Leading Brazilian iGaming company Esportes da Sorte has launched its national Carnival 2026 campaign, built around the messaging “There’s no doubt you’ll have fun” and the tagline “Summon the Fun.”

The campaign, which runs throughout February, employs a multi-platform strategy, with a presence on broadcast TV, radio, digital media and out-of-home (OOH) advertising. The objective is to expand reach and reinforce brand awareness during one of the most culturally significant periods in Brazil.

Beyond institutional positioning, the campaign organically integrates product communication into the creative narrative, connecting the platform to the Carnival experience lived both in the streets and through media content.

“Carnival is a central part of Brazilian culture and one of the most powerful expressions of our diversity. More than just talking about fun, Esportes da Sorte positions itself as an investor in popular culture, plurality and the experiences that make Carnival happen on the streets. We go beyond the platform: we seek to deliver an experience for the customer and contribute to the reveller’s experience, connecting brand, culture and entertainment in a genuine way,” says Marcela Campos, vice president of the Esportes Gaming Brasil Group. 

The campaign is the result of a co-creation process directly involving the group’s marketing team, with creative development by the Brenda agency and media strategy conducted by the Avesso agency, both based in Recife. The concept uses Carnival as a territory of identity, encounter, and tradition to support the narrative of a brand that is strengthening itself in the field of popular entertainment, expanding its connection with different audiences and cultural expressions.

“The Esportes da Sorte campaign dives headfirst into this celebration where everything blends together: reality and fantasy, people from all corners of the world, colors, music, and endless movement. The proprietary illustrations reinforce the diversity of Brazil, its people, and the cities where Esportes da Sorte is present, creating a vibrant, popular, and unique identity within the segment,” explains Raphael Pinteiro, partner at Brenda. 

The media plan prioritizes historically central Carnival destinations such as Recife, Olinda, and Salvador, while also including strategic insertions in markets like São Paulo and Rio de Janeiro, as well as capitals including Natal, Maceió, and Belo Horizonte. The combination of mass media and street-level formats increases presence and frequency throughout the Carnival period, reinforcing the brand’s connection with the festival and with Brazilian popular culture.

Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has strengthened its presence in Latin America after partnering with Brazino777, an online casino and sports betting brand known for its player-first experience and fast withdrawals, to roll out a selection of its top-performing titles to the Brazilian market.

Following the agreement, Greentube’s platform is now live with Brazino777 in Brazil, marking an important milestone in the supplier’s regional growth strategy and reinforcing its commitment to delivering market-relevant content in newly regulated jurisdictions.

As part of the collaboration, Brazino777 players can enjoy some of Greentube’s most popular new releases, including Piggy Prizes:Wand of Riches 2, Trinity Treasures Wukong Buy Bonus, and Caichen Triple Blossom.

Alongside these titles, a curated selection of Greentube’s iconic classic games have also been integrated, including Book of Ra deluxe, Diamond Link: Mighty Sevens, and Cash Connection – Golden Sizzling Hot.

These games were selected for their proven performance in regulated markets and their strong appeal to Brazilian players, making them an ideal fit for Brazino777’s growing casino offering.

Now, with Brazil’s regulated online gaming landscape offering fresh opportunities, the collaboration is well positioned to reach new heights as the region continues to thrive.

Greentube’s latest Brazilian partnership further reinforces its strategic focus on Latin America as a key growth market. With a diverse portfolio of innovative slots and well-established fan favourites, the company continues to strengthen its position as a leading supplier worldwide.

Wilson Francisco, Sales and Key Account Manage at Greentube, said: “Our launch with Brazino777 is a major step forward for our strategy in Brazil. Their deep understanding of the local audience, paired with Greentube’s commitment to delivering top-performing, culturally relevant content, is a powerful combination.

“We’re confident that this partnership will elevate the player experience and help set new standards in the market.”

Andre Medeiros, Country Manager for Brazil at Brazino777, said: “Greentube’s portfolio is recognised globally for its quality, performance and player appeal. As a brand rooted in Brazilian culture, Brazino777’s focus is simple: a fun, smooth experience our community can enjoy every day.

“Partnering with Greentube reinforces that promise by expanding the entertainment options available to our players in Brazil.”