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Playbook Fusion announces exclusive football data partnership with Twenty First Group

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Playbook Fusion, the pioneering new studio spearheaded by Steve Rogers that combines the worlds of betting and video gaming, today announces that it has signed an exclusive agreement with Twenty First Group (TFG) which will provide Playbook Fusion with access to TFG’s groundbreaking Football Intelligence Engine.

Shaped from years of bespoke development by data science and engineering teams, TFG’s Football Intelligence Engine will integrate seamlessly into Playbook Fusion’s football product, enhancing the user experience by reflecting the impact of real-world matches. Playbook Football will use data from up to 100,000 individual football players from across the globe.

By incorporating high quality real-world sports data into its games, Playbook Fusion will deepen the level of user engagement by enabling players to use their skill and knowledge of real-world football to inform their decisions and gameplay within Playbook Football, the brand new football product which will launch at ICE 2025 in Barcelona.

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“I’m delighted to announce this partnership with TFG which will take our product offering to the next level and enhance its credibility and integrity” said Steve Rogers, CEO and Founder, Playbook Fusion. “Having the opportunity to work alongside Andy, with his vast experience in sports trading, and the data scientists at TFG has provided some unique insights in to how we can utilise sports data within our games. Our ambition at Playbook Fusion has always been to create a more immersive, gamified skill-based betting experience for players, and the incorporation of TFG’s extensive data set into our games will help us to achieve that goal.”

“We’re thrilled to partner with Playbook Fusion to bring the power of TFG’s Football Intelligence Engine to their innovative platform,” said Andy Wright, Chief Betting Officer at Twenty First Group. “By integrating real-world performance data with cutting-edge gameplay, we’re creating a more immersive and authentic experience for football fans. This collaboration lets fans engage with the game on a deeper level, combining their football knowledge with interactive gameplay like never before. I’m incredibly excited to work with Steve and the team as they bring these innovative new products to the betting and gaming landscape.”

The post Playbook Fusion announces exclusive football data partnership with Twenty First Group appeared first on European Gaming Industry News.

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Relax Gaming roars into action with the release of Tiger Shrine

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Relax Gaming, the iGaming aggregator and supplier of unique content, invites players to take a walk on the wild side with the release of Tiger Shrine.

Set deep in the heart of the Asian jungle, this 6×4 slot introduces players to a world of fierce creatures and engaging features and mechanics, including Reel Expansion, stacked symbols, Multiplier Wilds and Free Spins that can push players towards a max win of 10,000x.

Landing three or more bonus symbols anywhere on the reels allows players to choose from one of three Bonus Game modes: Reel Expansion, Symbol Upgrade and Multiplier Upgrade.

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Reel Expansion mode sees players collect coins to increase the number of symbols on the reel, unlocking up to 117,649 ways to win. Symbol Upgrade mode sees players hunt for coins that transform animal symbols into the highest-paying Tiger symbol. Multiplier Upgrade mode increases the values of all Multiplier Wilds whenever a coin is collected.

Wild symbols can land at any time carrying multipliers worth up to x5 during base gameplay, while the Multiplier Upgrade mode can push these values even higher.

The Bonus Game modes can be accessed immediately via a Buy Feature that offers players guaranteed entry at 60x their bet or a Super Bonus entry at 250x their bet, which grants 25 free spins.

Shelley Hannah, CPO at Relax Gaming, said: “Tiger Shrine is a great addition to our award-winning portfolio of slots, and we can’t wait to see players get stuck into it! The medium volatility and buffalo-style gameplay is accompanied by some fierce features and mechanics, which can make sure it lives up to the high expectations we have for it.”

The post Relax Gaming roars into action with the release of Tiger Shrine appeared first on European Gaming Industry News.

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Vegas Kings Becomes a Certified Playtech Provider, Strengthening Industry Leadership

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Collaboration between Playtech and Vegas Kings brings enhanced iGaming creative and development solutions to operators


Vegas Kings, the most experienced iGaming web design and development agency, is proud to announce it has joined as a partner in the Playtech SAAS Marketplace. This partnership with Playtech, one of the largest platform providers in the iGaming industry, marks a significant milestone in their 26+ year journey of delivering innovative solutions and high-quality services to global gaming operators.

As a certified provider, Vegas Kings now offers a seamless extension of Playtech’s cutting-edge platform capabilities. With a history of successful collaborations with Playtech clients like PlayTsogo and betOcean, Vegas Kings is well-positioned to support operators in enhancing user experiences, optimizing acquisition strategies and driving brand success across all verticals.

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Expanding Horizons with Playtech
This certification enables Vegas Kings to deliver tailored creative design and technical development services to Playtech’s vast client network. From comprehensive solutions like logo and web design, 3D development and CRM marketing assets to bespoke front-end development on Playtech’s platform, our services are designed to drive impactful results for operators.

“We are super excited to deepen our partnership with Playtech, a brand synonymous with innovation and excellence in the iGaming space. This certification underscores our dedication to delivering industry-leading solutions that empower operators to excel in regulated markets worldwide,” said Ashley Adir, CEO of Vegas Kings.

As our SAAS program continues to expand, we are thrilled to be partnering with top-quality suppliers in the agency space. This collaboration enables operators to access exceptional support in design, creative, and campaign management. Vegas Kings have been long-standing partners with Playtech, and their outstanding work and expertise make them a great choice. I look forward to seeing this partnership flourish and grow. said Mark Allan-Jones, SAAS Commercials Partnerships Manager of Playtech.

Driving the Future of iGaming
Vegas Kings’ unique blend of creativity, technical expertise, and deep industry knowledge makes us an ideal partner for Playtech’s clients. Together, we aim to innovate and elevate the iGaming experience for operators and players alike, ensuring seamless integration, high-quality designs, and exceptional user engagement.

The post Vegas Kings Becomes a Certified Playtech Provider, Strengthening Industry Leadership appeared first on European Gaming Industry News.

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Compliance Updates

UKGC Imposes Fine of £375,000 on Football Pools Limited

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The UK Gambling Commission (UKGC) has imposed a fine of £375,000 on online gambling business, Football Pools Limited, after a Commission investigation revealed social responsibility and anti-money laundering failures. The breaches were occurred between September 2022 and August 2023.

John Pierce, Commission Director of Enforcement, said: “This case demonstrates that the Licensee’s approach to anti-money laundering risk profiling and monitoring was insufficient, allowing high-risk customers to continue gambling before completing necessary enhanced due diligence checks.

“In addition, the Licensee was over-reliant on financial alerts that whilst preventing significant losses meant it failed to engage in a timely manner with some customers who were potentially experiencing other markers of gambling-related harm such as time spent gambling and high velocity spend.

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“While it is recognised that necessary improvements have been made by the Licensee following the completion of the compliance assessment, the Commission will take further action if these standards are not maintained.”

The post UKGC Imposes Fine of £375,000 on Football Pools Limited appeared first on European Gaming Industry News.

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