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MiFinity Hits 1,000 Brand Milestone: Transforming the Global Online Payments Landscape

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MiFinity, a leading payment services provider, has reached a significant new milestone, surpassing 1,000 brand integrations. This achievement highlights MiFinity’s accelerated growth and its continued success in delivering innovative, reliable payment solutions to its global partners across key industries, including iGaming, Forex, Travel and eCommerce.

The company’s flagship eWallet, and its integration with leading payment partners including PaymentIQ and Praxis, has played a significant role in this latest milestone. The MiFinity eWallet’s ability to support multiple currencies and offer seamless transactions has made it a go-to choice for merchants and players alike, driving user adoption and enhancing conversions.

With well-known brands such as Betway, GGPoker and Videoslots among its clients, MiFinity has become one of the fastest-growing payment services in the iGaming space. The company’s award-winning innovative solutions, including the MiFinity eWallet, PayAnyBank, and the MiFinity iFrame, are live in multiple countries, offering merchants and customers a streamlined, secure, and seamless transaction experience.

Paul Kavanagh, CEO of MiFinity, commented on this milestone: “Reaching 1,000 live brands is a great achievement, and it’s down to the collective effort of our entire team. From our tech and product developers creating world-class solutions to our customer care and account management teams, who go the extra mile for customers and merchants alike, everyone has contributed to this milestone. Our commitment to providing low-cost, flexible, and innovative payment options continues to drive demand from both merchants and their customers.”

 

Why Brands Are Choosing MiFinity

Rapid Global Expansion

MiFinity has developed a portfolio of products and services aligned with its merchants’ growth and global expansion strategies. Extensive global coverage across key regions enables MiFinity to actively support merchants in expanding into new markets and driving cross-border transactions. With the ability to support transactions in multiple currencies, MiFinity ensures that merchants can provide localised experiences to their customers while simplifying international payments, reducing friction, and supporting operational scalability across diverse markets.

Customer-Centric Features 

MiFinity’s eWallet offers unparalleled flexibility, allowing players to hold multiple eWallets in up to nine native currencies, and choose from over 75 integrated payment methods. This, combined with intuitive in-app features and seamless in-cashier integration, has made MiFinity a popular eWallet, with thousands of new users signing up every day.

Merchant-Driven Solutions 

MiFinity has focused on building solutions that address key merchant challenges across its focus verticals. Whether facilitating bank transfers for iGaming operators, multi-currency payments for Forex platforms, or seamless cross-border transactions for travel companies, MiFinity’s offerings are designed to meet the needs of these key industries.

Kris Deyanov, Head of Business Development, added: “Our success isn’t just about offering fast and secure payment solutions. It’s about creating meaningful partnerships with our merchants and delivering added value. MiFinity is committed to helping our merchants achieve their goals and grow their business.”

As MiFinity continues to expand its market share, the company’s focus remains on innovation, customer satisfaction, and supporting the growth of its partners across its key industries. With 1,000 live brands onboarded and a pipeline of integrations still to come, MiFinity is set to continue shaping the future of iGaming payments.

The post MiFinity Hits 1,000 Brand Milestone: Transforming the Global Online Payments Landscape appeared first on European Gaming Industry News.

Booming Games

Treasure Hunt Revival — Booming Games Launches Gold Gold Gold Hold and Win

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Booming Games, a top supplier of high-quality gaming content, has introduced Gold Gold Gold Hold and Win today. The game features a 5×3 layout with 25 paylines, offering significant risks with a top payout of 2,000 times the wager. Offering instant cash prizes at the end of each spin, Gold Gold Gold Hold and Win delivers an exceptional experience for players in search of high-stakes excitement.

The game includes a variety of bonus features. Landing six or more coin symbols activates the Hold and Win bonus, initiating a high-stakes re-spin round. Beginning with three re-spins, each additional coin resets the re-spin total, continuing the round. The opportunity to win immediate cash rewards, including Mini, Major, or Grand bonuses that can reach up to 1000 times the total wager, significantly enhances the thrill of the game.

In addition, players who hit three Scatter symbols will receive eight Free Spins. From this point onward, only premium symbols show up on the reels, including Wilds, Bells, Stars, Gold Bars, and Clovers. Featuring only high-paying symbols, each spin is designed to enhance the likelihood of securing significant combinations, and Free Spins can be retriggered, generating payout possibilities with every spin.

Craig Asling, Director of Games at Booming Games, said: “The treasure hunt is on. With a golden chance to strike it rich, Gold Gold Gold Hold and Win is our latest must-play slot. With thrilling bonus features that keep the action going, players can enjoy the potential to unlock massive returns and feel that they are always one spin away from striking gold.”

The post Treasure Hunt Revival — Booming Games Launches Gold Gold Gold Hold and Win appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Blueprint Gaming

Blueprint Gaming names Mattia Luchesini Head of International Account Management

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Blueprint Gaming has named Mattia Luchesini as Head of Account Management – International, enhancing its commercial leadership as the company continues to grow in regulated markets.

In his new position, Mattia will oversee Blueprint’s global account management function, prioritizing the establishment of strategic operator partnerships and fostering ongoing growth in vital regions. He will collaborate closely with commercial, product, and delivery teams to guarantee that partners receive support through a cooperative, value-oriented strategy.

Mattia comes to Blueprint from Games Global, where he dedicated more than two and a half years to senior account management positions, fostering robust relationships with operators throughout EMEA and acquiring substantial experience in international market dynamics.

This recent appointment demonstrates Blueprint Gaming’s ongoing investment in its commercial strengths, guaranteeing that partners receive support from seasoned leadership while the company advances its growth strategy.

Mattia Luchesini, Head of Account Management – International at Blueprint Gaming, said: “It’s a great opportunity to join Blueprint at a time of strong international momentum.

“The business has a clear vision and a reputation for working closely with its partners, and I’m looking forward to contributing to that approach while helping to drive growth across global markets.”

Matt Cole, Managing Director at Blueprint Gaming, added: “Mattia brings valuable international experience and a strong understanding of what operators need from a long-term content partner.

“His appointment supports our continued focus on strengthening relationships and delivering a high standard of account management as Blueprint grows its global footprint.”

The post Blueprint Gaming names Mattia Luchesini Head of International Account Management appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Denmark

RoyalCasino Partners with ScatterKings for Company’s Danish Launch

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Rapidly expanding provider enters one of Europe’s most established regulated markets with its initial local operator partnership now operational.

ScatterKings has launched in Denmark’s regulated iGaming sector through a collaboration with RoyalCasino, a major online casino operator in the country, following the acquisition of a licence from the Danish Gambling Authority (Spillemyndigheden).

Players at RoyalCasino will enjoy access to ScatterKings’ collection of carefully designed games, such as Coins of Cleo and the anticipated Big Bob’s Gold, introducing new innovation to one of Europe’s most regulated and advanced markets.

Featuring precise calculations, captivating audiovisual elements, and built on a dependable AI- and cloud-driven platform, ScatterKings’ games provide seamless integration, steady performance, and an immersive experience for players in various regions.

Denmark’s strict regulatory framework and advanced market conditions position it as a logical progression for ScatterKings’ international growth plan, subsequent to their expansion into Austria at the close of 2025. Approval from Spillemyndigheden highlights the studio’s dedication to high-quality, compliant entertainment of the utmost standard.

RoyalCasino.dk is managed by the RoyalCasino Group, which boasts over 30 years of experience in the Danish gaming sector. The organization initially launched Royal Casino Aarhus in 1991, then ventured online in 2016, establishing itself as one of the nation’s most reliable casino brands.

ScatterKings remains focused on quality and craftsmanship, with each title being a passionate effort that combines established mechanics with daring artistic vision and unwavering performance. Created by a skilled team and supported by knowledgeable industry experts, the provider’s content is crafted to be distinctive and function flawlessly.

Steven Cross, CCO at ScatterKings, said: “Securing our Danish licence is a huge achievement for the team as we expand our global footprint and is a clear signal of where we’re heading as a studio. Denmark is one of the most respected markets in Europe, so entering it with a partner like RoyalCasino makes this launch even more special.

“RoyalCasino’s heritage aligns perfectly with our ambitions for ScatterKings. We’re incredibly proud to see our games live with such an iconic Danish brand, and this is only the beginning.”

Per Petersen, CEO at RoyalCasino Group, said: “With their stellar iGaming track record and dedication to succeed, ScatterKings impressed us instantly. Their ever-expanding games portfolio offers up true quality games made with genuine craftsmanship, and I expect we’ll see a lot more from them in the future. As one of Denmark’s largest online casino operators, we are highly selective about the partners we work with, and we’re delighted to be partnering with ScatterKings.

“We’re excited to be ScatterKings’ first partner as they enter the Danish market and look forward to providing a truly excellent experience for our customers.”

The post RoyalCasino Partners with ScatterKings for Company’s Danish Launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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