CT Interactive Expands Global Footprint with Strategic Deals at SBC Summit Lisbon

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CT Interactive utilized the SBC Summit Lisbon stage to reinforce its reputation as one of the most dynamic players in the iGaming industry, announcing strategic agreements that extend its presence across Latin America, Europe, and Africa. The company finalized a deal with Juega en Línea to launch its full portfolio and Hot Luck Jackpot in Venezuela and signed a partnership with Codium that paves the way for entry into Slovakia, Liberia, Nigeria, and Tanzania. These agreements underscore CT Interactive’s long-term growth strategy of tailoring its content to local markets and fostering sustainable operator partnerships.

“This is a pivotal moment for CT Interactive,” said Monika Zlateva, Chief Commercial Officer. “By forging these strategic alliances, we’re not only widening our global reach but also deepening our commitment to deliver tailored, high-performing content that meets the unique needs of every market we enter.”

The second edition of SBC Summit Lisbon, which attracted more than 30,000 professionals from 150 countries, provided the perfect backdrop for CT Interactive to strengthen its commercial pipeline and showcase its innovation-driven portfolio.

Expanding Product Horizons

At the company’s stand, one of the main highlights was the Diamond Tree Jackpot — a fully operational multi-currency, multigame system that enables operators to offer larger prizes even in smaller jurisdictions. Alongside it, CT Interactive unveiled new additions to its Buy Bonus series, giving players multiple entry levels and diverse mechanics while providing operators with a proven tool to drive engagement. With strong feedback from both partners and end-users, the company is now accelerating certifications to speed up its international rollout.

Industry Recognition and Engagement

Beyond deals and products, CT Interactive’s leadership took an active role in the conference discussions. The co-founder, Rossi McKee, moderated the “Crossing Borders: Cross-Selling in Balkan Markets” panel, where she highlighted both the opportunities and regulatory challenges faced by operators in the region.

The company also supported the Legends Charity Game initiative, underscoring its commitment to social responsibility alongside its commercial growth.

“Our participation at SBC Lisbon underscored CT Interactive’s dedication to expanding market positions and delivering excellent products,” said Martin Ivanov, Chief Operating Officer. “The overwhelming response we received proves that our strategy is resonating and reinforces our role as a trusted partner in the global iGaming ecosystem.”

With new partnerships secured, innovative solutions launched, and entry into multiple new territories, CT Interactive once again demonstrated its strategic focus on innovation, collaboration, and international expansion.

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