EveryMatrix has joined CIBELAE, the official branch of the World Lottery Association for 80 Hispanic American speaking countries, including Latin and Central America, Spain and Portugal, signalling its plans to expand its global reach across multiple regulated markets.

The application to join the Corporación Iberoamericana de Loterías y Apuestas de Estado as an Associate Member was approved at CIBELAE board level and is due to be formally ratified during the organisation’s Annual Ordinary Assembly later this year.

Membership positions the tier-1 technology provider alongside the most reputable lottery and iGaming institutions in 80 countries across six continents including Latin America, gaining valuable networking opportunities across events, working groups and industry discussions with major local operators.

It will also provide EveryMatrix with increased regional influence enabling its local and international commercial and product experts to contribute to shaping conversations around regulation, technology, and innovation within the lottery, betting and iGaming sectors.

EveryMatrix has a long history of working closely with tier-1 customers in LatAm and Spanish and Portuguese speaking markets with products including its SlotMatrix aggregation and exclusive content licensed and/or certified in Brazil, Columbia, Peru, Portugal, Spain, and many more territories.

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Ebbe Groes, Group CEO & Co-Founder EveryMatrix, said: “This is a great step forward in both solidifying and expanding our presence in Latin America, Spain, Portugal and many other key territories as a trusted technology partner for lotteries.

“We look forward to leveraging this membership to create new, long-lasting relationships and opportunities and contributing to the growth and sustainable success of many important regulated markets.”

Rodrigo Cigliutti, Executive Director, CIBELAE, said: “The incorporation of EveryMatrix as an Associate Member of CIBELAE brings to our network a world-class B2B technology partner, renowned for delivering scalable, compliant, and innovative solutions that empower national and state-owned lotteries to modernise, expand omnichannel operations, and enhance player protection in regulated markets worldwide.”

Aviatrix, the hugely popular crash game, has added its latest regulated market, this time gaining the certification it needs to go live in Peru.

The certification means that Aviatrix can be offered by licensed operators in Peru for the first time.

Gabriela Novello, Director of Business Development LatAm at Aviatrix, said: “Latin America has been an important part of the Aviatrix journey so far, and we’re really excited to add another of the region’s regulated markets. Peru is a really exciting opportunity for us, and we know Aviatrix is going to perform strongly for those looking to offer intuitive and engaging gameplay to their customers.”

Peru marks the first certification in Latin America acquired by Aviatrix, with Brazil, Colombia and others to follow soon.

With an on-the-ground team and local expertise, Aviatrix is committed to providing online casino excellence to its Latin American partners.

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It often runs dedicated promotions in the regions, like the new game splash that was rolled out in Brazil for the São João festival last year.

Aviatrix was also named ‘Rising Star in Casino’ at the SBC Awards Latinoamérica 2024.

21VIRAL, which aims to create a simplified technical integration, and onboarding in the iGaming casino and games aggregation supply vertical, today announced the launch of their industry-first new platform, 21VIRAL targeting the fast-growing Latin American market.

21VIRAL was founded by industry entrepreneurs, who have 20+ years of successful experience building high-tech supply chain and adaptive platform management solutions together.

Christoph Härtel, CEO of 21VIRAL, said: “We have been steadily building and scaling our aggregation platform and solutions over the past few years, focusing on the rapidly growing Latin American market. As a result of understanding various industry pain points such as integrating game providers’ content to operator platforms, lack of support on due diligence and technical onboarding and localised market access – something had to change which is the launch of our LatAm focussed aggregation solution”.

“We created the 21VIRAL aggregation solution, which reduces operational burdens on technology, marketing, due diligence and games reporting and creates market access for smaller localised boutique games providers across Latin America. The goal is to create a seamless experience of transparency, agility and trust, with no hidden or complicated reports, to allow LatAm focussed iGaming teams to concentrate on developing the business without being stuck in constant impasses to find new games providers and likewise new platform providers to connect with”.

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“Part of the solution is enablement with all the technical integration, heavy lifting, onboarding. One of our first clients, is Air Dice studio who have already signed multiple deals with operators in the LatAm region. Many smaller boutique game providers in other territories, such as continental Europe lack the commercial and technical distribution to enter LatAm – we do all that from them – and the operator gets access to the unique games content in the supply chain that can enhance their player’s engagement and revenue opportunities.”