and smart design can still deliver compelling gameplay. It’s bold, punchy, and proves that numbers can be just as exciting as symbols.”
With its unpredictable pace and sleek mechanics, Cashin’ Joker is pure distilled fun – a game that thrives on quick decisions and bold results.
The post Cashin’ Joker multiplies mayhem on the reels appeared first on European Gaming Industry News.
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Belatra signs content partnership with Phoenix365.tech

Belatra Games, the specialist online slots developer, has agreed a new content partnership with EU-based software development company, Phoenix365.tech.
With partners across the world, Phoenix365.tech excels at providing modern and flexible gaming solutions. Its platform is paired with Phoenix365’s Player Account Management software, which is integrated with the industry’s leading suppliers of casino games content.
As part of the collaboration, Belatra’s portfolio of titles will be added to the Phoenix365.tech casino lobby. Among these titles are popular hits such as Mummyland Treasures, Rise of Zeus, Blast the Bass, Make it Gold, Bear’s Tricks and a selection of instant games.
Misha Voinich, Head of Business Development at Belatra, commented: “Phoenix365.tech powers some of the leading operators in the industry and we only work with reliable, trusted partners. Our games can now be showcased and enjoyed by even more players.”
Sergei Efimenko, Phoenix365.tech CEO, added: “We wish to work with only the industry’s top casino games content suppliers and Belatra’s studio is exactly that. Over the years they have curated a rich and diverse catalogue of games that our partners are set to greatly benefit from.”
The post Belatra signs content partnership with Phoenix365.tech appeared first on European Gaming Industry News.
Latest News
SOFTSWISS Launches Independent Tool to Estimate Sports Betting Business Expenses

SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, has launched the Sportsbook Budget Calculator, a free online tool designed to help operators estimate the costs of launching and running a sports betting business in 2025. The interactive calculator generates a 12-month financial projection based on user input, offering market players a data-driven foundation for strategic decision-making.
Built to support industry newcomers and experienced operators alike, the Sportsbook Budget Calculator by SOFTSWISS provides a transparent view of what it takes to enter or scale in the sports betting market. The calculator breaks down key cost categories across three core areas:
- Pre-launch expenses (licensing, development, setup)
- Operational costs (platform, team, marketing, infrastructure)
- Revenue estimates
Based on the data they enter, users receive a tailored projection of their expected profit and loss, based on a realistic business model.
To make the process intuitive, the tool guides users step by step, allowing them to adjust variables such as legal setup fees, software acquisition, team size, and ARPU.
A quick calculator mode is also available for high-level estimates based on just four inputs, making the tool suitable for early-stage planning as well as more detailed budgeting.
Users can also request a customisable spreadsheet pre-populated with their data for in-depth analysis via the same page.
“Our goal is to bring clarity to the complex process of launching a sportsbook,” says Victor Sekushenko, Head of Sales at SOFTSWISS Sportsbook. “With this calculator, we want to empower businesses of all sizes to explore new opportunities with confidence, using a data-informed approach. Whether you’re entering a new market or evaluating a vertical expansion, understanding your potential investment and return is critical.”
With the launch of this tool, SOFTSWISS continues to share its expertise and support the industry with practical, accessible resources. The company previously released the ‘iGaming Software Playbook’, a guide to building software from scratch or buying out of the box, as well as the ‘iGaming in South Africa’ market overview, and the annual ‘iGaming Trends’ report.
The Sportsbook Budget Calculator by SOFTSWISS is available for free on the company’s website.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS provides certified software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka affiliate platform, the Sportsbook Software and the Jackpot Aggregator. The expert team counts over 2,000 employees.
The post SOFTSWISS Launches Independent Tool to Estimate Sports Betting Business Expenses appeared first on European Gaming Industry News.
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