Latest News
SOFTSWISS Sportsbook Enhances CMS to Boost Operator Efficiency
SOFTSWISS, a leading global provider of innovative iGaming software solutions, is rolling out an upgrade to its content management system (CMS) for the SOFTWSISS Sportsbook. This update enhances sportsbook content management, offering operators greater control, streamlined workflows, and an improved user experience.
The new CMS introduces advanced customisation capabilities, optimised locale management, and an upgraded interface, allowing operators to manage their projects more efficiently. These improvements reduce manual work, minimise errors, and speed up content updates, ensuring a seamless experience for both sportsbook teams and players.
One key advantage of the new CMS is its improved flexibility in managing complex configurations. Operators can now customise settings with greater precision, enabling tailored adjustments based on their business requirements. The system allows for deeper content control, making it easier to fine-tune sportsbook offerings, promotions, and betting options.
With enhanced locale management, teams can now reduce manual work when localising content for different markets, ensuring a smoother and more accurate experience when expanding into new regions. The improved interface also enhances usability, allowing teams to update key sections of their sportsbook more quickly and efficiently.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, comments: “This CMS is a massive upgrade for our Sportsbook’s operators. Our goal has always been to provide partners with the most agile and efficient tools for managing their projects. The latest improvements streamline content updates and enhance accuracy and scalability, allowing operators to focus on creating the best possible experience for players. As we continue to enhance our product, we’re excited about the new features we plan to introduce in the coming months.”
Recently the Sportsbook celebrated its fourth anniversary, reporting an 183% year-on-year increase in bets placed and expanding to 112 projects across 30 casino platforms.
SOFTSWISS is actively enhancing the system with new features planned for upcoming updates. One of the key improvements is a preview function, which will allow operators to preview page updates to prevent misconfigurations before content goes live. Another major upgrade will focus on mobile optimisation, enabling a more app-like experience. Instead of the traditional vertical scrolling, in-play events will be displayed in a side-scrolling format, making the interface more intuitive and engaging for mobile users.
The SOFTSWISS Sportsbook continues to deliver cutting-edge solutions to enhance both operator efficiency and player engagement. Recently, the SOFTSWISS Sportsbook Network Jackpot became the first cross-brand jackpot in the industry, boosting player engagement across multiple operators.
The SOFTSWISS team will be available to discuss new features and partnerships at the SBC Summit Rio from 25 to 27 February.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Sportsbook Enhances CMS to Boost Operator Efficiency appeared first on European Gaming Industry News.
Dr. Ralph Thomas CEO of Quick Custom Intelligence
Quick Custom Intelligence Launches Advanced Real-Time Host Management Features
New Enhancements Provide Comprehensive Integration with Casino Management Systems, Dynamic Metrics Adjustments, and Seamless Cross-Platform Communication
Quick Custom Intelligence (QCI), the premier provider of real-time analytics and customer engagement solutions for the gaming and hospitality industries, announced the launch of its latest enhancements to the QCI Platform. These enhancements address industry challenges related to coding and offer management, dynamic host incentive programs, and cross-platform communication—capabilities that set QCI apart from their competitors.
Comprehensive Integration with Casino Management Systems for Coding and Offer Management
QCI’s updated platform streamlines the intricate process of coding offers, importing and pushing lists, and integrating directly with casino management systems. By providing robust programmatic interfaces, the platform enables properties to seamlessly manage complex coding requirements and deliver tailored offers to guests in real time. This level of integration and flexibility empowers operators to maximize their campaign performance and guest engagement.
Lynette O’Connell, VP of Customer Success for QCI, commented “With this enhanced integration, casinos can now execute highly targeted campaigns with greater accuracy and efficiency. By simplifying offer management and streamlining complex coding, we’re empowering operators to maximize guest engagement and ROI.”
Dynamic Metrics Adjustments and Tiering for Host Incentive Programs
Building on QCI’s core principle of real-time customization, the platform now offers advanced functionality to dynamically adjust player metrics and targets—such as theo net freeplay and comps—and reassign goal parameters based on mid-quarter book changes. These new tools enable properties to create adaptive host incentive programs with tiered goals and thresholds, ensuring that every incentive structure remains both profitable and continually optimized. Targets are cascaded down to the player level, giving hosts clear direction on who to engage and how to manage their players effectively.
Nick Salemi, Sr. Customer Engagement Manager for QCI, stated “One of the biggest compliments I hear about our software is how easy it makes managing host books and their targets. Player development leaders can focus on coaching and developing their teams, knowing the math behind host targets is accurate. If player relationships change, managers can trust that the data and targets will reflect those updates. From a host’s perspective, my favorite insight to highlight is the relationship between ADT and visit frequency, showing just how valuable each guest and visit truly is.”
Seamless Host Communication and Task Management Across Platforms
Responding to the industry need for a unified host workflow, QCI’s latest enhancements centralize text message tracking, email integration (including Outlook), and real-time task assignments under one intuitive user interface. Hosts and property managers can collaborate more efficiently, gain immediate visibility into host activities, and document performance for comprehensive reporting—far surpassing capabilities offered by QCI competitors.
Julie Margeson, Sr. Customer Engagement Manage for QCI, explained “Collaboration between Hosts, Slots, and Marketing is transforming how casinos engage with their customers. Slots teams coordinate with Hosts and players when games are added or removed from the floor, Hosts gain visibility into non-redeemers for Marketing campaigns, and Marketing creates targeted campaigns to promote new Slot Floor sections—inviting select players to generate excitement around new areas or games. By working together, these teams ensure players stay informed, enhance retention, and deliver a seamless, holistic customer experience rather than addressing isolated aspects of their journey.”
“In today’s rapidly evolving gaming environment, operators need agile solutions that bridge all aspects of player development—from comprehensive coding in IGT to dynamic host management and communications,” said Dr. Ralph Thomas, CEO of Quick Custom Intelligence. “We are committed to providing these high-level capabilities in a seamless platform so that our partners can maximize their revenue and strengthen player relationships.”
The post Quick Custom Intelligence Launches Advanced Real-Time Host Management Features appeared first on Gaming and Gambling Industry in the Americas.
Atlaslive is proud to announce that it has been nominated for multiple awards at the upcoming GamingTECH CEE Awards 2025, an esteemed recognition in the gaming and technology sectors.
As part of the provisional shortlist, has demonstrated its leadership and creativity in an increasingly competitive market. Each nomination reflects their relentless pursuit of excellence and drive to innovate in the realms of sports betting and online casino experiences.
Atlaslive has been nominated in the following categories:
- Best Sports Betting Provider in CEE. Atlaslive’s commitment to customer satisfaction and innovative features make it the premier choice for bettors in the region.
- Rising Star in Sports Betting Technology in CEE. Atlaslive makes sports betting exciting with features like live betting and easy-to-read stats, showing they have what it takes to lead in the industry.
- Best Online Casino Provider in CEE. Their commitment to quality and excellent customer service makes playing at Atlaslive a fun and safe experience for players across the region.
- Rising Star in Online Casino Technology in CEE. Atlaslive’s professionals bring exciting games and smooth technology that keeps players engaged.
This acknowledgment underscores their commitment to excellence and innovation and their dedication to providing outstanding gaming solutions to their clients.
“We are incredibly honored to be recognized as a nominee in several prestigious categories at the GamingTECH CEE Awards,” said Lidiia Vakulenko, COO at Atlaslive. “This recognition is a testament to our team’s hard work, creativity, and commitment to pushing the boundaries of what’s possible in the gaming industry. We remain dedicated to providing our users with cutting-edge technology and a seamless gaming experience.”
The Prague Gaming & TECH Summit will serve as a convergence point for industry leaders and innovators, offering a unique platform for networking, collaboration, and knowledge sharing. Attendees can expect insightful discussions and the opportunity to connect with industry peers.
As the awards process progresses, only attendees of the Prague Gaming & TECH Summit 2025 will have the opportunity to vote for the final winners. This collaborative approach adds an element of excitement and community engagement, allowing those within the industry to shape the outcome of these renowned awards.
Atlaslive’s team encourages their supporters and industry colleagues to stay tuned for updates as they approach this exciting milestone.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Atlaslive Receives Nominations at the Esteemed GamingTECH CEE Awards 2025 appeared first on European Gaming Industry News.
GoldenRace, leading provider of award-winning Virtual Sports and betting solutions, is proud to introduce its latest innovation: Big5.
Big5 is a dynamic online platform that allows operators to select and combine the top five football leagues or tournaments of their choice into a single, exciting offering. This unique product consolidates players’ favorite football competitions into one seamless, mobile-optimised interface, providing a diverse range of betting options that are easier and faster to access. As a result, Big5 enhances player engagement and boosts business revenues for operators.
With over 40 betting markets to choose from, Big5 offers a comprehensive array of wagering opportunities, including match outcomes, over/under goals, exact scores, and more. The platform also integrates live video feeds and real-time scores, delivering an immersive and fast-paced betting experience that stands apart from the competition.
In addition, the Easy Wins Tracker keeps players informed about their betting performance, while Predefined Combi Bets streamline the betting process, making it quicker and more convenient for users.
“Big5 offers operators a powerful multileague platform that keeps players engaged and encourages them to return, driving increased revenue,” said Martin Wachter, CEO and Founder of GoldenRace. “With a wide selection of betting options and an intuitive, user-friendly interface, Big5 is designed to captivate players and enhance betting volume.”
True to GoldenRace’s commitment to excellence, Big5 features the company’s award-winning technology, ensuring a hyper-realistic experience with lifelike player movements and match events. It’s the most immersive Virtual Football experience available today.
The post GoldenRace unveils Big5: The ultimate Virtual Football innovation appeared first on European Gaming Industry News.
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