EveryMatrix Press Releases
EveryMatrix launches EveryMatrix Effect campaign
EveryMatrix has launched ‘The EveryMatrix Effect’ a unique on-demand video series designed to empower operators to overcome the biggest casino pain points and showcase the impact its technology has on more than 300 global customers.
The campaign is the second successive collaboration with iGaming Business following the award-winning Slot Trumps series that uncovered exclusive player behaviour data across the world’s hottest casino markets. Slot Trumps received great industry acclaim and was viewed more than seven million times across all channels.
For the first time The EveryMatrix Effect video series is hosted on a dedicated section of the iGaming Business website and has been purpose-built to deliver expert insights, actionable tips and learnings and real-world success stories that will help operators navigate the complexities of online casino operations.
Each month the dedicated section will see a new video launched alongside a feast of analysis, data and testimonials discussing the common most challenges casino brands face, how to approach each one and evidence of the ‘EveryMatrix Effect’ across some of the tier-1 providers customers.
In the opening episode, Alexandra Breinig, casino sales manager at EveryMatrix, dives into one of the most important challenges operators face: limited access to quality content and the need for localisation when expanding into new markets. From European regulations to the agility of Latin American and African markets, she shares essential advice to help you stay ahead.
Here is a sneak peak of episode two, live next Wednesday. In this episode EveryMatrix tackles how operators can optimise lobby management and UI personalisation, adapting to market-specific needs and regulations.
Stian Enger Pettersen, CEO, Casino, EveryMatrix, said: “Over the course of 16 years EveryMatrix’s modular technology from casino and sportsbook to affiliate management, player account management and payments, has had a colossal impact on our customers driving record player volumes and revenues. We call this the ‘EveryMatrix Effect’.
“Whether you are entering new markets, scaling your business or addressing ongoing issues, our carefully crafted on-demand video and content series offers data-driven best practices and performance metrics to support your success.”
The post EveryMatrix launches EveryMatrix Effect campaign appeared first on European Gaming Industry News.
Turnkey casino and sportsbook integration includes PAM, payments, affiliate tools and front-end development for Betsson’s Cameroon launch.
EveryMatrix said its platform technology is now live with Betsson Africa in Cameroon after completing a full turnkey casino and sports integration.
The supplier said it was selected via a competitive tender to deliver a bespoke platform package covering front-end development, casino, sports, player account management (PAM), payments and affiliate management.
Ebbe Groes, Group Co-CEO & Co-founder EveryMatrix, said: “Delivering a full turnkey platform solution for Betsson Africa reflects the strength and maturity of our technology and delivery capabilities in regulated environments, while reinforcing our commitment to the continent.
“Our focus is on supporting a stable and compliant launch in Cameroon and working closely with the Betsson team as the operation develops.”
Rony Richa, Commercial Director at Betsson Group, said: “This launch reflects a pragmatic approach by Betsson as we explore selected regulated markets. EveryMatrix was chosen for its proven technology, regulatory experience, and capability to support a structured and controlled rollout.”
The post EveryMatrix goes live with Betsson Africa platform rollout in Cameroon appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
EveryMatrix has obtained official licensing consent to provide its complete platform technology in South Africa, with its client pipeline quickly expanding throughout the continent and significant customer launches approaching.
EveryMatrix South Africa (EMSA) has obtained a manufacturer’s license from the Western Cape Gambling and Racing Board and is now permitted to offer its modular and turnkey platform solutions in sports, casino, player account management (PAM), payments, and affiliate management to top local and international operators.
The tier-1 technology provider has achieved considerable progress throughout Africa recently, collaborating with numerous local brands and finalizing agreements with several others set to launch in the upcoming months.
The purchase of FSB Technology has also given it additional access to South Africa and various other developed and developing iGaming markets on the continent.
An increasing number of major local and global tier-1 operators, as well as World Lottery Association member organizations in essential regulated markets, are choosing EveryMatrix’s turnkey platform technology.
Mark Schmidt, Managing Director, Africa, EveryMatrix, said: “Bringing our full suite of turnkey platform products into South Africa under our new licence is enabling us to power some of the biggest brands here, giving them access to technology that will instantly unlock their potential and drive market growth. In the coming weeks and months, we’ll be announcing some major deals so watch this space.
“Our casino, sports, PAM, payments, games and content aggregation and affiliate management solutions, supported by our local experts who understand their needs and challenges are providing an offering no one else has been able to offer so far in South Africa and across the continent.”
The post EveryMatrix gains South Africa licence with customer launch pipeline on the rise appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The roll out follows a milestone year in 2025, when EveryMatrix’s sportsbook platform covered 2.45 million live betting events as it’s turnkey technology was selected by several Tier 1 operators including market leading Danish brand Danske Spil.
Tor Skeie, CEO, OddsMatrix, said: “Adding Pass The Stats to our turnkey sportsbook platform puts us in a stronger position for what promises to be a huge football betting year.
“In this World Cup year it’s essential we keep expanding our proposition to meet the needs of our growing tier-1 clients and their increasingly demanding end users.
“With Pass The Stats strengthening our sports betting offering, our sportsbook platform, processing over 1.5 million daily bets, becomes an ever more critical component of the EveryMatrix turnkey technology.”
EveryMatrix is exhibiting at ICE 2026 Barcelona between 19th to 21st January at stand 2Q50
The post EveryMatrix introduces Pass The Stats ahead of landmark football year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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