Latest News
TrafficGuard Launches in the United States to Help More Businesses Combat Growing Ad Fraud and Invalid Traffic
The New York expansion strengthens TrafficGuard’s ongoing commitment to reducing global advertising fraud and non-genuine digital traffic, as U.S marketers demand greater transparency, control, and performance certainty amidst AI boom.
TrafficGuard, a leading platform for digital ad verification and fraud prevention, has announced the launch of operations in the United States to support its global growth strategy. TrafficGuard CEO, Mathew Ratty, has relocated to TrafficGuard’s New York office, formalising and accelerating the company’s existing U.S presence to further serve evolving invalid traffic and ad fraud prevention demands in the U.S, and support its growing channel ecosystem. With commercial and customer-facing teams already operating in the United States, this move reflects a deliberate step to scale local leadership, support, and go-to-market execution.
Ratty will support the next phase of U.S growth by meeting with customers and partners in the United States. His presence demonstrates TrafficGuard’s commitment to gathering first-hand feedback on customers’ traffic quality, invalid behaviour, and ad performance challenges across complex, high-spend media environments. He will leverage these insights to boost data integrity, optimisation confidence, and campaign resilience for US businesses with the most efficient solutions to monitor, detect, analyse, and respond to invalid traffic, including but not limited to fraud.
“We’re seeing a rapid increase in sophisticated ad fraud alongside high volumes of non-genuine and non-incremental traffic in the United States, with impacts on budgets becoming much more frequent,” said Mathew Ratty, CEO of TrafficGuard. “For U.S advertisers operating at scale, it’s no longer just about blocking bad clicks. It’s about protecting decision-making, optimisation models, and growth efficiency. That’s where TrafficGuard’s enterprise-grade approach stands apart. We remain committed to building resilience to protect brands across the globe. With an expanding U.S team and accelerated product innovation, 2026 is shaping up to be a defining year for TrafficGuard.”
In 2025, TrafficGuard strengthened its executive leadership team with the appointment of Miguel Lopes as Chief Product Officer, based in the United States. With deep experience building and scaling enterprise technology, Lopes is fast-tracking new product development and unlocking additional acquisition channels, ensuring TrafficGuard continues to meet the demands of high-spend, multi-channel advertisers and enterprise media teams.
TrafficGuard is a multi-award winning platform that detects, mitigates, and reports on digital invalid traffic and ad fraud before it hits advertising budgets, trusted by thousands of global businesses including enterprise brands operating across highly competitive verticals such as finance, eCommerce, travel, and gaming. This strategic move will further strengthen TrafficGuard’s presence in the United States as its U.S customer base continues to grow and more brands seek locally supported, enterprise-ready solutions. The company is riding a robust growth pipeline, with plans to significantly expand its team in the region and enable brands to boost their revenue and confidently scale advertising campaigns by eliminating non-genuine, non-incremental, and wasteful traffic across paid media.
“It’s clear that tackling ad fraud and invalid traffic more broadly is becoming a more urgent priority for advertisers in the U.S, and this is one of the main drivers behind our decision to expand in the region,” said Chad Kinlay, CMO at TrafficGuard. “As AI accelerates automation across media buying, marketers need independent, enterprise-grade validation to ensure performance data can be trusted. TrafficGuard helps brands defend profitability today while building smarter, more resilient growth for the future.”
The expansion reinforces TrafficGuard’s position as a leader in a rapidly evolving ad landscape. The company is enhancing enterprise-grade traffic validation, prevention, and optimisation intelligence and accelerating the rollout of innovative products across the globe to meet the demands of next-generation digital advertising, while ensuring U.S customers are supported by local expertise, local teams, and local insight.
The post TrafficGuard Launches in the United States to Help More Businesses Combat Growing Ad Fraud and Invalid Traffic appeared first on Americas iGaming & Sports Betting News.
Amusnet
Weekend Reels | Week 28: Slot Drops & Trends
Here are this weeks latest slots releases compiled by Eastern European Gaming
Amusnet has released Golden Snake, a captivating new video slot that blends the timeless appeal of Asian symbolism with innovative mechanics and high-impact gameplay. Designed for players who enjoy immersive themes and thrilling volatility, the title delivers a fresh interpretation of one of the industry’s most enduring and successful game styles.

PG Soft has released Monkey’s Wild Party, a new video slot set on a 5×5 grid with cascading reels, increasing multipliers and Wild Mushroom symbols that convert adjacent monkey symbols into wilds.

BGaming has announced the release of Yokai, the debut title in its new ART Collab series, developed in partnership with one of Portugal’s most influential street artists, Gonçalo MAR. In Yokai, players join a mysterious Samurai on the edge of an ancient Japanese forest in the shadow of Mount Fuji.

Pragmatic Play has launched Big Bass Blast, the latest entry in its Big Bass slot franchise. The game uses a 5×3 setup and adds random multipliers to wilds on reels 1 and 5 in the base game, with multipliers ranging from 2x to 10x.

R. Franco Digital has released Spin Fighters, a new slot title inspired by classic one-on-one fighting video games. The game opens with a character selection screen where players choose two contenders. R. Franco Digital said the core mechanic ties winning spins to “upper icons”, with the icon direction determining which fighter takes damage, reducing a health bar.

DEGEN Studios has launched Plague City, a Scatter Pays slot built around visible progression, escalating features and a 10,000x max win chase. Every winning combination spreads infection across the reels, creating bigger setups as players build towards Plague Wave Respins, Plague Breakout Free Spins and Super Free Spins.

BGaming sends players on a daring railway robbery with the launch of Train Heist Johnny Cash, the newest addition to its growing Johnny Cash series. The game marks the return of Johnny Cash, BGaming’s own gold-hungry outlaw, who is back with another scheme to get his hands on the money.

Swintt has released Duolito Iceman Tower, a new SwinttPremium slot set in Pisa that includes free spins, shifting wilds and a maximum win of up to 10,000x the bet. The game is a five-reel, 10-payline title. It uses ace-through-ten playing card symbols alongside gelato-themed icons.

Games Global has cast its line into the popular fishing genre with the launch of Fishin’ Madness
QUADGROWS
, developed by exclusive partner Posh Monkey Studios, introducing an all-new evolving reel mechanic that continuously unlocks new ways to win.

ELA Games has released a new slot title, Flames Fruits Frenzy Hold and Win, expanding its Flames Fruits Frenzy series with a Hold & Win bonus feature. The game uses classic fruit-machine iconography, including cherries, lemons, oranges, grapes, and watermelons, presented with updated high-definition visual effects, according to the company.

Booming Games has launched Fish Tales: Double Catch Max Scatter, the latest title in its Fish Tales slot series. The supplier said the game runs on a 5×3 grid with 10 fixed paylines and offers a maximum win potential of 10,000x.

Tom Horn Gaming will launch Royal Ruby FeatureStorm worldwide on 14 July 2026, adding a new Hold & Win slot to its portfolio. The game runs on a 5×3 reel layout with nine paylines and is positioned as a high-volatility release. Tom Horn Gaming said the title offers a maximum win potential of up to 13,920x the stake and is built around its Hold & Win FeatureStorm mechanic.

Enjoy Gaming has built on one of its most successful slot releases with the launch of Diamond Slam: Xtra Power, an enhanced sequel that builds on the fast-paced, jackpot-driven gameplay that made the original a standout hit. Retaining the original’s classic 3×3 format with five fixed paylines, Diamond Slam: Xtra Power blends nostalgic fruit machine appeal with even greater winning potential.

The post Weekend Reels | Week 28: Slot Drops & Trends appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
All Systems Go: Scientific Games Launches New, Advanced Technology for Arizona Lottery
Scientific Games announces that a new suite of systems technology is now powering the Arizona Lottery‘s sales across the state, headlined by exciting new draw games for players. The technology advancement features Scientific Games’ Momentum ecosystem, including a central gaming system and retailer management system.
In addition to enhancing security and streamlining operations for the Arizona Lottery, the technology upgrade was designed to elevate the player experience, bring fresh energy to the Lottery’s classic draw game lineup, and provide even more opportunities for retail partners to succeed.
“Our teams have been working hard behind the scenes with the Scientific Games teams, and we are thrilled to see this project come to life. The changes to our draw games will give our players bigger value, more ways to play and even more chances to win,” said Alec Thomson, Executive Director of the Arizona Lottery. “Ultimately, the advanced technology ecosystem modernizes our operations and positions the Arizona Lottery for future growth.”
The expansion of the Arizona Lottery’s draw games portfolio includes:
- Massive upgrade to The Pick with an automatic multiplier on every single play, better overall odds of winning and a brand-new instant win add-on called The Pick PLUS
- Addition of a daily midday drawing for the Pick 3 game
- Addition of an all-new Pick 4 game with midday and evening drawings
- Addition of Powerball Double Play – an exciting add-on offering a second chance to win up to $10 million in a separate drawing immediately following the Powerball drawing
As part of the technology enhancements, Scientific Games upgraded gem | suite, the company’s comprehensive software suite, to accommodate the Arizona Lottery’s expanded draw game portfolio. gem | suite efficiently manages the Lottery’s network of 3,600 retailers’ licensing, communications and business intelligence that helps manage products in stores.
“As the Arizona Lottery’s systems technology partner since 2015, Scientific Games is focused on readying the Lottery for long-term sustainability through advanced systems and software, and exciting new products that engage players and drive proceeds to the good cause programs that benefit Arizonans,” said John Schulz, President, Americas & Global Instant Products.
Scientific Games has been a provider to the Arizona Lottery for 45 years, including Scratchers games and licensed brands. The company provides services and expertise to the Lottery from its Phoenix location.
Serving 150 lotteries in 50 countries, Scientific Games is the world’s largest lottery games company, the fastest-growing lottery systems provider, and a leading provider of digital lottery solutions. The company is one of the first lottery companies globally certified by the World Lottery Association as a Responsible Gaming Supplier.
Scratchers® is a registered service mark of the California Lottery.
gem | suite®, and Momentum® are trademarks of Scientific Games. © 2026 Scientific Games, LLC. All Rights Reserved.
The post All Systems Go: Scientific Games Launches New, Advanced Technology for Arizona Lottery appeared first on Americas iGaming & Sports Betting News.
Arizona Lottery
Scientific Games rolls out Momentum systems upgrade for Arizona Lottery
New central gaming and retailer management systems support expanded draw game features across the Lottery’s 3,600 retail locations.
Scientific Games said a new suite of systems technology is now powering the Arizona Lottery’s statewide sales, including updates to its draw games portfolio. The rollout is based on Scientific Games’ Momentum ecosystem, incorporating a central gaming system and a retailer management system.
Arizona Lottery Executive Director Alec Thomson said the technology and game changes are intended to modernize operations and refresh the draw game lineup. “Our teams have been working hard behind the scenes with the Scientific Games teams, and we are thrilled to see this project come to life. The changes to our draw games will give our players bigger value, more ways to play and even more chances to win,” Thomson said. “Ultimately, the advanced technology ecosystem modernizes our operations and positions the Arizona Lottery for future growth.”
The Lottery’s draw game changes include an update to The Pick featuring an automatic multiplier on every play and an add-on called The Pick PLUS, the addition of a daily midday drawing for Pick 3, the launch of a new Pick 4 game with midday and evening drawings, and the addition of Powerball Double Play.
Scientific Games said it also upgraded its gem | suite software to support the expanded draw portfolio and to manage retailer licensing, communications and business intelligence across the Arizona Lottery’s network of 3,600 retailers. “As the Arizona Lottery’s systems technology partner since 2015, Scientific Games is focused on readying the Lottery for long-term sustainability through advanced systems and software, and exciting new products that engage players and drive proceeds to the good cause programs that benefit Arizonans,” said John Schulz, President, Americas & Global Instant Products.
Scientific Games has supplied products and services to the Arizona Lottery for 45 years, including Scratchers games and licensed brands, and supports the Lottery from a Phoenix location, according to the company.
The post Scientific Games rolls out Momentum systems upgrade for Arizona Lottery appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
-
Austria7 days agoAustrian Brand Value Study: NOVOMATIC Defends Top Ranking
-
Affiliate Industry7 days agoHub Affiliations Triumphs at the iGB Affiliate Awards 2026: Winner of Programme/Network Campaign of the Year
-
Latest News7 days agoN1 Partners at iGB L!VE 2026: Bringing Together Affiliates, Art and Innovation
-
Amusnet7 days agoAmusnet Releases its Latest Video Slot “Golden Snake”
-
Azerbaijani Parliament7 days agoAzerbaijan to Impose Tougher Penalties for Illegal Online Gambling
-
Betsson7 days agoREEVO Goes Live with Betsson in Paraguay
-
affiliate marketing7 days agoHub Affiliations wins iGB Affiliate Awards 2026 campaign prize
-
10bet4 days agoEllis Park Stadium signs five-year naming rights deal with 10bet




