Latest News
SGG Media Partners with PlayAIO to Launch the Social Media Insights Engine
SGG Media, the leading sports social media marketing agency, has today announced a new partnership with PlayAIO, which will deliver an innovative product of the Social Media Insights Engine, which will help SGG Media to fully captialize on the value generated by social media data.
Through this collaboration, SGG will leverage PlayAIO’s ability to streamline social media data processing, enabling them to gather real-time insights, identify trends, and unlock additional value across multiple platforms. By centralizing this data, SGG Media will gain a more comprehensive understanding of audience behavior, allowing for enhanced decision-making and more efficient use of resources.
SGG uses its extensive network of 2,500 sports micro-influencer content creators and their 75 million sports fan followers to promote some of the industry’s most exciting operator brands and this latest partnership will give SGG the opportunity to optimize its overall service offering.
Troy Paul, Co-Founder of SGG Media, said: “PlayAIO is a data expert, and we want to enhance our reporting to our 30 plus social media advertising customers.”
“PlayAIO’s Social Media Insights Engine is designed to minimize manual work and increase efficiency by automating data collection and analysis from various social channels, which will be hugely valuable as we continue to build on our reputation for offering the most cost-effective way to reach the next generation of sports fans.”
Joshua Gibbs, CEO of PlayAIO, said: “We’re excited to partner with Troy and his team on this innovative project. Our Social Media Insights Engine empowers businesses like SGG to make faster, data-driven decisions.”
“This partnership also reflects PlayAIO’s commitment to providing solutions that drive true business value for businesses by simplifying complex data and delivering actionable insights in real-time.”
The post SGG Media Partners with PlayAIO to Launch the Social Media Insights Engine appeared first on European Gaming Industry News.
Latest News
Videoslots Launches DBET in Sweden with International Tipset Pools
Videoslots is excited to unveil a new brand, DBET .com, now available in Sweden, with plans to expand into other European markets soon. DBET is Videoslots’ first sports-focused brand and aims to disrupt the Swedish tipset market by offering players access to international pools and jackpots for the very first time.
Starting today, Swedish players can win an estimated jackpot of 12 million kroner (over €1M) by being the sole participant in the pool to correctly predict the outcome (win/lose/draw) of 13 featured matches. These pools are expected to grow rapidly, offering a compelling alternative to traditional games that only collect bets within Sweden.
For its launch, DBET has secured a comprehensive sponsorship package with Bandy, Sweden’s quintessential sport. DBET is now the principal partner of the Swedish Bandy Association, the National Team, and the Swedish Bandy League (Elitserien), which provides visibility in stadiums and on the jerseys of all league teams. Additionally, DBET will sponsor the Bandy World Championship, set to take place in Lidköping in 2025.
Through this partnership, DBET signals its intention to establish itself as a true Swedish brand, closely aligned with elite competitions while promoting grassroots sports across the country. Following the initial launch with tipset and casino offerings, DBET will expand its product portfolio to include a state-of-the-art sportsbook. This will be the first brand to feature the new sportsbook platform adopted by Videoslots’ portfolio of brands. The platform will eventually be rolled out across all markets, further raising Videoslots’ ambitions in the sports betting sector.
The post Videoslots Launches DBET in Sweden with International Tipset Pools appeared first on European Gaming Industry News.
Central Europe
NOVOMATIC builds the Group’s largest photovoltaic system in Lower Austria
NOVOMATIC has underscored its clear commitment to sustainability by installing the Group’s largest photovoltaic system. More than 4,600 solar panels have been installed on the roof of the headquarters in Lower Austria, covering a total area of 20,000 m2 and ceremoniously commissioned in the presence of Lower Austrian Governor Johanna Mikl-Leitner, NOVOMATIC’s Executive Board and the mayor of Gumpoldskirchen, Ferdinand Köck.
The PV system, with a size equivalent to three football pitches, will produce around two million kilowatt-hours of electricity every year, thereby enabling the company to meet a substantial portion of this location’s annual energy needs. In addition to being used in the offices and production facilities, this green electricity will also find its way into the company’s dedicated charging stations for its fleet of e-vehicles. It is a similar situation with international subsidiaries in countries such as Germany, Italy, Spain, Romania, North Macedonia, Bosnia, Poland, South Africa and Australia, which are already meeting substantial portions of their electricity needs from dedicated PV systems.
State Governor of Lower Austria, Johanna Mikl-Leitner, emphasizes “Lower Austria is a pioneer in efforts to develop the use of wind energy and photovoltaics. Half of all the wind power produced in Austria and a quarter of all the country’s photovoltaic electricity already comes from Lower Austria today. We can do this because many companies do their bit to ensure the green and sustainable future of the state’s economic engine, investing in the development of renewable energy sources. Thank you for this investment and the trust placed in the economic hub that is Lower Austria.”
“The completion of the Group’s largest photovoltaic plant is not just a key milestone in the sustainability strategy of NOVOMATIC AG, but it also means we have sent a clear signal of our intentions to foster a strong and efficient energy future. After all, it is only by taking responsibility that business success can be guaranteed in the long term,” says the Executive Board of the NOVOMATIC AG Group.
Installing the new PV system on already built-up areas helps NOVOMATIC to consistently reduce its carbon footprint, and enabling it now to save more than 1,100 tons of CO2 emissions every year, the equivalent of 90,500 trees compensating for CO2. The concept of “Going Green” is firmly anchored in the company’s comprehensive ESG program as Europe’s leading gaming technology group. In addition to its work to expand the use of photovoltaics across the Group, the company is also focusing its attention on monitoring resources and expanding e-mobility, all with a view to permanently cutting international CO2 emissions.
The post NOVOMATIC builds the Group’s largest photovoltaic system in Lower Austria appeared first on European Gaming Industry News.
Internet Vikings
Internet Vikings and PlayStar Celebrate Continued Partnership
Internet Vikings, a licensed in-state hosting provider for iGaming and online sports betting, is happy to announce the renewal of its long-term partnership with PlayStar, an online casino operator in the United States. Internet Vikings has been a trusted partner of PlayStar since 2021, providing the hosting infrastructure for their operations.
After a successful three-year collaboration, PlayStar has extended its agreement with Internet Vikings for hosting services in New Jersey. This renewed partnership serves as proof of the quality and reliability of Internet Vikings’ solutions.
Rickard Vikström, Founder and CEO of Internet Vikings shares, “We have always believed in providing not just hosting, but a solution that aligns with our partners’ vision and long-term growth plans. We look forward to continuing this collaboration.”
PlayStar has established itself in New Jersey’s regulated market by focusing on player engagement, personalization, and responsible gambling. Recently nominated for the EGR Rising Star Award, PlayStar has created a safe, and controlled gaming environment ensuring its customers enjoy a smooth player experience while leveraging flexible hosting solutions from Internet Vikings.
“We need partners who are equally committed to our vision,” said Peter Ekmark, CEO of PlayStar. “Internet Vikings has helped us achieve our goals, providing the kind of adaptability and customer-centric support that allow us to grow without limits.”
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