Compliance Updates
Soft2Bet Expands European Footprint with Launch of ElaBet.gr in Greece
Soft2Bet has officially launched ElaBet.gr in Greece, marking another major milestone in its strategic expansion across Europe. Securing a Greek operating licence reinforces the company’s commitment to regulated markets, bringing its industry-leading gamification features to one of Europe’s most established gaming landscapes.
This achievement reflects a collaborative effort between Soft2Bet’s product, compliance, and marketing teams, ensuring full alignment with the high standards set by the Hellenic Gaming Commission (HGC). Greece represents one of the region’s most dynamic and promising markets, and Soft2Bet is confident that ElaBet.gr unique offerings will introduce new opportunities for both the group and Greek players.
ElaBet.gr enters the market with a fully tailored approach, delivering a highly localised gaming experience that sets it apart from existing operators. The brand features Greek-speaking live casino tables and three exclusive games inspired by Greek mythology. Gates of Hades, River of Styx, and Medusa’s Madness have all been designed to resonate with local players and enhance engagement.
In addition to its bespoke content, ElaBet.gr is powered by Soft2Bet’s award-winning gamification mechanics, providing a dynamic, mission-based experience that strengthens player engagement and retention. The brand’s launch builds on Soft2Bet’s proven track record in markets such as Sweden, Denmark, Romania, Malta, Ontario, and Mexico, with an application currently underway for a New Jersey licence.
Founder and CEO of Soft2Bet, Uri Poliavich, commented: “We are not just launching a product. We are setting a new benchmark for the gaming industry in Greece. ElaBet.gr represents the highest standards of innovation and compliance, achieved through exceptional teamwork across our product, compliance, and marketing departments. By responding to both regulatory expectations and market demands, we are confident that our gamification-driven approach will redefine the player experience in Greece.”
ELA Bet’s launch is a key step in Soft2Bet’s broader European expansion strategy, demonstrating the company’s ability to adapt, localise, and innovate in highly competitive regulated markets. As Soft2Bet continues to grow, it remains committed to introducing market-leading products, strengthening its global presence, and delivering exceptional experiences to players and partners alike.
The post Soft2Bet Expands European Footprint with Launch of ElaBet.gr in Greece appeared first on European Gaming Industry News.
In April, the Dutch Gaming Authority (KSA) has filed over 4600 reports with Meta regarding illegal advertisements. Combating illegal gambling offerings is one of the KSA’s priorities. Special attention is paid by the KSA to the marketing practices of the gambling companies, which frequently advertise on social media such as Facebook and Instagram. Therefore, the KSA monitors the volume of illegal advertisements.
Illegal practices
Illegal gambling providers place many advertisements on social media. In doing so, they use names and logos of well-known Dutch athletes and major brands to enhance their credibility. It is often difficult for consumers to determine whether a gambling provider holds a license. To protect consumers, the KSA therefore makes a strong effort to combat online advertising by illegal providers. The KSA does this, among other measures, by filing reports with major media companies more frequently.
Cooperation in alliance
To tackle illegal providers on social media, the KSA works closely with various companies and organisations. During a recent meeting of the alliance, current knowledge, trends and insights were shared. Advertising on social media was a key topic, as these platforms reach a large number of people.
The working group also discussed how companies can protect their trademarks and held a brainstorming session on what else is needed to tackle illegal providers on social media. The KSA will use the outcomes of the meeting in the coming period to take even better action.
Frustrating infrastructure
In the Netherlands, online gambling is only permitted with licensed providers. The KSA’s approach to illegal offerings ranges from imposing fines to disrupting the infrastructure used by illegal providers. The online world, and social media in particular, plays a major role within this infrastructure.
The post KSA Files Over 4600 Reports Targeting Illegal Gambling Ads on Meta Platforms appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gaming Corps has secured a conditional iGaming supplier licence from the Alberta Gaming, Liquor & Cannabis (AGLC), clearing the company to manufacture and supply gaming software in the province ahead of Alberta’s regulated market launch on 13 July 2026.
The licence was granted through Gaming Corps’ subsidiary, Gaming Corps Malta Ltd. The company said the approval positions it to enter Alberta’s regulated iGaming market from day one.
Alex Lorimer, COO at Gaming Corps said: “Securing our Alberta licence marks another important step in Gaming Corps’ regulated market expansion strategy. Canada continues to represent a key growth region for us, and we’re excited to bring our expanding portfolio of games and unique mechanics to operators and players in Alberta.”
Alberta is set to become Canada’s second regulated open iGaming market after Ontario, with the AGLC overseeing licensing and compliance requirements for operators and suppliers.
The post Gaming Corps wins conditional Alberta iGaming supplier licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The Brazilian Institute for Responsible Gaming (IBJR) has warned that the effectiveness of the financial protection measures included in Desenrola 2.0 fundamentally depends on a strict crackdown on the illegal betting market.
In 2025, bets placed on licensed platforms accounted for only 0.46% of household consumption in the country — an extremely small share of the average Brazilian family budget — according to data from a study conducted by LCA Consultoria. This reinforces that the main driver of household indebtedness in Brazil continues to be the high cost of credit.
The IBJR emphasized that restricting access to the regulated sector may encourage users to migrate to illegal platforms, which already handle around R$40 billion per year and operate without any oversight or consumer protection mechanisms.
Combating the illegal market is the most urgent step to prevent unlicensed operators — often linked to organized crime — from taking advantage of restriction windows to attract vulnerable consumers. This concern is heightened by the proximity of the FIFA World Cup, a period that naturally increases the volume of sports betting activity, as well as by the potential loss of R$10.8 billion in tax revenue if consumption shifts to the underground market.
IBJR reiterates that real consumer protection and the integrity of Desenrola 2.0 depend on coordinated action between the government and the private sector. The organization advocates for public policies that combine financial education, the strengthening of responsible gaming practices, and a strategic offensive against illegal websites, ensuring that entertainment takes place exclusively within a safe, transparent, and properly regulated ecosystem.
The post IBJR: Crackdown on Illegal Betting Critical to Success of Desenrola 2.0 appeared first on Americas iGaming & Sports Betting News.
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