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SBC Summit 2025: bigger, smarter and with more surprises

SBC Summit will make a powerful return to Lisbon this September, bringing together 30,000 industry professionals for its biggest edition yet.
The 2025 edition will focus on fine-tuning every aspect of the attendee journey and strategically balancing buyers and sellers, aiming to deliver the industry’s most results-driven event.
The flagship event, which drew attendees from 134 countries in 2024, will once again transform the Feira Internacional de Lisboa (FIL) and MEO Arena into the global epicentre of the betting and gaming industry from 16-18 September 2025, spanning three full days.
At 135,000+ square meters, the 2025 SBC Summit show floor will be its largest ever, featuring 700+ exhibitors. Enhanced signage will streamline navigation, while the zone format will return alongside an expanded Affiliate Leaders Summit and Payment Expert Summit, ensuring attendees can still count on a more targeted approach and efficient lead generation.
Last year’s Lisbon show cemented the event’s reputation as the industry’s fastest-growing business gathering. With soaring momentum and a significant economic contribution to Lisbon, estimated at €100 million in indirect benefits in 2024 alone, the event has earned the backing of Lisbon Mayor Carlos Moedas, Minister of Economy Pedro Reis, and Secretary of State for Tourism Pedro Machado.
With SBC Summit scaling fast, SBC CEO & Founder Rasmus Sojmark has made operational excellence the key focus for 2025. “Last year was our first experience at FIL, and we learned a great deal. We made sure to gather and act on attendee feedback, fine-tuning everything from venue conditions to transport logistics while working closely with Lisbon officials to enhance the overall experience. As we grow, every operational detail becomes even more crucial,” he commented.
With 8,000+ operator representatives set to attend, SBC Summit 2025 will also double down on delivering a premium, 360-degree experience for the industry’s most in-demand audience. Last year’s survey showed high satisfaction, with operators awarding the event a 60 NPS score. This year, SBC will raise the bar even further, ensuring it remains a must-attend event for every operator team member.
To elevate the operator experience, SBC is introducing the Operator Academy—an exclusive training initiative led by top industry experts and global trainers. With six specialised academies, it delivers practical, hands-on learning in odds-making, gamification, AI, marketing, compliance, and crypto, ensuring attendees gain immediately actionable skills to enhance performance.
The Operator Academy will elevate an already dynamic agenda, making SBC Summit 2025 the most comprehensive edition yet. With five vertical-specific stages and the Super Stage at MEO Arena featuring its strongest speaker lineup to date, attendees can expect game-changing content delivered by industry icons and global pioneers alike.
Sojmark said: “I was going to keep this under wraps a little longer, but we’re all too excited. Gary Vaynerchuk, CEO of VaynerMedia, is confirmed as one of the keynotes for SBC Summit! If you’ve ever seen a viral marketing video that made you rethink everything, chances are, he was behind it.
“Gary Vee is one of the most influential voices in digital strategy today. His viral content has taken over the internet, and now we’re bringing him—and his infectious personality—to our Super Stage. This is huge!” the CEO added.
The industry’s biggest party, The INFINITY Lisbon, will also return to MEO Arena on Thursday night, closing SBC Summit with a spectacular DJ set—headlined by none other than Alok.
SBC’s Event Director Paul Mills commented: “Alok was originally set to headline SBC Summit Rio in his native Brazil, but scheduling conflicts meant we had to shift plans to Lisbon. We’re thrilled he’ll still get to meet the SBC crowd that was so eager to see him. Also, one of the biggest DJs on the planet—currently in the top 10 worldwide—will be part of this. We’ll be announcing his name soon.”
The INFINITY Lisbon won’t be the only SBC evening event featuring superstar DJs. This year’s opening party, held in partnership with Pin-Up on Tuesday, September 16, will bring Joel Corry and Imanbek to the stage, delivering high-energy for an unforgettable night of music and networking.
Among this year’s exciting upgrades, the Affiliate Leaders Summit will return even stronger after a standout 2024 debut. Now running for three full days, the side event will feature an expanded show floor, dedicated content, and a major new highlight—the Affiliate Leaders Awards—set to complement the prestigious SBC Awards 2025 by celebrating excellence in the affiliate space.
Sojmark added: “It’s impossible to highlight everything that goes into this event, so I’ll just say this: this year, we’re building an event that’s not just bigger, but smarter. Yes, once again, we’re growing the event—and that’s great, a testament to the success it witnessed last year.
“But when organising events of this scale, you have to take a step back and focus on the fundamentals. Are we creating an event that is both productive and hassle-free for attendees? Because that’s the only way forward for the Greatest Show in Gaming.”
The post SBC Summit 2025: bigger, smarter and with more surprises appeared first on European Gaming Industry News.
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Movers and Shakers: Slots Temple – The Company Advocating for RTP Transparency

While the online gambling landscape continues to strive for greater player protection and transparency, one area that deserves more attention is the transparency of return-to-player (RTP) rates. At Slots Temple, we are committed to enhancing player trust and providing a fair gaming environment, and we see RTP transparency as a crucial part of that commitment.
By focusing on treating players fairly and offering them the best possible experience, we can foster lasting loyalty that goes beyond fleeting bonuses. This guides our approach to RTP, and we’re actively working to ensure our actions match this, as we have demonstrated with our commitment to always offering the highest available RTP version of a game.
Slot Players, First and Foremost
For some, the idea of consistently offering the highest RTPs is not a top priority. For us at Slots Temple, it’s a fundamental principle. As a licensed online casino, we understand that providing value and the best experience to our players is the most sustainable path forward. Prior to becoming a licensed online casino, we operated exclusively as an affiliate website, a role that honed our understanding of what players value from their online casino experience.
Our experiences have taught us that you don’t need to overcomplicate anything; all that most players want is clear information about the games they choose, and an honest and transparent casino they can depend on.
Many online casinos choose to offer a low RTP version of their games. This means that the 96.5% RTP version of Gates of Olympus you love at one casino might not be available at another, and you could end up playing the 94.5% version without realising.
A Simple Mission
Our aim is simple: we want players to be fully aware of the odds they are facing and be empowered to choose games that align with their expectations. So, what are we doing about it?
Firstly, we have made a public commitment to always offering our players the highest RTP version of every game available. This isn’t just a promise; it’s a core operational principle. We also benefit from an engaged community of online players who are quick to provide feedback, helping us maintain this commitment. We actively welcome and value this level of player engagement as a crucial part of our process.
On a broader level, we are actively raising awareness about the importance of RTP transparency within the industry. This includes engaging with industry press and educating players on the issue, championing a more transparent future for online slots.
A Promising Future
As operators, we often emphasise the importance of providing players with the best possible experience, but this area is one that many overlook. While offering lower RTP games might increase profits in the short term, it is a sure-fire way not to keep players around when they realise there are better odds elsewhere.
Our not-so-distant relative, the sports betting industry, sees operators proudly advertising that they offer low odds to punters. They understand that customers want value, and by providing it to them, they will return. This goes both ways, too, with sports bettors often quick to criticise bookmakers who offer poor odds.
We hope to see a future in the online casino world where this applies as well. We will continue to promote our high RTP offerings and fulfil our commitment to our players, and we would love to see other operators do the same.
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In-demand provider to take the hotly anticipated show by storm with its battle-tested iGaming ecosystem

VeliTech is proud to announce its return to the SBC Summit Lisbon 2025, taking place from 16-18 September at Feira Internacional de Lisboa.
Building on last year’s momentum and following a year of significant growth and product milestones, the company is ready to demonstrate its battle-tested iGaming ecosystem for emerging markets.
Taking centre stage is VeliGames, an aggregation powerhouse by VeliTech, now supported by a newly launched dedicated website. Far more than a content library, VeliGames brings together scale, flexibility and engagement tools in one platform. The team is ready to demonstrate its full potential at stand A550, showing how it drives success for iGaming brands worldwide.
Giorgi Aleksidze, CEO at VeliTech, said: “Returning to SBC Lisbon for the second year running, we’re showcasing the depth of our battle-tested iGaming ecosystem in action. VeliGames is more than a content pipeline — it’s a complete growth engine for operators. And when combined with our other products, operators get everything they need to build, launch and scale a successful iGaming business.”
This year’s comeback to SBC Lisbon is marked by extra recognition, as the company is shortlisted in two SBC Awards 2025 categories: Multi-channel Supplier and Aggregator of the Year.
As part of the official agenda, Irakli Kakhidze, Director of Turnkey at VeliTech, will join the panel discussion “A Continent on the Move: Sportsbook Technology in Africa” on 16 September (13:40–14:20, Stage 2: Emerging Markets, Africa).
The session will explore opportunities, infrastructure challenges and the innovation shaping Africa’s sportsbook sector, drawing on the VeliTech experience supporting operators as they expand into new markets.
“Sports betting in Africa follows its own path, driven by cultural fit and player behaviour. Success here requires agility and deep local understanding, not one-size-fits-all solutions,” added Irakli Kakhidze, Director of Turnkey at VeliTech.
For more information, please visit the SBC Summit Lisbon 2025 Event Page or contact the team at [email protected].
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Casino Salem
Churchill Downs Incorporated Completes Acquisition of a Majority of Casino Salem Project in New Hampshire

Churchill Downs Incorporated (Nasdaq: CHDN) (the “Company”) announced today that the Company has completed its previously announced purchase of a majority of the outstanding interests of a Salem, New Hampshire joint venture (“Casino Salem”) with the right to develop a charitable gaming, entertainment and dining venue.
The initial phase of Casino Salem opened on July 9th. CDI will finalize plans and commence construction of the future phases of the project, including a rebranding of the venue, an expansion of the gaming floor, and several food and beverage concepts.
The acquisition was funded with the Company’s existing credit facility. Closing of the transaction was subject to usual and customary closing conditions, including receipt of approval by the New Hampshire Lottery Commission.
The post Churchill Downs Incorporated Completes Acquisition of a Majority of Casino Salem Project in New Hampshire appeared first on Gaming and Gambling Industry in the Americas.
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