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Boomerang Partners and AC Milan to launch ‘Time to Win’, a new Rossoneri hub

Published

4 months ago

December 5, 2025

The strategic partnership between Boomerang Partners and AC Milan serves as a good example of effective collaboration between a rapidly growing iGaming brand and one of the world’s most famous football clubs. This partnership will continue within the framework of a new concept, ‘Time to Win’.

What is the ‘Time to Win’ concept

The “Time to Win” concept reflects the essence of both parties. The iGaming industry is characterized by high competition, just like top-level football. AC Milan is the most successful Italian Club at an international level. Boomerang Partners, in turn, aims to become the world’s best sports-focused affiliate program. The company fights for the best product, the best conditions for clients and partners.

Boomerang Partners x AC Milan Hub

At the beginning of 2026, within the ‘Time to Win’ concept, Boomerang Partners will launch the AC Milan hub, a unique web platform aimed at the company’s affiliate partners and users of products from its client portfolio. It will become a must-visit website for many reasons. The site will feature information about:

Joint projects and collaborations between the parties;
‘Money-can’t-buy-experiences’ involving visits to AC Milan-related facilities (such as the iconic San Siro Stadium and Mondo Milan Museum);
Opportunities to get tickets to AC Milan home matches;
Promotions tied to the Club’s top matches
Opportunities to meet AC Milan Legends at various events;
Special gifts from the Club, including jerseys with autographs

And if a site visitor is a player, they can follow a direct link to the Boomerang-bet website (the flagship project from Boomerang Partners’ client portfolio) and register.

David Monk, Director of Partnerships at AC Milan, commented: “We are delighted to join forces with Boomerang for the launch of Time to Win, an opportunity to bring the AC Milan experience even closer to fans who embody our Rossoneri passion.”

Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, added: “The Time to Win concept reflects the confidence and ambition both sides bring to this partnership.

This season, we’re not just focused on achieving great results in our own fields.

We’re also fully committed to supporting each other every step of the way.”

The first year of partnership

In their first year together, Boomerang Partners and AC Milan created many key moments. Boomerang launched over five co-branded campaigns and produced more than 200 AC Milan-branded creatives. The company’s inaugural affiliate traffic tournament, the Golden Boomerang Awards 2025 ceremony, took place at San Siro Stadium and became the top-performing activation, with 80+ million impressions from co-branded content.

Fan engagement was also high – 500+ participants joined contests, and the overall reach exceeded 40 million. Boomerang Partners organized three branded merchandise giveaways, received 300+ media mentions, and recorded a 15%+ growth in organic branded search. There were 7+ PR and influencer collaborations and around 15 joint events during the year.

Importantly, 80% of participants in Boomerang’s sports initiatives said that VIP experiences – including fully sponsored trips, accommodation, and visits to AC Milan’s home matches – increased their trust in the brand and sense of engagement.

Sports traffic across Boomerang Partners’ affiliate network grew by 194%, interest in sports topics by 81%, and brand loyalty by 23%. Sportsbook GGR rose 62.87% YoY, and affiliate sign-ups increased by 58% YoY.

The media effect was also notable: 30+ exclusive campaigns, 1,000+ media mentions with a reach of 320+ million, and 1+ million views of AC Milan-related content on Boomerang’s platforms.

The partnership brought strong visibility. The Golden Boomerang Awards 2025 ceremony featured AC Milan Legend Andrea Pirlo. Over 200 affiliate partners attended AC Milan matches, including the derby with FC Internazionale, and 500+ merchandise items were given away.

Boomerang Partners received three major awards during the first year:

‘Rising Star in Sports Betting’ (Operator) – SBC Awards 2024
‘Best Player Engagement’ – SiGMA Europe Awards 2024
‘Unique Gaming Company of the Year’ – International Gaming Awards 2025

A few months into the second year, Boomerang added two more awards:

‘Social Media Campaign of the Year’ – SBC Awards 2025
‘Rising Star in Sports Betting’ (Operator) – SBC Awards 2025

What’s next

Boomerang Partners and AC Milan have big plans for the future. The partners set the highest goals for themselves and are ready to help each other achieve them.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

Related Topics:AC Milan Boomerang Partners

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Red Bull runs one-day Balatro speedrun event, Boss Rush, on April 17

Published

1 day ago

April 17, 2026

Wladimir P.

red-bull-runs-one-day-balatro-speedrun-event,-boss-rush,-on-april-17

Eight creators compete across five timed stages with eliminations, broadcast on Red Bull’s Twitch and YouTube channels.

Red Bull will stage a one-day Balatro speedrun competition, Red Bull Boss Rush, on April 17, 2026. The event brings together eight creators for timed runs in the roguelike deckbuilder, with viewers able to follow via individual creator POV streams and a central hub broadcast.

The competitor lineup includes Red Bull Player Ludwig, plus The Spiffing Brit, FrostPrime, Feinberg, Adef, Yahiamice, mbtyugioh and dreads. Red Bull said live commentary will be provided by esports host Yinsu ‘Yinsu’ Collins, card-game specialist Blake ‘Rarran’ Eram, and DrSpectered.

Boss Rush is structured as five 30-minute stages, with players ranked by completion time. Red Bull said the opening three stages use a shared random seed with unlimited resets, and points are awarded by placement each stage; the bottom four are eliminated after stage 3. Stage 4 determines the finalists, followed by a final winner-takes-all matchup.

The event also includes a downloadable Red Bull Boss Rush mod featuring a custom-branded deck and new Red Bull-themed Jokers, Bosses and Skip Tags. Red Bull highlighted additions including ‘Witch’, ‘Princess and Frog’, ‘Zebra’, Old Dog, ‘Pirate’, ‘Genie’, ‘Prince Charming’, and ‘Jester’, each designed to alter scoring or run economics.

Red Bull Boss Rush will stream on twitch.tv/redbull and Red Bull’s YouTube Gaming channel. Scan is supplying gaming PCs for the competition, according to the company.

Relevant data as follows:

Red Bull Gaming on Twitch; https://www.twitch.tv/redbull Primary broadcast destination for the event.
Red Bull Gaming on YouTube: https://www.youtube.com/c/redbullgaming Secondary broadcast destination cited in the release.
Red Bull Gaming: https://www.redbull.com/ Official Red Bull site for event context and confirmation.
Balatro on Steam: https://store.steampowered.com/app/2379780/Balatro/ Authoritative reference for the game featured in the competition.
Scan Computers: https://www.scan.co.uk/ PC supplier mentioned as providing systems for the event.

The post Red Bull runs one-day Balatro speedrun event, Boss Rush, on April 17 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Argentina

Blask data shows LATAM casino lobbies diverge beyond Pragmatic Play’s baseline

Published

2 days ago

April 17, 2026

Wladimir P.

blask-data-shows-latam-casino-lobbies-diverge-beyond-pragmatic-play’s-baseline

Brazil stands out for crash-game visibility, while Argentina fragments across 15 providers, according to Blask’s review of five markets.

Blask has published new data on casino lobby distribution across five Latin American markets—Mexico, Brazil, Argentina, Chile and Peru—finding a shared baseline of Pragmatic Play dominance but sharply different secondary content patterns by country.

Across all five markets, Pragmatic Play “consistently dominates the top 30 most-distributed titles,” accounting for up to 16 positions in each country, Blask said. Beyond that layer, Blask argues there is “no single playbook” for how operators and aggregators build lobbies.

Brazil is the clearest outlier for mechanics, with crash-style titles such as Aviator and JetX appearing in the top 30, while similar formats are “largely absent” in the other markets analyzed. Blask also points to Brazil as the only country where Pocket Games Soft holds a meaningful distribution share, driven by its Fortune series.

Mexico shows the opposite pattern: the highest concentration of Pragmatic Play titles and a thinner secondary layer. Blask flagged Endorphina as an example of a provider appearing in Mexico’s top 30 but not elsewhere in its dataset.

Argentina is described as the most fragmented market, with 15 different providers represented in the top 30—more than any other country in the analysis—and broader visibility for live and table content. Chile “closely mirrors Mexico” structurally, Blask said, but includes a single non-Pragmatic title with near-ubiquitous placement across operator lobbies. Peru, meanwhile, spreads remaining top-30 positions across 12 providers, including studios not seen in the other markets and “legacy European brands such as Novomatic.”

Blask’s conclusion is that operators should not assume a winning lobby mix in one country will translate regionally. “Beyond the dominant layer, performance is defined not by regional trends, but by local player behavior and demand signals,” the company said.

The post Blask data shows LATAM casino lobbies diverge beyond Pragmatic Play’s baseline appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Argentina

Same providers, different games: Blask uncovers hidden patterns in LATAM casino lobbies

Published

2 days ago

April 17, 2026

GamingAmericas.com

same-providers,-different-games:-blask-uncovers-hidden-patterns-in-latam-casino-lobbies

Casino lobbies across Latin America may look similar at first glance — but a deeper look reveals they operate on entirely different logic. According to new data from Blask, all five major region players (Mexico, Brazil, Argentina, Chile and Peru) share one common layer: Pragmatic Play consistently dominates the top 30 most-distributed titles, accounting for up to 16 positions in each market. But everything beyond that baseline tells a different story.

Crash games cluster in Brazil but not elsewhere

Brazil is the only market where crash-style mechanics achieve consistent visibility at the lobby level. Titles like Aviator and JetX both rank among the top 30, while similar formats are largely absent in the other four markets. At the same time, Brazil is the only country where a second provider, Pocket Games Soft, secures a meaningful share of distribution, driven entirely by its Fortune series. This dual pattern suggests a highly specific local demand profile rather than a regional trend.

Mexico runs on a tighter playbook

While Brazil expands, Mexico narrows. The market shows the highest concentration of Pragmatic Play titles and one of the most limited secondary layers. At the same time, it introduces isolated signals that don’t scale regionally such as the presence of Endorphina, which appears in the Mexican top 30 but nowhere else in the dataset.

Argentina breaks the pattern entirely

Argentina stands apart as the most fragmented market in the region. Its top 30 includes 15 different providers which is more than any other country analyzed. Unlike neighboring markets, where a handful of suppliers dominate, Argentina distributes visibility across a wide range of studios, particularly in live and table segments. The result is a lobby structure that resists standardization.

Chile shows how a single game can outperform the system

Chile closely mirrors Mexico in overall structure but with one key exception. A single non-Pragmatic title achieves near-ubiquitous placement across operator lobbies, becoming one of the strongest outliers in the entire dataset.This suggests that even in highly concentrated markets, individual titles can break through if they match local demand precisely.

Peru stretches the long tail further than anyone else

Peru takes the opposite approach to Mexico. While maintaining the same Pragmatic baseline, it distributes the remaining positions across 12 different providers, many of which do not appear in any other LATAM market analyzed. This includes both niche studios and legacy European brands such as Novomatic, pointing to a mix of underserved demand segments and alternative content sourcing strategies.

One region, no single playbook

The key takeaway from the analysis is simple: LATAM is not a unified market when it comes to content distribution. The same providers appear everywhere but the way their games are positioned, combined, and supplemented varies dramatically from country to country. For operators, this means that copying a successful lobby structure from one market to another is unlikely to work. Beyond the dominant layer, performance is defined not by regional trends, but by local player behavior and demand signals.

The post Same providers, different games: Blask uncovers hidden patterns in LATAM casino lobbies appeared first on Americas iGaming & Sports Betting News.