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MiFinity Hits 1,000 Brand Milestone: Transforming the Global Online Payments Landscape
MiFinity, a leading payment services provider, has reached a significant new milestone, surpassing 1,000 brand integrations. This achievement highlights MiFinity’s accelerated growth and its continued success in delivering innovative, reliable payment solutions to its global partners across key industries, including iGaming, Forex, Travel and eCommerce.
The company’s flagship eWallet, and its integration with leading payment partners including PaymentIQ and Praxis, has played a significant role in this latest milestone. The MiFinity eWallet’s ability to support multiple currencies and offer seamless transactions has made it a go-to choice for merchants and players alike, driving user adoption and enhancing conversions.
With well-known brands such as Betway, GGPoker and Videoslots among its clients, MiFinity has become one of the fastest-growing payment services in the iGaming space. The company’s award-winning innovative solutions, including the MiFinity eWallet, PayAnyBank, and the MiFinity iFrame, are live in multiple countries, offering merchants and customers a streamlined, secure, and seamless transaction experience.
Paul Kavanagh, CEO of MiFinity, commented on this milestone: “Reaching 1,000 live brands is a great achievement, and it’s down to the collective effort of our entire team. From our tech and product developers creating world-class solutions to our customer care and account management teams, who go the extra mile for customers and merchants alike, everyone has contributed to this milestone. Our commitment to providing low-cost, flexible, and innovative payment options continues to drive demand from both merchants and their customers.”
Why Brands Are Choosing MiFinity
Rapid Global Expansion
MiFinity has developed a portfolio of products and services aligned with its merchants’ growth and global expansion strategies. Extensive global coverage across key regions enables MiFinity to actively support merchants in expanding into new markets and driving cross-border transactions. With the ability to support transactions in multiple currencies, MiFinity ensures that merchants can provide localised experiences to their customers while simplifying international payments, reducing friction, and supporting operational scalability across diverse markets.
Customer-Centric Features
MiFinity’s eWallet offers unparalleled flexibility, allowing players to hold multiple eWallets in up to nine native currencies, and choose from over 75 integrated payment methods. This, combined with intuitive in-app features and seamless in-cashier integration, has made MiFinity a popular eWallet, with thousands of new users signing up every day.
Merchant-Driven Solutions
MiFinity has focused on building solutions that address key merchant challenges across its focus verticals. Whether facilitating bank transfers for iGaming operators, multi-currency payments for Forex platforms, or seamless cross-border transactions for travel companies, MiFinity’s offerings are designed to meet the needs of these key industries.
Kris Deyanov, Head of Business Development, added: “Our success isn’t just about offering fast and secure payment solutions. It’s about creating meaningful partnerships with our merchants and delivering added value. MiFinity is committed to helping our merchants achieve their goals and grow their business.”
As MiFinity continues to expand its market share, the company’s focus remains on innovation, customer satisfaction, and supporting the growth of its partners across its key industries. With 1,000 live brands onboarded and a pipeline of integrations still to come, MiFinity is set to continue shaping the future of iGaming payments.
The post MiFinity Hits 1,000 Brand Milestone: Transforming the Global Online Payments Landscape appeared first on European Gaming Industry News.
Armenia
Totogaming.am Adds SPRIBE’s Aviator in Long-Awaited Release
“We wanted our users to experience the emotions, dynamics, and uniqueness of the Aviator game not only on the platform, but also in real life. This idea became the foundation of the teaser campaign, which resulted in a successful launch and strong interest from players,” said Victorya Harutyunyan, Head of Product Marketing at Totogaming.
“Launching Aviator on Totogaming is an important milestone for SPRIBE in the Armenian market. This partnership allows us to bring our flagship crash game to a highly engaged local audience, while ensuring the premium level of experience that players worldwide expect from Aviator. We value Totogaming’s commitment to innovation and are delighted to see such a strong reception from players from day one,” said Taras Kozovit, Head of Business Development at SPRIBE.
The post Totogaming.am Adds SPRIBE’s Aviator in Long-Awaited Release appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Etienne Azzopardi new Interim Managing Director at Swintt
Etienne Azzopardi Takes the Helm as Interim Managing Director at Swintt
Etienne Azzopardi, new Interim Managing Director at Swintt, said: “I’m very excited to be appointed as the Interim Managing Director at Swintt and hope I can repay the trust the company has shown in me by continuing the excellent work we’ve done over the past few years.
“Under David Mann, Swintt grew from an innovative start-up to a software provider sought after for its portfolio of high-quality games with a far-reaching distribution across 13 regulated markets globally. In my new role, I fully intend to build on these strong foundations by helping the company expand its portfolio, grow our reach with new commercial partnerships, and make our content available in additional key markets – cementing our legacy in the industry as we enter the next phase of our evolution.”
The post Etienne Azzopardi Takes the Helm as Interim Managing Director at Swintt appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Aardvark Technologies
CT Interactive Enters into Strategic Partnership with Aardvark Technologies
CT Interactive has expanded its presence in the African iGaming market through a new strategic partnership with Aardvark Technologies. The partnership marks an important step in the company’s regional growth strategy, with 20 of CT Interactive’s top-performing slot titles now live and available to South African players.
The launched portfolio features a selection of popular player favourites, including Wild Clover, Win Storm, Chilli Madness, 40 Treasures, Lucky Clover and Duck of Luck.
“Partnering with Aardvark Technologies to enter the South African market is an exciting step forward for CT Interactive. Their strong local presence and in-depth market knowledge make them the ideal partner to showcase our portfolio and deliver fresh, high-quality gaming experiences to players across the region,” said Antonio Donov, Head of Business Development EMEA and Asia at CT Interactive.
“This partnership with Aardvark Technologies represents an important achievement in our African expansion strategy. South Africa is a key regulated market with significant growth potential, and collaborating with a trusted local operator enables us to deliver our content in full alignment with both player expectations and regulatory requirements,” Martin Ivanov, Chief Operating Officer at CT Interactive, said.
“Adding CT Interactive’s games to our South African offering is an exciting step in strengthening our content strategy in the region. CT Interactive is a well-established provider with a strong global presence, and this partnership allows us to deliver a balanced and engaging portfolio aligned with local player demand,” said Arijus Denisovas, Commercial Director at Aardvark Technologies.
The post CT Interactive Enters into Strategic Partnership with Aardvark Technologies appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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