AI

Xtremepush’s CRM Services Integrated into EveryMatrix Platform

Published

4 months ago

October 2, 2025

George Miller

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Reading Time: 2 minutes

EveryMatrix global customers now equipped with seamless access to award-winning loyalty and gamification offering

Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has announced its latest tier one partnership, having agreed a deal to provide acclaimed igaming provider EveryMatrix with its award-winning CRM and loyalty marketing services.

EveryMatrix, leveraging Xtremepush’s varied product suite, will now be able to offer its customers real-time, hyper-personalised CRM and gamification capabilities via its proprietary platform, helping them to drive engagement, increase loyalty, and maximise the lifetime value of all player types in a seamless manner.

Xtremepush leads the market in its unified, holistic approach to data collection, with its Single Customer View built to extract data from all sources in true real-time, providing an individual view of players to deliver a higher standard of omni-channel personalisation and messaging. Coupled with a gamification engine and AI-powered automation and data insights, operators will be able to leverage these revenue-driving tools via their existing integration with EveryMatrix.

Tommy Kearns, CEO and co-founder at Xtremepush, said of the partnership: “EveryMatrix has built a well-earned reputation for being a provider of best-in-class sports betting and gaming solutions for its operator partners, and we’re pleased to bolster their software and services with our first-rate CRM and loyalty solutions.

“Regulated markets are hugely competitive and Xtremepush has proven its worth in optimising and scaling customer’s loyalty engines and processes in these environments to realise greater engagement and ensure maximum lifetime value of players. We’re very confident that we’ll showcase this once again with EveryMatrix, via its clients, and to make them another customer for life.”

Kevin Furlong, Chief Product Officer, EveryMatrix, said: “Alongside our advanced turnkey platform technologies we have always partnered with best-in-class third-party suppliers such as Xtremepush providing added value to our customers.

“Combining our market-leading gaming infrastructure with Xtremepush’s powerful CRM technology will enable our customers to better understand their players, offer them even more personalised experiences and boost loyalty levels to name just a few benefits.”

Following a successful launch phase with EveryMatrix, Xtremepush will make additional services available to the supplier, including its Agentic AI, which will supercharge marketing processes with intent and iteration, allowing related teams to focus on broader strategy and value-driven projects.

The post Xtremepush’s CRM Services Integrated into EveryMatrix Platform appeared first on European Gaming Industry News.

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Scientific Games Appoints Ovie Doro as SVP of Data, Analytics & AI

Published

7 minutes ago

February 2, 2026

Wladimir P.

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Scientific Games today named Ovie Doro as Senior Vice President of Data, Analytics & AI, a strategic hire that accelerates the company’s investment in data science, machine learning and AI-driven insights for its global lottery business. Doro will lead the expansion of SG Analytics, Scientific Games’ enterprise analytics group, to deliver stronger product performance, personalized player experiences and measurable ROI for lottery customers across retail and digital channels.

Driving analytics-led growth for lotteries

Scientific Games says the appointment marks a step-change in how it uses data and AI to inform lottery game development, optimize player engagement and support lottery beneficiaries. As head of SG Analytics, Doro will focus on turning large volumes of market and player data into actionable intelligence for product, sales and operations teams.

“Advanced analytics is critical to how Scientific Games supports our lottery customers and drives innovation and performance for sustainable growth,” said Pat McHugh, CEO of Scientific Games. “Doro brings deep experience understanding consumer behavior and building scalable analytics and data science capabilities at global organizations, and we’re excited to have him lead this mission-critical work.”

What Doro will lead at SG Analytics

Doro’s remit will include expanding capabilities in:

Market and channel intelligence to identify growth opportunities across regions and channels
ROI and growth modeling to quantify the value of product and marketing investments
Data engineering and standardized reporting to speed insights to decision-makers
Data science, machine learning and experimentation for personalization and cross-channel optimization
Visualization and business intelligence to make analytics accessible to commercial teams

These priorities are designed to better connect retail and digital play, enable experimentation-driven product improvements, and provide lotteries with measurable results that support their beneficiary missions.

Proven leader in enterprise analytics and ML

Doro brings more than a decade of experience building enterprise analytics and machine learning platforms for major consumer and e-commerce companies. Most recently he served as Senior Global Director of Data Science & Machine Learning Engineering at AB InBev, where he led the AI strategy for the company’s global B2B e-commerce platform. His prior leadership roles at Walmart and Jet.com focused on customer analytics, personalization, experimentation platforms and lifecycle modeling—translating applied research into production-grade analytics systems that drive growth and retention.

“Doro’s appointment strengthens our ability to translate data into action and value for our customers,” said Carrie Galvin, Chief Transformation & Strategy Officer at Scientific Games. “His experience building analytics capabilities that deliver real-world business outcomes will help us better serve lotteries through smarter products and performance insights.”

Background and reporting

Doro holds a Ph.D. in Mechanical Engineering from the Georgia Institute of Technology and a Master’s degree in Applied Mathematics from KTH Royal Institute of Technology. At Scientific Games, he will report to Carrie Galvin and collaborate closely with leaders across product, technology, sales and operations.

With this hire, Scientific Games positions SG Analytics to accelerate AI-driven product development, deepen personalization, and deliver clearer ROI for lotteries worldwide—strengthening the company’s role as a data-first partner to the lottery industry.

The post Scientific Games Appoints Ovie Doro as SVP of Data, Analytics & AI appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

AI

Yaspa becomes founding member of UNLV’s AI Research Hub to advance responsible AI adoption in the gambling industry

Published

8 hours ago

February 2, 2026

GamingAmericas.com

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Yaspa, a leading fintech specializing in payments and identity solutions, today announces it has become a founding member of the newly launched AI Research Hub (AiR Hub) at the University of Nevada, Las Vegas (UNLV) International Gaming Institute (IGI). This collaboration underscores Yaspa’s commitment to integrating next-generation financial technology with academic research to foster a safer, more sustainable gambling environment.

The UNLV International Gaming Institute (IGI) established the AiR Hub to advance the industry’s understanding of the impacts, risks, and opportunities presented by artificial intelligence. Co-founded by Kasra Ghaharian, IGI Director of Research, and industry veteran Simo Dragicevic, the initiative serves as a collaborative ecosystem designed to accelerate the adoption of trusted, responsible AI across the global gaming sector.

Yaspa joins a prestigious group of founding members, including Aristocrat, Evoke Plc, Playtech Plc, and the Responsible Online Gaming Association (ROGA). This diverse coalition is tasked with ensuring that AI development in the sector is grounded in cross-disciplinary expertise.

AiR Hub’s flagship project is the “State of AI in Gaming” report, a first-of-its-kind annual study indexing company AI maturity, as well as tracking regulatory and policy developments. Through this and related projects, AiR Hub seeks to drive innovation and help ensure AI-driven systems are governed appropriately within this highly regulated industry.

As a founding member, Yaspa brings its in-house AI expertise to guide the Hub’s research initiatives, drawing from its experience in developing the technology behind its Intelligent Payments platform and proprietary machine learning categorizer. To support this mission, Max Collinge, Yaspa’s Vice President of Product, will join the AiR Hub Advisory Panel. Collectively, panel members help steer the Hub’s initiatives, ensuring they maintain deep industry relevance.

“Joining AiR Hub as a founding member reflects Yaspa’s commitment to leveraging the synergy between AI and open banking data to drive a more sustainable gambling ecosystem,” said Max Collinge.

“By utilizing deep financial insights through AI-driven analysis, we can deliver significantly better outcomes for players and operators alike. I am personally thrilled to join the Advisory Panel to help shape this next phase of collaboration and ensure research leads to practical, responsible innovation.”

Kasra Ghaharian, Director of Research, University of Nevada, Las Vegas, International Gaming Institute, commented, “Fintech and AI are two of the most transformative technologies in the world today, and their impact on the gaming industry will undoubtedly continue to be profound. The richness of this data provides intriguing potential across the value chain, particularly regarding consumer protection and compliance. I am excited to see how we can help drive thought leadership for the industry at the intersection of these two technologies.”

Simo Dragicevic, IGI Adjunct Fellow, said, “Yaspa is building the industry’s open banking orchestration layer for player insights and risk assessment. Their expertise in payments, technology and risk will add significant value to the AiR Hub Advisory Panel and we look forward to collaborating with Yaspa as we execute our mission to develop the industry’s ecosystem for collaborative AI research.”

The post Yaspa becomes founding member of UNLV’s AI Research Hub to advance responsible AI adoption in the gambling industry appeared first on Americas iGaming & Sports Betting News.

2026 summit

HIPTHER Prague Summit Unveils 50% of Its Dynamic 2026 Agenda

Published

3 days ago

January 30, 2026

Wladimir P.

hipther-prague-summit-unveils-50%-of-its-dynamic-2026-agenda

The HIPTHER Prague Summit is shaping up to be one of the most comprehensive events of the year, with an agenda that reflects the fast-evolving landscape of iGaming, fintech, compliance, AI, media, and beyond. With four distinct stages and content spanning two days, the summit promises high-impact insights, cutting-edge knowledge sharing, and actionable strategies for stakeholders across the digital industries.

While only half the agenda has been released so far, what’s already on the table reveals an ambitious and future-forward program. Attendees can expect the remaining schedule—focused on the Expert Panel Stage and HIPTHER Academy—to further raise the bar with industry-leading panels and advanced learning formats.

Stage 1: Compliance & Regulation

This track offers a robust dive into both regional and global regulatory trends, aimed at compliance professionals, legal experts, and decision-makers navigating complex frameworks.

Day 1 will focus on market updates, regulators’ panels, and regional compliance outlooks. Highlights include a Czech Market update, a panel featuring European regulators, and regional overviews from Germany and the Balkans.

Day 2 expands into the global picture, covering enforcement trends, jurisdiction updates from Southern Europe, the USA, and LatAm, and a deep-dive GLI session on certification and trust. The day wraps with an IMGL-led masterclass exploring the intersection of AI, automation, and accountability.

Stage 2: Expert Panels Stage

This track is a powerhouse of innovation-focused dialogue.

Day 1 will feature panels on iGaming, fintech, AI, media, SEO, esports, and business growth. Industry disruptors and thought leaders will gather to unpack the trends driving momentum across verticals.

Day 2 will turn the spotlight to deep-dive panels with operators, suppliers, and advisors sharing battle-tested strategies, future bets, and lessons from scaling globally.

Stage 3: Main Focus Stage

This stage is split into two powerful themes across both days.

Day 1 is the Keynote Arena, with standout talks on branding, visibility, growth, and deal-making. Sessions like “LinkedIn as a Dealflow Engine” and “Branding in the Attention Economy” offer tactical insights for companies looking to sharpen their competitive edge.

Stage 4: HIPTHER Academy

Designed for hands-on learning and skill development, this stage blends education with real-world application.

Day 1 offers masterclasses, workshops, and practical learning sessions, setting the tone for deep engagement.

Day 2 will feature advanced education formats, including certification-oriented sessions, ideal for professionals looking to level up with verified credentials.

Don’t Miss Out – Secure Your Spot Now

With limited availability and high interest across the industry, now is the perfect time to register. Be among the first to access cutting-edge insights, connect with top-tier professionals, and help shape the future of digital industries.

Register today for HIPTHER Prague Summit 2026 and be part of the conversation that drives the next wave of innovation.

The post HIPTHER Prague Summit Unveils 50% of Its Dynamic 2026 Agenda appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.