Asia
8Bit Creatives partners with NODWIN Gaming as the exclusive talent partner for DreamHack India
8Bit Creatives, India’s leading esports consulting and talent management agency, has announced its partnership with NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports, as the exclusive Talent Partner for DreamHack India 2024.
With this partnership, 8Bit Creatives will leverage its significant reach in the Indian gaming, esports and youth communities through its prominent and talented roster of creators. These creators will create content leading up to the festival and also host meet-and-greet sessions.
India’s biggest gaming festival, DreamHack India, is set to take place from 15th to 17th November at the Hitex Exhibition Centre in Hyderabad, marking its fifth edition. For half a decade, the India edition of the global festival has become one of the most anticipated events of the Indian gaming ecosystem. Bringing together a plethora of events, including esports tournaments, BYOD (Bring Your Own Device) events, cosplay competitions, music concerts, and stand-up comedy, DreamHack India is the celebration of gaming, esports, pop-culture, and entertainment.
8Bit Creatives, CEO and founder Animesh Agarwal said “DreamHack India is one of the most prominent events in the Indian gaming and esports calendar and we’re proud to be the exclusive talent partners for it. This is further recognition of 8Bit Creatives’ ability to meaningfully engage the gaming and youth audiences across the country. Our belief in working with the right creators who create experiences that resonate with the youth audiences distinguishes our offerings and we can’t wait to share what we have in store for DreamHack India 2024 with our audiences!”
This is not the first time that 8Bit Creatives will partner with DreamHack India. The organisation was also the talent partner for the event in 2022.
Commenting on the partnership, NODWIN Gaming, Co-founder and MD Akshat Rathee said “Our vision at NODWIN Gaming is to create unforgettable experiences for the youth, and DreamHack has proven to be the ultimate platform to realise that vision, bringing together gaming, entertainment, and community in an immersive celebration. We’re thrilled to have 8Bit Creatives as our exclusive Talent Partner for DreamHack India 2024. It’s especially exciting to welcome iconic creators like Mortal, who joined us in our very first edition, back for this landmark fifth year, alongside fan favourites like Snax, Kaashvi, Thug, and Payal. These creators bring a unique energy that connects deeply with our fans and elevates every moment. Their presence underscores our commitment to crafting electrifying experiences year after year, building on the momentum of events like BGMS and past DreamHack editions. Together with 8Bit and this powerhouse lineup, we’re setting the stage for an unforgettable event that will bring fans and creators closer than ever before!”
8Bit Creatives’s content and esports division S8UL became the only organisation in the year to win ‘Content Group of the Year’ award for the third consecutive year at the Esports Awards 2024. Additionally, they are the only organisation from India to ever win an Esports Award in any category. Earlier this year, gaming content creators from 8Bit Creatives including Naman Mathur, Payal Dhare and Animesh “Thug” Agarwal were invited for a meet and greet session with the honourable Prime Minister Shri Narendra Modi.
The organisation has been at the forefront of India’s gaming and content ecosystem with its extensive range of services, including talent management, campaign curation and execution, brand activations and more.
The post 8Bit Creatives partners with NODWIN Gaming as the exclusive talent partner for DreamHack India appeared first on European Gaming Industry News.
Asia
Delasport Teams Up with Betable Group in UK and Philippines Partnership
Leading iGaming supplier Delasport has agreed a strategic partnership with Betable Group, that will see the pair working closely together in both the UK and the Philippines.
The deal means Betable Group brands in both markets will gain access to Delasport’s comprehensive sportsbook solution, on top of the existing Betable Gaming platform that offers both casino and bingo.
The strategic partnership will initially launch in the Philippines, before expanding to the UK shortly.
“This partnership is a win-win-win for Delasport, Betable, and their customers,” said Delasport’s CEO Oren Cohen Shwartz. “The UK and the Philippines are extremely appealing markets – one is mature and developed, while the other is emerging and full of potential. Thanks to Betable’s professionalism and reach, we can now quickly deliver our award-winning solution to more operators worldwide.”
Charlie Noble, COO at Betable Group, added: “Integrating Delasport’s sportsbook product now allows our partner operators in the UK and the Philippines to offer players a complete gaming experience. We’ve been extremely impressed by Delasport’s sportsbook product, and this partnership underlines our commitment to delivering the very best to both our operator partners and the end user.”
Delasport’s Plug & Play iFrame solution is an operator favourite, due to a range of unique features that sport bettors love to engage with.
The post Delasport Teams Up with Betable Group in UK and Philippines Partnership appeared first on European Gaming Industry News.
Asia
India Investigates Google Over Policies for Real-money Games
India’s competition oversight body has ordered a probe into Google over its policies for real-money games on its platform
The investigation comes after a complaint by online gaming group WinZO that called Google’s policies restrictive.
WinZO contacted India’s Competition Commission (CCI) back in 2022, after it was excluded from Google’s Play Store, despite some of its competitors being allowed.
Google’s policy had allowed for real-money games which include rummy and fantasy sports but the company was rejected for carrying games in other categories that Google did not accept – including car racing, puzzles and Indian carrom.
“By granting preferential treatment to select app categories, Google effectively creates a two-tier market where some developers are accorded superior access and visibility while others are discriminated against and thus, left with a competitive disadvantage,” indicates a letter from the CCI.
The post India Investigates Google Over Policies for Real-money Games appeared first on European Gaming Industry News.
Asia
GR8 Tech Expands Infrastructure into Asia with 25% Performance Boost
To better serve clients in the target Asian region, GR8 Tech has expanded its technical infrastructure with new, automated server setups. The upgrade enables rapid platform deployment across markets, delivering optimized, high-performance experiences for Asian users with 99,96% uptime even during top sporting events such as the World Cup or IPL.
“Our expansion into Asia is not merely a strategic move, but an opportunity to set a new standard in iGaming. The initiative allows us to better meet client needs, providing reliable performance that builds trust and boosts engagement,” said Yevhen Krazhan, CBDO at GR8 Tech.
Previously, product load times in Asia were hindered by reliance on centralized servers in Frankfurt, leading to delays that affected user experience. In response, GR8 Tech deployed the platform’s main frontend as a standalone solution and established a new data center in Asia, which has significantly reduced load times and enhanced service delivery to clients across the region. As a result, web performance metrics have improved by 25% in the region.
To further enhance performance, GR8 Tech selected an optimal content delivery management provider to bring services closer to clients and improve access speed. The platform also implemented front-end optimizations to boost operational efficiency. The migration will continue with backend infrastructure improvements, reducing the number of frontend-to-backend calls and further enhancing service reliability and speed.
“The migration to Asia is a pivotal project for GR8 Tech, with our SRE, Sportsbook, and Platform teams working closely to deploy the solution, achieving significant improvements in web performance and enabling faster market launches. The project embodies the kind of collaboration that excites us – harnessing our combined strengths to build high-performance infrastructure and establish our leadership in key Asian markets,” said Artur Ashyrov, CTO and Deputy CEO at GR8 Tech.
The post GR8 Tech Expands Infrastructure into Asia with 25% Performance Boost appeared first on European Gaming Industry News.
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