The company unveils new features and reinforces its focus on casino operators

DATA.BET, a leading sportsbook solution supplier, attends ICE Barcelona 2026 from January 19 to 21, presenting its latest product developments at stand 5G31. Visitors can explore expanded capabilities and recent enhancements, including the newly launched Bet Boost and Picture-in-Picture tools.

Next year, DATA.BET presents its portfolio under the slogan  “Betting That Works.” The focus of this approach is to deliver technology that works seamlessly from the moment it is integrated, operating without interruptions. The core priority includes ease of use, flexible customization, growing performance metrics and ongoing technical support from a dedicated team.

At ICE 2026, DATA.BET will highlight a solution for casino operators by demonstrating how adding a sportsbook can enhance user engagement, prolong player activity, and generate new revenue streams. The plug-and-play Single Page Application (iFrame) enables operators to integrate a customizable, SEO-optimized sportsbook around one week, adapted to specific brand designs, promotions, and user flows.

As part of its presence at the exhibition, DATA.BET will run two prize activities at stand 5G31 on January 19–20, giving attendees the chance to win an iPhone 17 Pro. Visitors can participate in one of two ways: by joining the Business Card Lottery, visiting the booth, meeting the team, and leaving a business card, or by taking part in an interactive cosplay challenge featuring DATA.BET cosplayers inspired by iconic characters from the world’s most popular esports titles are taking photos with them and sharing them on LinkedIn. The winners of both activities will be announced at the DATA.BET stands on January 20, in the afternoon.

Otto Bonning, Head of Sales, stated, “At ICE Barcelona, we aim to demonstrate to operators that betting products can be both simple and effective. One primary focus will also be to openly discuss our performance and showcase the numbers that indicate why some of the industry’s leading brands are today using our services. We will cover topics such as delivered margins, the importance of risk management, our SPA (iFrame) capabilities, and new features ready for implementation”.

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The company continues to drive revenue across the esports vertical

DATA.BET, a trusted sportsbook solution supplier, reports a significant increase in esports betting performance in the third quarter of 2025. The results demonstrate sustained market demand, disciplined trading operations, and growing player engagement across partner platforms, leading to revenue growth and commercial performance for DATA.BET.

In the third quarter of 2025, esports delivered strong results across all major performance indicators. Compared to Q3 2024, the stake volume improved by 60%, while total profit grew by 79%, supported by a 12% improvement in margin efficiency. Player activity also strengthened, with the total number of placed bets up by 33%, and multiples seeing a rise of 53%. The active player base expanded by 126%, and the average bet size increased by 22%, indicating higher confidence and deeper involvement from users.

Across major esports titles, performance dynamics show how player preferences and event availability shaped the quarter. CS2 maintained its position as the leading discipline, with results including a 26.7% uplift in turnover and a 55% growth in profit, while the number of bets grew moderately by 2.5%. League of Legends demonstrated significant momentum, moving from the fourth to the second most popular discipline, overtaking Dota 2. Turnover increased by 290%, profit by 416%, and the number of bets by 221%. Rainbow Six also strengthened its position within the top five disciplines due to broader coverage and regional expansion across LatAm, leading to a 126% enhance in turnover, a 504% jump in profit, a 12.4% rise in bets placed, and a 100% expansion in match coverage.

According to Bohdan Holovnov, Head of Esports at DATA.BET, this performance is linked to deliberate product and trading enhancements aligned with player behavior: “We focused on improving uptime for the most popular in-play markets, including ‘Map – Total Kills’, ‘Map – Duration’,  ‘Map – Winner’, and ‘Player – Total Deaths‘, especially in late-game phases where engagement peaks. This applies to both shooters and MOBA titles.  Additionally, interval-based kill markets were introduced in League of Legends and Dota 2, enabling more frequent and dynamic betting opportunities. Another major driver was the expansion of Player Props across all top-tier disciplines, including CS2, Dota 2, League of Legends, and Valorant, in both pre-match and live formats. In shooters, ‘Total Deaths’ became a standout exclusive market, while official data coverage allowed us to expand Player Props across all tiers as well. This combination boosts both activity and margin efficiency across our clients.”

This upward movement is not only reflected year over year, but also quarter-to-quarter growth, with a profit percentage up by 13% compared to Q2 2025. This consistency highlights both sustained user interest and the stability of DATA.BET’s esports offering, even after expanding into sports betting in June 2025.

Bohdan Holovnov, the Head of Esports, mentioned: “Esports has proven its strength and reliability as a betting vertical. Quarter after quarter, we see steady engagement, growing turnover, and tangible revenue impact for operators. We’re pleased with the performance and even more excited about the momentum ahead, and we are scaling it together with our partners.”

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DATA.BET, a leading sportsbook solution supplier, has signed a content deal with Entain NCE, to strengthen the esports betting offer of their brands (Optibet and Klondaika) across the Baltics and Nordics – with Estonia as a key rollout market.

Through the collaboration, Entain and its portfolio of brands will receive DATA.BET’s premium esports coverage. The package includes a comprehensive Odds Feed, Risk Management, Bet Builder and a suite of engagement Widgets – Pitch Tracker (interactive 2D map), Scoreboards (visual representation of player statistics), live Video Streaming, Statistical Widgets (team history and game stats) and a Multi Widget that unites all these tools within one screen. The partnership is designed to help Entain brands and their clients increase profitability in esports by combining precise pricing and risk controls with engagement tools that lift turnover and margin.

With the deal, Entain’s customers get access to DATA.BET’s 30+ disciplines and over 10,000 monthly events, delivered with a down-to-the-second bet delay across leading titles such as Counter-Strike 2, Dota 2, Valorant, League of Legends and others. A phased expansion of additional disciplines and features will follow to meet Entain’s demand.

“This partnership sets a high bar for product excellence. Our role is to power that ambition with an esports layer that’s rich in content and strong on risk, enabling consistent margins and a best-in-class customer experience. We’ve aligned on a clear roadmap to scale, with more Entain brands scheduled to join the rollout next,” said Otto Bonning, Head of Sales at DATA.BET.

“We are thrilled to partner with DATA.BET who are renown for being the leading Esports provider and who share the same passion and commitment for Esports as we do. DATA.BET’s deep understanding of the esports ecosystem and its growing influence among modern audiences makes the collaboration a perfect fit. Together, we aim to elevate esports and deliver the best experience and entertainment to the fans across Baltics and Nordics regions,” said Hendrik Ahuna, Director of Sportsbook at Entain NCE.

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