BETANO
Giannis Antetokounmpo, Betano’s Global Ambassador, Inaugurates Basketball Court in Brazil
Betano, the leading online sports betting and gaming brand, owned by Kaizen Gaming, has refurbished and revitalised a state-of-the-art basketball court in Leblon, Rio de Janeiro, and invited none other than its global ambassador, Giannis Antetokounmpo, to inaugurate it.
In addition to undergoing a full refurbishment, the court located in Rio de Janeiro now features a stylized design of Giannis Antetokounmpo on the playing surface by Brazilian artist Neto 78.
The inauguration took place on Monday, June 9.
During the event to open the new court, Giannis, known affectionately by fans as the “Greek Freak,” signed the court and unveiled a commemorative plaque to mark the occasion. Following its inauguration, the court hosted its first game as The Payback group, which had regularly used the court in the past, played its debut match. Following the event’s culmination, the court was fully handed over to the community for public use.
George Daskalakis, co-founder and CEO of Kaizen Gaming, said: “The choice of Giannis as our ambassador was a natural one from the beginning, as we have many things in common. We share a journey of humble beginnings in Greece, and through hard work, determination, and a mindset focused on continuous improvement, we have managed to expand our reach globally.”
A Betano ambassador since 2023, Milwaukee Bucks player and two-time NBA MVP (Most Valuable Player), Giannis understands the importance of public spaces as a source of entertainment, social inclusion, and for fostering a consistent and healthy relationship with sports.
Giannis Antetokounmpo said: “My story is deeply connected to public courts. That’s how I discovered my passion for basketball. I hope this court inaugurated today by Betano stays full and inspires the development of new talent.”
The court inauguration is part of a broader strategy by the company to support national sports. As the main sponsor of major football championships such as Brasileirão Betano, and Torneo Betano in Argentina, as well as the first official global betting sponsor of the UEFA Euro 2024TM and official partner of CONMEBOL until 2028 – including sponsorship of the CONMEBOL Copa America 2024TM – the company is looking to expand into more areas.
Guilherme Figueiredo, Country Manager of Betano in Brazil, concluded: “We want to be a major supporter of national sports, whether through sponsorships, the construction of public sports spaces, or social transformation initiatives through sport.”
Giannis Antetokounmpo and his family have been in Brazil since last Saturday, invited by Betano. During their stay there, they have the opportunity to get in touch with the people, immerse in the culture of the country and visit landmarks like the statue of Christ the Redeemer in Rio de Janeiro. Giannis Antetokounmpo and his family’s presence in Brazil will conclude on Wednesday, June 11th, with their visit to the Kaizen Gaming/Betano office in São Paulo, where they will connect and engage with the company’s local team.
The post Giannis Antetokounmpo, Betano’s Global Ambassador, Inaugurates Basketball Court in Brazil appeared first on Gaming and Gambling Industry in the Americas.
BETANO
CT Interactive Partners with Betano.cz for Live Rollout
CT Interactive has unveiled its newest partnership with Betano in the Czech Republic, representing a significant advancement in the firm’s continuous global growth plan.
As a result of this collaboration, a selection of 30 exciting titles is now offered on the Betano.cz platform, enhancing the online gaming experience for players in the area. The collection includes several of CT Interactive’s most favored games, such as Win Storm, Wild Clover, 40 Treasures, Purple Fruits, and The Big Chile.
Through this launch, CT Interactive maintains its emphasis on offering content suited to local player tastes, reinforcing its dedication to delivering high-quality entertainment. The inclusion of these titles is anticipated to improve Betano Czech Republic’s collection, providing players with a varied and engaging gaming atmosphere.
“We are thrilled to extend our reach into the Czech market, which holds significant growth potential,” said Martin Ivanov, Chief Operating Officer at CT Interactive. “Our forward-thinking approach and understanding of local player preferences will be key as we work to redefine the online gaming experience in this region. We believe this partnership will create exciting opportunities for players and set a new benchmark for the industry in the Czech Republic.”
Monika Zlateva, Chief Commercial Officer at CT Interactive, added: “Building on our long-standing and strong relationship with Kaizen Gaiming across multiple markets, this collaboration enables us to deliver a fresh content tailored to player preferences. We are confident that CT Interactive’s titles will resonate with the audience and contribute to the overall gaming experience on Betano.cz.”
The post CT Interactive Partners with Betano.cz for Live Rollout appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Accra
Kaizen Gaming Launches Betano in Ghana — 20th Regulated Market & Responsible GameTech Expansion
Kaizen Gaming has officially launched Betano in Ghana, marking the company’s 20th regulated market and its first market entry of 2026.
The launch underscores Kaizen’s global GameTech expansion strategy—rooted in technology, regulatory compliance and responsible operations—bringing safe sportsbook and casino products to Ghana’s fast-growing digital audience.
Official launch and local leadership
A dedicated launch event in Accra brought together Kaizen Gaming leaders—George Skarlatos (Director of Business Development), Daniel Lamberti (Senior Business Development Advisor) and Joseph Owusu Badu (Country Manager, Ghana)—alongside Emmanuel Siisi Quainoo, Acting Commissioner of the Ghana Gaming Commission. The ceremony celebrated market entry and formalized local partnerships designed to ensure a compliant, trusted player experience from day one.
“Ghana is a market with strong long-term potential, an increasingly tech-oriented population, and a clear commitment to building a structured and transparent regulatory environment,” said George Skarlatos. “With responsibility embedded across our technology, processes and operations, we are fully aligned with Ghana’s regulatory framework.”
Acting Commissioner Emmanuel Siisi Quainoo welcomed Betano’s entry, noting the operator’s commitment to player protection, market integrity and adherence to high regulatory standards.
What Betano brings to Ghana: technology, safety, and choice
Betano’s Ghana launch delivers:
- A full responsible gaming framework and local customer protections.
- A technology-first sportsbook and casino platform optimized for mobile and desktop.
- Local operations led by a Ghana-based country manager to support regulatory compliance and customer care.
These features aim to provide Ghanaian players safe, transparent access to licensed online betting and casino entertainment.
Momentum from global recognition and sports partnerships
Kaizen enters Ghana following a standout year of industry awards and partnerships. The operator was named Operator of the Year at both the EGR Operator Awards and the SBC Awards for the second consecutive year, and in 2025 announced a global FIFA partnership for the FIFA Club World Cup. Kaizen also maintains high-profile football partnerships with clubs such as FC Bayern München, Aston Villa FC, FC Porto, Sporting CP, SL Benfica, River Plate and Flamengo, demonstrating the brand’s marketing strength and sports engagement credentials.
Strategic outlook: scaling responsibly in Africa
Ghana’s strong digital uptake and clear regulatory ambitions make it a priority for Kaizen’s global rollout. By centering regulation, local partnerships and responsible-play tools, Kaizen aims to build a scalable, trusted presence in Ghana while contributing to local economic activity and regulated market growth.
The post Kaizen Gaming Launches Betano in Ghana — 20th Regulated Market & Responsible GameTech Expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BETANO
Playbook Fusion launches with Betano in Brazil
Provider’s flagship Playbook Football
title now available with market leader
Playbook Football
, the unique, real-money, virtual football management betting game taking the industry by storm, is now available to players in Brazil with number one betting brand, Betano.
Taking inspiration from mobile sports games such as FC Ultimate Team and Championship Manager, Playbook Football
allows players to build their own team, place bets, receive in-game rewards, climb divisions and compete on leaderboards.
The game is delivered via Playbook Fusion’s proprietary RGS platform and supported by the provider’s exclusive distribution partner, Games Global.
Steve Rogers, Founder and CEO at Playbook Fusion, said: “This is a milestone partnership for Playbook Fusion. Betano is the market leader in Brazil, and we expect Playbook Football
to hit the spot with its players.
“Playbook Football
offers an entirely new format for sports fans and bettors to engage with, delivering progressive gameplay, ownership and tons of added value compared to standard betting and virtual sports games. It’s all about skill development, persistence, content strategy and being part of a community.
“Playbook Football’s early performance shows just how well it has resonated with players, and now that it’s live with yet another tier one operator we expect this trajectory of success to continue.”
Christina Kiousi, Head of RNG at Kaizen Gaming, added: “Brazil is one of our most important markets, with football playing a central role in how players engage with our Betano platform. With Playbook Football
, we are introducing a format that feels highly relevant to our audience, combining strategy, progression and competition in a way that goes beyond traditional betting experiences. This launch reflects our product strategy, which focuses on providing our customers with innovative, high-quality and engaging content.
The post Playbook Fusion launches with Betano in Brazil appeared first on Americas iGaming & Sports Betting News.
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