B2B
Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
B2B
DATA.BET adds Infront official tennis data to sportsbook feed
DATA.BET has partnered with Infront to integrate official tennis data into its sportsbook offering, expanding its tennis coverage for operator clients.
DATA.BET said the integration will allow clients to add more tennis events and markets, with the aim of maintaining consistent coverage during peak periods and across different competition levels.
“Tennis is among the top five most popular sports for our clients, which makes expanding coverage in this discipline a clear priority for DATA.BET,” said Otto Bonning, Head of Sales at DATA.BET. “By expanding our tennis coverage, we provide operators with deeper, year-round tennis coverage.”
“Our collaboration with DATA.BET is part of our strategy to make sure that the whole betting market has access to official data, reaching as many sportsbooks as possible and making sure that their customers have a great offer in front of them, whilst also being protected by the usage of live fast-path official data from the umpire`s chair” said Diogo Almeida, Head of Sales at Infront Bettor.
DATA.BET positioned the agreement as part of its longer-term strategy to build a scalable sportsbook solution across major sports using official data and content.
The post DATA.BET adds Infront official tennis data to sportsbook feed appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Jogabets migrates to VeliTech iGaming platform for Mozambique operations
Jogabets, a licensed online betting operator in Mozambique, has migrated its operations to VeliTech’s iGaming core platform, the B2B supplier said.
VeliTech said the rollout is part of Jogabets’ growth strategy and is intended to strengthen its digital operations. Darren Calvia, Chief Product Officer at VeliTech, said Jogabets will use “the integrated VeliTech product suite, including the iGaming core system with built-in CRM, sportsbook platform, game aggregation capabilities, and exclusive crash and instant games.”
Calvia added: “Launching a brand like Jogabets isn’t just about going live — it’s about getting the fundamentals right from day one. The early performance and positive feedback from the Jogabets team confirm that when product, technology, and delivery are fully aligned, even complex migrations feel seamless. With the VeliTech platform at its core and a tailored mix of content and tools, the client is now well-positioned to deliver a high-performing player experience and rapid growth.”
Vasco Jafar, Marketing Manager at Jogabets, said the supplier supported local requirements: “We were particularly impressed by the VeliTech adeptness in navigating our intricate local compliance and payment provider requirements, given our specific operations in Africa. We have witnessed their exceptional professionalism and problem-solving capabilities firsthand.”
Mariam Mchedlishvili, Implementation Manager at VeliTech, said the launch is already showing early traction: “The successful launch of Jogabets in Mozambique is already delivering strong early results, with stable performance from day one and positive player engagement trends that confirm we’ve built the right foundation for growth. When an operator comes out of a launch confident and ready to scale, you know the work behind the scenes was done right. That’s what we aim for every time.”
The post Jogabets migrates to VeliTech iGaming platform for Mozambique operations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
aggregation
Peter & Sons signs Relum deal to widen distribution via aggregator
Peter & Sons has partnered with Relum to expand distribution for its slots portfolio through Relum’s aggregation platform.
Under the agreement, Peter & Sons’ games will be integrated into Relum’s ecosystem. Relum said its platform offers access to more than 20,000 games from over 360 providers and supports operator tools including jackpots, free spins and tournaments via a single API and unified back office.
Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “Relum offers a highly flexible and well-structured platform that brings together content and engagement in a meaningful way. For us, it’s about placing our games in environments where they can perform and connect with players. This partnership gives us another strong route to market as we continue to expand our global footprint.”
Anna Kiselova, Head of International Relations at Relum, said: “We are excited to welcome Peter & Sons to our platform. Their games bring a distinctive artistic approach and engaging mechanics that complement the diversity of our aggregation offering. Together, we aim to provide operators with high-quality content that enhances player experience and drives performance across our network.”
The post Peter & Sons signs Relum deal to widen distribution via aggregator appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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