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DATA.BET Boosts Casino Performance

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Company reveals a substantial rise in player value after casinos add sports betting

DATA.BET, a leading sportsbook solution supplier, reports notable performance improvements among casino operators that introduced sports betting through the company’s plug-and-play integration.

According to internal statistics across multiple clients, adding a betting vertical resulted in players who use both casino and sports betting, generating up to a 4x increase in player lifetime value (LTV) compared to their previous casino-only behavior, while the same betting-active segment delivered an average 12% additional revenue without additional player acquisition. Operators also recorded higher retention and engagement levels, with every second casino player placing at least one sports bet after the sportsbook launch.

The clients have noticed these results after integrating a Single Page Application (iFrame), which takes around one week. While DATA.BET manages all betting-related operations and configurations — both at launch and ongoing — casino operators instantly gain access to a full suite of sports, esports, and virtual sports events, allowing them to focus on marketing and player acquisition. To enhance flexibility and engagement, the iFrame supports full customization: from color themes and layouts to dynamic banners, promo blocks, configurable bonuses, and margin/odds control.

The company designed the SEO-friendly solution to ensure that search engine crawlers can easily read and index the content, thereby improving discoverability, page load times, and the overall quality of metadata, which contributes to higher SEO rankings and better visibility in organic search results.

Yurii Berest, CEO of DATA.BET, commented: “For many casinos, betting is more than diversification – it helps operators to maximize the potential of their existing audience and improve the efficiency of traffic monetization. As the average stake in sports is traditionally higher than in slots, operators experience instant revenue growth while retaining and extending player lifetime value. It is a powerful model of sustainable growth that helps to boost not only the current player base but also attract new audience”.

As the market continues shifting toward universal gambling ecosystems, DATA.BET’s solution demonstrates that sports betting drives measurable financial impact for casino operators, turning existing audiences into long-term revenue drivers.

The post DATA.BET Boosts Casino Performance appeared first on European Gaming Industry News.

DATA.BET

DATA.BET Joins Forces with Kanggiten

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Providing a full sports wagering platform

DATA.BET, a renowned supplier of sportsbook solutions, has finalized an exclusive agreement for content and technology with Kanggiten, a provider of modular B2B iGaming platforms. Through this all-encompassing agreement, DATA.BET will act as the sports betting partner for all brands associated with Kanggiten clients, providing a full ecosystem to support these initiatives.

The collaboration offers DATA.BET’s complete sportsbook solution, which includes extensive Odds Feed coverage across over 65 sports categories from premier leagues to specialized contests, encompassing more than 50,000 events monthly across 2,000 betting markets. The sophisticated Managed Trading Services provide round-the-clock Risk Management oversight, while the Single Page Application enables extensive customization options, letting operators adjust visual features to fit any brand identity needs with improved SEO optimization.

The DATA.BET service features user engagement tools like Widgets that enable bettors to monitor live developments without exiting the operator’s page, along with Streaming that offers minimal market delay. Everything is crafted to provide a smooth betting experience for players, with the cutting-edge Bet Builder feature enhancing betting options across various sports sectors.

“This partnership with Kanggiten represents a significant step in our betting-for-casino strategy,” said Otto Bonning, Head of Sales at DATA.BET. “Having a partner like Kanggiten gives us access to new projects that are looking to add or enhance sports betting in their product lineup. Our solution enables brands to create unique experiences tailored to their audience, while lightning-fast data delivery ensures players never miss crucial betting moments.”

“Joining forces with DATA.BET gives Kanggiten’s clients access to a complete sportsbook ecosystem built to perform and scale as they grow,” said Viktor Cherkas, Chief Executive Officer at Kanggiten. “This collaboration helps them create distinctive iGaming experiences and, at the same time, keep everything streamlined within a single platform. By bringing together a powerful tech platform with sportsbook products, partnerships like this put more flexibility in operators’ hands. They now have the room to explore new markets and adjust the offerings to maintain steady engagement.”

This exclusive alliance reinforces DATA.BET’s position as a premier technology supplier in the European sports betting landscape is built on the company’s continued expansion across key regulated markets worldwide.

The post DATA.BET Joins Forces with Kanggiten appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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DATA.BET Left a Mark at ICE 2026

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DATA.BET, a trusted sportsbook supplier, marked its participation at ICE 2026 with a strong focus on technology and solution, strengthening partnership relationships, and standing out with a memorable brand presence. As one of the industry’s most influential global events, it once again brought together key decision-makers, and for the company, it became a space to demonstrate not only technology but also vision.

From January 19-21, DATA.BET presented a set of key feature upgrades,  including Bet Boost, Picture-in-Picture, Early Payouts, and others. A consistently high level of attention was observed around the Odds Feed, valued for its extensive market coverage, reliability, and operational stability. The Single Page Application, esteemed for its speed, customization capabilities, flexibility, and ability to deliver a seamless, responsive user experience.

Beyond product discussions, this year, the company used a large kinetic screen to strengthen its brand presence across the exhibition floor, consistently drawing attention and curiosity. For attendees, it became a natural stopping point, as the screen did not simply decorate the space but set the tone, creating a clear sense of motion and energy. This aligns with DATA.BET’s approach to product development is focused on building dynamic, forward-looking solution that give partners maximum flexibility and opportunity.

The stand quickly evolved into a lively interaction zone. Visitors gathered to take photos with cosplayers portraying Jinx & Vi from League of Legends, reinforcing that, even as DATA.BET enters a new stage of growth, and its esports offering remains one of the strongest on the market, firmly positioning the company as a trusted provider of high-performance esports betting solutions. A giveaway activation with two iPhone Pro devices awarded, further amplified engagement, encouraging repeat visits and spontaneous conversations.

“For us, returning to ICE was an important step, as during our last participation, we were primarily positioned as an esports supplier. This time, we returned as a sportsbook solution. As one of the largest and most influential industry exhibitions, ICE represents a key platform, and our participation this year marked a significant step in the company’s development,” mentioned Natalie Loshatynska, Head of PR & Marketing.

The post DATA.BET Left a Mark at ICE 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Basketball Betting

DATA.BET Bolsters Basketball Offering with Odds Composer Partnership for Expanded Player Props

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DATA.BET Expands Basketball Player Props Through Strategic Odds Composer Partnership

DATA.BET, a leading provider of premium sportsbook solutions, has officially entered into a strategic partnership with sports data supplier Odds Composer. This collaboration is set to significantly strengthen DATA.BET’s basketball offering, introducing a vast array of new Player Props and expanding market depth for major global competitions.

The timing of the integration is particularly impactful, launching in the middle of the 2025/26 season to provide operators with enhanced tools to capture peak betting demand.

Deepening Market Coverage for the NBA and Beyond

The partnership allows DATA.BET to offer wider coverage of high-profile basketball events, including the NBA. By integrating Odds Composer’s specialized data feeds, the platform now provides:

  • Granular Player Props: Focused on individual performances and specific in-game moments.

  • Pre-Match & Live Flexibility: New markets are available across both environments, ensuring continuous engagement.

  • Increased Market Depth: More betting options per game, allowing operators to differentiate their offerings.

For players, these new props make the betting experience more immersive by shifting the focus to the individual stars and statistical milestones they follow most closely.

Powering the Next Generation of Bet Builders

A core component of this partnership is the enhancement of DATA.BET’s Bet Builder. Player Props are a fundamental building block for modern betting features, and this integration directly supports the company’s product roadmap.

Operators can now offer more flexible Bet Builder combinations, allowing users to create highly personalized parlays within a single basketball game. This functionality is proven to boost engagement and provide a more premium, “sticky” betting experience.

“Expanding our basketball Player Props is an important step in making our sportsbook better,” said Otto Bonning, Head of Sales at DATA.BET. “This partnership lets us offer more markets, and by strengthening Bet Builder functionality, our clients can give players a more profitable betting experience and stay competitive.”

A Commitment to Scalable Growth

The collaboration reflects a shared vision for the future of sports data. By providing reliable and deep player markets, Odds Composer helps DATA.BET maintain its position as a top-tier solution for operators looking for sustainable growth across multiple verticals.

Kevin Liivamägi, CEO and Co-founder at Odds Composer, added:

“This partnership lets DATA.BET add our basketball Player Props to its growing sportsbook. We aim to provide reliable player markets for major competitions so that operators can offer deeper coverage during the most important times of the season.”

About DATA.BET

DATA.BET is a trusted sportsbook solution provider specializing in high-tech, data-driven products for the iGaming industry. With a focus on premium content and advanced features like Bet Builder and AI-powered tools, the company helps operators maximize their revenue and player retention.

For more information, visit the official DATA.BET website.

The post DATA.BET Bolsters Basketball Offering with Odds Composer Partnership for Expanded Player Props appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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