SCCG Management announced a strategic partnership with +55 Business Solutions, establishing a collaborative framework designed to support the structured growth of Brazil’s newly regulated betting and iGaming market.

As Brazil advances its federal regulatory framework for online betting and gaming, operators, suppliers, investors, and media groups are navigating one of the most significant emerging regulated markets in the world. The partnership between SCCG and +55 aligns global gaming infrastructure with Brazilian regulatory insight to help companies enter and scale within the market responsibly and strategically.

Founded by Stephen A. Crystal, SCCG Management brings more than three decades of experience advising tribal and commercial gaming operators, sportsbooks, iGaming platforms, payment providers, compliance companies, and technology innovators across North America, Latin America, Europe, Africa, and Asia. SCCG’s ecosystem includes over 130 client-partners spanning best-in-class solutions in payments, AML and KYC verification, geolocation, fraud prevention, CRM and loyalty systems, sports data and analytics, content aggregation, risk management, sponsorship activation, and capital markets advisory.

Through this strategic partnership, Brazilian operators and suppliers will benefit from coordinated access to global advisory expertise, international distribution channels, and proven technology relationships, combined with localized regulatory navigation and operational structuring expertise.

+55 Business Solutions, led by Founder and CEO Bellity Cruz, is based in Salvador, Bahia, and specializes in Revenue Operations (RevOps), international trade strategy, governance structuring, and digital transformation. With academic foundations in Social Communication and postgraduate specialization in Foreign Trade and International Marketing, complemented by an MBA in Business Management and in Financial Administration, Digital Innovation, and Fintechs, Cruz has built +55 around the principle of transforming ambitious expansion strategies into structured, compliant, and measurable growth systems.

The partnership is structured to collectively provide services including regulatory navigation and licensing strategy guidance, operational governance frameworks, revenue structuring, vendor acceleration, business development facilitation, capital advisory, intellectual property evaluation, bjand long-term strategic positioning within Brazil’s regulated environment.

Rather than approaching Brazil as a short-term opportunity, SCCG and +55 are focused on building disciplined foundations for sustainable growth. The collaboration emphasizes governance before scale, predictability before aggressive expansion, and structured compliance aligned with Brazil’s evolving national oversight.

“Brazil represents one of the most important emerging regulated gaming markets globally,” said Stephen A. Crystal, Founder and CEO of SCCG Management. “By combining SCCG’s global expertise and our 130+ client-partner ecosystem with +55’s deep understanding of Brazil’s regulatory and commercial landscape, we are creating a powerful alignment between international best practices and local market intelligence. Our goal is to support responsible expansion and long-term value creation in Brazil.”

“Too many international operators confuse market entry with market presence in Brazil launching localized content while lacking the regulatory infrastructure, cultural intelligence, and operational discipline required to compete sustainably,” said Bellity, Founder of +55 Business Solutions. “By partnering with SCCG Management, we’re combining their 130+ client-partner ecosystem and global regulatory expertise with +55’s on-the-ground intelligence and institutional relationships to deliver what the market actually demands: compliance architecture, process maturity, and strategic positioning before commercial acceleration. Our goal is to ensure operators build for longevity, not just launch, because in Brazil’s evolving regulatory environment, shortcuts don’t create value, they create exposure.”

The formation of this partnership also reflects SCCG’s continued investment in emerging markets and next-generation leadership within the gaming industry. By aligning with a Brazilian-founded firm led by Bellity Cruz, SCCG reinforces its commitment to empowering rising leaders and advancing women executives who are shaping the future of regulated gaming.

As Brazil’s betting and iGaming market continues to formalize under federal regulation, companies entering the jurisdiction must balance opportunity with operational discipline and compliance rigor. The strategic partnership between SCCG and +55 is positioned to serve as a trusted bridge between global gaming infrastructure and Brazil’s dynamic regulatory landscape.

About +55 Business Solutions

+55 Business Solutions is a Brazil-based advisory firm focused on Revenue Operations, international trade expansion, governance structuring, and digital innovation. The firm specializes in aligning strategic vision with compliant, scalable execution across regulated and cross-border markets.

Matheus Araujo – Product Manager, +55 Business Solutions

An economist from Universidade Salvador with an MBA in Software Engineering from FIAP, Matheus Araujo is the architect behind the revenue operations at +55 Business Solutions.

Founder of Skoolab and a specialist in startup structuring, Araujo integrates neurobusiness principles and process engineering to turn expansion strategies into predictable and auditable growth systems.

Our focus is to build a structure where governance and revenue move together, ensuring that the entry of new businesses into Brazil and LATAM is carried out on a solid, technology-driven foundation that is, above all, sustainable in the long term.

+55’s perspective on the partnership

The Brazilian iGaming market is at a decisive moment: those who arrive first with the right structure win. However, expansion alone is not enough, it is essential to intelligently assess whether the operation truly makes sense for the region.

Our partnership with SCCG Management brings together the best of global technology with our local regulatory intelligence. We are ready to enable businesses that generate jobs and innovation, ensuring that quality and technical rigor guide every step of this strategic expansion in Brazil.

We do not believe in shortcuts. We believe in early-stage evaluation methods and in an elite partner network. With SCCG and the strategic support of companies such as MWbank, AXM Services, and CSMV Advogados, among others, we deliver a complete ecosystem that ensures those who enter Brazil do so to stay and to create real, lasting value. We hope the market is ready for what we are capable of achieving together.

About SCCG Management

SCCG Management is a leading advisory firm in the global gaming industry, dedicated to driving strategic growth and maximizing revenue for over 130 client-partners across diverse iGaming verticals. With offices in North America, Latin America, Africa, Asia, Europe, and Brazil, our team of seasoned industry executives leverages global relationships to enhance product distribution and seize new market opportunities. With over 30 years of experience, we specialize in navigating the complexities of tribal gaming, capitalizing on emerging markets, fostering igaming innovations, managing intellectual property, facilitating mergers and acquisitions, and advancing sports wagering and entertainment ventures.

Vibra Solutions, the iGaming technology company specialising in regulated LatAm markets, has launched Betsul’s new betting app — the first fully native app of its kind in Brazil.

Built from scratch, the launch marks a new technological benchmark for the sector. Vibra Solutions has introduced a solution designed specifically for mobile devices from the ground up, making Betsul the only betting operator in the country to offer a fully native app.

The launch brings the platform even closer to its player base and reinforces its commitment to a faster, more integrated, and more secure experience. Available on the Play Store (Android) and the App Store (iOS), the app expands interaction channels with users and strengthens direct communication, offering features such as simplified login, instant access to betting, and exclusive promotions.

“Throughout the entire development stage, our starting point was people. ‘What could truly make a difference in their day-to-day lives?’ ‘How can we make this experience lighter and more intuitive?’ These were some of the questions that guided us throughout the process. Launching a native app is the result of this listening and of our commitment to delivering an increasingly complete platform for those who bet with us,” highlights Andréia Oliveira, Betsul’s Operations Director.

In addition to a modern and responsive interface, the Betsul app offers login via Face ID, Touch ID, or the device’s own password, ensuring convenience and a greater sense of security. Navigation has been optimised to reduce loading times, simplify deposits and withdrawals, and allow customers to quickly find their favourite sports, markets, and games. With native push notifications, the platform can now inform players in real time about betting opportunities, cashout releases, promotions, important results, and other actions.

For Andréia, the launch represents more than just a new tool: it is a strategic step forward in the relationship with bettors. “The app places the customer in an environment that learns from them, understands their preferences, and offers shortcuts, recommendations, and a smoother journey. We want each person to feel that the care is in the details — from response speed to clarity of information and the comfort of betting where and when they want,” she concludes.

Werter Luna, CEO of Vibra Gaming, added: “Our relationship with Betsul is built on trust, long-term vision, and continuous innovation. The development of the native app is the result of this joint work and a shared conviction: putting the customer at the centre of the experience through solid technology that improves performance, drives acquisition, strengthens retention, and supports consistent growth of the player base.”