Fincore
Fincore launches new brand identity and platform: “Find It Within”
Reading Time: < 1 minute
Fincore has unveiled a new brand identity and platform, Find It Within, marking a major evolution in how the company presents its technology and purpose to the iGaming sector.
The rebrand supports Fincore’s new commercial strategy to strengthen its position as a tech solutions provider for operators and B2B platform suppliers. The company helps partners modernise legacy tech, integrate systems, accelerate roadmaps, and drive AI and data automation. All delivered through clean, modular, and future-ready engineering.
“At our heart, we’ve always been a tech solutions company,” said Mateja Popovic, CEO of Fincore. “This brand evolution makes that focus visible. It captures the precision of how we engineer and the fire that drives us to deliver for our customers in gaming.”
Find It Within expresses Fincore’s belief that the best systems, and the best people, are powered by integrity.
It connects Fincore’s two key driving forces. Engineered Clean: systems built with clarity and discipline. And Built With Fire: creativity, pride, and a drive to move the industry forward.
“The purpose of this refresh isn’t just to communicate what we do, but to amplify who we are,” added John Chyriwsky, Head of Marketing. “Our team take great pride in clean engineering and are bursting with creative energy and a passion for getting things done.”
Developed with London-based agency Amigo Partnership, the new identity introduces The Core — a visual symbol of integrity and intent — and a sharper voice that reflects Fincore’s balance of precision and passion.
The post Fincore launches new brand identity and platform: “Find It Within” appeared first on European Gaming Industry News.
Dominic Le Garsmeur Chief Product Officer at Fincore
How to get your product roadmap moving
Reading Time: 3 minutes
Dominic Le Garsmeur, Chief Product Officer at Fincore, says product roadmaps often stall, but they don’t need to. Not if operators and suppliers design for adaptability and build on the right foundations.
Why do product roadmaps usually stall?
Product roadmaps are full of ambition – and rightly so. They capture bold ideas and big strategic bets; they’re the blueprint for the future of the business. But even the best plans can stall before they deliver real impact.
There are plenty of reasons. From shifting regulations to legacy tech, overloaded teams, or unclear ownership. The most damaging is outdated technology. Technical debt eats up development capacity, forcing teams to spend their time firefighting stability instead of building the next feature.
Fragmented ownership is another killer. When product, tech, compliance and ops aren’t aligned, there’s no shared direction. Work keeps moving, but what ships isn’t aligned to real needs—busy output rather than product that drives results.
What impact does regulation have on product roadmaps?
Regulation can force teams to switch focus, diverting resources from innovation to compliance. When every sprint turns into a regulatory emergency, progress halts.
That said, regulation doesn’t have to kill innovation. If an organisation designs for adaptability — with modular systems and clean architecture — it can absorb regulatory change without derailing strategic goals.
If a product roadmap stalls, what should operators and suppliers do?
Don’t wait for the perfect moment. Create forward motion now. At Fincore, we see four core tactics that make the difference:
1. Start with outcomes. Work backwards from the results you need, then design the tech strategy and architecture to deliver them.
2. Modernise surgically. Target the real bottlenecks — technical or procedural — and fix what unlocks the most progress first. Our modular IP components can be integrated quickly to deliver visible gains.
3. Automate with intent. Introduce automation where it frees up people and accelerates throughput.
4. Partner for momentum. Choose a partner that embeds with your teams. Not as a consultant, but as part of your delivery engine. That’s how we operate at Fincore: hands-on, aligned, and built to move things forward without disruption.
How can organisations prevent their product roadmaps from stalling in the first place?
Prevention starts with intent. Build your roadmap around adaptability, not just speed.
That means aligning tech strategy with business goals and reviewing that alignment often. Design systems for interoperability and flexibility, not minimum viable survival. Prioritise foundations such as clean data, seamless integrations and real-time monitoring. Deliver in tight loops to stay responsive and realistic.
When you do that, momentum accelerates. Teams move faster, releases land cleaner, and regulatory shifts stop being roadblocks. They just get handled.
What are the benefits of a product roadmap firing on all cylinders?
Momentum changes everything.
New features, channels and jurisdictions go live faster, without the drag of platform instability. Teams feel energised, focused, and proud of what they’re shipping. Regulatory changes stop being crises. Innovation becomes continuous.
And with that rhythm comes confidence across departments, across leadership, across the entire organisation. Everyone can see and feel progress.
How does Fincore help operators achieve this?
We don’t just unstick roadmaps. We build systems that keep them moving.
That starts with stabilising architecture and clearing technical debt. Then we go deeper: modernising code, streamlining processes, and aligning culture around delivery. Our modular software toolkit accelerates progress without risk. Clean integrations, real-time data, and automation that scales.
We embed alongside internal teams, taking ownership of outcomes and shipping value fast. The result? Sustainable momentum.
Unlocking a roadmap isn’t just about fixing delivery. It’s about reigniting progress and keeping it burning. Clean builds. Confident teams. Continuous flow. That’s progress done right.
The post How to get your product roadmap moving appeared first on European Gaming Industry News.
Fincore
Fincore and SB22 enter “industry first” biometrics partnership
Gaming Software specialist integrates its powerful facial recognition solution into self-service sports betting platform to help solve challenges around anonymity in retail.
Fincore, a leading provider of technology and software solutions to the gambling industry has signed a breakthrough deal with next-generation sports betting retail platform supplier, SB22.Under the deal, SB22 will use Fincore’s facial recognition solution in its proprietary self-service betting kiosks to help overcome challenges around fraud prevention, responsible gambling, and personalisation.SB22 offers the regulated sports betting market a cutting-edge self-service retail solution.Fincore offers an advanced facial recognition system with actionable events based on real-time data and detection which is compatible with any modern retail solution. This can be used for fraud prevention as well as social responsibility by identifying excluded players who have self-excluded or are not permitted to bet under local laws and regulations. For example, professional sports players and officials.To ensure SB22 can maximise the potential of its platform, Fincore has tailored its algorithms to drive optimal performance. This is only possible because of the company’s deep industry experience, creative capability, and technological know-how which it uses to integrate each of its solutions to meet the unique needs of each partner.Mateja Popovic, CEO at Fincore, said: “Fincore is delighted once again to partner with a leading solution provider in the regulated gaming market, especially SB22 with its North American focus. Both companies share a deep technology and industry heritage and I feel particularly flattered that SB22, another sports betting platform provider, selected Fincore for a specific module, demonstrating the merit of our modular approach and the trust we share.”Vladimir Jovanovic, COO at SB22, added: “At SB22 we leverage the best of breed technologies to build and run our state-of-the-art platform. This partnership with Fincore brings another innovative technology into the SB22 solution stack, allowing us to leverage the power and sophistication of biometrics to benefit our customers and their patrons in so many ways.“Thanks to this integration, our operator partners will be able to instantly identify their patrons and offer them a superior experience, while bringing seamless benefits to their responsible gambling and compliance requirements.”
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