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MiFinity Hits 1,000 Brand Milestone: Transforming the Global Online Payments Landscape

Published

1 year ago

November 6, 2024

Reading Time: 2 minutes

MiFinity, a leading payment services provider, has reached a significant new milestone, surpassing 1,000 brand integrations. This achievement highlights MiFinity’s accelerated growth and its continued success in delivering innovative, reliable payment solutions to its global partners across key industries, including iGaming, Forex, Travel and eCommerce.

The company’s flagship eWallet, and its integration with leading payment partners including PaymentIQ and Praxis, has played a significant role in this latest milestone. The MiFinity eWallet’s ability to support multiple currencies and offer seamless transactions has made it a go-to choice for merchants and players alike, driving user adoption and enhancing conversions.

With well-known brands such as Betway, GGPoker and Videoslots among its clients, MiFinity has become one of the fastest-growing payment services in the iGaming space. The company’s award-winning innovative solutions, including the MiFinity eWallet, PayAnyBank, and the MiFinity iFrame, are live in multiple countries, offering merchants and customers a streamlined, secure, and seamless transaction experience.

Paul Kavanagh, CEO of MiFinity, commented on this milestone: “Reaching 1,000 live brands is a great achievement, and it’s down to the collective effort of our entire team. From our tech and product developers creating world-class solutions to our customer care and account management teams, who go the extra mile for customers and merchants alike, everyone has contributed to this milestone. Our commitment to providing low-cost, flexible, and innovative payment options continues to drive demand from both merchants and their customers.”

Why Brands Are Choosing MiFinity

Rapid Global Expansion

MiFinity has developed a portfolio of products and services aligned with its merchants’ growth and global expansion strategies. Extensive global coverage across key regions enables MiFinity to actively support merchants in expanding into new markets and driving cross-border transactions. With the ability to support transactions in multiple currencies, MiFinity ensures that merchants can provide localised experiences to their customers while simplifying international payments, reducing friction, and supporting operational scalability across diverse markets.

Customer-Centric Features

MiFinity’s eWallet offers unparalleled flexibility, allowing players to hold multiple eWallets in up to nine native currencies, and choose from over 75 integrated payment methods. This, combined with intuitive in-app features and seamless in-cashier integration, has made MiFinity a popular eWallet, with thousands of new users signing up every day.

Merchant-Driven Solutions

MiFinity has focused on building solutions that address key merchant challenges across its focus verticals. Whether facilitating bank transfers for iGaming operators, multi-currency payments for Forex platforms, or seamless cross-border transactions for travel companies, MiFinity’s offerings are designed to meet the needs of these key industries.

Kris Deyanov, Head of Business Development, added: “Our success isn’t just about offering fast and secure payment solutions. It’s about creating meaningful partnerships with our merchants and delivering added value. MiFinity is committed to helping our merchants achieve their goals and grow their business.”

As MiFinity continues to expand its market share, the company’s focus remains on innovation, customer satisfaction, and supporting the growth of its partners across its key industries. With 1,000 live brands onboarded and a pipeline of integrations still to come, MiFinity is set to continue shaping the future of iGaming payments.

The post MiFinity Hits 1,000 Brand Milestone: Transforming the Global Online Payments Landscape appeared first on European Gaming Industry News.

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CT Interactive Appoints Vasil Parvanov as Team Lead, Commercial Managers

Published

48 minutes ago

January 15, 2026

Wladimir P.

ct-interactive-appoints-vasil-parvanov-as-team-lead,-commercial-managers

CT Interactive has appointed Vasil Parvanov as Team Lead, Commercial Managers. In this role, he will be responsible for managing the commercial team and supporting the company’s growth through strategic partnerships and data-driven decision-making.

With a strong background Vasil brings his extensive experience to the CT Interactive team. His expertise includes developing CRM and customer segmentation strategies, designing onboarding and engagement journeys, and implementing cross-selling and upselling initiatives that improve retention, customer loyalty and long-term value.

This promotion reflects CT Interactive’s commitment to nurturing internal talent and ensuring that partners continue to work with an experienced, and growth-oriented commercial leadership team. In his new role, Vasil is expected to play a key part in strengthening CT Interactive’s commercial performance and driving sustainable growth.

The post CT Interactive Appoints Vasil Parvanov as Team Lead, Commercial Managers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

BetCity.nl

Bragg Gaming Further Extends PAM Agreement with Entain

Published

48 minutes ago

January 15, 2026

Wladimir P.

bragg-gaming-further-extends-pam-agreement-with-entain

Bragg Gaming Group has announced the extension of its existing Player Account Management (PAM) agreement with Entain Plc, one of the world’s largest sports betting and gaming groups, for BetCity.nl, a leading Dutch market operator.

Pursuant to the latest PAM agreement extension, BetCity.nl will continue to utilise Bragg’s proprietary PAM platform, exclusive and aggregated online casino content, and sports betting delivery products in the Netherlands for a period of at least five (5) months, until May 31, 2026. While the companies anticipate that they will continue to discuss potential further agreements beyond that date, there can be no assurance that any such new agreements will occur.

Matevž Mazij, Chief Executive Officer at Bragg Gaming, said: “We’re proud of Bragg’s role in the launch and subsequent successful growth of BetCity.nl, which has become a market leading online sports betting and casino operator in the Netherlands, built on the Bragg PAM, and acquired by Entain in 2023. After the acquisition, we agreed to work with the BetCity.nl team on a potential migration of the brand to Entain’s proprietary platform. The latest PAM extension agreement is intended to support that, and while it is premature to predict what our partnership with BetCity.nl and Entain will look like over the longer-term, we are pleased to report that we expect this to materially contribute to reported revenues as regular services and migration services are delivered over the next few months.”

The post Bragg Gaming Further Extends PAM Agreement with Entain appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Amusnet

Amusnet Releases its Latest Live Casino Game – Vegas Gobbler LIVE

Published

48 minutes ago

January 15, 2026

Wladimir P.

amusnet-releases-its-latest-live-casino-game-–-vegas-gobbler-live

Amusnet has announced the launch of its latest Live Casino Game – Vegas Gobbler LIVE. This release marks a major milestone in Amusnet’s Live Slot Games portfolio, featuring the beloved character Oscar the Gobbler, who brings his charm and energy to the dazzling city of Las Vegas.

In Vegas Gobbler LIVE, players are immersed in a live-hosted experience where elegant visuals meet thrilling gameplay. Poker suitcases fill with chips to trigger the Hold & Win feature, while Mystery symbols reveal additional surprises. The three poker chips – Collect, Multi and Extra – add depth and excitement to the gameplay, and filling the bonus grid triggers the Gobbler Chip Multiplier, boosting total wins up to 5x.

The game also offers 5-spin rounds, seamless Autoplay and the Next Bet feature, delivering fast-paced, flexible gameplay that keeps tension, surprises and winning potential high on every spin.

This launch reinforces Amusnet’s commitment to innovation in the live-slot segment, combining iconic characters, immersive presentation and high-speed gameplay to create a captivating experience for operators and players alike.

Vegas Gobbler LIVE is marking a significant step forward in Amusnet’s strategy to expand its portfolio of premium Live Casino content.

Gamble

Play the game and multiply the winnings through the Gambling feature.

Expanding Wild

The dynamic wild symbol that grows to cover additional reels, increasing win potential as it expands and creates more opportunities for powerful combinations.

Hold and Spin

Bonus feature where triggering symbols lock in place and respins are awarded, giving players multiple chances to land more symbols and unlock higher rewards.

Jackpot Cards

The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

The post Amusnet Releases its Latest Live Casino Game – Vegas Gobbler LIVE appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.